WSM member Juanelle Venter and family, of Rare Beauti in Port Elizabeth, South Africa. Juanelle credits WSM - and her own determination to succeed - for the growth of her salon and her prospects for 2012.

A few years ago I was in an elevator on my way to deliver a speech at a hotel conference room in Sydney. The lift stopped and a disheveled-looking guy entered and kind of slumped into a corner, looking at his shoes. In the way of these things, I smiled and said “morning, how are you today?”

He looked at me, looked back at the floor. “I’ll survive.”

Mmmm. There just isn’t much even I can do to help people who get up in the morning with their best hope for the day is merely to get to the other end of it. 

But I can help people like salon owner Juanelle Venter.  Because she gets up every morning not with mere survival in mind, but prosperity.

Juanelle owns Rare Beauti salon in Port Elizabeth, South Africa. I’ve never met her, possibly never will.

For years, Juanelle had been longing to join the Inner Circle Premium program and get her hands on the Essential Salon Owner’s Marketing Toolkit. But there was always one thing stopping her.

South Africa’s lousy exchange rate. The low value of the rand makes it tough to import just about anything.

But back in December, when we released the new, more affordable mid-level Salon Accelerator program, it was the break Juanelle had been looking for.

“Thank you to WSM for all I have received up until now it’s been MIND BLOWING!!! I sometimes feel a bit overwhelmed as my time is so limited, but any time I have when I don’t have a client begging for an appointment or Husband needing time or kids needing time, I try to research and plan my next step. This is great stuff, you guys are a life saver and I foresee a wonderful 2012. This program has helped me with staff hiring, implementing rules and regulations for the salon, becoming more professional and soon, I am hoping to get off the tools.

I have learn’t that without marketing, I would NEVER have been able to move my salon away from home, become more successful, and even thinking of opening a school and distribution. I have complete faith in the program and really think anyone that gets the program will NEVER LOOK BACK!!!

Keep up the great service. And thanks again, Juanelle.”

Just a handful of the many hundreds of salon advertising flyers, ads, letters and posters available on the members website for instant download

What Juanelle and all the new Salon Accelerator subscribers found when they joined was the ‘pot of salon marketing gold’:

• Instant, 24/7 access to the world’s biggest and best done-for-you marketing template library, just for salons & spas
• One on one coaching & guidance on how to use those templates to get more clients
• Email support – got a question or challenge, need an ad or flyer critiqued? Just send it to WSM.
• Access to the exclusive Members Only Facebook discussion forum

(On the Members website alone there are already hundreds of downloadable marketing templates, used by our Inner Circle Premium members all over the world, and we’re adding dozens more new templates every month.)

Find out more about Salon Accelerator here

Kerri Ryan's Water Lily Day Spa in Clonmel, Co Tipperary has TRIPLED sales - including 717 new clients in the past three months alone

If you’re all too ready to blame  ‘the economy’ for your salon or spa’s miserable sales, empty chairs, unused treatment rooms, this report with either

1) make you want to punch someone, or

2) inspire you and light a beacon of hope.

Ireland was once the ‘Tiger of Europe”. But, like Portugal, Spain, Italy and Greece, the Irish economy is now on the ropes, saddled with debt they can’t repay, on the edge of bankruptcy.

Naturally, the Irish aren’t spending any money, largely because they don’t have any. Really??

That’s a surprise to Kerri Ann Ryan, owner of Water Lily Day Spa in Clonmel, Co Tipperary. Kerri joined the Inner Circle marketing & mentoring program in October, 2010. As she reports in this long email received this week, her sales and new client figures have gone through the roof.

“January until now, turnover has tripled already compared to last year’s figures.

• 

  Water Lily Day Spa - thriving in the heart of economically-ravaged Ireland

  717 new clients in the last 3 months due to the ‘Queen of Referrals program and loyalty card system. (Tried Queen of Referrals last year and it didn’t work. I offered vouchers worth 75 euro to my regulars and I couldn’t understand why clients weren’t interested. I was so frustrated as I believed this was such an amazing offer. Anyway, changed the idea around – now I offer 100 points on their Loyalty Cards and business is booming with referrals. I know you said if it doesn’t work one way try it from another angle.)

