Archive for 'Featured'
How NZ Salon Owner Chloe Wilson Tripled Her Salon’s Turnover Since Joining Worldwide Salon Marketing.
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Most of us have had that horrible experience with a Yellow Pages or advertising sales rep in the past where they think they know best as to how your ad should look, we’ve gone with what they’ve said thinking that they are the experts, only to be left with an incredibly ineffective advert that looks [...]
Read moreNew Video: take a tour of the Members Only ‘sealed section’ salon marketing website, with salon owner and WSM member Rachael D’Aguiar
If you own a salon or spa and the task of finding good marketing material is a constant frustration, this video might help. Long term WSM member and successful salon owner Rachael D’Aguiar (with baby Emerson) shot this brief tour of what’s inside the members only ‘sealed section’ website: First Name * Last Name * [...]
Read moreBest salon marketing gives New Zealand & Canadian salons a major boost
One of the questions I’m asked repeatedly is “Will your kind of direct response marketing for salons & spas work in my town/city/country?” Behind the question is almost always the unspoken, misguided belief that somehow, ‘my business is different…’ Yet there is ample proof that when it comes to the process of marketing and sales [...]
Read moreNew Video: How Bec Woodage increased profits by 1000% – AFTER her salon burned down!
Investing in your salon business isn’t just about buying equipment, stocking with products and paying staff. If that’s all it took, any fool could make serious money in a salon or spa, instead of only 5% that do. One of those 5% is Rebecca Woodage, the young owner of Perfection in Beauty in Sydney. When [...]
Read moreNEW VIDEO: Ever dreamed about SELLING your salon and cashing out? Watch and listen as Nicki Nolan describe how she did it!
Every stylist or therapist dreams of starting or buying a salon and one day selling out for a fat payday. Few achieve the goal. For most, owning a salon is run as an income model. If and when it gets sold, it’s usually for little more than small change, with not much more to sell [...]
Read moreSome salon owners are technicians….others are Entrepreneurs in Waiting. Like Lise Oerlemans of South Africa.
Do you think of yourself as a salon owner – or an entrepreneur? Nobody was born an entrepreneur. Ray Kroc was a struggling kitchenware salesmen, aged 52 and in poor health when he saw what could become of a family-run restaurant outside Los Angeles. It was the beginning of McDonalds. Martha Stewart was born of ordinary Polish American [...]
Read moreSalon Marketing; here’s what you’re missing out on in the headlong rush to social media…
‘Everybody’ is rushing headlong into social media, Facebooking themselves into a lather of red-faced emotional excitement. It’s the bright shiny object, and the ‘experts’ are shouting at whomever will listen, “don’t bother with anything else, Facebook etc is where you need to be.” Well, let’s get a little perspective here. Sometimes, you need to take [...]
Read moreSalon Marketing – do you make these mistakes when you price your salon services?
In my daily newspaper this morning, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a classic example of how not to [...]
Read moreSalon Marketing Superstar: Why South African salon owner Juanelle Venter’s 2012 looks brighter than ever!
A few years ago I was in an elevator on my way to deliver a speech at a hotel conference room in Sydney. The lift stopped and a disheveled-looking guy entered and kind of slumped into a corner, looking at his shoes. In the way of these things, I smiled and said “morning, how are [...]
Read moreSalon Marketing using a ‘Daily Deal’ – it’s grabbing a Tiger by the Tail; results of our ‘Finger on the Pulse’ survey
If you own a hair or beauty salon and haven’t been hiding under a rock these past two years, you’re almost certain to have been pitched to by a salesperson from one or more of the ‘daily deal’ companies. Their siren call is enticing. Zero salon marketing costs for you, the owner. In return, we’ll [...]
Read moreWhy Most Hair & Beauty Salon Marketing Fails – Watch this famous (old) TV commercial!
Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their lessons have been largely forgotten, which is [...]
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