Archive for 'Blog'
Salon Marketing Online – How this salon’s new website grabbed fresh customers within days…
Every salon owner dreams of the day when she can get ‘off the tools’ and reap the rewards of all those hard years slogging away on the floor. Few take the necessary action to achieve that dream. One who did was IC Premium member (two years) Cherie Underwood of Femme Fatale in Jannali, New South [...]
Read moreFrom the ‘Good Grief’ Department
Sharp-eyed Inner Circle Premium member David Wood (two years membership) of Elan Men’s Hair in Brisbane is another who can thank his immersion in ‘our’ way of salon marketing for honing his B.S. Antenna to a state of high alert. David sent me an article written by a purported ‘expert’ on customer retention that makes [...]
Read moreRich Thinking vs Poverty Thinking
Unless you’ve been living under a rock these past few years, you’ll have heard of The Secret, a cult book/video hit that flooded bookstores a while back. For me, it was all a bit New Age, crystal-swinging, pig-fur-weaving hippie mumbo-jumbo. I’m more of a nuts ‘n bolts kinda guy. Napoleon Hill’s ‘Think and Grow Rich’ [...]
Read moreDoes Your Customer Service Match This?
As the Water Rat said to the Mole in A. A. Milne’s classic Wind in the Willows, there’s nothing, but nothing, quite so much fun as simply messing about in boats. Except when it isn’t. I’ve just had a less than exhilarating maritime experience that could have been much worse had it not been for [...]
Read moreLess is not more. MORE is more.
I keep getting ads and other marketing material sent to me (yes, even from IC members who should know better) that demonstrate only a bare minimum of effort rather than Maximum Effort that’s required to cut through the ‘clutter’ of marketing messages bombarding everybody today. It shows clearly that most people in the salon business [...]
Read moreNZ 2010 Salon Owner Seminars Are Under Way!
The first of 5 nationwide New Zealand Road Trip Mini Seminars kicked off on Monday at the Spencer on Byron in Takapuna. The salon owners who joined us were the best note takers we have ever seen!!! They took notes furiously as Rachael D’Aguiar-Sanders revealed powerful, yet simple marketing strategies and techniques to bring in [...]
Read moreNZ SOUTH ISLAND Road Trip Mini Seminar Venues Announced!
The Auckland Seminar at the Spencer of Byron in Takapuna is less than 2 weeks away and we have just 9 tickets left, so give us a call Now on 0800 029 668 to secure your place. If you don’t want to miss out on learning vital marketing techniques and strategies that could double and [...]
Read moreWho WANTS a Secret Millionaire?
Last week I was asked to be a ‘secret millionaire’ on the Channel 9 show of the same name. A producer emailed me with the details. Basically, I give up two weeks of my time, and at the end of it hand over $100,000. It’s hardly a new idea. The franchise runs in a dozen [...]
Read moreTop salon entrepreneurs sign up for elite new WSM Academy group
Right click and ‘save file as…’ to download the Academy explanation letter and registration form Successful Inner Circle members who’re now ready for more advanced ‘success training’ are rushing to sign up for our brand-new Academy business excellence group for 2010, drawn by the oppportunity to rub shoulders with not only their fellow salon owners [...]
Read moreMarketing Your Salon or Spa: the THREE things that really matter
This might just be the most important few paragraphs you read this week, this month, or even this year. It was sparked by a converstion with a brand new Inner Circle member, who called shortly after the courier knocked on her door to hand over her Essential Salon Owner’s Marketing Toolkit® This salon owner was [...]
Read moreNew WSM Academy Salon Business Excellence Group
I’m an avid watcher of The Apprentice – with morbid fascination at the ruthless backstabbing by the contestants, and as a student looking through the window the show gives into the thinking of great business brains like Trump (in the US), Sir Alan Sugar (in the UK) and now Mark Bouris of Wizard Home Loans [...]
Read moreNiche Marketing for Salons & Spas – and a Warning: This Article May Offend Some People
I’ve hesitated about writing this article for more than a week now. I don’t shock easily, but a conversation I had with a new Inner Circle member last week left me gob-smacked, delighted and laughing out loud all at the same time. That conversation is directly related to one of the key marketing strategies I [...]
Read moreWSM named among 100 Fastest Growing Companies
We’re delighted to reveal that – thanks to our many hundreds of Inner Circle member salons around the world – Worldwide Salon Marketing has been named by Business Review Weekly among Australia’s top 100 fastest growing small to medium companies. With average annual revenue growth of over 48% over three years, WSM was 74th on [...]
Read moreSalon & Spa Marketing – Pricing & Lessons from Picasso
Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me. The catalyst for this hallucination was (yet another) conversation with a salon owner terrified of putting her prices up. As she talked, I could feel the anxiety oozing down the phone. [...]
Read moreSalon Superstars – Inner Circle Member of the Week, Susan Vincent – USA
If more so-called ‘business leaders’ took some lessons from fleet-footed business owners at the small end of town, like Inner Circle member Susan Vincent of Body & Soul Day Spa in Staunton, Virginia, the US might not be wallowing in its own economic misery. Unlike the CEOs of big, fat companies bailed out by the [...]
Read moreSalon & Spa Marketing: when customers leave you, it isn’t ALWAYS bad news…
Last week we lost two of our long term Inner Circle members…and I couldn’t have been happier to hear from them. No matter how good your business, no matter how much value you give, all businesses will lose customers from time to time, for all sorts of reasons. And the manner of that departure is a [...]
Read moreThe Mortal Danger for Franchised Salons & Spas
A glowing testimonial from one of our freshly-minted New Zealand members this week made me laugh out loud, but under that laugh were some warning bells. It came via our New Zealand franchisee Chris D’Aguiar-Sanders, from a salon owner who, for reasons which will become clear, doesn’t want to be identified – yet. If you [...]
Read more“I took an extra $9,500 in the next 72 hours!”
Being part of the Inner Circle program and using the tools and strategies in the Toolkit is NOT a ‘get rich quick’ scheme. It does take work. But there’s nothing inherently good about ‘getting rich slow’ either. It’s always a mystery to me how it is that despite having exactly the same tools and support, [...]
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