Archive for 'Australia'
Who is the is the Mystery Guest for Salon and Spa Bootcamps?
What special guest could have caused this much commotion? With the 2011 Salon and Spa Superstar Bootcamp being only days away for Melbourne, and a matter of weeks for Sydney, Brisbane and Perth, it can be revealed who the mystery special guest is. The person in question has been a motivational speaker and author who [...]
Read moreHow to increase NEW clients into your salon without doing services better than what you are doing now!
Sound too good to true? It should do! Nothing comes for without a price. And this little secret does have a price that has to be paid – in FULL! This little secret is so influential in the mind of the consumer, that it’s full weight cannot be measured. There is no way on earth [...]
Read moreNew Facebook Discussion Forum for Inner Circle Members ONLY – salon marketing & business mastermind group
Click on the Facebook logo to take you through to the NEW Facebook discussion forum we’ve set up ONLY for Inner Circle Premium members (if you have the Toolkit and you’re paying a monthly membership fee, you’re a Premium member) This forum is separate from the Salon & Spa Owners Marketing Discussion Forum, which is [...]
Read moreComing soon: the most complete, comprehensive and detailed Salon & Spa Policies & Procedures, Staff Training & Staff Management system ever!
See below to download the Contents Pages of the Total Salon Solutions Policies and Procedures system Since launching our new Total Salon Solutions system just two weeks ago to Inner Circle members only, over $100,000 worth of these systems have been sold – and soon, it’ll be available to non-Members too! In collaboration with millionaire [...]
Read moreThe catastrophic Queensland floods – why hand-wringing simply won’t do; only action will help the community rise above the floodwaters
As with any large natural disaster, it’s easy to give in to the understandable paralysis of shock in the wake of an earthquake, a fire, or in the case of Queensland, a flood of almost biblical proportions that’s consumed so much of that big State – a flood estimated to have washed away an area [...]
Read moreSalon Marketing 101: How’s THIS for laziness?
Are you asleep at the wheel of your business? It never ceases to amaze me how little effort most business owners put into researching their target market. It’s because most business owners are simply bone lazy Take this example of outstanding, Olympic-quality incompetence. Today I received the following email, apparently from a company purporting to [...]
Read moreDo you need a dose of Brutal Reality…like THIS?
If you’ve ever felt down about your salon business, if you’ve reached the end of your tether, on the brink of failure, the bailiff knocking at the door, the bills piling up so high you can’t see over them…. You need to read this. If you’re in up to your ears, like this Inner Circle [...]
Read more“…55 new clients and just over $12,000 income that I otherwise would not have received upfront…”
Old marketing saying: “There are riches in niches.” Too many business owners try to be all things to all people, and end up in the to-be-avoided ‘middle ground’, effectively becoming nothing to nobody. What you really want to do is focus on a small target market that’s an inch wide and a mile deep, like [...]
Read moreSalon Marketing tip: how to be different, not better
Air travel has become so routine these days, few regular flyers (like me) pay much attention to those same-same safety videos the airlines play on the overhead screens just before take-off. Look around the cabin, and you’ll see a sea of heads buried in magazines or books, while the flight attendants stare stonily down the [...]
Read moreSalon marketing with newsletters – a brilliant example
I’ve written long and loud about the business value of a regular monthly hard-copy newsletter, so I’m not going to bang on about it again here. Most owners of small businesses grumble and gripe about doing it, but those who make the effort reap immense rewards. Take Sandra Chiarella of Get Nailed in Altona, Victoria. [...]
Read moreSmell the Leather! Salon marketing the WSM way brings this 21-year-old salon owner a new house, a new Mercedes…
“I am writing to thank you for the opportunity to be part of Worldwide Salon Marketing. I have learned a great deal since joining the WSM Inner Circle marketing & mentoring program and will continue to use your marketing material along with my own touches. However I wanted to inform you on a little bit [...]
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