Archive for 'Salon Goalsetting'
Salon Business – harrassed salon owner wants to get off the tools; can you help?
It’s a Catch-22 that almost all salon owners face: ‘how can I get off the tools so I can work “on” the business more, when I’m too afraid of losing money/worried about what the staff will do/can’t work out what to tell clients…’ blah blah blah. There’s no easy answer, as one of our Inner [...]
Read moreSalon Marketing: The Story a Leading Beauty Magazine Refused to Publish – Because it's 'Too Honest'
As our Inner Circle members would know, I’ve rarely been accused of being anything less than direct. When it comes to writing about what works in marketing & business, I don’t tend to soften my words to avoid offending those with delicate sensibilities. In business, reality IS harsh. If that offends you, stop reading now. [...]
Read moreIs Your Salon a General Motors, or a BMW?
Late last year, Michelle and I needed to get to LA airport from down near San Diego. It’s about a three hour drive up Freeway 5 in peak hour traffic on a Friday afternoon, and for most of the journey you’re either doing 80 miles an hour or sitting in a car park. There doesn’t seem [...]
Read more“It’s not the years in your life that count. It’s the life in your years”
54-year old legs and arms tussling with my first marlin, 40 miles out in half a mile of water off Rottnest Island, Western Australia My 400 pound marlin shortly before coming to the boat…ever so briefly. Deckhand, friend and marlin fishing guru Marty Goldsworthy gives me a pat on the back…for not losing the fish, a mistake [...]
Read moreHow do YOU Compare with This Salon Owner??
History is a great teacher. In 1944, General Eisenhower assembled the greatest invasion force in history to storm the beaches at Normandy. Eisenhower knew that anything less than MASSIVE, overwhelming force, and the Allied attempt to drive the Nazis out of Europe would fail. It remains a source of mystery to me why so many [...]
Read moreIt’s Your DUTY to Make Money – and Save the Economy at the Same Time
This is my last post till the New Year. So I want to leave you, and 2008, with some gentle advice, a little encouragement, and a dose of economic reality. With most salons and spas bursting at the seams, appointment books full in the week before Christmas, I expect that most of this will fall [...]
Read moreFour Great Salon and Spa Successes…
Inner Circle members: see below for the exact ad that brought one Member 87 new clients and $12,000 extra sales in a month. You might be wondering ‘how can a little salon like mine ever be a successful business….when I know nothing about business!?’ Well, take heart. About the only thing you can hear on Wall [...]
Read moreThree Examples of Why Motion Beats Meditation Every Time
Interviewing a series of successful salon owners this week for a new book I’m writing, it was interesting to see how a common thread began to emerge during these discussions. And it will come as no surprise to anybody who’s been following our work with salon & spa owners over the past serveral years, that [...]
Read moreSalon & Spa Owners Cram Sydney Road to Riches Super Conference
On Monday in Sydney, I stood in front of nearly 300 beauty professionals and told them I was under strict instructions from our coaching team back at head office: "Under no circumstances are you to allow more than 30 of them to join the Inner Circle program – we just cannot handle any more than [...]
Read moreStay away from ‘toxic’ people
Had two conversations this week which demonstrate clearly how frustrating it must be for so many people who are bursting at the seams to succeed – only to be held back by others like a ball-and-chain around the ankles. One was a very sincere salon owner who had applied for a 30-day Test Drive of [...]
Read more“…But my salon is in a small town/poor area/drought-affected region/full of old people blah blah blah…”
…. so your kind of marketing won’t work for me…” Oh, woe is me. I’ve heard this so many times, I’ve actually given up gouging my own eyes out with a sharp spoon. But I was reminded of this common excuse for failure by a number of reports this week from Inner Circle members equipped [...]
Read moreGetting Your Salon Running on Automatic
I bought a new car recently, a Caprice. It’s got hot-and-cold running DVD players for the passengers, a satellite navigation system so I don’t get lost on the three-mile drive to the office, a sound system loud enough to raise the dead, and a clever spare key that automatically adjusts the climate control, electric seat settings, steering wheel reach [...]
Read moreSay NUTS to Recession Talk
Last Friday I had lunch with an old colleague from my years in television. With glistening eyes, he was remembering the ‘good old days’, and bemoaning how everything was better in this long-gone world. I have little patience with, nor understanding of, this fantasy-world attitude. He didn’t take it kindly when I none-too-gently rebuked him [...]
Read moreBeauty Advertising that Really DOES Work…
The greatest skeptics often become zealous advocates. From Belmont, New Hampshire, Village Image owner and Inner Circle member Susan Woodbury sent us a couple of excellent ads that brought in thousands of dollars in sales and a bunch of new clients. (Note to Inner Circle members only: to download Susan’s ads, click on the Inner Circle [...]
Read moreTop Spa Releases Million Dollar Procedures Manual
Here’s Exactly How a Young Mother Turned Her Spa into a Multi-Million Dollar Business inside Four Years… Karen Briffa, owner of Le Beau Day Spa Most Inner Circle members will have heard of Karen Briffa, owner and founder of Le Beau Total Body Management – winner of the 2006 Spa Establishment of the Year and [...]
Read moreAccurate Thinking – a Salon Owner’s Story
How to ’Start Your Business with the End in Mind’ The 80/20 rule applies in all things. Eighty percent of the income is made by 20% of the people. Only 20% of all assets are held by 80% of the people. Eighty percent of the work is done by 20% of the people…. and in the [...]
Read moreSo, You Want it ALL – NOW?? Interesting….
Every month, we get maybe 80 to a hundred applications from salon & spa owners all over the world seeking a 30 day ‘Test Drive’ of the Inner Circle program, including the now-famous Essential Salon Owner’s Marketing Toolkit. And the interesting part about these Application Surveys is the consistency of answers to the question “What [...]
Read moreMaking Prospective Clients Line Up To Give You Money
Here’s a concept that’s completely foreign to most salon and spa owners: Make it difficult for prospective clients to give you money. Okay, I can hear you thinking: “He’s really gone nuts now.” Bear with me for a moment. There is method in my madness. Most of you reading this spend a large part of [...]
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