Archive for 'Canada'
How to increase NEW clients into your salon without doing services better than what you are doing now!
Sound too good to true? It should do! Nothing comes for without a price. And this little secret does have a price that has to be paid – in FULL! This little secret is so influential in the mind of the consumer, that it’s full weight cannot be measured. There is no way on earth [...]
Read moreNew Facebook Discussion Forum for Inner Circle Members ONLY – salon marketing & business mastermind group
Click on the Facebook logo to take you through to the NEW Facebook discussion forum we’ve set up ONLY for Inner Circle Premium members (if you have the Toolkit and you’re paying a monthly membership fee, you’re a Premium member) This forum is separate from the Salon & Spa Owners Marketing Discussion Forum, which is [...]
Read moreWhy MARKETING is the real business of a salon or spa – listen in as Michael & Ash Plowman of Skin & Body Clinic, Oshawa, Canada explain how their clinic’s sales have doubled in less than six months…
When Michael Plowman and sister Ash Plowman joined the Inner Circle program and got their marketing Toolkit in August 2009, their salon was doing…well, okay. But, like many owners of such businesses, they suffered the common misconception that they were in the beauty business….all that stuff about doing facials, body wraps, waxing etc etc; the [...]
Read moreSalon Marketing – from Canada, there’s nothing like success to breed confidence…
I’ve often pondered what the ‘real’ value of the Toolkit and the Inner Circle program is to struggling salons. And it’s clear, going by feedback like this from salon owners like Shola Olorunleke of Quinn’s World Salon in Saskatoon, Saskatchewan (Canada) that the real value is not so much the proven tools, templates and strategies [...]
Read moreSalon Marketing Success: Canadian salon owner shows how it’s done…
I’ve often written that losers blame the economy for their salon’s poor performance. But winners create their own economy. Canadian salon owner and new Inner Circle member Robert Amado is clearly a winner. Writing from his Amado Salon & Spa in Kleinberg, Ontario, Robert can barely hide his enthusiasm and excitement for the impetus, motivation [...]
Read moreSalon Marketing 101: How’s THIS for laziness?
Are you asleep at the wheel of your business? It never ceases to amaze me how little effort most business owners put into researching their target market. It’s because most business owners are simply bone lazy Take this example of outstanding, Olympic-quality incompetence. Today I received the following email, apparently from a company purporting to [...]
Read moreDo you need a dose of Brutal Reality…like THIS?
If you’ve ever felt down about your salon business, if you’ve reached the end of your tether, on the brink of failure, the bailiff knocking at the door, the bills piling up so high you can’t see over them…. You need to read this. If you’re in up to your ears, like this Inner Circle [...]
Read moreCanadian salon owner: “…such immediate, massive results in such a short time! I wish I’d joined earlier…”
Kristy Gower of Bayers Lake, Nova Scotia , was so excited to join WSM and the Inner Circle premium program, that even Hurricane Earl couldn’t dampen her enthusiasm! Kristy was accepted in to the program only three weeks ago and by the time her coach called her to welcome her on board, she had already…..wait [...]
Read moreInstant cash from salon marketing – now THAT’S something to celebrate!
The owners of City Looks Salon & Day Spa in Winnipeg, Canada have lots to smile about these days. $30,000 in 2 days. That was what these happy ladies sold in Mini Memberships in 2 days last week! Their clients are happy, their staff are happy, so of course, that makes them happy. Look, they’re [...]
Read moreHave these salon owners gone MAD…or do they know something about salon marketing that you don’t???
There’s always one in every crowd. In fact I’d be surprised, if not disappointed, if there wasn’t at least one stand-out, Olympic-standard, world-champion naysayer in every marketing seminar I run for salon & spa owners. This week in Melbourne, as I demonstrated the differences between typical ‘pretty’, branding-style marketing that most salons & spas are [...]
Read moreSalon Marketing Superstars – Andy & Sylvia Palatti of Avanti Hair Studio, Canada
Talk about MASSIVE ACTION. This couple win the prize! Andy and Silvia, of AVANTI HAIR STUDIO, in Surrey BC (Canada), were one of the first Canadian salons to enrol in the Inner Circle Premium program and get their marketing Toolkit when our Canadian office opened on July 1, and wasted no time putting it to work [...]
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