Archive for 'The Smell of Success'
Salon Superstars – Inner Circle member of the week: Dr Usha Venkataraman
There are good reasons we created the Essential Salon Owner’s Marketing Toolkit™ and the Inner Circle marketing and mentoring program for beauty and hair salons, rather than for lawyers, or…doctors, for example. Lawyers and doctors – as anybody who’s ever dealt with them will confirm – already know everything. Just ask them. So I was [...]
Read moreSalon Marketing: The Story a Leading Beauty Magazine Refused to Publish – Because it's 'Too Honest'
As our Inner Circle members would know, I’ve rarely been accused of being anything less than direct. When it comes to writing about what works in marketing & business, I don’t tend to soften my words to avoid offending those with delicate sensibilities. In business, reality IS harsh. If that offends you, stop reading now. [...]
Read moreSalon Superstars – Inner Circle Member of the Week: Caroline Martelli
Caroline Martelli (2nd from right) and staff at Martelli’s Beauty & Makeup in Mt Maunganui, New Zealand Congratulations to Inner Circle member Caroline Martelli of Martelli’s Beauty & Makeup in Mt Maunganui, New Zealand for a cracker of a result from an advertorial layout in her local paper this week. Caroline joined the Inner Circle [...]
Read moreThe Real Difference Between Success and Failure in the Salon Industry is….
The ability to make a decision – and act on it. Master presenter David Price reveals the little known secrets of effective direct response marketing for salons & spas to an audience of 180 salon professionals at the Brisbane ‘Road to Riches’ event on Monday, July 6. Below, WSM director Jill Groves teaches simple sales [...]
Read moreThings that successful salon owners do…
When I was a kid in high school, I had a grumpy teacher called ‘Erpy’ Prince who didn’t actually like teaching. We all knew this because Erpy would open his weekly lesson by declaring “99% of all the world’s knowledge is contained in books. Therefore, read.” And for the remainder of the lesson, he wouldn’t [...]
Read moreJane and Niki’s $200,000 Salon Sales Boost
Nothing, but nothing, breeds success in the salon & spa business (or any other business) like ACTION.Thinking won’t do it. Planning by itself will achieve nothing at all. American music legend Ted Nugent says it best: “What you need most to be successful is a dream, a dedicated work ethic, and an alarm clock.” He means [...]
Read moreBusiness Lessons from ‘The Body’
It amused me to read how businesswoman Elle MacPherson has put noses out of joint at a major business magazine. She features on the cover of this week’s issue of Business Review Weekly in a story about her $120million empire. But the really interesting thing is the idiotic spin the magazine used in its press [...]
Read moreMajor Salon Marketing Crime – being too TIMID
There’s a couple of Big Mistakes almost all businesses make; being too timid, and its closely related cousin, being boring. Most beauty industry marketing falls into one or both of these categories. And that’s because most owners of salons like to be seen as ‘nice’ people, who by their very nature don’t want to do [...]
Read moreSalon Owners Rush to Join Inner Circle Program before Price Rise
HIghlights of the Road to Riches salon & spa marketing seminar in Sydney Salon owners and new Inner Circle members Judy Henry (left) of Salon Secrets and Jasmine McEwan of Top to Toe Skincare & Makeup – among 25 salons to join the Inner Circle program at the Sydney Road to Riches salon marketing seminar… [...]
Read moreLittle Hinges Swing Big Salon Doors
Often, the tiniest of changes can make the biggest difference in any business. After this week’s Road to Riches seminar for salon owners in Sydney, Jill and I hosted a special two-hour, closed-door ‘Masterminds’ networking and brainstorming session for Inner Circle members only. It’s at these sessions that some of the biggest breakthroughs often happen, [...]
Read moreThe Goldmine in your Salon’s Own Backyard – Lost Clients
Bruce & Beth Fisher, Inner Circle members of Fisher Experience, Braintree, near Boston. Bruce Fisher and his wife Beth have owned a hair salon & spa, Fisher Experience in Braintree, Massachusetts, just south of Boston, for 25 years. I was talking with Bruce this week, and he was understandably excited. In the worst recession America has encountered in decades, [...]
Read moreSmart Salon Owners Surround Themelves with Smarter Salon Owners
“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” Henry Ford, founder, Ford Motor Company. Being the owner of any business can be a lonely place. You’re not only responsible for the support of your family, you’re often responsible for the livelihood and security of your [...]
Read more“It’s not the years in your life that count. It’s the life in your years”
54-year old legs and arms tussling with my first marlin, 40 miles out in half a mile of water off Rottnest Island, Western Australia My 400 pound marlin shortly before coming to the boat…ever so briefly. Deckhand, friend and marlin fishing guru Marty Goldsworthy gives me a pat on the back…for not losing the fish, a mistake [...]
Read moreWe get (lots of) mail…
One of the great things about my job (as co-founder and CEO) at Worldwide Salon Marketing is getting to choose who we do business with, deciding which salon and spa owners get to be part of the Inner Circle program, and who does not. Deciding who you will allow to be your customers and who [...]
Read moreSalon Success isn’t Much More Than PAYING ATTENTION
How hard is it to simply follow instructions about how to conduct a successful marketing campaign, and do that? Since this is ‘love month’ I’ll refer specifically to the suggestions we sent out to Inner Circle members a few weeks ago on how to promote Valentine’s Day sales. That Advance Notice Marketing Trigger email (one [...]
Read moreA Salon Owner’s Story – and How You Can Copy It…
Here is why YOU should move heaven and earth, crawl over broken glass to attend the Salon Owner Road to Riches Seminar in Melbourne, Sydney or the Gold Coast this year… In 1937, Napoleon Hill wrote one of the earliest ‘success formula’ best-sellers, Think and Grow Rich. I would have titled it ‘Think, ACT and [...]
Read moreInner Circle Members More ‘Confident’ for 2009 – Survey
Members of Worldwide Salon Marketing’s Inner Circle marketing & mentoring program are substantially more confident going into the 2009 recession than non-member salons, according to a survey of more than 300 salon owners around the world. We asked Members and non-members to answer a series of questions about their hopes, fears and plans for the [...]
Read more"Wow…it's AMAZING how my business has changed!" says small salon owner
90 new clients every month, and $109,509 in extra sales for ’08 (IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages Rechelle describes here) “I have been in business for 11 years and never had the success [...]
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