Register NOW – only 100 places available!

Selling retail products is the cream on the cake for any salon – but so many find selling retail an endlessly frustrating disappointment.

Rachael D'Aguiar hosts a special 'How to Sell Retail' live online webinar

In this LIVE online webinar, WSM New Zealand director and successful salon owner Rachael D’Aguiar teaches the simple – but little known – techniques that can literally double your retail sales overnight.

Rachael speaks from experience. Four years ago, her life was a mess. She was working ridiculous hours in her Auckland salon D’Aguiar Hair Skin Nails, but making NO money. In fact, going broke. Then she and husband Chris Sanders joined the Inner Circle marketing & mentoring program, got their Toolkit…and everything changed.

In this online seminar, you’ll be able to watch and listen to Rachael live on video as she takes you through the process (and it IS a process, that’s all) of dramatically boosting your retail sales – and therefore profits – without feeling like you’re ramming the sale down the customers’ throats!

And yes, you WILL be able to ask questions by typing them into the screen.

This ‘webinar’ – the fourth in our Salon Accelerator series – is on

MONDAY, September 26 (Australia/NZ) at 3.30pm NZ daylight saving time, 12.30pm Eastern Australian time, 10.30 Western Australian time.

SUNDAY, September 25 (North America) at 7.3pm Pacific time, 10.30pm Eastern time.

(It’s the same event, held on different sides of the International Date Line)

Here’s where you go to register your place in the ‘lucky 100′.

ONE HOUR before the webinar starts you will be emailed a link to join the event – and start discovering how to sell more retail than you’ve ever sold before!

I’ve had my picture taken with Julie Piantadosi many times before. She’s been a regular speaker at Worldwide Salon Marketing seminars for several years. But this one is particularly noteworthy, for one reason only.

It was taken the day before I found out that Julie is soon to be nationally famous. I am sworn to secrecy at the moment, but I can say this:

Julie at the Melbourne event (July 4) with salon owner and long-time Inner Circle member Rebecca Smith of Minx Hair in Healesville, Victoria.

If you are at one of the remaining Bootcamps in Sydney, Brisbane or Adelaide, you too will get to meet and have your picture taken before her fame spreads beyond the salon industry. Within a few months, you’ll be posting that picture on Facebook, with the caption

“Here’s me with Julie Piantadosi before she was famous…!”

At yesterday’s all day event in Melbourne, Julie held scores of salon owners and their staff enthralled as she told how she’d gone from bankruptcy at the age of 21 to the owner of a chain of successful salons in Australia and the USA, with more than 500 staff – which is why she is now in demand as a speaker at corporate events in many parts of the world.

It’s excruciating not being able to reveal full details, but if you attend one of the remaining three Bootcamps in Sydney (July 11), Brisbane (July 18), or Perth (July 25), Julie might just whisper more details of the exciting news.

Kirsten & Joe Prout, among many salons & spas who not only joined the WSM Inner Circle program and got their Essential Salon Owner's Marketing Toolkit at the Melbourne bootcamp, but also picked up the WSM-sponsored Total Salon Solutions policies and procedures system developed for Julie Piantadosi's chain of salons

For those attending Melbourne this week, there was excitement enough. As well as Julie’s ‘tell it like it is’ dose of brutal reality about what it takes to be successful in the salon industry, I did my best in a scant 90 minutes to debunk some of the ridiculous myths and nonsense so many salon & spa owners are told about what works in marketing.

And Australia’s most energetic ‘success trainer’, Pat Mesiti had the crowd in tears of laughter with his ‘shock and awe’ take on the mindset that stops 90% of people being successful.

See more photos – and find out how to book your ticket to one of the remaining Bootcamps!

Bring your STAFF along to show them what it takes to run a successful salon!

Many of the salon owners attending the Bootcamp brought one or more of their staff with them. There’s nothing like hearing it from a ‘third party expert’ to re-enforce what you’ve been trying to get through to your staff for months or years!

