Archive for 'Canada'
Cause for salon marketing celebration as the ‘daily deal’ craze falters
There’s certain to be mixed feelings among salon & spa owners about the impending implosion of the ‘daily deal’ website phenomenon. Those salons that did well from it succeeded because they rigidly enforced their own strict conditions on the coupon buyers. The many more whose businesses were severely damaged by succumbing to the overblown promises [...]
Read moreWhat are YOU doing to earn the consumers Trust?
Consumer confidence is a fragile and delicate item. It takes month and years to build up, through long sequences of events where the client and the salon share experiences. In an instant, it can be smashed into a million pieces, and for some clients, there is no going back to the salon. Consumers are now [...]
Read moreHow to make your Marketing an investment, not an expense!
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
Read moreINCREASE your clients average spend in your salon – before Christmas is over!
So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon. Are you [...]
Read moreDo you have an Expensive J.O.B?
Salon marketing is the way to change your current situation from an employee of the business that owns you, to a business person who OWNS and RUNS their business! As you can imagine there are thousands of salons out there who have ownership of their therapist. The salon owner pays, at times an often over [...]
Read moreNon Verbal Cues that STOP your sales!
Ever wondered why it is that some people can sell ice to the Eskimos, and other can’t? Sales professionals – that is all salon staff – should know which words and phrases to use and which ones not to. Sales professionals also know that it is also what you DON’T say that can destroy any [...]
Read moreReverse Engineering – How to make sure that your clients ALWAYS come back!
There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before, it has been cemented in place for me that we are now [...]
Read moreHair color expert David Velasco joins Worldwide Salon Marketing – check out the video
Acclaimed stylist David Velasco is known throughout North America as the guru of hair color. But even the most acclaimed technicians know that merely being a great colorist isn’t enough by itself to bring customers in the door. Like many top salons, David joined the WSM Inner Circle salon marketing & mentoring program to discover [...]
Read more“I cannot say enough about the impact this program is having on my success and work life balance as a business owner!”
From Canada comes an email this week of the kind that’s become so familiar to us, but gratifying all the same. Like so many salon & spa owners who are Members of the Inner Circle marketing & mentoring program, Vicki Watson of Wrapture Spa in Moose Jaw, Saskatchewan is defying ‘the economy’ and rejoicing in [...]
Read moreIdaho salon reports ‘recession-busting’ marketing brings more customers
Listen in as Lee Reilly of Salon Technicolor in Pocatello, Idaho describes to WSM Canada director Catherine Hanson how she’s beating the recession – and creating her own economy – with aggressive but simple marketing that’s bringing 19% of her ‘lost’ customers back into the salon. Lee joined the WSM Inner Circle marketing & mentoring [...]
Read moreHow to increase NEW clients into your salon without doing services better than what you are doing now!
Sound too good to true? It should do! Nothing comes for without a price. And this little secret does have a price that has to be paid – in FULL! This little secret is so influential in the mind of the consumer, that it’s full weight cannot be measured. There is no way on earth [...]
Read moreNew Facebook Discussion Forum for Inner Circle Members ONLY – salon marketing & business mastermind group
Click on the Facebook logo to take you through to the NEW Facebook discussion forum we’ve set up ONLY for Inner Circle Premium members (if you have the Toolkit and you’re paying a monthly membership fee, you’re a Premium member) This forum is separate from the Salon & Spa Owners Marketing Discussion Forum, which is [...]
Read moreWhy MARKETING is the real business of a salon or spa – listen in as Michael & Ash Plowman of Skin & Body Clinic, Oshawa, Canada explain how their clinic’s sales have doubled in less than six months…
When Michael Plowman and sister Ash Plowman joined the Inner Circle program and got their marketing Toolkit in August 2009, their salon was doing…well, okay. But, like many owners of such businesses, they suffered the common misconception that they were in the beauty business….all that stuff about doing facials, body wraps, waxing etc etc; the [...]
Read moreSalon Marketing – from Canada, there’s nothing like success to breed confidence…
I’ve often pondered what the ‘real’ value of the Toolkit and the Inner Circle program is to struggling salons. And it’s clear, going by feedback like this from salon owners like Shola Olorunleke of Quinn’s World Salon in Saskatoon, Saskatchewan (Canada) that the real value is not so much the proven tools, templates and strategies [...]
Read moreSalon Marketing Success: Canadian salon owner shows how it’s done…
I’ve often written that losers blame the economy for their salon’s poor performance. But winners create their own economy. Canadian salon owner and new Inner Circle member Robert Amado is clearly a winner. Writing from his Amado Salon & Spa in Kleinberg, Ontario, Robert can barely hide his enthusiasm and excitement for the impetus, motivation [...]
Read more
