Archive for 'The Right Mindset'
How to make your Marketing an investment, not an expense!
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
Read moreMoney is on the move – but is your salon marketing good enough to catch it, or are you letting it drift on by?
Despite what the media might want you to believe about consumers hiding their hard-earned under the mattress, there IS still a great deal of folding stuff moving from one hand to another. And it’s all ‘discretionary’ spending. In English, that means spare folding stuff. According to Reuters, Italian luxury goods maker Salvatore Ferragamo announced its [...]
Read moreCan a salon or spa really prosper in a near-bankrupt economy – like Ireland?
If you’re all too ready to blame ‘the economy’ for your salon or spa’s miserable sales, empty chairs, unused treatment rooms, this report with either 1) make you want to punch someone, or 2) inspire you and light a beacon of hope. Ireland was once the ‘Tiger of Europe”. But, like Portugal, Spain, Italy and [...]
Read moreYour salon business – and the coming storm
“It wasn’t raining when Noah built the Ark.” Howard Ruff, author ‘How to Survive in the Coming Bad Years’, 1979 On August 2 – less than two weeks from now – America, not so long ago the greatest economy in the world, is facing the prospect of defaulting on trillions of dollars in loans it [...]
Read moreNew videos: Are you blaming ‘the economy’ for your salon’s troubles? Nuts to that. Watch as these salon owners reveal how their salons are thriving – in the SAME economy…
It’s easy to blame somebody or something else. And it’s never been easier than it is now. The economies of America and much of Europe are basket cases. Even in Australia, propped up by the resources boom, it’s a two-speed economy, with manufacturing and retail in the doldrums. “People aren’t spending money any more,” you [...]
Read moreIdaho salon reports ‘recession-busting’ marketing brings more customers
Listen in as Lee Reilly of Salon Technicolor in Pocatello, Idaho describes to WSM Canada director Catherine Hanson how she’s beating the recession – and creating her own economy – with aggressive but simple marketing that’s bringing 19% of her ‘lost’ customers back into the salon. Lee joined the WSM Inner Circle marketing & mentoring [...]
Read moreComing soon: the most complete, comprehensive and detailed Salon & Spa Policies & Procedures, Staff Training & Staff Management system ever!
See below to download the Contents Pages of the Total Salon Solutions Policies and Procedures system Since launching our new Total Salon Solutions system just two weeks ago to Inner Circle members only, over $100,000 worth of these systems have been sold – and soon, it’ll be available to non-Members too! In collaboration with millionaire [...]
Read moreSucessful Salon Marketing: Exclusive UK stylist slaughters the competition with never seen before Salon Marketing!
Using “our” style of marketing was the only answer for Shaun Gell, owner of Gelaires Hair and Beauty, in Jersey, United Kingdom. He was at the point of closing the doors if something drastic did not happen. Shaun decided to take action and was selected to join the Inner Circle program for Worldwide Salon Marketing. [...]
Read moreSmart salon marketing: how Jane generated a ton of referrals
Inner Circle member Jane Mason of Pure Day Spa in Caloundra was facing a double challenge: not only was her primary market tourists – her spa is in a hotel, with little or no walk-by traffic – but she’s in the heart of the area devastated by the Queensland floods this past January. As Jane [...]
Read moreDo you over-think things?
I’ve actually watched, live before my very eyes, a salon owner paralyze herself into a state of almost catatonic inaction. Faced with the imminent failure of her business, she stood up at one of our seminars and asked how she could save herself. Quickly, I gave her a rapid-fire list of steps she could take [...]
Read moreThe catastrophic Queensland floods – why hand-wringing simply won’t do; only action will help the community rise above the floodwaters
As with any large natural disaster, it’s easy to give in to the understandable paralysis of shock in the wake of an earthquake, a fire, or in the case of Queensland, a flood of almost biblical proportions that’s consumed so much of that big State – a flood estimated to have washed away an area [...]
Read moreThe salon business – are you INSANE??
For all the hair stylists, nail techs, beauty therapists and massage therapists reading this – something to think about. How long did it take you to become good at your trade? How many years did you spend studying, on-the-job training, attending professional development seminars, doing exams, going to demonstrations? In Australia, for example, a hairdressing [...]
Read moreThe salon business – why only 5% will ever make serious money – an example.
It’s a depressingly common theme; starry-eyed hair stylist or beauty therapist wakes up one morning and declares “I’m a really excellent stylist/therapist, I’m going to open/buy my own business!” And that’s where the trouble begins. Sooner rather than later, the reality that being in business is so NOT about being good at what you do [...]
Read moreDo you make these TWO common mistakes in your salon business?
I haven’t had anything to be grumpy about for a few days. So I was delighted to be given a reason to be grumpy today, with an email that had me shaking my head in wonder. About 16% of new Inner Circle members resign from the program in the first 90 days, return their Toolkit [...]
Read moreSuccess breeds Success – see how UK member Clare Cockell is taking Massive Action
Yet more evidence – if any were needed – that losers whine about the economy, while winners create their own economy. Almost every UK salon owner who applies for Membership of the Inner Circle Premium program complains bitterly about how they ‘can’t afford it because the UK economy is so bad…’ Well, don’t tell Inner [...]
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