•  Super Summer Offer (Hollywood Woman) Package: took in over 3000 euro in 1 week. Offer is available Mon, Tue & Wed only so it has filled up slack times, clients have upgraded their packages so my early week takings are sometimes better than the weekend now.

• Printed 5000 flyers with same offer last week. (Luckily I got your CD set in the post and on it you reminded a guy that if something works, do it again until it stops working. He seemed shocked at the idea and it made me realise what a bloody idiot I was for thinking the same way) Believe it or not, I wasn’t actually going to do this offer again for another while as I wanted to keep it “special” and “limited”. As soon as the huge tax bill came in the door I got the finger out fairly lively!! I intend to do a weekly drop to different housing estates in the area. (So far 10 new bookings and 4 bought the package also.)

• Off the tools finally. Still in Salon a lot, but now I finally have a chance to look around me and see what steps I need to be making for the future of the business. Also it is great to be able to give my clients my full attention and sort out any issues quickly.

• I am expanding the salon as I mentioned, to keep up with demand. I have hired a Manager now to deal with the staff and running of salon while I focus on Marketing. I am in the processes of implementing Julies Toolkit.
  

(Julie Piantadosi’s Total Salon Solutions polices, procedures and staff management system. Not yet available to non-Inner Circle member salons)

• To be honest I have done very little with the Essential Salon Owner’s Marketing Toolkit® so far. I haven’t even scratched the surface and I am thrilled with the results. The potential is HUGE! Half the battle is changing my mindset. When we first spoke last year you said to me that I should be aiming for March this year to be off the tools. Honestly, I thought ” I wish” but had at least a 100 reasons why it wouldn’t be possible. Originally I didn’t imagine myself being off the tools for another few years. Of course business is very hard in Ireland right now but if the customer service is right and you are implementing different ideas and offers at the same time, there is no reason for it not to work.

My goal is to get over to Australia next year to one of your Bootcamps. The facebook forums have been a godsend as they keep you motivated and add new ideas to the mix. I am delighted I joined WSM. I have come across a lot of other members and yourself also, who I now aspire to be like. Can’t wait to get all the Toolkit into motion and start planning a prosperous future.

Kind Regards,

Kerri Ann

Congratulations Kerri Ann. You’re an inspiration to all salon owners, and particularly your fellow Irish business owners.

If you do NOT yet have the recession-busting tools, techniques and support Inner Circle members receive, then you only have yourself to blame. But it’s never too late.

Click here to find out more about the Toolkit and the Inner Circle marketing & mentoring program, and apply for a 90 day Risk Free test drive of the entire system, including one-on-one coaching, regular updates, access to other members via the Members Only forum, and of course the Essential Salon Owner’s Marketing Toolkit®

Dee Lawson - so successful she's had to move to a Main Street salon

All salon & spa businesses start small. Most of ‘em stay that way. But if businesses don’t grow, they wither away. It becomes little more than a job, so their owners lose interest, enthusiasm and motivation. And sooner rather than later, they close the doors.

(In fact, 80% of start-ups fail in the first 3 years)

Sometimes – rarely – a little salon business grows into a big salon business. But only through the sheer will – and willingness to not only educate themselves, but implement that education – of the salon owner. Inner Circle member Dee Lawson of Chique Hair Face & Body in Armidale, New South Wales is one of those. Many salon owners say they want business success. But few – Dee is one of them – are prepared to do what it takes to achieve it.

Dee joined the Inner Circle program and got her Essential Salon Owner’s Marketing Toolkit in May, 2010. At that stage she was a one woman band operating from a home salon.

Dee took a LOT of action. The business grew, fast. In March 2011, while she was still in her home salon but preparing to move to a Main Street premises, Dee wrote the following:

“I have been doing the news letters and they work well. I find my clients talk about it positively.

I sent out the membership letter attached to the news letter three times. The first time no one blinked an eyelid, October 2010.  The second time, after also putting it up in the salon as well as attaching it to a news letter I had 3 sign up. This last time in the Feb news letter I had 7. I now have 10 in total. (It was the mini membership, $400 cost to them and receive $550 credit.)
Last year in July I started doing flyers,one a month. I did a flyer  for new customers, $120 worth of hair treatments for free.