Here’s a taste of Julie’s no-nonsense style:

]]> http://www.worldwidesalonmarketing.com/how-to-get-your-picture-taken-with-a-famous-salon-celebrity/feed 0 http://www.worldwidesalonmarketing.com/if-your-salon-has-caused-you-to-miss-lunch-then-you-must-read-this?utm_source=rss&utm_medium=rss&utm_campaign=if-your-salon-has-caused-you-to-miss-lunch-then-you-must-read-this http://www.worldwidesalonmarketing.com/if-your-salon-has-caused-you-to-miss-lunch-then-you-must-read-this#comments Wed, 22 Jun 2011 02:25:24 +0000 Peter Doman http://www.worldwidesalonmarketing.com/?p=5752 I know that this is going to raise eyebrows for all salon owners. I have finally seen what some salons are trying to be!  And it is not pretty… If you have ever MISSED lunch trying to fit clients in, then this is a MUST read!

For a long time now it has been the “this is how we do it” mentality that has slowed down so many salons that I can not keep count of the numbers. All because we are “conditioned” to not think outside the square. It has killed off more salons than any GFC or “recession”.  A well intentioned new salon owner opens, or buys their first existing salon… (And this is where the plot thickens).  Now that we have the passion, ambission and skill – what do we do now? I know what we do-

THE SAME AS EVERY OTHER SALON!!!

Well let me tell you that this will not work. Cannot work, and even deserves to fail.

“But I am a good technician” I hear you say. I know that all salon owners are great at what they are technically taught to do. No doubts about this at all. However, when you are training for your trade, they do not teach you how it is that you HAVE to run a business. Nobody tells you that staff will steal from you, or not show up, or make it so that you have to fire them. They do not tell you how it is that you are to let the whole universe know that your business is out there. So the question has to be asked:

Why should you be the 5% of businesses that survive? What are you doing to make your salon stronger and more unique than all the others that exist. Are you making sure that you are taking lessons from those people that have used marketing formulas in their business? Do you listen to how it is that other salon owners seize opportunities to make their salons grow? How can you make sure that you are the “lion” in the salon jungle – the one who gets eaten last?

The answer is really simple – Don’t be a SPORK!

Sporks – for those who are not sure – are a tool that TRIES TO BE EVERYTHING TO EVERYBODY! ( They are a cross between a spoon and a fork.  It tries to cover 2 bases, and in the end it does a bad job 0f both. )

You have to learn how it is that you stand out from the sea of salons that exist. Only by having the right tools and the right mentors can you successfully change your salon from a “same as everyone else” salon, into a well defined, structured salon that is the expert in the field.

So how do you find out how to be different? Where do you go to discover how all these salon owners are going great, even when it is a little quiet? Where do I go to “meet the Experts????”

The Salon and Spa Superstar Bootcamp 2011 is coming to you form the 4th of July! We are going to be in Melbourne, Sydney, Brisbane and Perth throughout the month of July.

Come and see our guest speakers, Julie Piantadosi and Greg Milner, as they take the floor to talk to you about how your salon can be run from staff issues through to salon marketing, and a whole lot of territory in between. This is for the serious salon owners only. The program for the day has taken months to create, and has been refined to give salon owners the most information that they can take in one day. The program format has even taken a change, and you will be able to sit in groups at round tables so that you can actually talk to, and interact with other salon owners.

This Bootcamp is designed to help you take your salon from “drab to Fab.” All the tools will be there, all you have to do is get there! The benefits of this day have been long known. At first there is the “A-ha” moment, where you realise that all the marketing advice that you have been given is WRONG. Then you will have a moment where you see with clarity that salon marketing is simple, as long as you follow the rules.

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

Fed up being ‘the one’ in your business? Frustrated at how you seem to do everything, make almost all the money, but take home less than anybody else?

You’re not alone. 99% of salon owners tear their own hair out at the sheer size of the task of removing themselves from the daily grind of servicing clients, and turning themselves into who work ON the business instead of IN it.

