Archive for 'Free Articles'
You, your salon business, and the Greatest Threat to survival
Years ago, a brother of mine – you might call him an ‘early adopter’ – bought one of the first plasma TV screens on the market. From memory, he paid what would now be seen as an eye-watering TWENTY FIVE THOUSAND DOLLARS for it. Yep, hard to believe, considering you can now pick up a [...]
Read moreSalon Marketing 101: How’s THIS for laziness?
Are you asleep at the wheel of your business? It never ceases to amaze me how little effort most business owners put into researching their target market. It’s because most business owners are simply bone lazy Take this example of outstanding, Olympic-quality incompetence. Today I received the following email, apparently from a company purporting to [...]
Read moreHow a FOOL IDEA helped this US salon owner DOUBLE her sales…in two weeks.
“…We are stoked and plan to run this sale the entire month of June in 2011!” Inner Circle member (3 years) Molly Verbrugge of Indulgences in Little Rock, Arkansas, is justifiably glowing after a Worldwide Salon Marketing promotion she used for just two weeks in June this year boosted sales to $81,235 – a staggering [...]
Read moreThe Salon Business – at least your clients don’t HATE you!
It can only be the money. I can’t for the life of me imagine what else could possibly be attractive about running a business like a bank, where an entire army of customers almost universally loathe you. I actually feel a bit sorry for the banks. The fact that they’re in business to make a [...]
Read moreHow to Think About Money – Made Simple
As Australians head to the polls to vote tomorrow (August 21), I thought this article by Dan Kennedy a timely one. I re-publish it here without comment, as none is needed. But it’s thought-provoking, universally applicable, and should give pause to those who think the world – or any government – owes them a living. [...]
Read moreSalon Marketing – Different Country, Same Challenges
Every owner of every salon thinks that their business is somehow ‘different’, the problems and challenges they deal with every day are in some way unique. And it always makes me laugh when a salon owner tells me ‘this wouldn’t work for my salon because my salon is different…’ Er, actually, it’s not. Yesterday in [...]
Read moreSalon Marketing – Lessons from a Third-World Country
Rightly, you no doubt have zero interest in my recent five-day break at a luxury private villa near the beach in Bali, where the staff outnumbered our party of eight by two to one, and you couldn’t move without a butler polishing something or mixing you a clever drink by the pool. But you might [...]
Read moreThe Sham Wow Guy – and Lessons for Your Salon Business
On Saturday morning just gone, as I was contentedly reading the paper over a nice cup of tea, my delightful wife Michelle casually mentioned that “oh, and by the way honey, we’ve been invited to a demonstration of that kitchen thingy this afternoon at your brother’s place. I thought you’d like to take a look, [...]
Read moreSalon & Spa Marketing – and a lesson from bushy-browed Susan Boyle…
A couple of examples this week that show how dangerous it can be to lose sight of the fact that it’s what the customers think that matters in your business, not what you think. This story is about the pizza company and the music critic. Confused? Stay with me. It matters to your business. In [...]
Read moreDoes this happen in YOUR salon???
Yesterday I did some free research for you, ‘mystery shopping’ a local salon business touted as one of my town’s most up-market, stylish salons. And the news is: It failed my report card. I won’t name the salon, but if its owner is reading this, she’ll recognize herself. This salon is one of three owned [...]
Read moreIs Your Salon Business a Dictatorship or a Democracy?
I get a LOT of questions from Members all over the world, and some of them resonate with almost every salon owner. Our own surveys show consistently that apart from the challenge of getting customers (marketing), THE elephant in the room for 99% of salon owners is staff – how to find good ones, how [...]
Read moreAudio recording – Listen In as These Salon Owners Reveal Their Success Strategies
Listen in as these salon owners reveal exactly how they’ve grown their businesses in spite of (perhaps because of!) the global economic downturn! I loathe cliches, but there IS truth in many of them – like ‘Success breeds Success’. In this conference call, three of our most dynamic Inner Circle members reveal the strategies that [...]
Read moreSalon Marketing – Do You Make THIS Dumb Mistake?
If you ever doubted that the lunatics really are in charge of the asylum, this should dispel those doubts. Check out this actual full-page ad, taken from the newspaper I was reading this morning. Double click on it to open in a new window so you can get a better look. Yep, it’s 95% blank [...]
Read moreAt last, a florist that knows how to market to men
Much advertising is weak, timid, me-too stuff with barely the strength to pull the skin off my Aunt Maude’s custard. Too many businesses trying to be all things to all people, never realising that there are riches in niches. Marketing to a niche also allows (promotes) more boldness, less timidity, therefore more visibility. Take this [...]
Read moreSalon Advertising – Does Your Ad Pass the ‘Headline Test’?
Couple of weeks ago we took a call from a very disgruntled Inner Circle member, who complained she’s followed the Toolkit templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got [...]
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