Worldwide Salon Marketing is excited to announce that it is partnering with Salon Finder to launch the all-new Salon Finder app in Australia within a matter of weeks. It’ll be free to ‘claim’ your salon in it, add a bio, an image and contact details, and a tiny amount to subscribe and get your offers live on your salons very own App page…new ones every day if you like.

The All-New Salon Finder iPhone App

Salon Finder iPhone App (which is also available on iPad and iPod) was developed by Chris Sanders and his team in our Worldwide Salon Marketing NZ office and was released on the NZ App Store for download in December.  The App is not available in Australia yet but you can register your salon now at www.salonapps.co.nz so you are ready in time for the big launch in February!

As the world becomes increasingly mobile our industry has a fantastic opportunity to capitalize on this cutting edge technology while it is still VERY early days.

Think about when websites burst on to the scene 20 plus years ago. Done right, those early birds who got the worm set their businesses up for life! The only problem was the huge barrier to entry for Salon Owners – COST! Yes to have a website developed back then would set a salon back tens of thousands of dollars, which quite simply, most salon owners didn’t have!

And like the website craze from all those years ago, Smart Phone Apps are fast becoming the next big thing, so much so that many experts suggest that the internet is dying.

Similarly, with software developers charging tens of thousands of dollars (ouch!) to develop an iPhone App, cost will be a BIG factor preventing Salon owners from capitalizing on this technology now, while it’s running HOT!

So, Salon Finder and Worldwide Salon Marketing are making it very easy for Salon Owners to ride on this bandwagon now without the worry of crippling software developer costs.

Click this link here to see screen shots and information about how Salon Finder will help your Salon to capitalize on this ever-increasing market. 

And Salon Finder allows salon owners to take back some of the power from the ‘daily deal’ sites and do their own deals to tens of thousands of iPhone users who have high disposable incomes. And the best thing is that the customers contact them direct…there’s no middle man taking commissions of sometimes up to 50%. All a salon pays is a subscription fee, which begins from as little as $49 per month!

“The world has become more mobile, so our industry needs to move with it or risk being left behind,” says Chris Sanders. “Our industry is full of savvy, forward thinking business owners.  We are excited to bring this marketing tool to develop and enhance an industry we love. It also means salons can get away from their reliance on ‘daily deal’ websites that have been running loose and free offering cut price deals.  Salon Finder is all about empowering salon owners and building loyalty”

For more information on Salon Finder visit www.salonapps.co.nz or feel free to call Chris Sanders on +64 9 476 1592

The answer is that you take your advice from those who have achieved success in the salon, while being outside it!

Here are 7 reasons that you should have a salon owner as a coach :

1. They actually OWN their own salon. A salon  owner knows the frustration of staff.

2. A salon owner that has ” in the trenches salon experience” will teach you more than someone who sells marketing materials and has never owned a salon.

3. A salon owner with experience knows that it is vital to the salon owner to learn how to market the business.

4. A salon owner will know that partners DON’T get what running a salon is really like.

5. A salon owner has dealt with the fact that partners don’t like the idea of spending money on marketing to increase the business. They think that it is a waste of time!

6. A salon owner knows that it takes time to build up the confidence of a new marketer, and that with constant encouragement the new marketer will see their business grow.

7. They have been there before you and made the same mistakes, if not more mistakes! They want to see you avoid those same mistakes that they made.

You want someone to help you who knows what it is like to have a salon open a few doors down from you by an ex employee. You will want someone who knows what it is like to have staff cause trouble because the were dismissed. You want people to help you that have actually walked the walk, and who have the scars to prove it. To make sure that you get the best start to your new career as a marketer for your salon,we hand pick our coaches based on the success that their salon has had. Here are the coaches at Worldwide Salon Marketing, and their websites to prove that they are actual salon owners:

WSM's Kendall Degraaf

Kendal Degraaf – is the salon owner of 18 years, of an extremely successful hair salon located in the beautiful southern suburbs of Perth. She had one of her staff leave and open up around the corner from her, and did not know what to do. She found Worldwide Salon Marketing and has grown ever since. Now Kendal has grown the business to the point that coaches others to help them get the same results that she has.