But you CAN do it…listen in below as some of our Million Dollar salon owners detail how they did it – turning their once-ordinary businesses into cash-generating machines that operate almost on automatic pilot.

our Guest Speakers on this call are all long-term Members of the WSM Inner Circle marketing & mentoring program – in this call, Chris Sanders in Auckland, Michelle Weston in Sydney and Kendal Degraaf in Perth answer questions from other salon owners desperate to copy what these successful business owners have already achieved.

NOTE for Inner Circle Premium members: you will receive the full version of this conference call on CD as your next CD of the Month.

Want MORE?

Salon Marketing Starter Classes: beginning April 4th, 2011. Meet some of our Ambassador salon owners as they host these two-hour Starter Classes all over Australia. Click here to find out more and get your ticket (ten only at each class)

WSM graphic artist Vanessa Goh and copywriter Chanelle Van Der Heijden with the all-new Essential Salon Owner's Marketing Toolkit - the first major update since the product was launched in 2004

Can’t get to a Starter Class but desperately want the success these salon owners enjoy? Click here to find out more about the Inner Circle marketing & mentoring program, and apply for a 90-day Risk Free Test Drive of the entire system, including the Essential Salon Owner’s Marketing Toolkit®

Our Ambassadors for 2011:

	Tracey Orr, who started her business from scratch in Launceston, Tasmania 8 years ago, now works purely ON the business, goes into the salon maybe two days a week, enjoys the fruits of a business turning over in excess of $2 million a year…and employs more than a dozen staff who adore her…
	Michelle Weston, who owns a million dollar salon in the outskirts of Sydney, almost never goes into the shop, spends almost ALL her time marketing the business – and knows better than most the secrets of how to put a business on automatic pilot.
	Robyn Curnow, who’s been through more ‘disasters’ than most salon owners - and come through them ‘lean and mean’, while turning her Melbourne salon into a successful business providing her family with a solid, dependable income month after month…
	Tegan Messineo, who at just 23 finds herself the ‘hands-off’ owner of not one but TWO successful salons in a large country town in Western Australia, while spending most of her time at home with her twin two-year-old sons…
	Dina Matters, owner of Adelaide’s Contours Face & Body Clinic, who in just three years turned her struggling ordinary salon into a thriving business, then went out and bought another salon…
	Brenda Patel, owner of Nirvana in Brisbane – a multi-million dollar salon & spa that runs virtually on automatic pilot while Brenda enjoys life on the Gold Coast, more than an hour’s drive away from the ‘office’…
	Kendal Degraaf, owner of Shendals Signature Hair Salon in Perth, Western Australia - a salon that’s grown 50% a year for the last five years. Kendal reveals how she’s juggled a thriving salon, school-age children, and a career helping other salon owners while working IN the business only two days a week…
	Susan Anderson of Lillian Mac Skin Clinic in the tiny outback Queensland mining town of Moranbah, two hours drive south west of Mackay, had four staff 18 months ago, and worked full time ‘on the tools’. In that short time, her turnover has tripled, she now employs NINE staff, and almost completely off the floor.

Want to meet our famous Ambassadors face to face?

Our Ambassadors are holding two-hour Salon Marketing Starter Classes all over Australia beginning in April 2011. There are only TEN seats available per class.

To find out more and book your ticket (it’s only $19!) go here….

PLUS! Every attendee receives a FREE take-home info pack valued at $320!

NSW: Sydney (Rosehill) Monday April 4, 7pm to 9pm

Queensland: Brisbane, Monday April 4, 7pm to 9pm

Tasmania:
Hobart – Monday, April 4, 6pm to 8pm
Launceston – Monday April 4, 7pm to 9pm

Western Australia:
Perth – Wednesday, April 6, 7pm to 9pm
Bunbury – Wednesday, April 6, 7pm to 9pm

South Australia: Tuesday, April 19, 7pm to 9pm

Want to pick the brains of the best and most successful salon & spa owners in Australia? These business women own million-dollar salons all over the country. Find out exactly how they do it, how they run their businesses, and how you can do the same!

