Archive for 'Australia'
FREE No-Show Report That Will Save the Hair and Beauty Industry Millions of Dollars Each Year – Available NOW!
If you are part of the statistic that shows Australia and New Zealand salons lose an estimated $423 million per annum (ouch!) in customer no-shows then you will want to read this report. Stop banging your head against a wall because there are solutions to the problem. In this 15-page in depth report you will find: The ‘You [...]Read more
Send to Kindle Stadiums, town halls, pubs. They’re your traditional music venues. But salons? Well, for NZ singer-songwriter Chris Sanders, he is about to embark on what could be called the world’s most unique music tour ever. A tour of salons, and it’s all in the name of a good cause, women’s cancer support network [...]Read more
Investing in your salon business isn’t just about buying equipment, stocking with products and paying staff. If that’s all it took, any fool could make serious money in a salon or spa, instead of only 5% that do. One of those 5% is Rebecca Woodage, the young owner of Perfection in Beauty in [...]Read more
STOP PRESS: We’ve just opened the NEW Salon Advertising Templates Webstore here! If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is. Many members tell me how they often spend hours browsing around all [...]Read more
If you’ve ever felt down about your salon business, if you’ve reached the end of your tether, on the brink of failure, the bailiff knocking at the door, the bills piling up so high you can’t see over them…. You need to read this. If you’re in up to your ears, like this [...]Read more
Old marketing saying: “There are riches in niches.” Too many business owners try to be all things to all people, and end up in the to-be-avoided ‘middle ground’, effectively becoming nothing to nobody. What you really want to do is focus on a small target market that’s an inch wide and a mile [...]Read more
Air travel has become so routine these days, few regular flyers (like me) pay much attention to those same-same safety videos the airlines play on the overhead screens just before take-off. Look around the cabin, and you’ll see a sea of heads buried in magazines or books, while the flight attendants stare stonily [...]Read more
I’ve written long and loud about the business value of a regular monthly hard-copy newsletter, so I’m not going to bang on about it again here. Most owners of small businesses grumble and gripe about doing it, but those who make the effort reap immense rewards. Take Sandra Chiarella of Get Nailed in [...]Read more
Smell the Leather! Salon marketing the WSM way brings this 21-year-old salon owner a new house, a new Mercedes…
Send to Kindle“I am writing to thank you for the opportunity to be part of Worldwide Salon Marketing. I have learned a great deal since joining the WSM Inner Circle marketing & mentoring program and will continue to use your marketing material along with my own touches. However I wanted to inform you on a [...]Read more
There’s always one in every crowd. In fact I’d be surprised, if not disappointed, if there wasn’t at least one stand-out, Olympic-standard, world-champion naysayer in every marketing seminar I run for salon & spa owners. This week in Melbourne, as I demonstrated the differences between typical ‘pretty’, branding-style marketing that most salons & [...]Read more
In my part of the world, there’s a critical shortage of qualified stylists. So the state government, in its wisdom, has come up with a stunning solution, which, according to its detractors, will dumb things down so that anybody with a pulse can become a hairdresser! Under the proposed new law, hair stylists [...]Read more