Archive for 'The Right Mindset'
Smart salon marketing: how Jane generated a ton of referrals
Inner Circle member Jane Mason of Pure Day Spa in Caloundra was facing a double challenge: not only was her primary market tourists – her spa is in a hotel, with little or no walk-by traffic – but she’s in the heart of the area devastated by the Queensland floods this past January. As Jane [...]
Read moreDo you over-think things?
I’ve actually watched, live before my very eyes, a salon owner paralyze herself into a state of almost catatonic inaction. Faced with the imminent failure of her business, she stood up at one of our seminars and asked how she could save herself. Quickly, I gave her a rapid-fire list of steps she could take [...]
Read moreThe catastrophic Queensland floods – why hand-wringing simply won’t do; only action will help the community rise above the floodwaters
As with any large natural disaster, it’s easy to give in to the understandable paralysis of shock in the wake of an earthquake, a fire, or in the case of Queensland, a flood of almost biblical proportions that’s consumed so much of that big State – a flood estimated to have washed away an area [...]
Read moreThe salon business – are you INSANE??
For all the hair stylists, nail techs, beauty therapists and massage therapists reading this – something to think about. How long did it take you to become good at your trade? How many years did you spend studying, on-the-job training, attending professional development seminars, doing exams, going to demonstrations? In Australia, for example, a hairdressing [...]
Read moreThe salon business – why only 5% will ever make serious money – an example.
It’s a depressingly common theme; starry-eyed hair stylist or beauty therapist wakes up one morning and declares “I’m a really excellent stylist/therapist, I’m going to open/buy my own business!” And that’s where the trouble begins. Sooner rather than later, the reality that being in business is so NOT about being good at what you do [...]
Read moreDo you make these TWO common mistakes in your salon business?
I haven’t had anything to be grumpy about for a few days. So I was delighted to be given a reason to be grumpy today, with an email that had me shaking my head in wonder. About 16% of new Inner Circle members resign from the program in the first 90 days, return their Toolkit [...]
Read moreSuccess breeds Success – see how UK member Clare Cockell is taking Massive Action
Yet more evidence – if any were needed – that losers whine about the economy, while winners create their own economy. Almost every UK salon owner who applies for Membership of the Inner Circle Premium program complains bitterly about how they ‘can’t afford it because the UK economy is so bad…’ Well, don’t tell Inner [...]
Read moreSalon Marketing 101: How’s THIS for laziness?
Are you asleep at the wheel of your business? It never ceases to amaze me how little effort most business owners put into researching their target market. It’s because most business owners are simply bone lazy Take this example of outstanding, Olympic-quality incompetence. Today I received the following email, apparently from a company purporting to [...]
Read moreDo you need a dose of Brutal Reality…like THIS?
If you’ve ever felt down about your salon business, if you’ve reached the end of your tether, on the brink of failure, the bailiff knocking at the door, the bills piling up so high you can’t see over them…. You need to read this. If you’re in up to your ears, like this Inner Circle [...]
Read moreHave you ever heard such bleeding-heart nonsense as this? A grumpy letter to ‘Carlos’, whoever you are…with thanks to Monty Python.
Good grief. Very few salon & spa owners have a background in business, so it’s little wonder most are confused and muddle-headed when they get this sort of idiocy delivered to their in-boxes. Several Inner Circle members have forwarded me email from somebody purporting to be ‘Carlos’, pitching a series of ‘Salon Doctor’ seminars around [...]
Read more“…55 new clients and just over $12,000 income that I otherwise would not have received upfront…”
Old marketing saying: “There are riches in niches.” Too many business owners try to be all things to all people, and end up in the to-be-avoided ‘middle ground’, effectively becoming nothing to nobody. What you really want to do is focus on a small target market that’s an inch wide and a mile deep, like [...]
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