Click here to find out more, and book your seat now. Only $19 per ticket.

]]> http://www.worldwidesalonmarketing.com/new-salon-marketing-evening-starter-classes-meet-australias-most-successful-salon-spa-owners/feed 2 http://www.worldwidesalonmarketing.com/more-salons-get-their-toolkits?utm_source=rss&utm_medium=rss&utm_campaign=more-salons-get-their-toolkits http://www.worldwidesalonmarketing.com/more-salons-get-their-toolkits#comments Tue, 05 Oct 2010 07:58:09 +0000 Greg Milner http://www.worldwidesalonmarketing.com/?p=3981 Our final Australian seminar of the year, in Sydney, is over with yet more salons grasping the power of direct response marketing and joining the Inner Circle Premium program – all for the price of a cut ‘n color a week.

Among those joining the program yesterday, we’d like to welcome Robyn Ratcliff of Gabi – Ricardo Hair Design in Bensville, Belinda Cobcroft of Xperteaze in Bathurst, Maria Alis of J.A. Double Bay Hair & Beauty in Double Bay, Maureen Champion of Tamarind Beauty Hair Day Spa in Cronulla, Lynette Scott of Total Body Pty Ltd in Parramatta, Nicole Dalley of Shimz Hair Design in Morriset, and Denise Meyer of Rejuvenation Therapies in Hoppers Crossing, Victoria.

For me, these seminars are a terrific opportunity to both welcome new members and catch up on the successes of those who have been with us for several years.

Like Leanne Smith of Bella Mia Body & Hair in Dapto, NSW (member 3 years):

And Gai Hudson of Hair on Bridge St, Waratah NSW:

Here are some of the salon owners who joined us at the Sydney seminar:

Brian & Belinda Cobcroft from Xperteaze in Bathurst - new Members of the Inner Circle Premium program, but also winners of the seminar Door Prize - a brand new Apple iPad!

Nicole Dalley of Shimz Hair Design in Morisset came with mother Rosemary and took her Toolkit home to get started on her marketing right away...

New Zealand salon owner Tania McGonacle, one of twelve new salons to join the WSM Inner Circle marketing & mentoring program and receive her own copy of the Essential Salon Owner's Marketing Toolkit, plus coaching, at this week's Salon Profit Secrets seminar in Auckland

I’m going to keep my travel arrangements secret in future. Back in April, Michelle and I arrived in the UK the day the Icelandic volcano erupted and shut down Europe’s airspace for weeks. On Saturday, we landed in New Zealand on the day the Shaky Isles experienced their worst earthquake in decades.

No doubt emergency services all over the world are now nervous about us visiting fire and pestilence on them too.

There was no nervousness among New Zealand’s salon owners however. Despite – or perhaps because of – the less than robust economy in the land of the Kiwi, we welcomed a dozen new members to the Inner Circle Premium marketing & mentoring program during yesterday’s Salon Profit Secrets seminar at the harbourside Hilton Hotel in Auckland.

New Zealanders are an almost universally optimistic people. Of more than 100 salon owners and staff in the room, there was none of the ‘woe-is-me’ attitude common among small business owners of say, the USA.

When I urged the Kiwis to ‘go out and sell something, your country needs the business’, it was met with nodding agreement and enthusiasm.

Our New Zealand distributors, Chris & Rachael D’Aguiar-Sanders did a great job of attracting salon owners to fly in to Auckland from all over the country for this event, including at least 15 of our existing members whom I’d never previously met.

Among them, IC member Paul Davis of Pureskin Clinic in Ponsonby could barely wipe the smile from his face as he told the audience his salon had just enjoyed its best July in five years.
Phil Newman and partner Nikki Smith only joined the program and got their Toolkit in July, just as they started their hair salon in distant Wanaka, in the southern alps near Queenstown.

