Worldwide Salon Marketing

Is Your Salon Business a Dictatorship or a Democracy?

I get a LOT of questions from Members all over the world, and some of them resonate with almost every salon owner. Our own surveys show consistently that apart from the challenge of getting customers (marketing), THE elephant in the room for 99% of salon owners is staff – how to find good ones, how [...]

Audio recording – Listen In as These Salon Owners Reveal Their Success Strategies

Listen in as these salon owners reveal exactly how they’ve grown their businesses in spite of (perhaps because of!) the global economic downturn! I loathe cliches, but there IS truth in many of them – like ‘Success breeds Success’. In this conference call, three of our most dynamic Inner Circle members reveal the strategies that [...]

Salon Marketing – Do You Make THIS Dumb Mistake?

If you ever doubted that the lunatics really are in charge of the asylum, this should dispel those doubts. Check out this actual full-page ad, taken from the newspaper I was reading this morning. Double click on it to open in a new window so you can get a better look. Yep, it’s 95% blank [...]

At last, a florist that knows how to market to men

Much advertising is weak, timid, me-too stuff with barely the strength to pull the skin off my Aunt Maude’s custard. Too many businesses trying to be all things to all people, never realising that there are riches in niches. Marketing to a niche also allows (promotes) more boldness, less timidity, therefore more visibility. Take this [...]

Salon Advertising – Does Your Ad Pass the ‘Headline Test’?

Couple of weeks ago we took a call from a very disgruntled Inner Circle member, who complained she’s followed the Toolkit templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got [...]

A Secret to Salon Success

Want to know the secret? Secret to success ‘thinking’, the secret to ever-increasing income and growth? Hang around with successful people! Somebody once said, wisely, that your income will tend to be average of the incomes of the people you spend most time with. Which means (obviously) that if you hang out with people who [...]

Why it’s DUMB to blame the media when your marketing doesn’t work.

Many times every week, we interview prospective Inner Circle members about why they should be accepted into the program, get their very own Essential Salon Owner’s Marketing Toolkit® And almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: [...]

What Has Vegemite Got to Do With Marketing Your Salon?

I bet you know at least one person who’ll tell you snobbishly “Oh, I don’t watch television.” And with that nose-in-the-air elitism comes the clear implication that they’re far too intelligent/busy/high-minded to stoop so low, ‘because most of it is trash’. Well I DO watch a lot of TV. And I read a lot of [...]