Archive for 'Blog'
From the ‘Good Grief’ Department
Sharp-eyed Inner Circle Premium member David Wood of Elan Men’s Hair in Brisbane is another who can thank his immersion in ‘our’ way of salon marketing for honing his B.S. Antenna to a state of high alert.
David sent me an article written by a purported ‘expert’ on customer retention that makes my eyes water.
Under the [...]
Rich Thinking vs Poverty Thinking
Unless you’ve been living under a rock these past few years, you’ll have heard of The Secret, a cult book/video hit that flooded bookstores a while back.
For me, it was all a bit New Age, crystal-swinging, pig-fur-weaving hippie mumbo-jumbo. I’m more of a nuts ‘n bolts kinda guy. Napoleon Hill’s ‘Think and Grow Rich’ shoulda [...]
Does Your Customer Service Match This?
As the Water Rat said to the Mole in A. A. Milne’s classic Wind in the Willows, there’s nothing, but nothing, quite so much fun as simply messing about in boats.
Except when it isn’t. I’ve just had a less than exhilarating maritime experience that could have been much worse had it not been for one [...]
Less is not more. MORE is more.
I keep getting ads and other marketing material sent to me (yes, even from IC members who should know better) that demonstrate only a bare minimum of effort rather than Maximum Effort that’s required to cut through the ‘clutter’ of marketing messages bombarding everybody today.
It shows clearly that most people in the salon business regard [...]
NZ 2010 Salon Owner Seminars Are Under Way!
The first of 5 nationwide New Zealand Road Trip Mini Seminars kicked off on Monday at the Spencer on Byron in Takapuna. The salon owners who joined us were the best note takers we have ever seen!!! They took notes furiously as Rachael D’Aguiar-Sanders revealed powerful, yet simple marketing strategies and techniques to bring in [...]
Read moreNZ SOUTH ISLAND Road Trip Mini Seminar Venues Announced!
The Auckland Seminar at the Spencer of Byron in Takapuna is less than 2 weeks away and we have just 9 tickets left, so give us a call Now on 0800 029 668 to secure your place.
If you don’t want to miss out on learning vital marketing techniques and strategies that could double and even [...]
Who WANTS a Secret Millionaire?
Last week I was asked to be a ‘secret millionaire’ on the Channel 9 show of the same name.
A producer emailed me with the details. Basically, I give up two weeks of my time, and at the end of it hand over $100,000.
It’s hardly a new idea. The franchise runs in a dozen or more [...]
Top salon entrepreneurs sign up for elite new WSM Academy group
Right click and ’save file as…’ to download the Academy explanation letter and registration form
Successful Inner Circle members who’re now ready for more advanced ’success training’ are rushing to sign up for our brand-new Academy business excellence group for 2010, drawn by the oppportunity to rub shoulders with not only their fellow salon owners who’ve [...]
Marketing Your Salon or Spa: the THREE things that really matter
This might just be the most important few paragraphs you read this week, this month, or even this year.
It was sparked by a converstion with a brand new Inner Circle member, who called shortly after the courier knocked on her door to hand over her Essential Salon Owner’s Marketing Toolkit®
This salon owner was [...]
New WSM Academy Salon Business Excellence Group
I’m an avid watcher of The Apprentice – with morbid fascination at the ruthless backstabbing by the contestants, and as a student looking through the window the show gives into the thinking of great business brains like Trump (in the US), Sir Alan Sugar (in the UK) and now Mark Bouris of Wizard Home Loans [...]
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