Archive for 'Salon Goalsetting'
Idaho salon reports ‘recession-busting’ marketing brings more customers
Listen in as Lee Reilly of Salon Technicolor in Pocatello, Idaho describes to WSM Canada director Catherine Hanson how she’s beating the recession – and creating her own economy – with aggressive but simple marketing that’s bringing 19% of her ‘lost’ customers back into the salon. Lee joined the WSM Inner Circle marketing & mentoring [...]
Read moreComing soon: the most complete, comprehensive and detailed Salon & Spa Policies & Procedures, Staff Training & Staff Management system ever!
See below to download the Contents Pages of the Total Salon Solutions Policies and Procedures system Since launching our new Total Salon Solutions system just two weeks ago to Inner Circle members only, over $100,000 worth of these systems have been sold – and soon, it’ll be available to non-Members too! In collaboration with millionaire [...]
Read moreSucessful Salon Marketing: Exclusive UK stylist slaughters the competition with never seen before Salon Marketing!
Using “our” style of marketing was the only answer for Shaun Gell, owner of Gelaires Hair and Beauty, in Jersey, United Kingdom. He was at the point of closing the doors if something drastic did not happen. Shaun decided to take action and was selected to join the Inner Circle program for Worldwide Salon Marketing. [...]
Read moreYoung kids? Heavily pregnant and struggling to run your salon business? Listen in as these young mothers show how…
Click the ‘play’ button below to find out how three successful salon owners not only faced and solved the challenge of pregnancy versus business management, but thrived on it… Just before Christmas I took a call from a young salon owner who was clearly in some distress. It soon became clear why. “I’m due to [...]
Read moreSalon Business – harrassed salon owner wants to get off the tools; can you help?
It’s a Catch-22 that almost all salon owners face: ‘how can I get off the tools so I can work “on” the business more, when I’m too afraid of losing money/worried about what the staff will do/can’t work out what to tell clients…’ blah blah blah. There’s no easy answer, as one of our Inner [...]
Read moreSalon Marketing: The Story a Leading Beauty Magazine Refused to Publish – Because it's 'Too Honest'
As our Inner Circle members would know, I’ve rarely been accused of being anything less than direct. When it comes to writing about what works in marketing & business, I don’t tend to soften my words to avoid offending those with delicate sensibilities. In business, reality IS harsh. If that offends you, stop reading now. [...]
Read moreIs Your Salon a General Motors, or a BMW?
Late last year, Michelle and I needed to get to LA airport from down near San Diego. It’s about a three hour drive up Freeway 5 in peak hour traffic on a Friday afternoon, and for most of the journey you’re either doing 80 miles an hour or sitting in a car park. There doesn’t seem [...]
Read more“It’s not the years in your life that count. It’s the life in your years”
54-year old legs and arms tussling with my first marlin, 40 miles out in half a mile of water off Rottnest Island, Western Australia My 400 pound marlin shortly before coming to the boat…ever so briefly. Deckhand, friend and marlin fishing guru Marty Goldsworthy gives me a pat on the back…for not losing the fish, a mistake [...]
Read moreHow do YOU Compare with This Salon Owner??
History is a great teacher. In 1944, General Eisenhower assembled the greatest invasion force in history to storm the beaches at Normandy. Eisenhower knew that anything less than MASSIVE, overwhelming force, and the Allied attempt to drive the Nazis out of Europe would fail. It remains a source of mystery to me why so many [...]
Read moreIt’s Your DUTY to Make Money – and Save the Economy at the Same Time
This is my last post till the New Year. So I want to leave you, and 2008, with some gentle advice, a little encouragement, and a dose of economic reality. With most salons and spas bursting at the seams, appointment books full in the week before Christmas, I expect that most of this will fall [...]
Read moreFour Great Salon and Spa Successes…
Inner Circle members: see below for the exact ad that brought one Member 87 new clients and $12,000 extra sales in a month. You might be wondering ‘how can a little salon like mine ever be a successful business….when I know nothing about business!?’ Well, take heart. About the only thing you can hear on Wall [...]
Read moreThree Examples of Why Motion Beats Meditation Every Time
Interviewing a series of successful salon owners this week for a new book I’m writing, it was interesting to see how a common thread began to emerge during these discussions. And it will come as no surprise to anybody who’s been following our work with salon & spa owners over the past serveral years, that [...]
Read moreSalon & Spa Owners Cram Sydney Road to Riches Super Conference
On Monday in Sydney, I stood in front of nearly 300 beauty professionals and told them I was under strict instructions from our coaching team back at head office: "Under no circumstances are you to allow more than 30 of them to join the Inner Circle program – we just cannot handle any more than [...]
Read moreStay away from ‘toxic’ people
Had two conversations this week which demonstrate clearly how frustrating it must be for so many people who are bursting at the seams to succeed – only to be held back by others like a ball-and-chain around the ankles. One was a very sincere salon owner who had applied for a 30-day Test Drive of [...]
Read more“…But my salon is in a small town/poor area/drought-affected region/full of old people blah blah blah…”
…. so your kind of marketing won’t work for me…” Oh, woe is me. I’ve heard this so many times, I’ve actually given up gouging my own eyes out with a sharp spoon. But I was reminded of this common excuse for failure by a number of reports this week from Inner Circle members equipped [...]
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