Archive for 'The Smell of Success'
[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months
Ask most salon & spa owners across North America how they’re doing, and 9 times out of 10 you’ll get a standard response: “It’s never been tougher!” Not from Amber Ahmed, of Amber Esthetics Spa in Montreal, Canada. Amber joined Worldwide Salon Marketing’s My Social Salon program in early December 2012 – in the next [...]Read more
Five years ago, Marnie Kallmeyer was broke. Her Perth beauty salon was struggling week to week, she’d lost her house, she was on the verge of nervous breakdown. So I couldn’t help but smile this week when Marnie turned up at my office in her brand new $60,000 Jeep SUV. She’d picked it up that [...]Read more
Anni Diamond’s salon success story is a rare one among salon owners. Few ever even make substantial profits from their business, let alone selling it for hundreds of thousands of dollars. Anni did that, and more – with ambition, clear thinking, persistence, and the right salon marketing tools. In June 2012, she started another beauty [...]Read more
When Hannah McEnteggart of Oasis Health & Beauty Spa in Great Missenden sat down to address envelopes to 50 of her ‘lost’ clients, she had no idea the contents of those letters would have such a dramatic effect. A day later, her phone started ringing…and kept ringing, over and over again, in the coming weeks. [...]Read more
New Survey Reveals the Shocking Cost of ‘No-Shows’ Hair & Beauty salons are losing hundreds of millions of dollars a year because of no-shows, and the lack of deposit-taking policies for fear of upsetting clients. In a new survey conducted by Worldwide Salon Marketing, the vast majority of 130 salon owners questioned revealed they had [...]Read more
[VIDEO] In a little country town, can a beauty salon really sell $6,000 worth of services in just 3 hours? Yep…
With a multicultural population of just 3,000 in the deep south-west of Western Australia, the little town of Katanning is hardly the centre of the hair & beauty universe.But for salon owner Ashleigh Mills, its a gold mine. Ashleigh has been a Worldwide Salon Marketing member since February 2010, actively and enthusiastically embracing – and [...]Read more
by Greg Milner There’s an old saying: the teacher will appear when the student is ready. Unfortunately for most business owners, they leave it till they’re on their last legs, the bailiff hammering at the door, the kids starving, the bills piling up like autumn leaves before they seek help, and join. Long-term Members will [...]Read more
Investing in your salon business isn’t just about buying equipment, stocking with products and paying staff. If that’s all it took, any fool could make serious money in a salon or spa, instead of only 5% that do. One of those 5% is Rebecca Woodage, the young owner of Perfection in Beauty in Sydney. When [...]Read more
NEW VIDEO: Ever dreamed about SELLING your salon and cashing out? Watch and listen as Nicki Nolan describe how she did it!
Every stylist or therapist dreams of starting or buying a salon and one day selling out for a fat payday. Few achieve the goal. For most, owning a salon is run as an income model. If and when it gets sold, it’s usually for little more than small change, with not much more to sell [...]Read more
What works in Australia, New Zealand or…Finland, works in Canada too. From Kleinberg, Ontario, salon owner Robert Amado of Amado Salon writes how his membership of the Worldwide Salon Marketing Inner Circle marketing & mentoring program has changed his whole view of what success in business really looks like. “I have been a hairstylist for [...]Read more
I know that this is going to raise eyebrows for all salon owners. I have finally seen what some salons are trying to be! And it is not pretty… If you have ever MISSED lunch trying to fit clients in, then this is a MUST read! For a long time now it has been the [...]Read more