Archive for 'The Smell of Success'
“…55 new clients and just over $12,000 income that I otherwise would not have received upfront…”
Old marketing saying: “There are riches in niches.” Too many business owners try to be all things to all people, and end up in the to-be-avoided ‘middle ground’, effectively becoming nothing to nobody. What you really want to do is focus on a small target market that’s an inch wide and a mile [...]
Read moreCanadian salon owner: “…such immediate, massive results in such a short time! I wish I’d joined earlier…”
Kristy Gower of Bayers Lake, Nova Scotia , was so excited to join WSM and the Inner Circle premium program, that even Hurricane Earl couldn’t dampen her enthusiasm! Kristy was accepted in to the program only three weeks ago and by the time her coach called her to welcome her on board, she [...]
Read moreDanielle turns her salon into a marketing MACHINE….
There’s an old quote of Dan Kennedy’s that keeps ringing in my ears. “Do something. Be somebody. Be somewhere.” It’s very reminiscent of that very Woody Allen statement that ‘eighty percent of success is just showing up‘. Danielle Tripodi of Tonic Beauty Retreat in Swan Hill, Victoria is no different from hundreds of [...]
Read moreSmell the Leather! Salon marketing the WSM way brings this 21-year-old salon owner a new house, a new Mercedes…
Send to Kindle“I am writing to thank you for the opportunity to be part of Worldwide Salon Marketing. I have learned a great deal since joining the WSM Inner Circle marketing & mentoring program and will continue to use your marketing material along with my own touches. However I wanted to inform you on a [...]
Read moreHave these salon owners gone MAD…or do they know something about salon marketing that you don’t???
There’s always one in every crowd. In fact I’d be surprised, if not disappointed, if there wasn’t at least one stand-out, Olympic-standard, world-champion naysayer in every marketing seminar I run for salon & spa owners. This week in Melbourne, as I demonstrated the differences between typical ‘pretty’, branding-style marketing that most salons & [...]
Read moreSalon Marketing Superstars – Andy & Sylvia Palatti of Avanti Hair Studio, Canada
Talk about MASSIVE ACTION. This couple win the prize! Andy and Silvia, of AVANTI HAIR STUDIO, in Surrey BC (Canada), were one of the first Canadian salons to enrol in the Inner Circle Premium program and get their marketing Toolkit when our Canadian office opened on July 1, and wasted no time putting it [...]
Read moreSalon Marketing – got a tax bill to pay? Try THIS…
We’re often asked ‘will the your marketing program work for me, I’m in a small country town/poor area…’ etc etc. I give the same answer every time: YES! Just check the results Susan Anderson achieved in a little mining town of (mostly men!) just 7,500 people: “I have found that my best results [...]
Read moreSalon Marketing Superstar: Message from a Doting Grandmother!
Now we’re being credited with creating babies! At Worldwide Salon Marketing we’re dedicated to creating wealth and financial freedom for salon and spa owners. But we never thought we’d be thanked for making babies as well. As Maureen Hardman writes, daughter and long-term Inner Circle member Cherie Underwood has been able to get [...]
Read moreSalon Business – How to Think Outside the Box; includes example
Most owners of small businesses get that ‘can’t see the wood for the trees’ feeling from time to time. I’m no different, so I know that when you’re wearing the blinkers, it’s hard to recognize opportunities even when they hit you over the head. Not so for Mark and Shelly Gibbs, Inner Circle [...]
Read moreHair Salon Marketer of the Month: Check out these brilliant results
Sarkis Akle, owner of Hair by Phd in Parramatta, Sydney, only upgraded to the Premium program from Lite in February this year. The effects on his salon’s sales has been dramatic. It’s a testament to the power of good salon marketing copy… and implementation. Here’s what Sarkis says: Got some figures that I [...]
Read moreFrom Struggle Street to Stardom – Lisa’s Story
South African-born Lisa Zwart was like most salon owners; struggling to keep the business afloat while she was drowning in the pressure of work. Lisa bought her Honey Body Salon in the northern Sydney beachside suburb of Manly 15 months ago. But it wasn’t until she attended a Worldwide Salon Marketing seminar in [...]
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