Tegan Messineo (IC member 3 years) sold one of her salons for a six-figure payday

This week, Tegan handed over the keys to one of her two salons in the south-west country towns of Bunbury and Dunsborough, and banked a six-figure sum after only four years in business. She’s just 2 years old, the mother of twin two-year-old boys.

So how did she ‘live the dream’ when so many never even get close, after 20 or even 30 years in the business? For 95% of people who own and run a business in the beauty and hair industry, it will never be much more than a poorly-paid job.  Few take the trouble to educate themselves on business and marketing. Instead, they plunge into business ownership on little more than a wing and a prayer, assuming that because they are merely good at cutting hair or applying skin treatments, little else is required.

And so for most salon owners, it’s an income model – and a poor one – rather than an equity model. To build equity – something you can sell – you need systems.  Written and implemented systems for raising leads, converting them to sales, re-booking them over and over again, up-selling products.

You need written systems that manage staff, systems for stocking products, systems for managing accounts.

Having documented, rigidly-enforced systems – including the Worldwide Salon Marketing Inner Circle coaching program and the Essential Salon Owner’s Marketing Toolkit - gave Tegan the confidence and the know-how to create that ‘Holy Grail’ of salon owners the world over; equity, something she could sell to an interested buyer.

In this video, Tegan explains how she set the business up, how she groomed it for sale, and how she attracted a buyer willing to pay the price she wanted. Your comments below the video are welcome.

(And if you are NOT yet a Member of the Worldwide Salon Marketing group, if you do not yet have the tools and support that allowed Tegan to cash out after only 4 years in business, then here’s your chance – apply NOW for one of the handful of places available each month in the Inner Circle marketing & mentoring program. You risk nothing – each new Member is protected by a 100% 90 Day Money Back Guarantee. Go here to watch a FREE introductory video - and get Instant Access to download – also FREE – a sample of one of the most powerful marketing tools in the entire system!)

Robert Amado (Canada) is finding inspiration and instant results as a Member of the Inner Circle Premium marketing & mentoring program

“I have been a hairstylist for many years, 15 of them to be exact. You can get really good at doing your craft as an artist, but then one day you get a brilliant idea of opening your own salon. You think to yourself  ‘heck I’m tired of making everyone else money it’s time I make it for me.’ Here’s where it all starts!!!

When you go to cosmetology school they teach you the art of hairdressing which is GREAT but what they don’t teach you is how to market a successful business.

This is where World Wide Salon Marketing comes into play.

I opened my doors in the early part of 2010 and that’s pretty much it. I knew how to do hair but then there’s the paper work, then there’s managing people and the hiring and firing and making orders and so on and so on. I was headed for the crazy train!  I made a few calls to find out about WSM and what they were all about and decided that I was going to do this.

Candian salon owner Robert Amado and staff with their award for the best salon in their area - "I wanted to share this with you and tell you that this will be my third year in business and I have just won an award as being the best in Vaughan. Holy crap, Amado salon has just be voted as the best in our community and with all the other salons around us that is quite the honour!! Thanks WSM!

What was even sweeter was I had 90 days to try it… but once you try 30 days and you see the  great response you get, then who cares about a 90 day trial?

WSM gave me my personal coach, Alberto Cirillo, who mentored me for a year giving me tons of ideas and how to operate properly, and I couldn’t have achieved any of it with his guidance. What made me feel comfortable was that Alberto also owns and operates  a salon (like all the WSM coaches.)

I will never forget the first words he said to me which opened my eyes. He said if something were to happen to me where I wasn’t able to do hair anymore what would I do?
I had never been asked this question and with having a family of my own to provide for, it was the most important question ever asked. At that moment I knew that Alberto Cirillo and the entire WSM organization was here to help me in any way possible.

The first promo I did was a $270 value for only $99. This promo brought me 29 new clients at almost 1 new client a day calling in to the salon for a total of $2900 in services. So now I knew it was working and so was my staff!! The whole program is almost impossible to finish, actually you can’t finish it just keeps going and going.  If you want to be ‘Pierre the Artist’ this is not the program for you, BUT if you want to be an entrepreneur, if youwant to run your business instead of your business running you, IF you are willing to work on your business instead of in your business then now you are definitely willing to do something brilliant!

I will honestly tell you that there is no easy way! It’s work and its fun, and if you can learn to eat an elephant one bite at a time then you’re on that right track! I would recommend WSM to anyone that wants to succeed!”  

