Worldwide Salon Marketing

Getting Your Salon Running on Automatic

I bought a new car recently, a Caprice. It’s got hot-and-cold running DVD players for the passengers, a satellite navigation system so I don’t get lost on the three-mile drive to the office, a sound system loud enough to raise the dead, and a clever spare key that automatically adjusts the climate control, electric seat settings, steering wheel reach [...]

Say NUTS to Recession Talk

Last Friday I had lunch with an old colleague from my years in television. With glistening eyes, he was remembering the ‘good old days’, and bemoaning how everything was better in this long-gone world. I have little patience with, nor understanding of, this fantasy-world attitude. He didn’t take it kindly when I none-too-gently rebuked him [...]

Beauty Advertising that Really DOES Work…

The greatest skeptics often become zealous advocates. From Belmont, New Hampshire, Village Image owner and Inner Circle member Susan Woodbury sent us a couple of excellent ads that brought in thousands of dollars in sales and a bunch of new clients.
(Note to Inner Circle members only: to download Susan’s ads, click on the Inner Circle [...]

Top Spa Releases Million Dollar Procedures Manual

Here’s Exactly How a Young Mother Turned Her Spa into a Multi-Million Dollar Business inside Four Years…

Karen Briffa, owner of Le Beau Day Spa

Most Inner Circle members will have heard of Karen Briffa, owner and founder of Le Beau Total Body Management – winner of the 2006 Spa Establishment of the Year and a string [...]

Accurate Thinking – a Salon Owner's Story

How to ’Start Your Business with the End in Mind’ 

The 80/20 rule applies in all things. Eighty percent of the income is made by 20% of the people. Only 20% of all assets are held by 80% of the people. Eighty percent of the work is done by 20% of the people…. and in the beauty [...]

Coming soon… New, Updated Spa Procedures Manual

In 2006, Karen Briffa’s Le Beau Day Spa won the national Spa Establishment of the Year award. The following year, Karen backed that up with the national Spa Marketer of the Year Award. Not to mention being a finalist in the Telstra Young Businesswoman of the Year award.

It had an immediate effect. As special [...]

So, You Want it ALL – NOW?? Interesting….

Every month, we get maybe 80 to a hundred applications from salon & spa owners all over the world seeking a 30 day ‘Test Drive’ of the Inner Circle program, including the now-famous Essential Salon Owner’s Marketing Toolkit.
And the interesting part about these Application Surveys is the consistency of answers to the question "What do [...]

Making Prospective Clients Line Up To Give You Money

Here’s a concept that’s completely foreign to most salon and spa owners:
Make it difficult for prospective clients to give you money.
Okay, I can hear you thinking: "He’s really gone nuts now." Bear with me for a moment. There is method in my madness.
Most of you reading this spend a large part of your lives [...]