Archive for 'Blog'
Exclusive News – Worldwide Salon Marketing Set To Launch Salon Finder iPhone App in Australia!
How cool would it be if your clients and prospects had a free app on their phone that would allow you to promote special offers to them, as often as you like, for FREE!! (And it comes up on their phone screen with one of those little red number icons as soon as you do [...]
Read more7 Reasons why YOUR marketing coach should OWN a salon!
With so many specialists available to market your salon in the beauty and hair industry these days, it is hard to see the forest through the trees. Can you trust someone who has NEVER owned a salon with your business? How can you find out where the truth begins and the lies end? The answer [...]
Read moreWhat are YOU doing to earn the consumers Trust?
Consumer confidence is a fragile and delicate item. It takes month and years to build up, through long sequences of events where the client and the salon share experiences. In an instant, it can be smashed into a million pieces, and for some clients, there is no going back to the salon. Consumers are now [...]
Read moreNEW VIDEO: “How I made $23,200 in 9 days by sending out 5 emails!” Top US hair guru David Velasco reveals how he paid for his Worldwide Salon Marketing membership in just days…
Stop whining about the ‘recession’ that America is supposed to be in the grip of, and pay attention; you CAN create your own economy, as this salon owner in Pennsylvania has discovered. There are few color experts better known or more highly regarded in the US than David Velasco of David Velasco Salon in Doylestown [...]
Read moreTake our Salon Marketing Survey and WIN!
You want answers – and so do we! Please answer our questions, and we’ll answer yours! We want to know what YOU want most for your salon business, what are YOUR Burning Questions. And we’re going to reward you just for taking our quick survey. Take just a couple of minutes to answer our Burning [...]
Read moreHow to make your Marketing an investment, not an expense!
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
Read moreTime to Brush Up on Some Delegation Skills?
I have had many a conversation with salon owners about managing time better. I frequently hear comments like ‘there isn’t enough hours in the day’ or ‘I wish there were 2 of me’. The end result is generally an over-worked, burnt out and stressed business owner who is no good to anybody! There is a [...]
Read moreINCREASE your clients average spend in your salon – before Christmas is over!
So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon. Are you [...]
Read moreDo you have an Expensive J.O.B?
Salon marketing is the way to change your current situation from an employee of the business that owns you, to a business person who OWNS and RUNS their business! As you can imagine there are thousands of salons out there who have ownership of their therapist. The salon owner pays, at times an often over [...]
Read moreNon Verbal Cues that STOP your sales!
Ever wondered why it is that some people can sell ice to the Eskimos, and other can’t? Sales professionals – that is all salon staff – should know which words and phrases to use and which ones not to. Sales professionals also know that it is also what you DON’T say that can destroy any [...]
Read moreReverse Engineering – How to make sure that your clients ALWAYS come back!
There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before, it has been cemented in place for me that we are now [...]
Read moreWhat’s Up Pussy Cat?
‘Who is my target market?’ Is that a question you have ever asked yourself? If not, then it should be! With any business you need to know who your ideal customer is. If you are a salon that does waxing, then it’s very unlikely your target market will be the Rest Home down the road. [...]
Read moreIf someone brings a knife to a gunfight, they are very badly prepared for something.
There is a right time, a right place for all that we do in life. Some find it quicker than others, and some have it standing right there in front of their face pleading with them to make the first step. The right tools for the job make it that much easier and more enjoyable, [...]
Read moreListen in as NZ Salon Owner Hannah Welfare Shares How She Walks The Talk!
I get lots of phone calls every week from salon owners telling me that they want to improve their business, get more customers and more loyalty from their existing customers, make more money and have a better lifestyle. However very few are willing to actually spend anything to achieve it and expect it to all [...]
Read moreWho is the is the Mystery Guest for Salon and Spa Bootcamps?
What special guest could have caused this much commotion? With the 2011 Salon and Spa Superstar Bootcamp being only days away for Melbourne, and a matter of weeks for Sydney, Brisbane and Perth, it can be revealed who the mystery special guest is. The person in question has been a motivational speaker and author who [...]
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