Robert Amado, Amado Salon 905-893-3686

www.amado.ca

Want the kind of ‘success feeling’ that Robert’s enjoying? You too can have the same – no matter what the state of ‘the economy’ – with a 90-day Test Drive – money back guaranteed! – of the Essential Salon Owner’s Marketing Toolkit and the Inner Circle coaching and mentoring program.

Go here to complete a brief online survey and we’ll be in touch by phone to discuss your application.

“It wasn’t raining when Noah built the Ark.”

On August 2 – less than two weeks from now – America, not so long ago the greatest economy in the world, is facing the prospect of defaulting on trillions of dollars in loans it can’t afford to pay.

The only way Obama can save the day is to borrow another 3 trillion dollars, and raise taxes. (US debt is already at a record $14 trillion.) And the Republicans are calling his bluff.

In Europe, the economies of Greece, Portugal, Spain, Ireland and Italy are basket cases, on the brink of bankruptcy. Greece owes 50% more than the entire country produces in a year. The credit ratings of Ireland and Portugal have just been downgraded to junk status.

Even in Australia – the envy of the world for sailing almost unscathed through the GFC thanks to China buying our iron ore as fast as we can dig it out of the ground – almost every other sector of the economy has fallen off a cliff. Retail spending in the last few weeks alone has tanked. Up-market department store chain David Jones calls it the ‘perfect storm’.

In the meantime, the Australian government is fiddling while Rome burns. Rather than preparing for the coming storm triggered by economic collapse in Europe and North America, our government is focussed on saddling the country with a new tax.

I am not reporting this simply for the sake of being alarmist. You only need to watch television or read the serious newspapers to get the same picture.

But as the owner of a business, just as you are, I am alarmed. Because it’s becoming increasingly obvious that only those prepared for the oncoming storm will survive and prosper.

And as always, the 80/20 rule applies. Only 20% will survive.

How do you get ‘prepared’?

I’ve been traveling a LOT this past month, criss-crossing the country to speak at our Salon & Spa Bootcamps. (The last is in Perth on Monday, July 25. Book here if you have not already done so.)

As I talked to hundreds of salon & spa owners during these events, a clear picture began to emerge: the ‘armed’,  and the ‘dangerous’.

The difference is night and day.

At each seminar, the majority spoke of how ‘tough’ things are. How ‘difficult’ it was to get/train/keep good staff. How it seemed impossible to get ‘off the tools’ to work on the business instead of ‘in’ it. How ‘the economy’, the onslaught of daily deal websites, or the inside of Paris Hilton’s head was blocking their long-deserved success.

And yet, having been shown the readily-available tools, training, education and support that would almost certainly ensure their success, most of them left the events empty-handed.

And that was after they’d listened intently while nodding vigorously as the ‘armed’ told repeatedly how they’d created success in spite of all obstacles, family background, competing interests, ‘the economy’ and whether Jenifer Aniston still missed Brad.

At the Brisbane event yesterday, I spoke with many of the ‘armed’, like Emma MacDonald, owner of Indulgence Hair & Beauty in Hervey Bay, Queensland. Listen carefully as Emma describes how her business haS expanded rapidly over the past YEAR, while others have closed their doors.

Emma’s is not an isolated case. Nor is her story peculiar to Australia. There is overwhelming evidence of this on this very website. Dotted all over the world are hundreds of salons and spas who are prepared, not only to withstand the coming meltdown, but to prosper from it.

Prosper? Yep, because here’s the good news:

The vast majority will not educate themselves, will not seek out mentors, will not embrace proven tools, techniques and strategies. Instead, ostrich-like, they’ll bury their heads, keep on doing things the same way they’ve always done them. And when times get even tougher than they are now – as they surely will – the ostriches will be culled from the market.

That’s the upside of a downturn. Like a savvy investor buying good property when everybody else is dumping it, the armed and prepared will be there to clean up and own the market. 

It’s nature’s way. Predators attack the weak, the old and the unprepared, those lagging at the back of the herd.

If you want to be prepared, if you want to arm yourself with proven tools instead of going into this battle with one arm tied behind your back, blindfolded and gagged, then those tools are available to you.

Emma and hundreds of others use the tools, advertising templates and strategies, and the coaching support contained within the Essential Salon Owner’s Marketing Toolkit® and the Inner Circle marketing & mentoring program.

Whether you take advantage of those tools, whether you survive the impending storm or get washed away like so much flotsam, will make zero difference to my life. But it will make an enormous difference to yours.

