Archive for 'The Smell of Success'
Salon Marketing Superstar of the Week – a 312% increase in sales for Inner Circle members Peter & Amanda Rickman’s Hair Salon
“Hi Greg, what a year we’ve had at Making Waves Hair Design. Thanks to you & your team’s ideas, the continued support and the information within the Inner Circle membership that we can access, we took massive action, coupled with staff teamwork and a whole new aspect on how we should run and work on [...]
Read moreSalon Marketing – Is this guy a hair-brained idiot, or a genius?
If I told you to fire half your customers, take your name out of the phone book, pull down all your shop signs and lock your front door, you’d think I’m nuts, right? Well that’s exactly what a crazy dentist in Queensland did, and he now claims to work just 23 hours a week and [...]
Read moreThe Salon Business – it’s not ALL about making money
I absolutely LOVE doing deals and creating value. Value = making money. After all, there’s zero point to being in business and making no profit. And I’ll happily admit that financially, this business has been very lucrative. I often wake early, and lie there for a few minutes, thinking about business and all the wonderful [...]
Read moreSalon Superstar of the Week – how Inner Circle member Anni Mavety turned herself from struggling technician to proud salon business owner
“We have had an amazing 4 or 5 months since we joined. Haven’t finished off my figures yet, but my guess is that we have had an increase in business of at least 100% probably quite a bit higher.” For every doubter, for every salon business owner who tells me ‘oh, your material didn’t work [...]
Read moreAt Last – the AFFORDABLE Inner Circle ‘Lite’ Program
Sign up HERE and get weekly ad templates, flyers and winning sales letters just like Inner Circle Premium members use…FREE for 14 days! Ever WISHED you could get just a fraction of the business action our Inner Circle members are enjoying as a result of the marketing tools, templates, strategies and personal support at their [...]
Read moreA Secret to Salon Success
Want to know the secret? Secret to success ‘thinking’, the secret to ever-increasing income and growth? Hang around with successful people! Somebody once said, wisely, that your income will tend to be average of the incomes of the people you spend most time with. Which means (obviously) that if you hang out with people who [...]
Read moreThe Mindset of Successful Salon Owners
For some reason, I love coming to the Gold Coast. Yes, the high-rise apartment towers and 5-star hotels glittering in the sun along miles of white beach are all shouting ‘Look at Me!’ It’s loud, neon-lit and trashy, but in a strange way the place has magnetic energy. Michelle and I and WSM team members Erin Wong, [...]
Read more“I laugh at the recession,” says USA salon owner Mario Raia
FREE audio recording – Listen in as USA Members describe how their businesses have thrived in the recession If your salon business is suffering, on the brink of closing the doors, barely able to find the rent – you’re not alone. More than a hundred US salons are closing every day. While the Australian economy [...]
Read moreInner Circle Member of the Week – Sean & Yvette Hayes of Access to Beauty
The Carpenter who turned into a Salon Marketer It’s always amusing when people say ‘you’re not a hairdresser/beauty therapist/nail technician, how would you know anything about marketing a salon?’. Try telling that to Sean Hayes. Sean was swinging a hammer for a living when he and wife Yvette, owner of Access to Beauty in Sydney, [...]
Read more600 New Clients in 6 Months – Inner Circle member of the Week Donnah King
Back in May when Donnah King bought a run-down salon in Coffs Harbour, New South Wales, it 'looked like a sex shop' as she describes it. "Blacked out windows, purple everywhere... it was awful. The two remaining staff were sitting around doing nothing - because there were no customers coming in, not surprisingly - so [...]
Read more$50,468 in 36 hours from a single salon marketing email…
Many owners of salon businesses and spa businesses mistakenly base the value of the business on its fittings, product inventory or machinery. Not long-term Inner Circle member and spa owner Michael Curtis, of Blush in Perth, WA. Michael correctly identifies the real value of his business as his… customers. Or more particularly, his database, mailing [...]
Read moreNew WSM Academy Salon Business Excellence Group
I’m an avid watcher of The Apprentice – with morbid fascination at the ruthless backstabbing by the contestants, and as a student looking through the window the show gives into the thinking of great business brains like Trump (in the US), Sir Alan Sugar (in the UK) and now Mark Bouris of Wizard Home Loans [...]
Read moreDo you choose your clients, or do they choose you because you’re ‘cheap’?
Couple of days ago a salon owner trying to get into the Inner Circle salon marketing & mentoring program was complaining to me that she ‘couldn’t put prices up because my clients won’t pay that sort of money’. It begs a couple of worthwhile questions – and only you know the answers. 1) You choose [...]
Read moreSalon Marketing Superstars – Hayleigh McKnight doubles her sales in one year
The sheer frequency of reports from Inner Circle member salons detailing spectacular results is coming in so fast it’s hard to keep up with them. Hayleigh McKnight of H’s Place in Melton, Victoria, joined the program and got her Essential Salon Owner’s Marketing Toolkit® only in August last year. The salon has apparently become so [...]
Read moreSalon Marketing for Dummies: Audio Interview
It’s been an interesting week. A quick trip to Melbourne with Michelle’s family (including 18 month old nephew Tom) so the girls could shop in some of that city’s excellent boutiques, but fortunately Tom’s dad Michael and I were able to excuse ourselves and attend a football final at the famous Melbourne Cricket Ground. What [...]
Read moreDo You Insist The World is Flat?
If you own your own business, this is for you. Every so often, we get a complaint from a Member, like this one: “We have purchased all of your marketing material about one month and a half ago. We are NOT HAPPY….(I just wanted to) let you know of my disappointment with the marketing so far…” These do [...]
Read more“Thank you so much for the program – I’m having so much Fun!” Inner Circle Member of the Week, Gail Smith
“I just had to write and tell you how we have improved over the last 3 months. We have done a lot of your salon marketing and have built the salon from zero to taking up to $30,000 per month. After going to the conference in Brisbane I went back and told myself I could [...]
Read moreSimple Salon Marketing = New Car
Maria Mazis is proudly driving to and from her Adelaide salon Skintelligence in a brand new $60,000 VW — thanks to the extra money she’s making from the tools and strategies in the Essential Salon Owner’s Marketing Toolkit® Maria was one of our Inner Circle members who brainstormed with other South Australian members at Monday’s [...]
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