Worldwide Salon Marketing

Are you an entrepreneur, or just a business owner?

Even those salon and spa owners whose business is recording bigger and bigger sales in spite of the recession (and there are plenty of our Inner Circle members reporting extraordinary results, see the photo and caption at left, and elsewhere on this site) it would be foolish to point at such results and say [...]

"How I increased my sales by 42%."

Read on if you want to get the same kind of results, recession or not!
From time to time I get an email complaining that “all you do is talk about the salon success stories, but there are far more failures out there than successes, how come you never talk about them?”
Well, call me old-fashioned, but [...]

Here’s what Salon Success FEELS like….

Ever feel like you’re not really cut out for the tough business world? That as a salon or spa owner, you’re really groping in the dark, trying to re-invent the wheel every day?Well, guess what? Don’t feel so bad about your lack of business expertise, ‘cos it’s plain to me that 99% of salon owners [...]

Four Great Salon and Spa Successes…

Inner Circle members: see below for the exact ad that brought one Member 87 new clients and $12,000 extra sales in a month.
You might be wondering ‘how can a little salon like mine ever be a successful business….when I know nothing about business!?’
Well, take heart. About the only thing you can hear on Wall Street [...]

Marketing to Get AFFLUENT Salon and Spa Clients

Following is the text of an article I’ve just completed for Professional Beauty magazine. But you get to see it first.
How to Attract Affluent Clients For Whom Price is the Last Consideration
F. Scott Fitzgerald: “The very rich are different from you and me.”  Ernest Hemingway: “Yes, they have more money.”

Rich people are different – they [...]

Here's how to stop staff taking clients!

Every salon & spa owner fears the day when a long-serving staff member suddenly announces she’s leaving. Whether she makes it obvious or not, the instant fear is that she’ll take valuable clients with her.

If this has ever happened to you – or you fear it might – then you need to study this campaign [...]

How Would YOU Handle This?

Inner Circle members are constantly emailing us asking for advice – and of course, we give it, freely. Here’s one from a Sydney member, with a challenge that’ll strike a chord with thousands of salon owners all over the world.
Read this and think, ‘what would I do?’
Hi Greg,I have a pressing problem and do [...]

Do You Have the Gordon Ramsay Factor?

Whenever I watch Gordon Ramsay tearing the throat out of a hapless head chef or muddle-headed restarant owner, I wish I was in the food business.
Every restaurateur with even half a brain must surely be spending at least part of every working day down on bended knee, giving heartfelt thanks for the f***ing marketing opportunity [...]