Here’s where you go to apply for one of the 30 places we make available in the program each month. And frankly, you have nothing to lose by saying ‘okay, I’ll give it my best shot’. You’re covered by a 90-day Money Back Guarantee. The real risk for you is NOT doing anything.

Footnote: Is it any wonder the US finds itself so deep in manure? On the flight to Brisbane on Sunday, I watched a documentary on my iPad, “Inside Job”, the story behind the Global Financial Crisis. And it struck me that the very people who had caused the crisis in the first place – the squillionaire merchant bankers who’d persuaded Clinton & Bush it was a good idea to relax lending standards – were the same guys appointed by Bush, then Obama, to fix the problem. And not a single one of them has been required to give back the hundreds of millions they made by betting against the sub-prime loan catastrophe.

I’ve had my picture taken with Julie Piantadosi many times before. She’s been a regular speaker at Worldwide Salon Marketing seminars for several years. But this one is particularly noteworthy, for one reason only.

It was taken the day before I found out that Julie is soon to be nationally famous. I am sworn to secrecy at the moment, but I can say this:

Julie at the Melbourne event (July 4) with salon owner and long-time Inner Circle member Rebecca Smith of Minx Hair in Healesville, Victoria.

If you are at one of the remaining Bootcamps in Sydney, Brisbane or Adelaide, you too will get to meet and have your picture taken before her fame spreads beyond the salon industry. Within a few months, you’ll be posting that picture on Facebook, with the caption

“Here’s me with Julie Piantadosi before she was famous…!”

At yesterday’s all day event in Melbourne, Julie held scores of salon owners and their staff enthralled as she told how she’d gone from bankruptcy at the age of 21 to the owner of a chain of successful salons in Australia and the USA, with more than 500 staff – which is why she is now in demand as a speaker at corporate events in many parts of the world.

It’s excruciating not being able to reveal full details, but if you attend one of the remaining three Bootcamps in Sydney (July 11), Brisbane (July 18), or Perth (July 25), Julie might just whisper more details of the exciting news.

Kirsten & Joe Prout, among many salons & spas who not only joined the WSM Inner Circle program and got their Essential Salon Owner's Marketing Toolkit at the Melbourne bootcamp, but also picked up the WSM-sponsored Total Salon Solutions policies and procedures system developed for Julie Piantadosi's chain of salons

For those attending Melbourne this week, there was excitement enough. As well as Julie’s ‘tell it like it is’ dose of brutal reality about what it takes to be successful in the salon industry, I did my best in a scant 90 minutes to debunk some of the ridiculous myths and nonsense so many salon & spa owners are told about what works in marketing.

And Australia’s most energetic ‘success trainer’, Pat Mesiti had the crowd in tears of laughter with his ‘shock and awe’ take on the mindset that stops 90% of people being successful.

See more photos – and find out how to book your ticket to one of the remaining Bootcamps!

Bring your STAFF along to show them what it takes to run a successful salon!

Many of the salon owners attending the Bootcamp brought one or more of their staff with them. There’s nothing like hearing it from a ‘third party expert’ to re-enforce what you’ve been trying to get through to your staff for months or years!

Here’s a taste of Julie’s no-nonsense style:

]]> http://www.worldwidesalonmarketing.com/how-to-get-your-picture-taken-with-a-famous-salon-celebrity/feed 0 http://www.worldwidesalonmarketing.com/who-is-the-is-the-mystery-guest-for-salon-and-spa-bootcamps?utm_source=rss&utm_medium=rss&utm_campaign=who-is-the-is-the-mystery-guest-for-salon-and-spa-bootcamps http://www.worldwidesalonmarketing.com/who-is-the-is-the-mystery-guest-for-salon-and-spa-bootcamps#comments Thu, 30 Jun 2011 04:50:12 +0000 Peter Doman http://www.worldwidesalonmarketing.com/?p=5825 What special guest could have caused this much commotion?

With the 2011 Salon and Spa Superstar Bootcamp being only days away for Melbourne, and a matter of weeks for Sydney, Brisbane and Perth, it can be revealed who the mystery special guest is. The person in question has been a motivational speaker and author who has sold over 2 million books worldwide. His expertise is to SHIFT MINDSETS AND TO BUILD BIGGER PEOPLE to produce results.