Shendals Signature Salon

WSM's Marnie Kallmeyer

Marnie Kallmeyer – is a self confessed beauty “nerd” that loves scouring the net for any information that can help her salon, and other salons, improve their performance so that the owner gets the rewards that they deserve for going into business for themselves. Marnie has learnt the hard way that owning a salon can be challenging, and with her steely resolve, has found a way to make her salon the experts in the field of eye lash extensions for Australia.

Beauty Image

WSM's Catherine Hanson.

Catherine  Hanson – owner of successful Winnipeg salon City Looks, saw the Toolkit and the Inner Circle membership mentoring program and knew she had to bring it to Canada. In June 2010, Catherine headed a consortium which purchased the rights to the system, providing Canadian salon & spa owners with local coaching and support for the Essential Salon Owner’s Marketing Toolkit and Inner Circle Premium marketing & mentoring program

City Looks

WSM's Chris Sanders

Chris Sanders and Rachael D’Aguiar- Together they represent the company in New Zealand. Rachael owns and runs her salon in Auckland. It was struggling until she joined the Inner Circle program. The salon became so successful that she and husband Chris purchased the New Zealand rights for Worldwide Salon Marketing early in 2009. They now promote and run their own seminars in New Zealand, as well as coaching and mentoring our NZ Inner Circle member

D’Aguiar: hair.skin.nails

The only real experts in this day and age are the people who actually run the salons. They understand and remember the days when they were in the salon before the staff, and would leave after the staff have gone home. They can also remember when the staff took home more money than the salon owner!

It is about the salon owners giving back to the system that brought them success. They love to help other salon owners achieve the success that they have got themselves. They can guide you through the Essential Salon Owners Toolkit so that you get the best results possible.

The Trust is Gone! What are you doing to earn it back?

Consumer confidence is a fragile and delicate item.

It takes month and years to build up, through long sequences of events where the client and the salon share experiences. In an instant, it can be smashed into a million pieces, and for some clients, there is no going back to the salon.

Consumers are now realizing that the grass is not greener on the other side, and now feel that the daily deal websites and salons were “ripping them off”. The deals that they were signing up for, at what everyone could see were ridiculous prices for any services based business to try and honour, are proving to be bad experiences.. This was taken from an email that was sent across my screen earlier this week… It is about a value add offer that was sent to an existing client of a salon, as part of their marketing for the month.

“Thank you,

But please do not email me this type of thing.

This shows to me that consumers have had enough of the daily deals websites that have been extremely successful at taking their money ( and making sales happen when they would never have happened ), and delivered an experience NOT to remember. Consumers are angry that it has taken up 12 months for them to receive their $20 haircut, which they have had to drive 90 minutes to get to. They have over promised and under delivered on the whole experience. (AS a side note – it shows the emotional power that these sites have as clients will purchase something that they never would normally purchase, in a location that they never go. It is interesting to see how human respond to different emotional stimulus.)

They bought something for the “NOW” emotion that comes with bidding – you want it now and if you win it releases endorphins that make you feel good. Everyone is happy. The salon picks up some income, the clients gets a good deal and the daily deal website makes money as well.

Fast forward to the actual reality that transpired. The salon is probably at breaking point with an owner that is trying to figure out where it went wrong, while trying not to pull their hair out. The client will be wondering why they bought something that they will only use once ( buyers remorse ) and never go near again because the customer service was so poor. The company will be inundated with requests for refunds as clients will not wait for their allotted time for their treatment.

So this begs the question – “What are you doing to earn the consumers trust?”

What are you doing to make them see you as a knight in shining armor, who will slay the multi headed daily deal beast with your sword and wisk them away to a place that is safe and warm, where it is all about them?

Building trust is one of the key foundations of any relationship in today’s economy. You will not see it on the stock exchanges of the world, but it does carry that power. One way that you can build trust is through keeping your appointment times consistent. By this I mean that you do not change them around on the clients. They need to know that once they have booked in that they are going to get the appointment time and day they wanted.

Also you can make sure that you stay in contact with them through monthly newsletters that educate and entertain the clients. Fill it with content that the clients will want to read. An example is the process of what happens to the skin when the seasons are changing, and what the skin will need to look it’s best during this time.

