Archive for 'Blog'
If your Salon has caused you to miss lunch, then you MUST read this!
I know that this is going to raise eyebrows for all salon owners. I have finally seen what some salons are trying to be! And it is not pretty… If you have ever MISSED lunch trying to fit clients in, then this is a MUST read! For a long time now it has been the [...]
Read moreHow to Protect Your Salon’s Facebook from Attacks!
The threat of someone undoing all your hard work in marketing your business is now more real than ever! With the 2011 Salon and Spa Superstar Bootcamp only 17 days away, we look at how to protect all the marketing ideas that you have, and how to protect the future marketing ideas you will get [...]
Read moreWorldwide Salon Marketing cracks the Malta Code!
If you EVER needed proof that what we do actually works, then please read, and listen to this. It is from Threse Faruga, Inner Circle member, in Malta, which is a Southern European country consisting of an archipelago situated in the centre of the Mediterranean, 93 km south of Sicily and 288 km east of Tunisia, with [...]
Read moreSalon and Spa Superstar Bootcamp 2011 !
With the announcement yesterday that the months of January through March were the quietest for consumer spending in the last 20 YEARS, what are you doing to promote your salon ? Are you crossing those fingers, legs and toes hoping that the situation will go away? Well uncross those fingers, because you don’t have to [...]
Read moreWell crafted newsletters are as important as ANY media tool!
The pen is mightier than the sword, or so the story goes. Or in this day and age the keyboard is mightier than the sword. As far as media tools go, a well crafted and informational newsletter can have your clients ring your phone off the hook! As far a media devices go, the humble [...]
Read moreHow to increase NEW clients into your salon without doing services better than what you are doing now!
Sound too good to true? It should do! Nothing comes for without a price. And this little secret does have a price that has to be paid – in FULL! This little secret is so influential in the mind of the consumer, that it’s full weight cannot be measured. There is no way on earth [...]
Read moreSalon Superstars! How structured methodical planning and implementation makes their salon work!
.jpg&h=100&w=100&zc=1&q=90)
Tim and Kanna Reilly, franchise owners of Worldwide Salon Marketing US, and owners of Body Solutions Laser & Skin in Scotsdale, Arizona, have shown how it is that they produce massive results through their marketing. A structured systematic approach to marketing their salon, as Inner Circle members are fully aware, is imperative to any promotion [...]
Read moreWhy EVERY Salon Can and Should Learn To Position Themselves In A Way That No Competitor Can Match…
Differentiate or Die! That was taught to me a long time ago. The “traditional” model teaches us (from when we are young to now) that image and status are the dominant drivers of branding, and consequently consumer behavior. There has to be a way to differentiate your salon. Inner Circle members know this to be [...]
Read moreChristchurch Salons Need Our Help!
It’s said that there are 7 degrees of separation in the world. In New Zealand there are only 2 degrees of separation, and that has never been more evident than in the last week since the devastating Christchurch Earthquake. Everyone either knows someone, or knows someone who knows someone who has been affected by the [...]
Read moreWant to ‘pick the brains’ of some of the top salon owners in Australia? Announcing…the new WSM Ambassadors!
Have you ever felt unsure of making a decision, signing up for a commitment…and wished there was someone to talk to who was once in exactly the same position, who’s already made that commitment? Wouldn’t it be perfect if there was always someone – someone like you – who could answer your crucial question: “Will [...]
Read moreSalon Marketing Online – How this salon’s new website grabbed fresh customers within days…
Every salon owner dreams of the day when she can get ‘off the tools’ and reap the rewards of all those hard years slogging away on the floor. Few take the necessary action to achieve that dream. One who did was IC Premium member (two years) Cherie Underwood of Femme Fatale in Jannali, New South [...]
Read moreFrom the ‘Good Grief’ Department
Sharp-eyed Inner Circle Premium member David Wood (two years membership) of Elan Men’s Hair in Brisbane is another who can thank his immersion in ‘our’ way of salon marketing for honing his B.S. Antenna to a state of high alert. David sent me an article written by a purported ‘expert’ on customer retention that makes [...]
Read moreRich Thinking vs Poverty Thinking
Unless you’ve been living under a rock these past few years, you’ll have heard of The Secret, a cult book/video hit that flooded bookstores a while back. For me, it was all a bit New Age, crystal-swinging, pig-fur-weaving hippie mumbo-jumbo. I’m more of a nuts ‘n bolts kinda guy. Napoleon Hill’s ‘Think and Grow Rich’ [...]
Read moreDoes Your Customer Service Match This?
As the Water Rat said to the Mole in A. A. Milne’s classic Wind in the Willows, there’s nothing, but nothing, quite so much fun as simply messing about in boats. Except when it isn’t. I’ve just had a less than exhilarating maritime experience that could have been much worse had it not been for [...]
Read moreLess is not more. MORE is more.
I keep getting ads and other marketing material sent to me (yes, even from IC members who should know better) that demonstrate only a bare minimum of effort rather than Maximum Effort that’s required to cut through the ‘clutter’ of marketing messages bombarding everybody today. It shows clearly that most people in the salon business [...]
Read more