This man has spoken for, and shared the platform globally with some of the world’s most influential people including, Sir Richard Branson, Donald Trump, Denis Waitley, Robert
Kiyosaki, Mark Victor Hansen, Jim Rohn, Charlie Tremendous Jones, Captain JerryCoffee, Allan Pease, Bob Proctor, Willie Jolley and Morris Goodman “The Miracle Man”.

So, the question remains… WHO is this mystery guest speaker?

Who managed to cause the phone to melt as salon owners scrambled to get the last remaining tickets? Ladies and Gents, I present to you …

Pat Mesiti.

His enthusiasm combined with his great sense of humor gives him the ability to move an audience into action as well as give them practical resources to help them achieve their goals. He is a gifted communicator and will add tremendous value to the lives he touches. Pat is Dynamic – Entertaining – Unforgettable!

And if you think that Salon marketing does not apply to you, then read how Dee Lawson, of Dee’s Classic Cuts in Armidale in NSW, gives another reason why salon owners want the Essential Salon Owners Toolkit from the 2011 Salon and Spa Superstar Bootcamp.

“Hi eveyone. Just letting you know we have had 167 new clients come in to our new salon since the 4th April 2011. WOW…. I checked the retention and only 18 people have not been back and some of these people were only in in May.”

Dee has implemented marketing out of the toolkit so that new clients beat a path into her NEW salon, and is now seeing massive returns in the number of new clients that are coming in, but also in the retention rate, which is just UNDER 90%.

This is no small achievement in any language, and has been created by Dee implementing systems into her salon that allow her to work on her business.

Book a ticket now, before it’s too late:
Online: www.salonprofitsecrets.com/buy-tickets/

If you have NOT yet secured your ticket(s) to one of these events, time is short.
The venues and dates are:
Melbourne:
Monday, July 4, Citadines on Bourke
Sydney:
Monday July 11, UTS Function Centre, Level 7, 235 Jones St (Building 10), Ultimo
Brisbane:
Monday, July 18, BTP Technology & Conference Centre, 1 Clunies Ross Court, Eight Mile Plains
Perth:
Monday July 25, Royal Perth Yacht Club, Australia II Drive, Crawley

How to book:
Online: go to   www.salonprofitsecrets.com/buy-tickets/
Phone: call the Bootcamp hotline, 08 9381 6621

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

For a long time now it has been the “this is how we do it” mentality that has slowed down so many salons that I can not keep count of the numbers. All because we are “conditioned” to not think outside the square. It has killed off more salons than any GFC or “recession”.  A well intentioned new salon owner opens, or buys their first existing salon… (And this is where the plot thickens).  Now that we have the passion, ambission and skill – what do we do now? I know what we do-

THE SAME AS EVERY OTHER SALON!!!

Well let me tell you that this will not work. Cannot work, and even deserves to fail.

“But I am a good technician” I hear you say. I know that all salon owners are great at what they are technically taught to do. No doubts about this at all. However, when you are training for your trade, they do not teach you how it is that you HAVE to run a business. Nobody tells you that staff will steal from you, or not show up, or make it so that you have to fire them. They do not tell you how it is that you are to let the whole universe know that your business is out there. So the question has to be asked:

Why should you be the 5% of businesses that survive? What are you doing to make your salon stronger and more unique than all the others that exist. Are you making sure that you are taking lessons from those people that have used marketing formulas in their business? Do you listen to how it is that other salon owners seize opportunities to make their salons grow? How can you make sure that you are the “lion” in the salon jungle – the one who gets eaten last?

The answer is really simple – Don’t be a SPORK!

Sporks – for those who are not sure – are a tool that TRIES TO BE EVERYTHING TO EVERYBODY! ( They are a cross between a spoon and a fork.  It tries to cover 2 bases, and in the end it does a bad job 0f both. )

You have to learn how it is that you stand out from the sea of salons that exist. Only by having the right tools and the right mentors can you successfully change your salon from a “same as everyone else” salon, into a well defined, structured salon that is the expert in the field.

So how do you find out how to be different? Where do you go to discover how all these salon owners are going great, even when it is a little quiet? Where do I go to “meet the Experts????”

The Salon and Spa Superstar Bootcamp 2011 is coming to you form the 4th of July! We are going to be in Melbourne, Sydney, Brisbane and Perth throughout the month of July.

Come and see our guest speakers, Julie Piantadosi and Greg Milner, as they take the floor to talk to you about how your salon can be run from staff issues through to salon marketing, and a whole lot of territory in between. This is for the serious salon owners only. The program for the day has taken months to create, and has been refined to give salon owners the most information that they can take in one day. The program format has even taken a change, and you will be able to sit in groups at round tables so that you can actually talk to, and interact with other salon owners.

