Archive for 'The Right Mindset'
Why the salon next door isn’t your real competition
A phone conversation with a salon owner this week started like this: “I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!” This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle down, and [...]
Read more[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months
![[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months](http://www.worldwidesalonmarketing.com/wp-content/themes/gothamnews/thumb.php?src=http://www.worldwidesalonmarketing.com/wp-content/uploads/2013/05/salon-marketing-canada2.jpg&h=100&w=100&zc=1&q=90)
Ask most salon & spa owners across North America how they’re doing, and 9 times out of 10 you’ll get a standard response: “It’s never been tougher!” Not from Amber Ahmed, of Amber Esthetics Spa in Montreal, Canada. Amber joined Worldwide Salon Marketing’s My Social Salon program in early December 2012 – in the next [...]
Read moreStaff issues in your salon? Check out the wisdom of Herb Kelleher…
So you think you’ve got insurmountable problems with staff…staff who want everything for nothing, staff who don’t turn up, staff who ‘can’t sell’, staff who won’t work Wednesdays because their sister’s boyfriend’s band plays Tuesday nights? And you have how many staff…two? Three? Maybe even a handful? Try keeping literally thousands of staff happy…so happy, [...]
Read more“I wanted to hide under a log…” – a Worldwide Salon Marketing member’s story – Nicole Lopez
by Greg Milner There’s an old saying: the teacher will appear when the student is ready. Unfortunately for most business owners, they leave it till they’re on their last legs, the bailiff hammering at the door, the kids starving, the bills piling up like autumn leaves before they seek help, and join. Long-term Members will [...]
Read moreNew Video: How Bec Woodage increased profits by 1000% – AFTER her salon burned down!
Investing in your salon business isn’t just about buying equipment, stocking with products and paying staff. If that’s all it took, any fool could make serious money in a salon or spa, instead of only 5% that do. One of those 5% is Rebecca Woodage, the young owner of Perfection in Beauty in Sydney. When [...]
Read moreCan a salon or spa really prosper in a near-bankrupt economy – like Ireland?
If you’re all too ready to blame ‘the economy’ for your salon or spa’s miserable sales, empty chairs, unused treatment rooms, this report with either 1) make you want to punch someone, or 2) inspire you and light a beacon of hope. Ireland was once the ‘Tiger of Europe”. But, like Portugal, Spain, Italy and [...]
Read moreSmart salon marketing: how Jane generated a ton of referrals
Inner Circle member Jane Mason of Pure Day Spa in Caloundra was facing a double challenge: not only was her primary market tourists – her spa is in a hotel, with little or no walk-by traffic – but she’s in the heart of the area devastated by the Queensland floods this past January. As Jane [...]
Read moreSuccess breeds Success – see how UK member Clare Cockell is taking Massive Action
Yet more evidence – if any were needed – that losers whine about the economy, while winners create their own economy. Almost every UK salon owner who applies for Membership of the Inner Circle Premium program complains bitterly about how they ‘can’t afford it because the UK economy is so bad…’ Well, don’t tell Inner [...]
Read moreDo you need a dose of Brutal Reality…like THIS?
If you’ve ever felt down about your salon business, if you’ve reached the end of your tether, on the brink of failure, the bailiff knocking at the door, the bills piling up so high you can’t see over them…. You need to read this. If you’re in up to your ears, like this Inner Circle [...]
Read more“…55 new clients and just over $12,000 income that I otherwise would not have received upfront…”
Old marketing saying: “There are riches in niches.” Too many business owners try to be all things to all people, and end up in the to-be-avoided ‘middle ground’, effectively becoming nothing to nobody. What you really want to do is focus on a small target market that’s an inch wide and a mile deep, like [...]
Read moreHere’s the difference between most salon owners – and this guy…
When you’re standing around at a barbecue and somebody asks ‘what do you do?’, what do you instantly say? Most salon owners will automatically reply ‘oh, I’m a hair stylist,’ or ‘I’m a beauty therapist/cosmetologist/nail technician’, blah blah blah. And if that’s how you think, then that’s about the highest level you’ll ever reach. A [...]
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