Archive for 'The Smell of Success'
NEW VIDEO: How to Turn Your Salon or Spa into a Machine that Spits Out Ca$h – then sell out for Six Figures and BANK THE MONEY
Every stylist or therapist dreams of starting or buying a salon and one day selling out for a fat payday. Few achieve the goal. Tegan Messineo is one of the few. This week, Tegan handed over the keys to one of her two salons in the south-west country towns of Bunbury and Dunsborough, and banked [...]
Read moreCanadian salon owner says: “I would recommend WSM to anyone that wants to succeed…!”
What works in Australia, New Zealand or…Finland, works in Canada too. From Kleinberg, Ontario, salon owner Robert Amado of Amado Salon writes how his membership of the Worldwide Salon Marketing Inner Circle marketing & mentoring program has changed his whole view of what success in business really looks like. “I have been a hairstylist for [...]
Read moreYour salon business – and the coming storm
“It wasn’t raining when Noah built the Ark.” Howard Ruff, author ‘How to Survive in the Coming Bad Years’, 1979 On August 2 – less than two weeks from now – America, not so long ago the greatest economy in the world, is facing the prospect of defaulting on trillions of dollars in loans it [...]
Read moreHow to get your picture taken with a famous salon celebrity…
At left is a fuzzy, iPhone picture of me with a lady who is about to become a national household name. It was taken in Melbourne this week, at the first of our Salon & Spa Superstar Bootcamps for 2011. I’ve had my picture taken with Julie Piantadosi many times before. She’s been a regular [...]
Read moreWho is the is the Mystery Guest for Salon and Spa Bootcamps?
What special guest could have caused this much commotion? With the 2011 Salon and Spa Superstar Bootcamp being only days away for Melbourne, and a matter of weeks for Sydney, Brisbane and Perth, it can be revealed who the mystery special guest is. The person in question has been a motivational speaker and author who [...]
Read moreIf your Salon has caused you to miss lunch, then you MUST read this!
I know that this is going to raise eyebrows for all salon owners. I have finally seen what some salons are trying to be! And it is not pretty… If you have ever MISSED lunch trying to fit clients in, then this is a MUST read! For a long time now it has been the [...]
Read moreSalon and Spa Superstar Bootcamp 2011 !
With the announcement yesterday that the months of January through March were the quietest for consumer spending in the last 20 YEARS, what are you doing to promote your salon ? Are you crossing those fingers, legs and toes hoping that the situation will go away? Well uncross those fingers, because you don’t have to [...]
Read moreSalon Superstars! How structured methodical planning and implementation makes their salon work!
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Tim and Kanna Reilly, franchise owners of Worldwide Salon Marketing US, and owners of Body Solutions Laser & Skin in Scotsdale, Arizona, have shown how it is that they produce massive results through their marketing. A structured systematic approach to marketing their salon, as Inner Circle members are fully aware, is imperative to any promotion [...]
Read moreNZ Salon Superstar, Hana Snowden of Ataahua Day Spa – 10 New Clients a Week and works on client’s when SHE wants to!
Every salon owner loves the thought of getting more new clients through their business. It means an increase in turnover, profit, more product sales and so on. But what it also means for a lot of salon owners is more time ‘on the tools’. And that’s scary when you are already working 50 hours a [...]
Read moreSalon Marketing Superstars; tough times in the UK? ‘Bollocks’, say these English salon owners…
Here in Australia we’re fortunate to be living in a very robust economy, in fact it’s one of the strongest economies in the world. We literally bounced back from the financial crisis, while other countries, like the US, Canada and much of Europe are still in the doldrums. In the UK too, whenever I talk [...]
Read moreSalon Superstar: how Dee Lawson attracted 63 new clients in two weeks with ‘out of the square’ marketing
All salon & spa businesses start small. Most of ‘em stay that way. But if businesses don’t grow, they wither away. It becomes little more than a job, so their owners lose interest, enthusiasm and motivation. And sooner rather than later, they close the doors. (In fact, 80% of start-ups fail in the first 3 [...]
Read moreSalon Marketing Superstar – how Cathy Davys created her salon’s best January/February ever!
New templates for Inner Circle Member salons – see below. The New Zealand economy – never robust since the onset of the GFC – is bracing itself for another hit in the wake of Christchurch’s $12 billion earthquake. But for salon business owners like Cathy Davys, of Cathy Davys Hair Design & Day Spa in [...]
Read moreSalon Marketing Superstars- Listen in, this is what we call real action!
Want to know how it is that major success is achieved in the salon business? We can provide proven tools, strategies and guidance till we’re blue in the face (and often do) but it still comes down to: MASSIVE ACTION bringing massive results. Listen in as new Inner Circle member Ann Hayes, of Allured in [...]
Read moreDoes ‘our’ kind of salon marketing work for chair or booth renters? Listen in to these two independent contractors in the USA and Canada…
There are many business models that serve their owners brilliantly, and profitably. And there are those – like the model adopted by almost all US & Canadian salons – that is often so unwieldy, so cumbersome and difficult to manage, that it’s little wonder more than 95% of those salons will never make money for [...]
Read moreWhy MARKETING is the real business of a salon or spa – listen in as Michael & Ash Plowman of Skin & Body Clinic, Oshawa, Canada explain how their clinic’s sales have doubled in less than six months…
When Michael Plowman and sister Ash Plowman joined the Inner Circle program and got their marketing Toolkit in August 2009, their salon was doing…well, okay. But, like many owners of such businesses, they suffered the common misconception that they were in the beauty business….all that stuff about doing facials, body wraps, waxing etc etc; the [...]
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