“It’s amazing,” says Phil. “We just followed the program exactly, and our sales immediately tripled. I’m a numbers kind of guy, and I’ve worked out that for every $1 we spend on ‘Toolkit-style’ marketing, we get no less than $12 back.”

www.youtube.com/watch?v=P8WL--xgan8

Another IC member, Bedelia Shepherd (one year) flew in from Nelson, at the top of the south island, and told of how her salon’s sales have increased by no less than 60% since joining the program.
But there were many salon owners in the room – not, I might add, our Members – who told of how ‘tough’ things are.

How can this be? It’s the same economy, all over the country. The owners of our member salons are no more intelligent, and certainly no ‘luckier’ than any other salon owner.
The difference can only be one thing: they’ve taken the trouble to educate themselves on what works in salon marketing, they’ve acquired the tools to help them implement what works (eg the Toolkit) and they’ve taken Massive Action.

Ahmet and Selma Sadi of Answers4 Hair & Beauty in Narre Warren, Victoria...one of the first of 15 new salons to join the Inner Circle marketing & mentoring program and get their new Toolkit at the Salon Profit Secrets seminar at the Sofitel on Collins this week...

There’s always one in every crowd. In fact I’d be surprised, if not disappointed, if there wasn’t at least one stand-out, Olympic-standard, world-champion naysayer in every marketing seminar I run for salon & spa owners.

This week in Melbourne, as I demonstrated the differences between typical ‘pretty’, branding-style marketing that most salons & spas are told to use, and ‘my’ kind of Emotional Direct Response marketing, I put two ads on the screen side by side.

One was a typical, wasteful salon ad that failed every test in the Direct Response Marketing 101 handbook, and deservedly didn’t draw a single booking. The other was a typical ‘copy-intensive’ ad our Inner Circle members are familiar with – this one brought in 35 new clients in a single week.

But there was one in the crowd who wanted to argue.

“But your kind of marketing doesn’t look professional enough for my salon. I just couldn’t show that to my clients…”

Deanna Ristevski and Debbie Wardle of Maestro Hair in Point Cook

At least she spoke up. There were bound to be other doubters not game enough to show their hand. So I did my best under time pressures to explain why this salon owner’s opinion about her marketing just doesn’t matter. The only opinions that matter are those of the customers…and they vote with their credit cards.

The ONLY valid test of any ad or flyer is the return on investment it generates – not what it looks like, how well it strokes your ego, or how many glowing comments you get from friends or family.

That is NOT to say that all Direct Response marketing must, by its very nature, be ‘ugly’, copy-intensive, bereft of pictures, with no appealing visual features. Quite the opposite. Well-used photos or graphics can often increase an ad’s pulling power. But they must earn their right to occupy valuable and expensive advertising real estate. They must sell. Using pretty pictures or graphics for their own sake is an almost criminal waste of money.

Trish Rochetich and son Kristian of Take Off Waxing in Melbourne

I was wasting my breath – the naysayer in the room didn’t get it. Needless to say, she did not join the Inner Circle coaching program and leave with her Essential Salon Owner’s Marketing Toolkit  tucked under her arm.

But 15 other Victorian salons did get it, especially when Inner Circle members like Mark Gibbs of Shellmark Hair Shack (18 months) and Kirsty Cuthbertson & Jasmine Dwyer of Adore Skin & Body Therapy (6 months) got up to do a ‘show and tell’ on their experiences.

Mark Gibbs reported his and wife Shelley’s salon had doubled their turnover in the past 18 months. Kirsty Cuthbertson reported her little two-person beauty salon’s takings for June 2010 were up by $15,000 over June the previous year.

