Archive for 'The Smell of Success'
Salon owner Nicole Bertrand – from $30,000 in Dec. 09 to $144,000 in December 2010. Here’s how….
Listen in to this audio interview… There IS a phenomenon among certain types of entrepreneurial salon owner. A phenomenon that, once triggered, creates more activity, more business, more profits, than they ever previously imagined possible. Such a phenomenon has just happened to one of our long-term Inner Circle member salons, Blush Professional Beauty Touch, owned [...]
Read moreThe catastrophic Queensland floods – why hand-wringing simply won’t do; only action will help the community rise above the floodwaters
As with any large natural disaster, it’s easy to give in to the understandable paralysis of shock in the wake of an earthquake, a fire, or in the case of Queensland, a flood of almost biblical proportions that’s consumed so much of that big State – a flood estimated to have washed away an area [...]
Read moreFrom Finland of all places…what happens when a salon ‘gets’ marketing.
Recently our sole salon in Finland won a major prize at a salon competition in Paris. “How do we use that win to our advantage?” asked salon owner Maria Haanpaa. I advised her on a couple of strategies, and didn’t hear from Maria for a couple of weeks. Last week, she emailed… I have to [...]
Read moreFeeling stressed and overworked in your salon for little reward? No time for family? From Arizona, a story of hope, and success…
Hi Greg, It’s Kanna here from Body Solutions Laser & Skin in beautiful sunny Scottsdale, Arizona. Wow, I can’t believe it’s been 3 years since I first discovered Worldwide Salon Marketing! Time sure does fly when your having fun! Well we just celebrated Thanksgiving here in America and it made me think about family, and [...]
Read moreSalon Marketing – from Canada, there’s nothing like success to breed confidence…
I’ve often pondered what the ‘real’ value of the Toolkit and the Inner Circle program is to struggling salons. And it’s clear, going by feedback like this from salon owners like Shola Olorunleke of Quinn’s World Salon in Saskatoon, Saskatchewan (Canada) that the real value is not so much the proven tools, templates and strategies [...]
Read moreA salon owner’s story – Lynette Rogers, LA Hair & Beauty, Tanilba Bay, New South Wales
“When I joined the Inner Circle program and got my Toolkit I only had 4 staff, now have 6 staff, soon to have 8 or 9 staff…..what does this say Super-excited Lynnie! Since I started sending out the newsletter 4 months ago, income has increase $2000 – $3000 just from newsletters. Staff are doing [...]
Read moreSuccess breeds Success – see how UK member Clare Cockell is taking Massive Action
Yet more evidence – if any were needed – that losers whine about the economy, while winners create their own economy. Almost every UK salon owner who applies for Membership of the Inner Circle Premium program complains bitterly about how they ‘can’t afford it because the UK economy is so bad…’ Well, don’t tell Inner [...]
Read moreSalon Marketing Success: Canadian salon owner shows how it’s done…
I’ve often written that losers blame the economy for their salon’s poor performance. But winners create their own economy. Canadian salon owner and new Inner Circle member Robert Amado is clearly a winner. Writing from his Amado Salon & Spa in Kleinberg, Ontario, Robert can barely hide his enthusiasm and excitement for the impetus, motivation [...]
Read moreMemberships – Listen in as salon marketers reveal how to collect ten$ of thousand$ Up-Front from your clients
In this LIVE international phone conference, some of our most experienced and successful salon owners teach the tricks and techniques of selling big-ticket memberships to salon & spa clients. In Canada, Catherine Hanson of City Looks details exactly how they took an astounding $30,000 in just TWO DAYS In Auckland, NZ, Rachael D’Aguiar of D’Aguiar [...]
Read moreSalon Superstar, Heidi Morton of Bodyscape, Wellington, NZ – “We Doubled the Size of Our Spa in Just 12 Months!”
I’m a firm believer in attitude playing a big part in the success or downfall of your business, whatever industry you are in. Winston Churchill once said “Attitude is a little thing that makes a big difference” and when it comes to Inner Circle member Heidi Morton of Bodyscape in Wellington, NZ, her positive, massive [...]
Read more“…55 new clients and just over $12,000 income that I otherwise would not have received upfront…”
Old marketing saying: “There are riches in niches.” Too many business owners try to be all things to all people, and end up in the to-be-avoided ‘middle ground’, effectively becoming nothing to nobody. What you really want to do is focus on a small target market that’s an inch wide and a mile deep, like [...]
Read moreCanadian salon owner: “…such immediate, massive results in such a short time! I wish I’d joined earlier…”
Kristy Gower of Bayers Lake, Nova Scotia , was so excited to join WSM and the Inner Circle premium program, that even Hurricane Earl couldn’t dampen her enthusiasm! Kristy was accepted in to the program only three weeks ago and by the time her coach called her to welcome her on board, she had already…..wait [...]
Read moreDanielle turns her salon into a marketing MACHINE….
There’s an old quote of Dan Kennedy’s that keeps ringing in my ears. “Do something. Be somebody. Be somewhere.” It’s very reminiscent of that very Woody Allen statement that ‘eighty percent of success is just showing up‘. Danielle Tripodi of Tonic Beauty Retreat in Swan Hill, Victoria is no different from hundreds of other Inner [...]
Read moreSmell the Leather! Salon marketing the WSM way brings this 21-year-old salon owner a new house, a new Mercedes…
“I am writing to thank you for the opportunity to be part of Worldwide Salon Marketing. I have learned a great deal since joining the WSM Inner Circle marketing & mentoring program and will continue to use your marketing material along with my own touches. However I wanted to inform you on a little bit [...]
Read moreDumb and dumber; why salon marketing ‘advice’ from the ad rep can be toxic.
I’ve warned long and loud about the dangers of listening to advice from ignorant, obstinate and ill-trained ad sales reps. The treacherous waters of advertising are difficult enough to navigate successfully without some fool of a sales rep giving you their reasons to spend your ad dollars with them, disguised as educated ‘wisdom’. They’ll lead [...]
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