I put out 1000 flyers and had 25 people respond. I had 5 people not use the vouchers at all. (I just had one of those 5 – a lady – come in last week because I kept sending her the newsletter. She rebooked when she left:-)

I have retained 10 people. Every month up until the end of December I did a mail box drop. The poorest response was the free kids hair cut. I put it out 2 weeks  before school holidays. Not one response.
However if you look at the flyer* I did change it. I took out the bit about looking after the kids with colouring in pencils etc, while mum has her hair done. I did this because I do no have enough room. I do not even have a waiting area, or chair for them to sit on. That is another reason for moving and opening a larger place.
I have only attempted one newspaper ad. I had the purple Christmas trigger made up and sent it to the local paper for the last 2 weeks of Nov . We have 2 local Free papers, that means they are delivered to everyone in town. I had 2 responses. We have retained these clients.

As an Inner Circle member, Dee has access to our team of expert salon marketers. She wanted her new shop to open with a bang, so just before she opened her new shop, Dee worked with our team to create a ‘Grand Opening’ advertising campaign.

A little nervously, Dee took our advice that there’s absolutely no point in being timid when it comes to marketing a business – particularly a new, unknown business.

Here’s the headline Dee used on her pre-opening advertising:

Armidale’s top hair expert swears on the bible her new hair and beauty products contain no illegal sexual stimulants. (But a warning – men may look at you!)

Here’s what happened:

“I opened the new salon on Monday, April 4th. I ran one newspaper ad the week before opening day, and another one in the week of our opening. I also sent out 1000 mailbox flyers, just a bigger version of the newspaper ad you helped me with.

“In the first two weeks we took in no fewer than 63 brand new clients. I am delighted!”

“We have made $2234 just from new clients ( I am not doing any as I wanted to build my junior’s client base)
We sold $3366 worth of $99 packages (beauty and hair) that’s 34 packages (I collected money up front when they booked, they were too cheap not to)
So in total, 65 new clients this month so far. We opened on the 4th of April, my daughter go married on the 9th, and I have had a staff member off for 11 days, SICK!
Total $5600

It only cost $600 for 2 paper ads
Printing of flyers, $300 for both.
Profit $4700

Not to mention 65 new clients to market to! I automatically, through my salon software program send 2 $15 vouchers to all first time clients….works a treat.

We have had really nice emails in return from the new clients when they receive these vouchers, saying they cant wait to come back. We have already taken rebookings from these clients!

I just wanted to mention my business cards. I have had a lot of success from them. I have put directions on the inside of the card for new clients, but the remarkable thing is it is also a $25 gift voucher as well. I have left a line for my regular clients to put their name on. They give it to a NEW client(must be a new client) and the new client gets $25 to spend on any full priced service here in the salon. The regular customer gets a $45 treatment mask at their next visit, they LOVE it. Because your regular customers name is on the $25 voucher it takes away any confusion about who referred this new client!”

ATTENTION Inner Circle Members: Log in to the Members Only ‘sealed section’ here and you can download the exact ads and flyers Dee used!

New Inner Circle member Ann Hayes of Allured in Margate, Queensland - success guaranteed through her 'take no prisoners' approach to getting things done.

Want to know how it is that major success is achieved in the salon business? We can provide proven tools, strategies and guidance till we’re blue in the face (and often do) but it still comes down to:

MASSIVE ACTION

bringing massive results. Listen in as new Inner Circle member Ann Hayes, of Allured in Ann’s Hair Studio in Margate Queensland,  kick started her new marketing campaigns.

Taking the bull by the horns has turned an opportunity into success!  Hear how in TWO weeks, and two coaching calls from her coach Marnie Kallmeyer at Worldwide Salon Marketing,  she has implemented several key marketing tools into her business. All while having an already overflowing family life and going to college two days a week. For those looking for inspiration – this will motivate you like there is no tomorrow!

Now, a word about success. You read about it every day in the newspapers, see it on television, constantly bombarded with it online. You take these stories in, and unless you read between the lines, it so often appears that those deemed ‘successful’ somehow got there by divine intervention, that their success was pre-ordained, that it came to them in some kind of smooth, constant upward curve, almost without interruption – as if it were a straightforward climb to the top.

