Worldwide Salon Marketing

Why Yellow Pages ads DO work for salons & spas…IF you do ‘em right.

by Peter Butler, author “Salon & Spa Yellow Pages Advertising Secrets” Here’s What You Said Last Year About Yellow Pages Ads! I was just going through a pile of YP ads we critiqued last year and to see a “boring bland dead ad” turned into a “smack you in the face money pulling ad” that [...]

I get (hate) mail….

Well, hate phone calls anyway….In advertising circles, it’s said that if your ad doesn’t upset somebody, you haven’t pushed the outside of the envelope far enough. Seems I’ve upset somebody. In a late-2008 issue of the Success Strategies newsletter I used for instructional purposes a couple of typically-lousy beauty industry magazine ads to point out [...]

"Wow…it's AMAZING how my business has changed!" says small salon owner

90 new clients every month, and $109,509 in extra sales for ’08 (IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages Rechelle describes here) â€œI have been in business for 11 years and never had the success [...]

Case Study: How This Salon Got 165 New Clients in ONE Month – Special Group Coaching Call for Inner Circle Members

Motion Beats Meditation, Every Time – Hit ‘Play’ on audio below. First, some interesting news that belies all the gloom and doom. International research and survey firm Synovate reports that a poll of 11,500 people in over a dozen countries found 41% of people plan to spend the same amount on beauty products and services [...]

After Christmas, the Next BIG Salon Marketing Event: Valentines Day

Christmas is THE Big marketing event of the year for most salons & spas. But it’s far from the only one. Cupid’s on his way – but will you have the right material to make the most $$$$s out of Valentine’s Day? Six weeks after the Christmas decorations come down, the next big event is [...]

Is your salon or spa marketing as hopelessly bad as THIS??

My beautiful bride-to-be Michelle is a self-confessed victim of glossy women’s magazines. But even Michelle, whose only education in marketing has been assisting me at seminars (which, mind you, is pretty good education) can spot an example of useless, expensive ‘brand’ marketing from 50 yards. So she won’t be surprised (I hope) when she gets [...]

The ONLY Strategy That'll Recession-Proof Your Salon or Spa

While their competitors quaked in fear at the looming recession, these two ladies increased their salon’s sales by more thanÂ $20,000 a month for the past three months. Read on to find out how they did it. “When everyone else is greedy, it’s time to be fearful. When everyone else is fearful, it’s time to be [...]

The Greatest Christmas Marketing & Promotion Package for Salons & Spas EVER

(And Inner Circle members get it for FREE.) In the Depression of the 1930s, one of the few businesses that boomed was the movie business. People wanted to escape the gloom and doom, even if only for an hour or two. So the movie theatres were packed. Same with the beauty business. In times of [...]

Direct Response Marketing for Salons/Spas 101: Making the Most of Direct Mail

The more things change, the more they stay the same. In spite of the ever increasing reliance on internet marketing, in spite of the plethora of so-called internet marketing ‘experts’, despite the growing ‘noise’ about online marketing – direct mail is NOT dead. Far from it. Direct mail is still, in my humble opinion, THE [...]

Right Message, to the Right Market, at the Right Time

So America has a new president - a classic case of the right message, delivered to the right market, at the right time. Clearly, something I failed to do at a seminar I gave for medspa doctors in San Diego last week. So at Los Angeles airport on the way home last Friday, I picked [...]

A ‘Branding’ Horror Story…and a $50,000 Bet.

ATTENTION All Medspa, Day Spa & Salon Owners: Sure, do dumb, wasteful ‘branding’ – at your peril. I’ve lost count of the number of times I’ve been told by salon & spa owners “I want to get my brand out there…” *Sigh* Can’t blame you all, I suppose. ‘Getting your brand out there’ is the [...]