Lina Rossi and Rebecca Naple of Vive La Belle Beauty in East Kew

Among the salons to join the program at the seminar…

Kristy Timms of Ren Skin Health in Geelong

Anita Kaine of Michindis in Mansfield

Kelly Inglis of Pure Skin Clinic in Belmont

Christine Palumbo of Take Off Waxing in North Melbourne

Debbie Wardle of Maestro Hair in Point Cook

Elva Vodanovich of Bio-Ger in St Kilda

Elva Vodanovich of Bio-Ger in St Kilda

Lina Rossi of Vive La Belle Beauty in East Kew

Selma Sadi of Answer 4 Hair & Beauty in Narre Warren

Andrea Martin of Lust for Hair in Forest Hill

Michelle Quarrell of Vanilah in Ballarat

Jacqui Chew of JC Unique in Mitcham

Deanna Hewitt of Academy Studio in Camberwell

Leanne Christie of Gossip Lane Hair Design in Park Orchards

There’s been flood of new members from all over the world in the past few weeks. In addition to this week’s Melbourne enrollments, we’ve welcomed from Canada:

Kirsty Cuthbertson and Jasmine Dwyer from Adore Skin & Body Therapy in Colac, Victoria. Members since February 2010, they've increase their takings 40% over 2009 since joining the Inner Circle marketing & mentoring program

Glennys Shouldice from Pure Hair Studio, Rita Singh of Ossia Salon & Spa, Nadine Bastien of Aphrodite’s Sanctuary, Vanessa Pagano of Mellennia Aesthetics Institute in Ontario, Dawn Fraser of Studio 324 Hair Salon, Janice Carr of Kismet Hair and Body and Andy Palitti of Avanti Hair Studio in British Columbia, as well as Deb McMillan from City Looks and Angela Ruiz of Lash Love / Love Nail Bar in Winnipeg, Manitoba.

From New Zealand we’d like to welcome Nicola Smith of NV Hair in Wanaka, Tania Dench of Wish Hair & Beauty in Papanui, Lauren Meacheam of Chillout Face and Body in Auckland, Kelley Leonard of Inspired By You in Whakatane, Monique Bright of Beauty Matters in Hamilton, Robyn Franich of Hair @ Matakana, and Charlotte Wenslick of Reaveal Beauty Therapy in Warkworth.

Costa Rica? Sure, Marc Langwieser of Arco Azul Salon & Spa in San Jose decided if ‘it’ works for the English speaking world, Spanish speakers might well respond to the same marketing stimuli too! His spa becomes our first member in Latin America.

All up since the beginning of the new financial year we’ve accepted 45 new salons in to the Inner Circle program.

Here’s what Mark Gibbs of Shellmark Hair Shack in Victoria says about his experience with the Toolkit and the Inner Circle marketing program:

www.youtube.com/watch?v=siNyTIqF0sg

Want what these and hundreds of other salon & spa owners around the world have already got?

Click here and apply for one of 30 available places in the Inner Circle program each month -- and get a RISK FREE 90-day Money Back Guaranteed Test Drive of the entire system, including the Essential Salon Owner’s Marketing Toolkit!

If you have ever wanted to hear a man who was recently requested by ‘Sir Richard Branson’ and ‘Donald Trump’ as their opening speaker, another who has made his millions in the anti-ageing industry, a salon marketing guru and a staff coach extraordinaire all in the same room on the same day, then this is one seminar that you won’t want to miss!  PLUS one lucky salon owner is going to get the opportunity to be in the HOT SEAT and have their salon pulled apart and put back together by a panel of salon experts. 

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

This event is SELLING FAST, last week over 4200 invites were posted out, so Act Now to secure your place.  Tickets are just $179 per person and the first 50 people to purchase a ticket get an additional FREE ticket for a business partner or employee. 

A couple of weeks ago we announced that for the first time in over 3 years Worldwide Salon Marketing Co-founder Greg Milner would be presenting a phenomenally powerful NEW marketing presentation never before seen in New Zealand and Worldwide Salon Marketing New Zealand Director Rachael D’Aguiar would also be presenting a brand new staff coaching presentation. 

So, it is with HUGE excitement that I am also able to announce that ‘Mr Motivator’ Pat Mesiti and self made anti-ageing millionaire Jeff Ghaemaghamy will also be presenting at our seminar. 

