Archive for 'Salon Advertising Tips'
Don’t Let Other Businesses Sabotage Your Own – a Cautionary Tale
Yet more evidence, if any were needed, that the publishers of magazines are more interested in how advertising looks than how effective it is for the people who pay their bills – the advertisers. Inner Circle member Marnie Kallmeyer of Beauty Image reports this week the frustrating experience of paying up-front for a full page [...]
Read moreMajor Salon Marketing Crime – being too TIMID
There’s a couple of Big Mistakes almost all businesses make; being too timid, and its closely related cousin, being boring. Most beauty industry marketing falls into one or both of these categories. And that’s because most owners of salons like to be seen as ‘nice’ people, who by their very nature don’t want to do [...]
Read moreEven Bad News can be Good News
Perception IS reality. No matter that President Obama says there’s ‘no cause for alarm’ over the swine flu sweeping the world. People are alarmed, and that means you need to be concerned – not necessarily for your own personal health, or that of your staff and family, but certainly for the health of your business. [...]
Read moreSalon Marketing 101 – Back to Basics
By the time you read this, my new wife Michelle (we got married on Saturday) and I will be sunning ourselves by the pool of our villa in Bali, hopefully with some kind of umbrella drink close by. But while we’re goofing off, that’s no reason for you to do the same. So while I’m away, [...]
Read moreNEWS FLASH: “Amazing discovery: expert reveals discounting doesn’t work any more; value-adding the way forward for retailers in the recession.”
Gosh. Really? I had to laugh when I saw the story on television this week. For years I’ve been beating our Members around the ears about how discounting is ‘evil’, and showing them how to boost the value of their products and services with low-cost or no-cost add-ons that give the customer a perception of increased [...]
Read moreWhy you should IGNORE your Yellow Pages/Newspaper ad rep…
Advertising sales reps are probably quite nice folks, most of them. No doubt many are excellent family people, law-abiding citizens, go to church, coach the local junior soccer team, even help old ladies across the street. But I’m here to tell you that either as a group or individually, their marketing advice should be about as welcome in [...]
Read moreWhy salon owners get such lousy results from their marketing..
Couple of ads sent in by Inner Circle members this week got me thinking about why so many salon owners whine and complain about the lousy results they typically get from their advertising efforts… I use the word ‘efforts’ advisedly. It’s clear to me that most owners of beauty businesses put almost zero ‘effort’ into [...]
Read moreWhy Yellow Pages ads DO work for salons & spas…IF you do ‘em right.
by Peter Butler, author “Salon & Spa Yellow Pages Advertising Secrets” Here’s What You Said Last Year About Yellow Pages Ads! I was just going through a pile of YP ads we critiqued last year and to see a “boring bland dead ad” turned into a “smack you in the face money pulling ad” that [...]
Read moreI get (hate) mail….
Well, hate phone calls anyway….In advertising circles, it’s said that if your ad doesn’t upset somebody, you haven’t pushed the outside of the envelope far enough. Seems I’ve upset somebody. In a late-2008 issue of the Success Strategies newsletter I used for instructional purposes a couple of typically-lousy beauty industry magazine ads to point out [...]
Read more"Wow…it's AMAZING how my business has changed!" says small salon owner
90 new clients every month, and $109,509 in extra sales for ’08 (IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages Rechelle describes here) “I have been in business for 11 years and never had the success [...]
Read moreCase Study: How This Salon Got 165 New Clients in ONE Month – Special Group Coaching Call for Inner Circle Members
Motion Beats Meditation, Every Time – Hit ‘Play’ on audio below. First, some interesting news that belies all the gloom and doom. International research and survey firm Synovate reports that a poll of 11,500 people in over a dozen countries found 41% of people plan to spend the same amount on beauty products and services [...]
Read moreAfter Christmas, the Next BIG Salon Marketing Event: Valentines Day
Christmas is THE Big marketing event of the year for most salons & spas. But it’s far from the only one. Cupid’s on his way – but will you have the right material to make the most $$$$s out of Valentine’s Day? Six weeks after the Christmas decorations come down, the next big event is [...]
Read moreIs your salon or spa marketing as hopelessly bad as THIS??
My beautiful bride-to-be Michelle is a self-confessed victim of glossy women’s magazines. But even Michelle, whose only education in marketing has been assisting me at seminars (which, mind you, is pretty good education) can spot an example of useless, expensive ‘brand’ marketing from 50 yards. So she won’t be surprised (I hope) when she gets [...]
Read moreThe ONLY Strategy That'll Recession-Proof Your Salon or Spa
While their competitors quaked in fear at the looming recession, these two ladies increased their salon’s sales by more than $20,000 a month for the past three months. Read on to find out how they did it. “When everyone else is greedy, it’s time to be fearful. When everyone else is fearful, it’s time to be [...]
Read moreThe Greatest Christmas Marketing & Promotion Package for Salons & Spas EVER
(And Inner Circle members get it for FREE.) In the Depression of the 1930s, one of the few businesses that boomed was the movie business. People wanted to escape the gloom and doom, even if only for an hour or two. So the movie theatres were packed. Same with the beauty business. In times of [...]
Read moreDirect Response Marketing for Salons/Spas 101: Making the Most of Direct Mail
The more things change, the more they stay the same. In spite of the ever increasing reliance on internet marketing, in spite of the plethora of so-called internet marketing ‘experts’, despite the growing ‘noise’ about online marketing – direct mail is NOT dead. Far from it. Direct mail is still, in my humble opinion, THE [...]
Read moreRight Message, to the Right Market, at the Right Time
So America has a new president - a classic case of the right message, delivered to the right market, at the right time. Clearly, something I failed to do at a seminar I gave for medspa doctors in San Diego last week. So at Los Angeles airport on the way home last Friday, I picked [...]
Read moreA ‘Branding’ Horror Story…and a $50,000 Bet.
ATTENTION All Medspa, Day Spa & Salon Owners: Sure, do dumb, wasteful ‘branding’ – at your peril. I’ve lost count of the number of times I’ve been told by salon & spa owners “I want to get my brand out there…” *Sigh* Can’t blame you all, I suppose. ‘Getting your brand out there’ is the [...]
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