Worldwide Salon Marketing

Salon Marketing – Why Clients Hate Salons

“If you really want to know how to market your salon, to find your very own Unique Selling Proposition, the very best place to start is with your customers.” That’s the advice I gave at a seminar I ran in the UK last week, and salon owner and Inner Circle Premium member Chantal Fallon (three [...]

Salon Marketing – Why Salons Fail

I just don’t get it. How can it possibly be that so many salon owners and beauty professionals spend so much time, effort and money furnishing their shop, making things look glossy and sexy, hiring and training staff…and put so little effort into the one thing that really matters; getting customers. Sure, all of those [...]

Salon Advertising – it’s Salesmanship, stupid…

More evidence, if any was needed, that the beauty industry’s obsession with ‘pretty’ but ineffective marketing is completely wrong-headed and inaccurate thinking. The Big End of town advertising agencies are at least partially to blame for this. For years, the big ad agencies have conned their clients – mainly the big international product suppliers – [...]

Salon Marketing – Do You Make THIS Dumb Mistake?

If you ever doubted that the lunatics really are in charge of the asylum, this should dispel those doubts. Check out this actual full-page ad, taken from the newspaper I was reading this morning. Double click on it to open in a new window so you can get a better look. Yep, it’s 95% blank [...]

Salon Marketing – Here’s Something to Make Your Ads & Flyers STAND OUT!

The hardest part of any marketing is GETTING ATTENTION in a world cluttered by everybody else’s advertising messages. And the biggest sin in any kind of marketing is being BORING. But here’s a terrific tool any salon or spa owner can use to create attention for any ad, flyer or sales letter. It’s called Copydoodles, [...]

Why it’s Good to be Bold

There is truth in advertising after all. Most business owners are too timid in their marketing. Unwilling to stand out from the crowd, they therefore blend in with it – and make the BIG mistake of failing to get attention. No chance of that here. Instead of the usual wishy-washy reasons business owners use when [...]

Salon Advertising – Does Your Ad Pass the ‘Headline Test’?

Couple of weeks ago we took a call from a very disgruntled Inner Circle member, who complained she’s followed the Toolkit templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got [...]

If your salon marketing’s ‘ugly’, it’s probably working… Here’s why.

Funny how people get fixed on stuff that doesn’t matter, as excuse for why ‘it’ doesn’t work in my town/my industry/my business yada yada yada. This week, an email from a salon owner (not a Member) who’d seen some advertising by a nearby Inner Circle member salon, and was now chiding me for ‘dumbing down’ [...]

Why it’s DUMB to blame the media when your marketing doesn’t work.

Many times every week, we interview prospective Inner Circle members about why they should be accepted into the program, get their very own Essential Salon Owner’s Marketing Toolkit® And almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: [...]

The ONE Marketing Strategy That Will Triple ANY Salon’s Direct Mail Response

Call me old-fashioned – somebody did once, and I said ‘fiddlesticks’ – but it’s a mystery to me why so many salon owners (even some Inner Circle members, who should know better) just do NOT get one of the simplest, easy-to-implement salon & spa marketing strategies I have ever taught. Well, from Jemima Richards of [...]

How to ‘Re-Invent your Salon or Spa’

What business are you really in? Last week I showed you one of the most powerful ads ever written…a tiny classified ad that drew 5000 applications for Ernest Shackleton’s Antarctic expedition. (you can see that ad here.) One of the success strategies I teach is to ‘re-invent’ your business – turn it from being an [...]