Worldwide Salon Marketing

New Salon and Spa Members, Same Problems…

The KISS Principle – Keep it Simple, Stupid
This week we interviewed and accepted new Inner Circle members in the backblocks of Delaware (Audrey & Doug Pearce of Glow Hair & Body), Branson, Missouri (Rhianna Presley of Pure Salon & Spa), Mossman, Queensland (Aneika Weir of Green Room on Front), Rockhampton, Queensland (Joyce Ward of Mousey [...]

Here's how to stop staff taking clients!

Every salon & spa owner fears the day when a long-serving staff member suddenly announces she’s leaving. Whether she makes it obvious or not, the instant fear is that she’ll take valuable clients with her.

If this has ever happened to you – or you fear it might – then you need to study this campaign [...]

We Get Mail

Congratulations to Inner Circle members Niki and Jane from Talking Beauty in Melbourne, Victoria, and Robyne Squires and Bellabroayre Day Spa in Mundingburra, Queensland for some super marketing efforts that brought instant results.
Niki and Jane only joined the Inner Circle program three weeks ago at our Melbourne conference, and they’re already swamped with new [...]

Little hinges swing big doors

No doubt you’ve heard the phrase ‘get rich quick scheme’. Personally, I steer well clear of them, but then again…. what’s so damn good about getting rich slow?
Clearly, many of our Inner Circle members feel the same. Here’s just a couple of examples of salon owners doing things at warp speed, and getting instant results. [...]

Are They SERIOUS??

When I first read the following email from a spa owner last weekend, I thought she was having a lend of me, taking the mickey. I read it again, and again. Nope, she was actually serious. But it still took my breath away.
So I’m not going to embarrass the poor lady by revealing her [...]

From $260,000 to $430,000 – inside 18 months!

Click on the ‘play’ button below to listen in on this extract from an interview with very successful salon owners Andrew and Angeline Griggs.

PLUS, for Inner Circle Members only: the actual ad used to generate 149 new clients worth an average of $3,400 each per year….(that’s over $500,000, to save you doing the sums)…
A [...]

Beauty Advertising that Really DOES Work…

The greatest skeptics often become zealous advocates. From Belmont, New Hampshire, Village Image owner and Inner Circle member Susan Woodbury sent us a couple of excellent ads that brought in thousands of dollars in sales and a bunch of new clients.
(Note to Inner Circle members only: to download Susan’s ads, click on the Inner Circle [...]

Has the Gorilla Got You in its Grip?

It’s little wonder that so many in the hair and beauty industry find themselves in more trouble than Hilary Clinton, with ever-diminishing chance of success.

Every week, our fax machine pours forth with a stream of ‘HELP’ letters, from hair stylists and estheticians who’ve suddenly found themselves owning a salon, with not a clue [...]

Using Text Messages to 'Raise the Dead'

Text message marketing can get great results…but it still comes down to the OFFER

New IC member Ian Simonsen from Gallery Hair Design in Auckland, New Zealand, wanted to get more clients in the door.
In particular, he wanted old clients back in, and fill some empty appointments Monday to Wednesday. To keep the marketing cheap [...]

Exactly how to sell $13,973.00 of Gift Certificates

Here’s the mothers day campaign that has already made $13,973.00 in just 2 ½ weeks… with 3 weeks still to go! 
 
Do you want the details of a real-life Mothers Day action plan that’s proven to work? I bet you do, having the exact steps laid out for you is incredibly valuable. Here’s Mothers Day action [...]