Archive for 'New Zealand'
NZ BREAKING NEWS – Salon Entrepreneur Seminar Series Announced
Worldwide Salon Marketing NZ is excited to announce the first of 2012’s New Zealand salon owner seminars in both Auckland and Wellington. The Salon Entrepreneur Seminars are promising to be the best ever, with great content, a wealth of knowledge sharing and a bit of motivation to help you make 2012 a REAL goodie! And [...]
Read moreHidden Gems of The Members-Only Website!
If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is. Many members tell me how they often spend hours browsing around all the different templates and marketing ideas and solutions. And each and every year the [...]
Read moreExclusive News – Worldwide Salon Marketing Set To Launch Salon Finder iPhone App in Australia!
How cool would it be if your clients and prospects had a free app on their phone that would allow you to promote special offers to them, as often as you like, for FREE!! (And it comes up on their phone screen with one of those little red number icons as soon as you do [...]
Read moreBuild the Hype…Louise Gray of Louise Gray Skin Care in Auckland Did Just That!
Whenever putting together any marketing campaign it’s not just as simple as printing a few flyers or emailing a handful of clients and all of a sudden being bombarded with calls from them wanting to buy what your advertising – sure that would be nice but with the increasing competition out there all vying for [...]
Read moreCause for salon marketing celebration as the ‘daily deal’ craze falters
There’s certain to be mixed feelings among salon & spa owners about the impending implosion of the ‘daily deal’ website phenomenon. Those salons that did well from it succeeded because they rigidly enforced their own strict conditions on the coupon buyers. The many more whose businesses were severely damaged by succumbing to the overblown promises [...]
Read moreWhat are YOU doing to earn the consumers Trust?
Consumer confidence is a fragile and delicate item. It takes month and years to build up, through long sequences of events where the client and the salon share experiences. In an instant, it can be smashed into a million pieces, and for some clients, there is no going back to the salon. Consumers are now [...]
Read moreHow to make your Marketing an investment, not an expense!
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
Read moreTime to Brush Up on Some Delegation Skills?
I have had many a conversation with salon owners about managing time better. I frequently hear comments like ‘there isn’t enough hours in the day’ or ‘I wish there were 2 of me’. The end result is generally an over-worked, burnt out and stressed business owner who is no good to anybody! There is a [...]
Read moreINCREASE your clients average spend in your salon – before Christmas is over!
So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon. Are you [...]
Read moreDo you have an Expensive J.O.B?
Salon marketing is the way to change your current situation from an employee of the business that owns you, to a business person who OWNS and RUNS their business! As you can imagine there are thousands of salons out there who have ownership of their therapist. The salon owner pays, at times an often over [...]
Read moreNon Verbal Cues that STOP your sales!
Ever wondered why it is that some people can sell ice to the Eskimos, and other can’t? Sales professionals – that is all salon staff – should know which words and phrases to use and which ones not to. Sales professionals also know that it is also what you DON’T say that can destroy any [...]
Read moreReverse Engineering – How to make sure that your clients ALWAYS come back!
There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before, it has been cemented in place for me that we are now [...]
Read moreWhat’s Up Pussy Cat?
‘Who is my target market?’ Is that a question you have ever asked yourself? If not, then it should be! With any business you need to know who your ideal customer is. If you are a salon that does waxing, then it’s very unlikely your target market will be the Rest Home down the road. [...]
Read moreHair color expert David Velasco joins Worldwide Salon Marketing – check out the video
Acclaimed stylist David Velasco is known throughout North America as the guru of hair color. But even the most acclaimed technicians know that merely being a great colorist isn’t enough by itself to bring customers in the door. Like many top salons, David joined the WSM Inner Circle salon marketing & mentoring program to discover [...]
Read moreNZ Salon Owner Coffee Group Session – Are Daily Deal Websites Destroying Our Industry?
Are daily deal websites destroying our industry and driving the price of our services down, or are they giving us an opportunity to reach a larger audience of potential clients to convert in to ‘long term’ customers ? That was the big question up for discussion at our first ‘sell out’ NZ Salon Owner coffee [...]
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