A follow up phone call to see how the treatment was for the new client, an old client as well as it shows the existing clients that you still care about them, can go along way to establishing trust in the clients mind.

Another way to build trust is to give them all the information that they want, so that they can educate themselves, and see that you are the obvious choice for the service that you provide.

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

Top colorist David Velasco discovered how to 'create his own prosperous economy' with a single promotion that brought in $23,200 in just two weeks

There are few color experts better known or more highly regarded in the US than David Velasco of David Velasco Salon in Doylestown PA. David’s been teaching hair color techniques for 30 years, but he’s smart enough to know that being ‘good’ at something means nine-tenths of nothing when it comes to successfully running a business.

So in July 2011 he joined the Worldwide Salon Marketing ‘Inner Circle’ program.  As David writes this week in the Member’s Only ‘sealed section’ website,

“Last week I ran my first WSM promotion – in 9 working days time my salon had sold $23,200 worth of ‘Mini Memberships’. I had two main objectives in doing this promotion: to prove to myself that I was investing in a viable program (the Inner Circle program), and to try to make enough money from this one promotion to completely pay for my investment in Worldwide Salon Marketing so that anything we make resulting from future promotions will be pure profit…’gravy’.

I am happy to announce that both of my objectives were not only met but exceeded my expectations.”

How David did it.

David has written a detailed 29-page report revealing exactly how he ran his ‘mini-memberships’ marketing campaign, including the actual emails he used, their subject lines, and the ‘how and why’ of his offer.

Success in marketing is all about studying what works for others, and implementing it yourself. For Inner Circle member salons around the world, I encourage you to forensically analyze what David has done – using little more than the tools and strategies contained in the Toolkit and with the help and advice of his coach, WSM Canada director Catherine Hanson – and ruthlessly rolling this out for your own salon.

Where to find it:

Members can log into the Members Only ‘sealed section’ here and download David’s complete report in pdf format, complete with easy-to-understand graphics.

Not yet a Member?
Want the same kind of success David and so many other salon owners are enjoying worldwide? Go here to find out more about the Inner Circle program, and the Essential Salon Owner’s Marketing Toolkit that goes with it, and apply for a

90-day Risk Free ‘Test Drive’

of the entire system.

You want answers – and so do we! Please answer our questions, and we’ll answer yours!

We want to know what YOU want most for your salon business, what are YOUR Burning Questions. And we’re going to reward you just for taking our quick survey.

Take just a couple of minutes to answer our Burning Questions, and get a full 30 minutes in a one-on-one coaching and consulting session FREE with one of our super-successful salon & spa owners – in Canada, the USA, Australia, New Zealand, the UK or Ireland – valued at $250!

You can use this time to get answers to any salon or spa issues – staff challenges, marketing, business systems – absolutely anything you like. Our coaches all over the world are current owners of salons & spas that are defying the recession and making serious money. (95% of salons never make money!)

Wouldn’t you want to know how they’re doing it – and copy it for your own salon?

But there is a problem : No marketing equals no clients. No clients means no lifestyle.

The investment that you make in the business by marketing to the public, and to your existing clients, is paramount to the success of your salon. And with any investment that you make in your business career, you want to invest now and see a return for a long time to come.

The results that you want are new and existing clients in the door spending their money with you, and not even giving a thought to any other salons.

Simple isn’t it!

So how do you make your marketing an investment? How is the marketing something that you will be able to “see” the returns on?

Your marketing, and learning how to market your salon CORRECTLY, is an investment in your business, and yourself. They are skills that once they are learned, are not forgotten, and will be used frequently in all your future business life. You will see the returns from the increased knowledge of how to market your business, through the business being marketed more efficiently to the market place, and more clients coming into the salon.

Your marketing, along with your salon owning mentor who will coach and guide you with learning how to market your salon, will become a tool that is used consistently to put new and existing clients into the salon with a minimum of fuss. The tools in the Essential Salon Owners Marketing Toolkit that you will use frequently and successfully, will need to be monitored to make sure that you are getting the returns on the investment that you want to achieve. There are headlines to test, offers to alter, and scarcity to create.

All of these help to improve the results that the marketing achieves for the business.