Here’s some more information about all our speakers…

Pat Mesiti Recently Opened For Sir Richard Branson

Pat Mesiti

Pat Mesiti is a prosperity activist.  He is a highly effective communicator and most notably an income acceleration coach.  His passion is to EQUIP and EMPOWER individuals and businesses to experience growth and prosperity to its fullest potential.  His expertise is to SHIFT MINDSETS AND TO BUILD BIGGER PEOPLE to produce results.  Pat has spoken globally to some of the largest conferences, and his books and materials have sold over 2 million copies.  Having built some of Australia’s largest people organisations, Pat understands the power of harnessing people potential. 

Pat has spoken for and shared the platform globally with some of the world’s most influential speakers including Denis Waitely, Robert Kiyosaki, Mark Victor-Hansen, Jim Rohn, Bob Proctor and most recently for ‘Sir Richard Branson’.  He has also been invited to open for none other Donald Trump later this year! 

Pat is committed to taking people from being sales agents to millionaires.  He will shift your mindset, touch your heart and increase your wealth. 

Jeff Ghaemaghamy Pictured With Partner Donna

Jeff Ghaemaghamy

Jeff Ghaemaghamy began his career washing dishes, and ended up making millions in the anti-ageing industry purely by accident.  Jeff had problem skin all his life with adult acne.  Whilst travelling through the USA he was recommended a product which a friend thought might help his skin and to his surprise it cleared his skin up within a matter of days and within weeks it was as if he never had acne at all!  As sceptical as he was, Jeff saw an opportunity and turned it into a business that has distributed over $100 million of products across the Asia-Pacific region. 

Today, Jeff lives his life according to three words, INSPIRATION, EMPOWERMENT and making a DIFFERENCE.

Jeff believes his success was not about being the most clever person but rather through offering outstanding service and simply being in-front of the growing needs of an ageing baby boomer population.

Jeff will share key success principles of how he built his business and how YOU as salon owners are all positioned in-front of the trends of an ageing population, and how to capitalise on it!  

Greg Milner

Greg Milner, Worldwide Salon Marketing CEO and Co-founder will show you 5 Money-Making Marketing Strategies that will help double your sales in the next 12 months, stop you wasting money on marketing that doesn’t work and get a FLOOD of new clients whenever you want them, so you can turn your business into a profit-powerhouse!

Greg Milner Presents to a Sell Out Crowd at a Recent Seminar

Greg has helped thousands of salon owners across the world by giving them REAL reasons why their salon marketing is useless.  Even if you’ve never done a successful marketing campaign in your whole life, Greg GUARANTEES that these top secret tactics will put money in your bank account in 21 days or less after seeing his presentation…or your money back!

Rachael D'Aguiar will present a brand new Staff Coaching segment.

Rachael D’Aguiar

Rachael D’Aguiar, Director of Worldwide Salon Marketing NZ will also be presenting a brand new segment at the Salon Profit Seminar on ‘How to get the most out of your staff.’

Rachael is the staff coach extraordinaire!  If you have ever wished that you could turn your staff into clones of yourself, selling product to clients, re-booking them every single time they come to your salon and so much more, Rachael’s Staff Coaching Program is as close as you will get.  Rachael freely admits that 3 years ago she was a pretty ‘awful’ boss and let her staff run her and her salon.  But instead of blaming her staff, she changed the way she approached them and the training she gave them.

Today, Rachael has mastered the art of getting staff to do what she wants them to do – and enjoying it!   She will share her secrets on becoming the leader you need to be in order to create the salon team you always dreamt of, and give you the opportunity to access never before available tools to help you achieve this success.

With such a world class line up of speakers this event will SELL OUT FAST so book NOW.

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

And if that wasn’t enough then we’ll also have a panel of experts including real salon owners, ready to share their success secrets with YOU! One lucky salon owner will even get the chance to have their salon analysed by the experts, right there on stage.