This Bootcamp is designed to help you take your salon from “drab to Fab.” All the tools will be there, all you have to do is get there! The benefits of this day have been long known. At first there is the “A-ha” moment, where you realise that all the marketing advice that you have been given is WRONG. Then you will have a moment where you see with clarity that salon marketing is simple, as long as you follow the rules.

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

Are you crossing those fingers, legs and toes hoping that the situation will go away? Well uncross those fingers, because you don’t have to hope that this “quiet time” goes away. You can take action to secure your salons success NOW!

Salon Owners discover how marketing is the solution to their problems!

In July, the Salon and Spa Superstar Bootcamp is coming to Melbourne on the 4th, Sydney on the 11th, Brisbane on the 18th and Perth on the 25th.

With the information that you get from the Bootcamp,YOUR SALON can start to boost sales immediately! Not the week after. The very next DAY! You do this by getting your regular clients to spend more, and getting a flood of new clients that are HAPPY to pay your prices! This means that you take on the world and make sure that your salon is performing at it’s peak. The Essential Salon Owners Marketing Toolkit has all the information that you are going to need!

How do you that I hear you ask? You get the best advice from the right sources. People like Julie Piantadosi, who owns a successful and profitable chain of  salons. Fellow salon owners who have walked a mile in your shoes and are now seeing the results that have been generated by them, simply by using the Essential Salon Marketing Owner’s Toolkit!  Simply being in the same room with like minded people will get you thinking about how you run your business.

You listen intently as Greg Milner tells you how the “marketing” that is sold to you by advertiser’s is “broken thinking,” and what you have to do to change your marketing strategies. Greg will tell it like it is. No polite hand holding. Just straight down the line honesty about what works for advertising your salon. Results for your salon is what he is after – not some promise that pretty pictures will bring in new people.

But for you to get the results that you are after, you have book your seat now! You have to do what you tell your clients: To maintain the results that you have created at the seminar today, you will have to use these products to help recreate the results in your OWN salon!

As Dina Matters, owner of Contours Face and Body Clinic in South Australia says,

“Worldwide Salon Marketing have changed many of my preconceived ideas about marketing and many times over the last few months I have just closed my eyes and said “lets do it”, even though I was scared and doubtful of the outcome. Every time I’ve done that we have had an awesome result.”

“I am paying my bills, paying off debt and I receive a regular salary for myself with plans for a second clinic next year. You have changed my business completely and I am extremely grateful to you all.”

In fact, we are that confident that you and your team members will get valuable information from the Bootcamp, that we offer an OUTRAGEOUS GUARANTEE!

“If you don’t feel the information that you and your team have gained is worth FIVE times the price of your ticket, simply let us know and we will refund your ticket prices in full. No excuses, no exceptions!”

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

A structured systematic approach to marketing their salon, as Inner Circle members are fully aware, is imperative to any promotion that your salon is involved in. Once you have all the tools, your marketing creates income faster than you can imagine.

Tim and Kanna Reilly executed their marketing plan to perfection!

Listen in as Kanna tells the salon owners story of how  she and Tim went away for 3 days for the President’s weekend, and came home to one of the most unprecendented, successful salon marketing campaigns  in their business history. This is an excellent example of massive action = massive results, and sending the right message to the right market at the right time can produce HUGE RESULTS!

Kanna gives you an insight into how they organized and executed such a successful event, and how they have been thinking of this promotion since Christmas. Kanna tells you how they organized this promotion so that it would not interfere with Valentine’s day promotions that were currently running. Nothing happened without a reason. Every move was calculated to the day!

The use of their own database combined with another local promotions company gave them a result so successful that they had the phones ringing off the hook for a month. It was the right message to the right market at the right time

They sold a record number packages for IPL treatments in that 3 day time after it was posted on line. This kind of marketing skill came around from having the right tools to do the job. As long term members on Worldwide Salon Marketing, Tim and Kanna have discovered and used these tools to create a business that can work while they are not there.

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

Hana Snowden, Owner of Ataahua Day Spa in Lower Hutt, NZ

But for Inner Circle member Hana Snowden of Ataahua Day Spa in Lower Hutt near Wellington, getting 10 new clients a week means FREEDOM.