The investment in learning how to create and adjust your marketing so that you know you will get an “expected” result when  a piece of marketing is put into the market place, will pay enormous dividends to your salon.

The salon marketing tools need to be sharpened after every use. You will want to look at what the marketing  has achieved, and find where the tools have not performed. With razor sharp marketing tools and increasing skills, you will be putting clients in the salon, and see the investment in the marketing is producing positive results.

When the marketing puts clients in the salon, the investment in yourself and the salon is working. When your clients see you as the expert in the field, then the investment in the marketing has worked. When the client enters the salon and PRICE is not an issue, then the investment in the marketing is paid for. You now have marketing that is an investment. It leads clients to your salon who are pre conditioned to buying, no matter what the price.

There are many  forms of marketing that you can do that will be an investment in the salon. There are newsletters that you can use to talk to your clients about products and the benefits of using them ( versus the Coles and Woolies bought products ) and make them aware of what is happening in the salon, now and in the future. You also have Facebook available as a tool for letting your clients, and their friends know, what is happening  in your salon.

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

Feeling Overloaded?

There is a mentality that we have to be seen to be ‘hard-working’, but even the association of those 2 words (Hard – Working) implies that work should be hard, tough, a struggle, with little reward. Personally I would rather work smart than work hard. It’s far more productive for you and those around you.  At the end of the day in our industry we sell time…once that time is gone, it’s gone. If you are a sole operator then your income is capped at how many clients you can fit in and retail too.  That’s why it’s so annoying when a client does a no-show!!!

Maybe it’s time you brushed up on some delegation skills.  As an individual we can only do so much in a day and complete so many different tasks.  But imagine if you had people around you (staff) who could take that load off you so you could focus on the real stuff like growing your business. 

I reckon that if more business owners learnt to delegate then more businesses would flourish, in turn more people would be employed and perhaps the economy would be in a better shape than it currently is.  I don’t know about the rest of the world, but here in New Zealand 60% of people are business owners or self employed.  We are a nation of entrepreneurs, but we are also a nation of ‘do it yourselfers’ – imagine if these business owners (many of whom are sole traders) learnt how to delegate their tasks. 

In this article I want to talk about all aspects of delegation from how to delegate to who you should delegate too.

Firstly though, the biggest barrier as to why people don’t delegate seems to be that it’s just too much effort.  After-all you live and breathe your business more than any other person, so wouldn’t you be the best person to take each task from start to finish. The question to ask yourself is, ‘would it be a good use of my time?’ Sure it may be easier to do it yourself instead of explaining to someone else how to do it, but wouldn’t you be better off over-seeing the project or task to make sure it is achieved and coming up with new initiatives to drive your business forward.  And by putting some time in up front to develop a person’s skills, then the next time a project came along you can delegate them that job with a lot more confidence. 

For example, in our salon we have trained the staff to do the systems like new client letters.  These get done weekly. A job that would normally take me an hour or 2 each week is no longer my responsibility (that’s almost 100 hours each year I have saved – over 2 working weeks). The staff feel great when they see the clients come back in from the new client letters they have sent – it empowers them.    

But don’t go delegating just willy-nilly.  You need to make sure the person being delegated too is responsible so that the task gets done and that delegating a particular task actually allows that person to develop.  You also need to look at the task and think, is this job likely to re-occur in the future? In which case you are not just training someone for a job that will only happen once which would be an ineffective use of your time.  It is of course far better to delegate tasks that you know will be on-going as training people is time consuming! And is the task you are delegating essential to the success of your business?  In my example earlier of the new client letters, yes this is essential as it helps with our retention.

When you have decided which tasks need to be delegated then the key is to pick the right person for that job.  Who has the necessary experience and the right attitude?  Is the person going to require a lot of training or are they fairly switched on and easy to explain things to?  It’s also good to think about a staff member’s long term goals.  Have they expressed a wish to manage the salon and if so do the tasks you have delegated to them lead towards a managerial role?  And look at your staffs current work load.  If your senior stylist or therapist is currently fully booked and the top money earner, perhaps they don’t need any more workload if it distracts from what they are already doing well.  Another staff member may be twiddling their thumbs and desperate for some more work.  In which case assign them a task that will eventually lead them to be busier in their role as a stylist or therapist…e.g get them to walk the neighbourhood and deliver 500 flyers a week for you until they are making you more money in the salon.

