Worldwide Salon Marketing

Salon Marketing – How to Avoid a Train Wreck.

Ever seen a train wreck about to happen, and felt powerless to stop it? Or imagined everything happening in slow-motion as a child reaches for the breakfast cereal and knocks the milk over? It happened to me last week. Channel-hopping on a pay network, I stumbled on a documentary about a young couple in the [...]

Salon Marketing: How to Get ‘Lost’ Customers Back

I’ve written about this several times before, but it’s worth re-tracing particularly because of the large number of salon marketing ‘newbies’ who’ve recently joined the Inner Circle Lite program. For their minimal weekly subscription, Lite members are not entitled to individual coaching, even individual answers to questions, however when there are enough questions on a [...]

This Salon Has Customers Queuing Up….

Susan Anderson of Lillian Mack Skin Clinic in Moranbah, Queensland has been pinching herself over how her salon business has been transformed. Logging into the Members Only ‘sealed section’, Susan downloaded a special Gift Voucher offer many of our Inner Circle members had been running successfully in the lead-up to Christmas, and advertised it in [...]

A Salon Owner’s Story – One Decision CAN Make All the Difference

Lisa Gray of Beauty Naturally in Sandgate, Qld, shares the strategies that saved her business from extinction – and put money in her purse for the first time in years. (Play the interview recording below and listen in as Lisa describes how her business has taken off.) By the beginning of 2008, Lisa Gray was [...]

Dumb and Dumber: Why the Big Beauty Businesses are Struggling, and How Small Independent Salons can Laugh All the Way to the Bank.

Despite what you read in the newspapers, it’s not ALL bad news. From the Big End of town to the tiny end, there are plenty of reports indicating that the “recession” is patchy, uneven at best, certainly NOT a uniform slide into economic oblivion. McDonald’s is reporting a massive 80% increase in net profit in [...]

Case Study: How This Salon Got 165 New Clients in ONE Month – Special Group Coaching Call for Inner Circle Members

Motion Beats Meditation, Every Time – Hit ‘Play’ on audio below. First, some interesting news that belies all the gloom and doom. International research and survey firm Synovate reports that a poll of 11,500 people in over a dozen countries found 41% of people plan to spend the same amount on beauty products and services [...]

"How I increased my sales by 42%."

Read on if you want to get the same kind of results, recession or not! From time to time I get an email complaining that “all you do is talk about the salon success stories, but there are far more failures out there than successes, how come you never talk about them?” Well, call me [...]

The ONLY Strategy That'll Recession-Proof Your Salon or Spa

While their competitors quaked in fear at the looming recession, these two ladies increased their salon’s sales by more thanÂ $20,000 a month for the past three months. Read on to find out how they did it. “When everyone else is greedy, it’s time to be fearful. When everyone else is fearful, it’s time to be [...]

The Greatest Christmas Marketing & Promotion Package for Salons & Spas EVER

(And Inner Circle members get it for FREE.) In the Depression of the 1930s, one of the few businesses that boomed was the movie business. People wanted to escape the gloom and doom, even if only for an hour or two. So the movie theatres were packed. Same with the beauty business. In times of [...]

Salon Success is about…getting out of your own way!

The beauty business is essentially about selling eternal youth, a kind of ‘painted on’ magic pill that somehow defies nature and holds back the tide of age. I, however, am enjoying growing older. I’m now 53, which I figure gives me some kind of licence to be grumpy. So indulge me for a moment, while [...]

Four Great Salon and Spa Successes…

Inner Circle members: see below for the exact ad that brought one Member 87 new clients and $12,000 extra sales in a month. You might be wondering ‘how can a little salon like mine ever be a successful business….when I know nothing about business!?’ Well, take heart. About the only thing you can hear on Wall [...]