Archive for 'Free Stuff'
Salon Marketing – Different Country, Same Challenges
Every owner of every salon thinks that their business is somehow ‘different’, the problems and challenges they deal with every day are in some way unique. And it always makes me laugh when a salon owner tells me ‘this wouldn’t work for my salon because my salon is different…’ Er, actually, it’s not. Yesterday in [...]
Read moreSalon Marketing: do you make this common mistake?
In the Members Only ‘sealed section’ forums this week, a question from an Inner Circle Premium member which opens up a whole can ‘o worms: “Can any one tell me how I go about making my newsletters appear in HTML format when someone opens their email?” Two reasons that question raises alarm bells for me: [...]
Read moreGet Your Free Hard-copy Salon Marketing Newsletter – Salon Owner Secret Confessions – Delivered to your Physical Mailbox, Every Month.
Download some sample newsletters here – and complete the form below to get on our monthly hard copy mailing list, so you don’t miss out on Salon Owner Secret Confessions every month – delivered right to your PO Box or physical address, on real paper, with real ink, delivered in a real envelope, with a [...]
Read moreThe Salon Business – at least your clients don’t HATE you!
It can only be the money. I can’t for the life of me imagine what else could possibly be attractive about running a business like a bank, where an entire army of customers almost universally loathe you. I actually feel a bit sorry for the banks. The fact that they’re in business to make a [...]
Read moreSalon Marketing – Lessons from a Third-World Country
Rightly, you no doubt have zero interest in my recent five-day break at a luxury private villa near the beach in Bali, where the staff outnumbered our party of eight by two to one, and you couldn’t move without a butler polishing something or mixing you a clever drink by the pool. But you might [...]
Read moreThe Sham Wow Guy – and Lessons for Your Salon Business
On Saturday morning just gone, as I was contentedly reading the paper over a nice cup of tea, my delightful wife Michelle casually mentioned that “oh, and by the way honey, we’ve been invited to a demonstration of that kitchen thingy this afternoon at your brother’s place. I thought you’d like to take a look, [...]
Read moreSalon & Spa Marketing – and a lesson from bushy-browed Susan Boyle…
A couple of examples this week that show how dangerous it can be to lose sight of the fact that it’s what the customers think that matters in your business, not what you think. This story is about the pizza company and the music critic. Confused? Stay with me. It matters to your business. In [...]
Read moreDoes this happen in YOUR salon???
Yesterday I did some free research for you, ‘mystery shopping’ a local salon business touted as one of my town’s most up-market, stylish salons. And the news is: It failed my report card. I won’t name the salon, but if its owner is reading this, she’ll recognize herself. This salon is one of three owned [...]
Read moreIs Your Salon Business a Dictatorship or a Democracy?
I get a LOT of questions from Members all over the world, and some of them resonate with almost every salon owner. Our own surveys show consistently that apart from the challenge of getting customers (marketing), THE elephant in the room for 99% of salon owners is staff – how to find good ones, how [...]
Read moreAudio recording – Listen In as These Salon Owners Reveal Their Success Strategies
Listen in as these salon owners reveal exactly how they’ve grown their businesses in spite of (perhaps because of!) the global economic downturn! I loathe cliches, but there IS truth in many of them – like ‘Success breeds Success’. In this conference call, three of our most dynamic Inner Circle members reveal the strategies that [...]
Read moreSalon Marketing – Do You Make THIS Dumb Mistake?
If you ever doubted that the lunatics really are in charge of the asylum, this should dispel those doubts. Check out this actual full-page ad, taken from the newspaper I was reading this morning. Double click on it to open in a new window so you can get a better look. Yep, it’s 95% blank [...]
Read moreAt last, a florist that knows how to market to men
Much advertising is weak, timid, me-too stuff with barely the strength to pull the skin off my Aunt Maude’s custard. Too many businesses trying to be all things to all people, never realising that there are riches in niches. Marketing to a niche also allows (promotes) more boldness, less timidity, therefore more visibility. Take this [...]
Read moreSalon Advertising – Does Your Ad Pass the ‘Headline Test’?
Couple of weeks ago we took a call from a very disgruntled Inner Circle member, who complained she’s followed the Toolkit templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got [...]
Read moreA Secret to Salon Success
Want to know the secret? Secret to success ‘thinking’, the secret to ever-increasing income and growth? Hang around with successful people! Somebody once said, wisely, that your income will tend to be average of the incomes of the people you spend most time with. Which means (obviously) that if you hang out with people who [...]
Read moreWhy it’s DUMB to blame the media when your marketing doesn’t work.
Many times every week, we interview prospective Inner Circle members about why they should be accepted into the program, get their very own Essential Salon Owner’s Marketing Toolkit® And almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: [...]
Read moreWhat Has Vegemite Got to Do With Marketing Your Salon?
I bet you know at least one person who’ll tell you snobbishly “Oh, I don’t watch television.” And with that nose-in-the-air elitism comes the clear implication that they’re far too intelligent/busy/high-minded to stoop so low, ‘because most of it is trash’. Well I DO watch a lot of TV. And I read a lot of [...]
Read moreFREE Salon Marketing Mini Course
Take this quick online course, complete with videos and audio tutorials, and you’ll be amazed at how much more effective your client list grows… Register here with just your name and email address Rating 3.00 out of 5
Read moreFREE Salon and Spa Marketing DVD – normally $187
Watch this DVD and you’ll discover why so many salons & spas waste so much money on advertising that just doesn’t work… and the secrets to effective salon & spa advertising that few people have a clue about. From the experts at Worldwide Salon Marketing. Click here to request your free DVD Rating 3.00 out [...]
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