As the salon owner, remember to be patient when delegating tasks, it can sometimes take a staff member a bit of time to get up to the speed you would be able to do the task yourself. 

Another important thing when delegating is to have an end result in mind.  Know what you want to achieve.  Be clear with the staff member who has been assigned the task. If the task is to deliver 500 flyers a week then your end result may be to get 10 new bookings/enquiries a week from this. Make them accountable by reporting back to you. Remember, as the business owner the buck still stops with you.

It’s good to delegate specific tasks to those who are close to the jobs, as they have the most knowledge about the jobs. For example your beauty therapist may have the task of sterilizing all the equipment, your hairdresser may be responsible for making sure the colour station is clean and there is enough stock.  This keeps things efficient and saves you being the one to do this at the end of every day while the staff just wander out the door!  And it’s amazing to find out that your staff may have a better and more efficient way than you to actually do these tasks, so listen and learn and employ their methods…it will make them feel really trusted and special.

Try to avoid jobs being slowly dumped back on your plate. The temptation is to think you can do it better than anyone and slowly steal the task back again. Instead if you are not happy with the current handling of the job get your staff member to come up with solutions to present to you in a one-on-one meeting on how the task can best be done.  If you give them an inch they will take a mile, so make sure you keep them committed to the task and reward them for achieving within timeframes.

At all times ensure that your staff member knows they can come and ask you questions, no matter how silly they may sound. It’s good for you to monitor how the task is going and there’s nothing worse than finding out way down the track that something has been done wrong when it could have been avoided by simple communication.

And make sure any work that you have delegated comes back completed and ONLY accept it if you are happy with it.  Otherwise it will give the wrong message to staff that sub-standard work is okay.  At the end of the day you will end up spending more of your precious time fixing up jobs instead of focusing on your own tasks.  On the other side of the coin you must praise and compliment a job well done to improve the self confidence of a staff member. 

Happy delegating!!!

If you are thinking that there must be an easier way to get all your marketing written and designed for you, you’re right! Save yourself hours of time sitting in front of a computer screen! Join the Inner Circle Program and get your very own copy of the Essential Salon Owners Marketing Toolkit.™ Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit with done for you marketing and systems, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

Are you taking advantage of the situation and planning how to increase the average customer sale? Even when you are flat out there is an opportunity to let the back end of the business actually shine brighter that it has ever shone before. You can increase the average customer spend by doing small things that will get clients loading up their pockets with extra retail sales.

What are you doing for your clients to increase their average spend?

The tools that you use to increase the customer spend are not new and they are easy to implement, if you have the  right marketing tools and know how.

But first, we need to look at your sales process first, and see where you can improve.

When you go through the local “Golden Arches”, have you ever wondered how it is that a crew of hormone laden teenagers, who have the ability to focus for all of 2.74 seconds at a time, manage to build a burger, yet alone  an empire? Simple – they use a “system” that works, and they ask the question that no one else wants to ask: Do you want fries with that? (Up sell!) And they ask this question hundreds if not thousands of times a day.

Oh, and by the way, the results are worth it. It is worth $2 million dollars A DAY to them globally!

So back to your salon, and see where it is that you and the staff can ask the question. Look at how it is that you can improve the clients life by giving them a product or service that will give them great rewards far beyond what they originally came in for.

Your salon can also look at several other methods to increase the client spend, some of which are described below and other are found in the Essential Salon Owners Toolkit.

You can have products that are to be purchased at the point of sale. Places like fuel stations are experts at that. Milk, bread and chocolates are the real reason that fuel station exist. Petrol product sales are not that a bigger earner (1c per litre), so they use the petrol as a lead generation tool to get clients in, and then pitch to the paying client as many products of convenience that can be bought. The real profits for these places is the price that a client is willing to pay to purchase an item THEN AND THERE! It increases their profits hugely.

Or you can make the clients feel more at “home” by offering subscriptions to your salon.  Or you can have “in salon” promotions only, that they clients who come in will only have access too. The options are endless and the time is right for you to look at how it is that you can get more money from existing clients.