Well, here’s the ‘dirty little secret’. It’s NEVER a straightforward climb. For anybody. Scratch any successful person and you’ll find scars, battle wounds beneath the carefully-tailored suit, and a cupboard full of skeletons.

Nobody gets to the top of the mountain by going straight up. They get there by zig-zagging across the face, two steps forward and one back. Often, two steps forward before falling all the way back to the bottom and beginning the whole climb again.

But there is ONE common trait among successful people. They

NEVER GIVE UP

Former US President Calvin Coolidge summed it up beautifully:

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “press on” has solved and always will solve the problems of the human race.”

Ann Hayes, and so many like her among our Inner Circle member salons, get that.

WSM graphic artist Vanessa Goh and copywriter Chanelle Van Der Heijden with the all-new Essential Salon Owner's Marketing Toolkit - the first major update since the product was launched in 2004

And people like Ann ‘get’ that working smart, with the right tools, makes being persistent a whole lot easier.

If YOU have yet to apply to join the Inner Circle marketing & mentoring program, which includes the entire Essential Salon Owner’s Marketing Toolkit® on a RISK FREE 90-day Money Back Guaranteed Test Drive, click to find out more and complete the brief online application form.

IC member Lynette Rogers of LA Hair & Beauty in NSW - 100% growth in her salon in 6 months since getting her Toolkit

“When I joined the Inner Circle program and got my Toolkit I only had 4 staff, now have 6 staff, soon to have 8 or 9 staff…..what does this say   Super-excited Lynnie! Since I started sending out the newsletter 4 months ago, income has increase $2000 – $3000 just from newsletters. Staff are doing 20% retail and 50% re-booking, getting there!!

Thank u thank u thank u!!! And there is still more and more and more to do!

(Oh I put on another full time senior hairdresser today, she starts tomorrow! OMG! That’s 7 staff and in a few more weeks another apprentice!! Thank you again for everything.)

I recently spoke to another salon owner at a Delorenzo conference, who had your program and she said she had not seen any results! I basically told her she was crazy and lazy and to open the damn thing up and get to work!! With my salon with over 100% increase since March, what a goose! I later heard her husband telling her off and she came later for more advise! Just wanted to let you know of that experience I had and how dumbfounded by the conversation I was…lol

All the best and keep up the great work.

xxoo

Lynette Rogers

PS: I’m going to get myself a nice new shiny car and go over to South Africa in the new year!! with all my success why not

LA Hair and Beauty
Shop 10 Tanilba Bay
Shopping Centre
Tanilba Bay NSW 2319″

WSM graphic artist Vanessa Goh and copywriter Chanelle Van Der Heijden with the all-new Essential Salon Owner's Marketing Toolkit - the first major update since the product was launched in 2004

Don’t have the famous Essential Salon Owner’s Marketing Toolkit®?

Not yet a Member of the Inner Circle marketing & mentoring program?

Want the kind of results Lynette and hundreds of other salons are achieving?

Click here to find out more, complete the simple online form, and you may qualify for a Risk Free 90-day Test Drive of the entire system, including the Toolkit.

IC member Clare Cockell of The Reef in Kent, UK. Excitement breeds excitement...

Yet more evidence – if any were needed – that losers whine about the economy, while winners create their own economy.

Almost every UK salon owner who applies for Membership of the Inner Circle Premium program complains bitterly about how they ‘can’t afford it because the UK economy is so bad…’

Well, don’t tell Inner Circle Premium member (4 years) Clare Cockell that. Clare, who owns The Reef in Maidstone, Kent, is living proof that there really is truth in the old saying about ‘shaking the tree and seeing what falls out…’

Read Clare’s email from last week, and watch the video below…

Hi Greg,

I hope you’re well?

Just thought I’d let you know about my recent marketing responses. We’ve just had the ‘Winter Warmer’ and a BOGOF (Buy One Get One Free) early bird Christmas gift voucher day…
The Winter Warmer was sent out in an email to our database of 2500 clients (approximately 500 people opened the email), sent by post to our top 200 clients and put on our website – so far we have had 56 bookings and I’m sure there will be more as it’s available until the end of November. So far that is £2,184 that we wouldn’t have taken!

