Archive for 'The Smell of Success'
Smell the Leather! Salon marketing the WSM way brings this 21-year-old salon owner a new house, a new Mercedes…
“I am writing to thank you for the opportunity to be part of Worldwide Salon Marketing. I have learned a great deal since joining the WSM Inner Circle marketing & mentoring program and will continue to use your marketing material along with my own touches. However I wanted to inform you on a little bit [...]
Read moreDumb and dumber; why salon marketing ‘advice’ from the ad rep can be toxic.
I’ve warned long and loud about the dangers of listening to advice from ignorant, obstinate and ill-trained ad sales reps. The treacherous waters of advertising are difficult enough to navigate successfully without some fool of a sales rep giving you their reasons to spend your ad dollars with them, disguised as educated ‘wisdom’. They’ll lead [...]
Read moreThe BIG salon marketing lesson from the Federal Election
Currently, Australia is teetering, sitting on the fence, after a Federal election in which both major parties bored the electorate into giving neither a clear mandate. Result? A hung parliament, the first since 1940, with both parties groveling for the support of a handful of now-powerful independents. Here’s the lesson, for you and your salon [...]
Read moreHave these salon owners gone MAD…or do they know something about salon marketing that you don’t???
There’s always one in every crowd. In fact I’d be surprised, if not disappointed, if there wasn’t at least one stand-out, Olympic-standard, world-champion naysayer in every marketing seminar I run for salon & spa owners. This week in Melbourne, as I demonstrated the differences between typical ‘pretty’, branding-style marketing that most salons & spas are [...]
Read moreSalon Marketing Superstars – Andy & Sylvia Palatti of Avanti Hair Studio, Canada
Talk about MASSIVE ACTION. This couple win the prize! Andy and Silvia, of AVANTI HAIR STUDIO, in Surrey BC (Canada), were one of the first Canadian salons to enrol in the Inner Circle Premium program and get their marketing Toolkit when our Canadian office opened on July 1, and wasted no time putting it to work [...]
Read moreAttention Victorian Salons & Spas! Final tickets for the ‘Salon Profit Secrets’ marketing seminar, Sofitel on Collins, Monday August 9 – Buy one, get one FREE.
If you have NOT yet booked tickets for this one-day “How to Market Your Salon” seminar, time is running out – and it’s our LAST seminar in Melbourne this year. Call the Ticket Hotline 08 9381 6621 or order online here. Join other more than 100 salons and meet Australia’s hottest salon entrepreneur – the [...]
Read more“I can’t thank Worldwide Salon Marketing enough…” Salon Marketing Superstar – Gai Hudson of Hair on Bridge St, Sydney
There is MUCH more to being an Inner Circle Premium member than simply getting proven marketing tools. Being in business means understanding that confidence is about making a decision even if you’re only 80% sure. If you have to be 100% sure, that’s just procrastination. As Gai Hudson writes this week, it’s the boost in [...]
Read moreSalon Marketing Superstar – Alberto Cirillo of Delta, BC, Canada
With Worldwide Salon Marketing in the final stages of setting up our Canadian operation, this email from Inner Circle member Alberto Cirillo couldn’t have come at a better time: “I have been a salon owner since 1986 and have never been able to find a system to help me with marketing my salon to attract [...]
Read moreAccurate Thinking in the Salon Business – Do you choose your customers, or do they choose you?
“Most business owners think the purpose of getting a customer is to make a sale. But smart business owners know the purpose of making a sale is to get a customer.” Dan S. Kennedy, marketing guru, millionaire-maker, and one of my mentors for more than a decade. In any business – and the salon business [...]
Read moreSalon Marketing – got a tax bill to pay? Try THIS…
We’re often asked ‘will the Inner Circle marketing program and the Toolkit work for me, I’m in a small country town/poor area…’ etc etc. I give the same answer every time: YES! Just check the results Susan Anderson achieved in a little mining town of (mostly men!) just 7,500 people: “I have found that my [...]
Read moreSalon Marketing Superstar: Message from a Doting Grandmother!
Now we’re being credited with creating babies! At Worldwide Salon Marketing we’re dedicated to creating wealth and financial freedom for salon and spa owners. But we never thought we’d be thanked for making babies as well. As Maureen Hardman writes, daughter and long-term Inner Circle member Cherie Underwood has been able to get married, start [...]
Read moreIt’s ALL salon marketing – and this example’s very clever
Inner Circle Premium member Tracey Maryska featured only recently here in a blog post that got a LOT of response when she told how the idiots at the Yellow Pages printed her ad with the wrong phone number – worse, they used the phone number of a rival salon instead! But you can’t keep a [...]
Read moreSalon Marketing for Fun & Profit – Why our Inner Circle members make money while so many salons struggle…
There IS truth in the old cliche about strength in numbers. Most owners of salons & spas go to work each day, re-invent the wheel, go home, and re-invent the wheel again next day. They work in an isolated bubble, rarely — if ever — getting to bounce ideas off others, instead living lives of [...]
Read moreSalon Business – How to Think Outside the Box; includes example
Most owners of small businesses get that ‘can’t see the wood for the trees’ feeling from time to time. I’m no different, so I know that when you’re wearing the blinkers, it’s hard to recognize opportunities even when they hit you over the head. Not so for Mark and Shelly Gibbs, Inner Circle Premium members [...]
Read moreHair Salon Marketer of the Month: Check out these brilliant results
Sarkis Akle, owner of Hair by Phd in Parramatta, Sydney, only upgraded to the Premium program from Lite in February this year. The effects on his salon’s sales has been dramatic. It’s a testament to the power of good salon marketing copy… and implementation. Here’s what Sarkis says: Got some figures that I would like [...]
Read moreSalon Marketing – Different Country, Same Challenges
Every owner of every salon thinks that their business is somehow ‘different’, the problems and challenges they deal with every day are in some way unique. And it always makes me laugh when a salon owner tells me ‘this wouldn’t work for my salon because my salon is different…’ Er, actually, it’s not. Yesterday in [...]
Read moreSalon & Spa Business – more Lite members upgrade to Premium
Jet lag is a terrible thing. It’s 4.30am, and I’m writing this from the UK where I arrived yesterday, grateful that my 27-hour flight from Brisbane was over. (Made a big travel breakthrough though. Changing planes at Dubai’s city-size airport, I boarded a gigantic Emirates A380 – these things should be too big to fly [...]
Read moreYour Salon Business – How’s Your Integrity?
Here’s a ‘new’ concept: how to use integrity to get wealthy. It’s actually a very old concept, re-invented and clarified in a new book by New York writer Anna Bernasek, called The Economics of Integrity. According to Bernasek, integrity is the ‘invisible infrastructure of the economy’, the glue that holds all business relationships together. And [...]
Read more