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

As you can imagine there are thousands of salons out there who have ownership of their therapist. The salon owner pays, at times an often over inflated price, to get their “dream” salon, and then reality sets in and the question gets asked with heavy heads in their hands

“Where are all the clients?” and ” What have I done?“

In real life this is how it works, and for some reason they never tell you that at college. They never tell you that out of 100 businesses, only 5 will survive past the first 2 years, then only 1 will have survived at the end of 5 years.

Learn what tools are available to use to market your salon!

But the key to getting the results that you want is tied up in the way that you promote your business. It is not how you do a service or treatment better than others, although it is an advantage.

It is how you get those new clients in while keep the old clients happy? It is how you change a broken process and replace it with something that will work and bring in new clients consistently? The answer lies in something that you are never taught at college. The solution to the problem lies in an effective salon marketing system that is done for you.

Effective sal0n marketing is the best way to lift your business up from where it is now to where you want it to be. Being able to let people know what is happening in your salon is a vital ingredient to the success of your salon. You have to be able to tell the world what you are doing, and how you are the best at what you do, and then be able to back it up.

There is nothing on the face of this earth that gives you such a great feeling as having a business that is performing above your expectations! Knowing that you are going to do an ad, in which ever media you choose, and get a set level of new clients or existing clients in the door is an endorphin rush that is almost second to none.

So the question remains: How do I start?

You start by looking at what you are doing now and see if this is going to take you where you want to go. If it looks as if you will not get to the dizzying heights that you want to reach , then CHANGE something.

Change how it is that you view and do the marketing of your business. Make the investment in you and your dreams to learn about how to market you business so that your salon stands out from the crowd. Make the investment in YOUR business so that it does not OWN you, but that it WORKS for you.

Find out what tools you can get that will make your salon stand out from the 1000′s of marketing images that everyone is exposed to everyday. With the correct tools and direction you can take you and your salon to where you want to go.

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

Sales professionals also know that it is also what you DON’T say that can destroy any sale. My point was  highlighted by an event yesterday, where we were on the “customer” side of the sales process.

Is your Sales Prevention Department causing you to scream?

Our salon was looking to invest in some new technology so that we could be the first in WA to implement it into our salon ( and of course upgrades on other services). The “education” course was pay up front ( as all major purchases should be in your salon as well!) before you get there. Not a problem so far as the sales person on the phone was very good at making sure the whole process went smoothly and we were guided through their sales process ( if you do not have a sales process yet – GET ONE! ) with out any incidents.

And then the sales process went? DOWNHILL. And fast.

The address for the training that was given was incorrect to begin with. I am pretty sure that a trucking company will not be doing this tye of training. Not a huge problem as we had plenty of time to spare, and quickly found our way to the right location. Then the “sales prevention” department kicked in. The “salon” itself was in the front room of someone’s house. Not an issue as we started our business the same way, but the house was in the middle of the renovation! It was a building site with a “salon”at the front…

We walked in the front door and the stench of stale cigarette smoke attacked our senses straight away. The “salon” bed was a table that had to be cleaned down so that we could use it, and the toilet was a place that words truly cannot describe. ( As a side note: I have seen better toilets in Bolivia where they have NO plumbing to speak off.)

The “rep” looked as though it was all to much, walking around the salon with socks and pants, hair left as if it had not been done in the last week. And when she breathed on you, it was enough to strip paint off the walls. (Ever had the feeling of your own skin crawling?)

I wish that this was “creative writing” but it is not. It is the NON VERBAL CUES that ended the process. Just like that.

Then came the phone call to the office to find out what the idea was about having them do demonstrations in the front room of a house? They did not know that it was a home salon. ( Their shock was evident on the phone.) Never in my life have I seen such a great example of non verbal cues terminating a sales process.

When you have clients coming into your salon you need to make sure that you have everything right to go. That the salon is clean and tidy and that you are able to help the client solve their problems.

This is all part of your “sales system” that should be organized, and functioning, in every salon. The biggest part of your sales system is the marketing that you do for the business. Using the right tools that are in the Essential Salon Owners Toolkit,to get the clients into the salon, is as important as making sure that the staff are not preventing sales from happening.

It made me take notice of how we should not be doing things in our salon.

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.