Quite a few of the bookings were also from new people, or current clients bringing friends who hadn’t visited before, and a couple even rebooked to have it again a week later! All in all very good and we will definitely repeat it next year! the team are also buzzing as it’s keeping them busy and giving them something new to do and focus on.

We advertised our buy one get one free Xmas voucher day in the local paper, again sent it to out top 200 clients, put a poster and balloons in the window, gave out approx 500 leaflets in town and sent out 2 emails to our database of clients (with approximately 500 people opening the first email, 394 opening the second with 170 people clicking through to our website to see what vouchers would be available).

On the day there was a great atmosphere! We sold approximately £9,000 worth of BOGOF vouchers online and in salon (I don’t know exact numbers as it only ended 17 hours ago and I haven’t added it all up to the exact amount yet).

We had some new customers bought vouchers, lots bought for people who have never been to us, a couple of people popped in for treatments from us being out leafleting, the salon was busy so more people stopped to look while passing or came in, and word of mouth was great (one guy came in and said I hear you’ve got buy on get one free vouchers today, I want to get some for my mums birthday in December, when he found out they weren’t valid until after Christmas he paid for 2 at full price!). Again the team loved helping organize and it kept everyone motivated and excited!

We’ve also noticed because of these two promotions that our general normal priced bookings have increased, obviously because we’d got people talking and our name out there again. If you want to look at the emails sent, let me know.

Thank you for the regular emails, for keeping me motivated and my mind ticking!

Have a great weekend (I know I will!)

Clare

Clare Cockell
Spa Manager

The Reef
22 Gabriels Hill
Maidstone
Kent ME15 6JG
www.thereefsalonandspa.com

NOTE TO IC MEMBERS: Log into the Members Only ‘sealed section’ NOW and you can download the exact marketing pieces – email and hard copy letter – that Clare used to get these results!

WSM graphic artist Vanessa Goh and copywriter Chanelle Van Der Heijden with the all-new Essential Salon Owner's Marketing Toolkit - the first major update since the product was launched in 2004

If YOU want the kind of success Clare is enjoying, without having to create all the marketing material yourself, you MAY qualify for one of 30 positions available this month (worldwide) in the Inner Circle Premium program.

Go here to find out more and complete a simple online form.

Lesley Morgan-Wesson's salon has become an award-winning, substantial business in the 5 years she's been a Member of the Inner Circle program

“Hi Greg,

I don’t think I have ever worked as hard in any business I have either owned or worked for, as I have done in this one… so I’m certainly pleased to share with you some of our recent successes, which are the result of tireless endeavour…

Having succeeded in being the salon that everyone in the area copies, over the last year-and-a-half I have been approached by 4 local spa and salon owners who wanted me to buy their businesses, which if they had been any good I would have… But I’m sure you’re over the stereo-typical salon, so I won’t bore you with details.

At the beginning of the year, quite unexpectedly, I received notification that our Lady At Bay therapists had been judged Sydney’s best for 2010 and last week we won the Mosman Daily Small Business Awards again as North Shore’s BEST Anti-Ageing & Beauty Centre… I must say, it’s very gratifying, when you’ve worked hard to achieve excellence in everything you do, to get recognition from customers, shadow shoppers and independent business analysts from the NSW Department of Industry & Investment.

Lesley's four-page monthly newsletter - Members can download a full copy in the Members Only 'sealed section'

Attached you’ll find a copy of our November newsletter – one of these is mailed to every client each month at the beginning of the month and they are loved by staff and clients alike, one of whom told me she files them because of the interesting articles. These take hours of research and, because I’m pedantic, hours of proof-reading and jiggling with layout. This is in addition to the systemized direct and email marketing, SMS campaigns, new client letters, referral letters, newspaper advertising, window marketing, in-salon posters, leaflets… and on and on it goes.

It has taken 7 years of dogged determination and relentless focus to implement everything that you have preached and to systemize everything in the Toolkit and an infinite amount of patience to cut through the crap that I’ve had to deal with in terms of staff… same things you and all your members experience… no different.