Hana has been in our marketing and mentoring program now for 8 months and in that time she has seen her business grow and grow.  Hana was a Beauty Therapist at the time of joining and has worked incredibly hard and taken lots of action to build her business.  She soon realised the value of working ‘on’ her business instead of ‘in it’ servicing just one client at a time.

For those of you who have read ‘the e-myth’ you will be familiar with the concept of working more on your business as opposed to in it.  For those who haven’t read it, it’s a MUST read so go out and get your hands on a copy asap!

Hana could spend an hour or 2 putting together her marketing campaigns that would bring her in lots of customers as well as thousands of dollars, instead of being in a treatment room making 50 bucks for a waxing appointment.

And this growth in turnover and customers allowed her the freedom to make the decision to pull herself ‘off the tools’ once and for all.  She set a date (15^th March) and told all her customers that as of that date she was a business owner, not a beauty therapist and would be handing her clients over to an employee.

Now I am not saying that being a beauty therapist or stylist is a bad thing. Rather being the owner of your business is a better thing, instead of being an employee/slave to it!

And Hana knows that should a staff member be sick, or someone leaves and has to be replaced then she can step back in, albeit temporarily, and cover for them – she has that option available to her.

And if Hana has been getting 10 new clients a week up to now, imagine what it will be like now that she can focus even more on the marketing.

10 new clients on average a week is 520 new clients per year.  If each of those clients has a value to Hana of one thousand dollars each then she is looking at an increase in turnover of half a million this year alone.  Heck, even if she kept just 50% of them that’s still a quarter of a million!

Too many business owners (not just salon owners) make the mistake of creating a job for themselves and becoming chained to their businesses.  For many, the only way they feel they can make more money is to work more in the business so they can cover the bills.  But the business will just continue to suffer if no time is being spent on the important stuff, the marketing and getting systems in place.  And so the vicious cycle continues.

And I am talking from personal experience.  Just over 4 years ago my wife Rachael was working as a Beauty Therapist in our salon D’Aguiar: hair.skin.nails in Auckland.  She’d spend about 70 hours a week in there doing treatments, I would hardly ever see her, her hair was falling out due to stress and she was suffering severe RSI.

Just like Hana, we made the call (with the help at that time of Greg Milner) to pull Rachael off the tools, as nervous as we were that the clients would leave and the business would fail.  Well, of course the clients didn’t leave, the salon flourished and today we own 4 massively successful businesses (including the salon which is run by a manager and we pop in maybe once a week).

If someone had told me 4 years ago that i’d be running 4 businesses then I would have thought they were mad and laughed in their face.  But today, I understand the concept of working on the business, not in it.  So I still have plenty of time to spend with Rachael and our new 2 week old baby.

WSM graphic artist Vanessa Goh and copywriter Chanelle Van Der Heijden with the all-new Essential Salon Owner's Marketing Toolkit - the first major update since the product was launched in 2004

If you want to work more on your business and make more money instead of being a slave to it working 70 hours a week and still struggling to pay the bills then Click here to find out more about the Worldwide Salon Marketing Inner Circle of entrepreneurial salon & spa owners, and the world-famous Essential Salon Owner’s Marketing Toolkit® – and how you can apply for a 90-day Risk Free Test Drive of the entire system.

We literally bounced back from the financial crisis, while other countries, like the US, Canada and much of Europe are still in the doldrums.

In the UK too, whenever I talk to a salon owner there, I always get something like “Oh, it’s no wonder we’re not making any money, the economy’s just so bad here.”

Having just interviewed two of our newest Inner Circle member salons in the UK, I find that a very interesting comment. Listen to these two owners of combined hair & beauty businesses – one in Manchester and the other in Hertfordshire – and you’d think they’re speaking from a totally different country.

Hertforshire (UK) salon owner Kelly Hollingsworth of 'Vintage Rock' - took the advertising and marketing templates in the Toolkit and turned her salon completely around in less than two months - while working from home...

Kelly Hollingsworth (left) of Vintage Rock in Stanstead Abbotts, Herts, only joined the program and got her Toolkit in late January this year. Matt Davis of Industrie Hair & Beauty in Manchester joined in late November 2010. But listen to them on this recording and you’d think they were veteran marketers…

Click the ‘play’ button to listen in…

Want the success Kelly and Matt are achieving? Click here to find out more about the Worldwide Salon Marketing Inner Circle of entrepreneurial salon & spa owners, and the world-famous Essential Salon Owner’s Marketing Toolkit® – and how you can apply for a 90-day Risk Free Test Drive of the entire system.

*Members will receive an extended version of this interview on CD