Archive for 'New Zealand'
Time to Brush Up on Some Delegation Skills?
I have had many a conversation with salon owners about managing time better. I frequently hear comments like ‘there isn’t enough hours in the day’ or ‘I wish there were 2 of me’. The end result is generally an over-worked, burnt out and stressed business owner who is no good to anybody! There is a [...]
Read moreINCREASE your clients average spend in your salon – before Christmas is over!
So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon. Are you [...]
Read moreDo you have an Expensive J.O.B?
Salon marketing is the way to change your current situation from an employee of the business that owns you, to a business person who OWNS and RUNS their business! As you can imagine there are thousands of salons out there who have ownership of their therapist. The salon owner pays, at times an often over [...]
Read moreNon Verbal Cues that STOP your sales!
Ever wondered why it is that some people can sell ice to the Eskimos, and other can’t? Sales professionals – that is all salon staff – should know which words and phrases to use and which ones not to. Sales professionals also know that it is also what you DON’T say that can destroy any [...]
Read moreReverse Engineering – How to make sure that your clients ALWAYS come back!
There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before, it has been cemented in place for me that we are now [...]
Read moreWhat’s Up Pussy Cat?
‘Who is my target market?’ Is that a question you have ever asked yourself? If not, then it should be! With any business you need to know who your ideal customer is. If you are a salon that does waxing, then it’s very unlikely your target market will be the Rest Home down the road. [...]
Read moreHair color expert David Velasco joins Worldwide Salon Marketing – check out the video
Acclaimed stylist David Velasco is known throughout North America as the guru of hair color. But even the most acclaimed technicians know that merely being a great colorist isn’t enough by itself to bring customers in the door. Like many top salons, David joined the WSM Inner Circle salon marketing & mentoring program to discover [...]
Read moreNZ Salon Owner Coffee Group Session – Are Daily Deal Websites Destroying Our Industry?
Are daily deal websites destroying our industry and driving the price of our services down, or are they giving us an opportunity to reach a larger audience of potential clients to convert in to ‘long term’ customers ? That was the big question up for discussion at our first ‘sell out’ NZ Salon Owner coffee [...]
Read moreCome and Meet the Worldwide Salon Marketing NZ Team at the NZ Beauty Expo!
If you had the opportunity to pick the brains of some of New Zealand’s top salon marketing and staff coaching experts ‘one-on-one’, would you jump at the chance? If the answer is YES then you are in luck! On July 2nd and 3rd 2011 Worldwide Salon Marketing NZ will be at the bi-annual NZ Beauty [...]
Read moreIf You Don’t Have a Guarantee Then Your Salon May End Up On National TV, Just Like This One Did!
On Friday last week, Peter Doman, Senior Coach from Worldwide Salon Marketing Australia revealed how using a powerful guarantee in your salon can help you stand out above ALL other salons in your area. And if his article wasn’t proof enough that using an iron-clad guarantee to show you are 100% confident in what you [...]
Read moreHow to increase NEW clients into your salon without doing services better than what you are doing now!
Sound too good to true? It should do! Nothing comes for without a price. And this little secret does have a price that has to be paid – in FULL! This little secret is so influential in the mind of the consumer, that it’s full weight cannot be measured. There is no way on earth [...]
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