BUT…. it’s the commitment to learn from mentors, to learn from experience and to learn from failure that determines success! One day you pull your head up, settle your bum down and realise… crikey… I’ve built a really substantial and successful business… one that’s absolutely bursting at the seams to multiply and grow.

So that’s the beginning…

I’m now looking forward to the next part of the journey… with you and the Team at Worldwide Salon Marketing there by my side.

Kindest regards and deepest respect,

Lesley Morgan-Wesson
LADY AT BAY

PS: In this industry, you’d be better off working hard to be the best employee you can be, rather than being a lousy worker who has subsequent problems with the boss and then with stars in your eyes you go and get into a business that you don’t have the ability, focus, endurance or cash for.

Galen & Kristy Gower of Kristy's Salon in Halifax, Nova Scotia. Even a hurricane hasn't stopped her marketing her salon

Kristy Gower of  Bayers Lake, Nova Scotia , was so excited to join WSM and the Inner Circle premium program, that even Hurricane Earl couldn’t dampen her enthusiasm!

Kristy was accepted in to the program only three weeks ago and by the time her coach called her to welcome her on board,  she had already…..wait for it…sent out 790 newsletters, had a change of season ad ready to go to print and the birthday letters sent out….How’s that for Massive Action!

Oh, and did I mention that they were bracing to be hit by hurricane Earl by Saturday? Small inconvenience. All this and she hadn’t even received her toolkit yet.

As luck would have it UPS came through and delivered her kit before EARL roared through Nova Scotia on Saturday, allowing her to hunker down and devour the toolkit by Monday.
Fortunately for Kristy and husband Galen their house and salon survived with no damage (last hurricane a tree fell through their house)

By Monday, her first coaching call, she had 2 Hollywood flyers, one for new guests and one for existing, along with a new stylist sales letter ready for print!
By Wednesday, only one week after joining, she had with the help of her mum hand delivered over 200 flyers around her neighborhood, and was starting to see results!
In Kristy’s words “ full steam ahead….it appears to be working”.

One week, one hurricane, one determined woman, willing to take MASSIVE ACTION that not even the force of nature could stop!
Here’s how Kristy tells it:

“I decided to take a leap and join the ‘Inner Circle’,  not really ‘getting’ what it was all about, but I had watched the videos and listened to the testimonials and thought ‘what did I have to lose?’

Nothing…so I signed up, and immediately after being selected as a member I checked out the Members Only section and right away I ‘got it’!

The concept, the templates the philosophy behind this model of marketing, it just makes complete sense, so I downloaded the templates from the web and got started. That first night, I had a flyer, birthday vouchers and a newsletter done and sent all before I received my Toolkit (3 days later) and my first coaching call!

And all this in the middle of being hit with a hurricane!..skipping ahead to day 19..feels like we’ve been at this like pros forever, it’s so easy and fun! We’ve developed a schedule that fits our needs and constantly send out new client letters every week, hundreds of flyers, birthday vouchers and we’re getting our second news letter ready to send out.

I’m not an expert on the computer, that’s the great part, you are walked through every step of the way and the follow up coaching calls round out the whole package…in 19 calendar days (of course some of these we are closed) we’ve had 39 new clients, 9 booked the flyer offer but most upgraded to higher revenue services, many have pe-booked already.

Our birthday vouchers have been such a hit, one guest had tears in her eyes as she spent her voucher because she had never received anything like that in the mail before and it touched her heart that we cared about her birthday!

Catherine, my coach, has reminded me that it’s about making a connection and keeping that constant connection with our clients.

I have been in this industry for 22 years and have been apart of many mentoring and business building bootcamps but never have we executed anything so easily with such immediate, massive results in such a short time! I wish I’d joined sooner…

Kristy Gower Master Stylist (Instructor)
Master Aesthetician (Instructor)
Makeup Artist (Instructor)
Salon Owner
Cosmetology Board Director

Here’s where Kristy’s salon is located – see where ALL our members are located here.

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Inner Circle Premium member Danielle Tripodi of Tonic Beauty Retreat in Swan Hill, Victoria - until a few months ago Danielle was a sole operator on 'Struggle Street'. Business is now booming.

