Worldwide Salon Marketing

A Secret to Salon Success

Want to know the secret? Secret to success ‘thinking’, the secret to ever-increasing income and growth?
Hang around with successful people!
Somebody once said, wisely, that your income will tend to be average of the incomes of the people you spend most time with.
Which means (obviously) that if you hang out with people who are poor in [...]

The Mindset of Successful Salon Owners

For some reason, I love coming to the Gold Coast.
Yes, the high-rise apartment towers and 5-star hotels glittering in the sun along miles of white beach are all shouting ‘Look at Me!’  It’s loud, neon-lit and trashy, but in a strange way the place has magnetic energy.
Michelle and I and WSM team members Erin Wong, Annette Gomez [...]

“I laugh at the recession,” says USA salon owner Mario Raia

FREE audio recording – Listen in as USA Members describe how their businesses have thrived in the recession
If your salon business is suffering, on the brink of closing the doors, barely able to find the rent – you’re not alone. More than a hundred US salons are closing every day.
While the Australian economy has weathered [...]

Inner Circle Member of the Week – Sean & Yvette Hayes of Access to Beauty

The Carpenter who turned into a Salon Marketer

It’s always amusing when people say ‘you’re not a hairdresser/beauty therapist/nail technician, how would you know anything about marketing a salon?’. Try telling that to Sean Hayes.
Sean was swinging a hammer for a living when he and wife Yvette, owner of Access to Beauty in Sydney,  attended a [...]

600 New Clients in 6 Months – Inner Circle member of the Week Donnah King

Back in May when Donnah King bought a run-down salon in Coffs Harbour, New South Wales, it 'looked like a sex shop' as she describes it.
"Blacked out windows, purple everywhere... it was awful. The two remaining staff were sitting around doing nothing - because there were no customers coming in, not surprisingly - so I [...]

$50,468 in 36 hours from a single salon marketing email…

Many owners of salon businesses and spa businesses mistakenly base the value of the business on its fittings, product inventory or machinery. Not long-term Inner Circle member and spa owner Michael Curtis, of Blush in Perth, WA.
Michael correctly identifies the real value of his business as his… customers. Or more particularly, his database, mailing [...]

New WSM Academy Salon Business Excellence Group

I’m an avid watcher of The Apprentice – with morbid fascination at the ruthless backstabbing by the contestants, and as a student looking through the window the show gives into the thinking of great business brains like Trump (in the US), Sir Alan Sugar (in the UK) and now Mark Bouris of Wizard Home Loans [...]

Do you choose your clients, or do they choose you because you’re ‘cheap’?

Couple of days ago a salon owner trying to get into the Inner Circle salon marketing & mentoring program was complaining to me that she ‘couldn’t put prices up because my clients won’t pay that sort of money’.
It begs a couple of worthwhile questions – and only you know the answers.
1) You choose your clients. [...]

Salon Marketing Superstars – Hayleigh McKnight doubles her sales in one year

The sheer frequency of reports from Inner Circle member salons detailing spectacular results is coming in so fast it’s hard to keep up with them.
Hayleigh McKnight of H’s Place in Melton, Victoria, joined the program and got her Essential Salon Owner’s Marketing Toolkit® only in August last year.
The salon has apparently become so busy [...]

Salon Marketing for Dummies: Audio Interview

It’s been an interesting week. A quick trip to Melbourne with Michelle’s family (including 18 month old nephew Tom) so the girls could shop in some of that city’s excellent boutiques, but fortunately Tom’s dad Michael and I were able to excuse ourselves and attend a football final at the famous Melbourne Cricket Ground.
What a [...]