There’s an old quote of Dan Kennedy’s that keeps ringing in my ears.

“Do something. Be somebody. Be somewhere.”

It’s very reminiscent of that very Woody Allen statement that ‘eighty percent of success is just showing up‘.

Danielle Tripodi of Tonic Beauty Retreat in Swan Hill, Victoria is no different from hundreds of other Inner Circle member salons all over the world.

One minute she was doing what she had always done, doing it the way she’d always done it – the hard way, slugging away at the beauty business one day at a time, never really getting ahead, wondering if there really was a ‘magic pill’.

Then in July this year – just two months ago – she joined the Inner Circle program, got her Toolkit, immediately starting taking ACTION…and suddenly, as if a miracle, Things Began to Happen.

Which brings me to an admission:

There is no magic pill. The salon marketing & mentoring Inner Circle program, the Toolkit, the Members Only ‘sealed section’…. none of it is a ‘magic pill’.

But…what Danielle and so many others have discovered is that it does trigger great things. Great things happen in the hair and beauty business when these tools are combined with enthusiasm, an open mind, and a resolve to…think BIG, not small.

Danielle was tripping over her words with the excitement of it all when I spoke with her this morning. Click the play button and listen in.

But a warning: enthusiasm can be contagious!

WSM graphic artist Vanessa Goh and copywriter Chanelle Van Der Heijden with the all-new Essential Salon Owner's Marketing Toolkit - the first major update since the product was launched in 2004

If you do NOT yet have the tools, the guidance and the on-going support that Danielle and so many other salons and spas around the world are enjoying, here’s your chance:

Click here to find out more about the program, how you can get your very own copy of the world-famous Essential Salon Owner’s Marketing Toolkit®, and start paying yourself what you are worth!

NOTE: Salon & spa owners in Australia, the USA, New Zealand and Canada are coached one-on-one by our own Direct Response Marketing experts in those countries. Salon & spa owners in the UK, Ireland and Europe are coached and supported by our head office in Australia, while we seek appropriate representation in that part of the world.

Here’s where Danielle’s salon is located:

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Keynote speaker Julie Piantadosi at the Salon Profit Secrets seminar in Melbourne, Monday August 9, 2010

If you have NOT yet booked tickets for this one-day “How to Market Your Salon” seminar, time is running out – and it’s our LAST seminar in Melbourne this year.

Call the Ticket Hotline 08 9381 6621 or order online here.

Join other more than 100 salons and meet Australia’s hottest salon entrepreneur – the dynamic millionaire salon chain owner Julie Piantadosi as she reveals from the stage how she built a huge chain of salons in Australia and the USA employing over 500 staff – and still stays sane while raising a family of three young children!

Julie’s ‘call a spade a spade’ delivery will have you laughing and crying at the same time as she teaches the brutal reality – and the joys – of managing staff so effectively they worship you. (There’s a simple but devastatingly effective technique to this – that most salon owners never discover.)

WARNING: Julie’s presentation is for grown ups only – running a successful salon is not for children. She knows, because she tried it once, and went bankrupt!)

PLUS – you’ll meet John Lees, former Schwarzkopf national marketing manager, the funniest and driest public speaker in Australia today, as he teaches Customer Service so cleverly and clearly you’ll have your clients eating out of your hand and falling over themselves to buy everything you have to sell.

AND…Worldwide Salon Marketing CEO Greg Milner destroys the Myths and Pure Fantasy about salon & spa marketing – why everything you’ve ever been told about marketing is WRONG…and how to get customers queuing up at your door with simple Direct Response Marketing that’s been proven to work by more than 2,000 salons all over Australia.

Adam Fox from Simple Salon will be there to show you how you can automate your entire salon booking system, appointments, staff performance reporting and budgets with a completely online software solution – and why you’ll never need to pay thousands of dollars for a salon software system. (And he’ll show you how you can run your salon from anywhere in the world, on a cheap laptop computer or even an iPad – while you’re lying on the beach in Bali!)

PLUS – you’ll get to participate in our Ask the Experts panel session, and get your burning questions answered by some of the most accomplished salon owners and business experts in Australia.

Get your tickets NOW – call 08 9381 6621 or order online here!

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