The seminar is on Monday September 6^th, from 9.30am – 4.00pm (registration from 9am) at Auckland’s prestigious Hilton Hotel on Princess Wharf.  Tickets cost $179 NZ for the full day and the first 50 people to purchase a ticket also receive a second ticket FREE for a partner, business colleague or staff member.

A special closed door session with Greg Milner will be held for Inner Circle Members ONLY from 4pm to 5pm. 

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

Part of the crowd of Inner Circle members and other salon owners at the Perth 'Salon Profit Secrets' seminar held June 21 at the Burswood Hotel

New Inner Circle Premium member Celine Rattray of Mandurah Beauty Clinic - one of the first salons in the world to take home the brand new Second Edition of the famous Essential Salon Owner's Marketing Toolkit at the Perth seminar

Joanne O'Regan of Top Shoppe left the seminar as a new Inner Circle Premium member, complete with her Essential Salon Owner's Marketing Toolkit

Our Premium members get to network and brainstorm during a special 'closed door' event at each of our seminars

Salon chain owner and motivational speaker Julie Piantadosi had the audience in stitches with her 'brutal reality' views on what it takes to manage staff

Bernice Barrett of Artistic Vision was among 16 Inner Circle member salons attending the seminar

The true difference between success and failure in the salon business.

There’s a good reason that 95% of hair & beauty salons will never make any real money… and just 5% will make almost ALL the money. The reason is simple; those in the top five percent simply KNOW more than the rest. And they know more because they take the time and make the effort to educate themselves on what works in business. And ACT on it.

Those are the only kind of salon owners we work with, which is why it’s such a pleasure when so many turn up at our Salon Profit Secrets seminars, the latest one in Perth, Western Australia yesterday.

They came from all over the city, and many flew and drove several hours from as far afield as Geraldton, Kalgoorlie and Busselton to be there. It’s the difference between the vast majority and the elite few who are prepared to do what it takes to find the keys to success.

Special ‘closed door’ brainstorming session for Inner Circle Premium members.

For our West Australian Inner Circle Premium members, it was a chance to brainstorm and network with each other in a special ‘closed door’ session we set up for Members only at each of our Salon Profit Secrets seminars. For me, these events are a welcome opportunity to catch up with so many members I see maybe once a year. So it was a delight to hear first hand the success stories of salon owners like young mother (of twin boys) Tegan Messineo from Body Firming & Beauty in Bunbury, Lovynia Worrall of Elev8 Hair (also from Bunbury), Jade Brown who drove for 7 hours to be there from her salon in Kalgoorlie, and Wesley Savage of Savage Hair in Perth.

They were among 16 Inner Circle Premium members -- many of whom brought staff with them -- who joined another 35 salon owners and staff seeing ‘my’ kind of salon marketing for the first time. What they discovered clearly blew their socks off.

“We got our money’s worth in the very first session,”

…one couple were overheard telling another salon owner at the morning break.

Brand new ‘Second Edition’ toolkit launched at Perth seminar

The Perth seminar was the official launch of the Second Edition of the now-famous Essential Salon Owner’s Marketing Toolkit -- the first major revision since the kit was launched back in 2004. It’s double the size of the original kit, with scores more proven advertising templates, more tutorial CDs, and accompanies a dramatically-expanded Member’s Only ‘sealed section’ of this website.

It was also the launch of a brand new weekly payment plan for the program, and among the many who snapped up the opportunity to join the program were Anita Bell of Platinum Hair (High Wycombe), Vanessa Stanford of Rustique Hair Design (Pinjarra), Alison Johnson of 347 Hair (Subiaco), Celine Rattray of Mandurah Beauty Clinic, Joanne O’Regan of Top Shoppe (South Yunderup), Juanita Smith of Concrete Blonde (Mt Pleasant), Emma Manger of Mirage Hair Salon (Dalkeith), Onora Sallie of Style Seclection Unisex Hair Design (Beechboro)… with more expected over the next few days.

Multi-Million-dollar salon chain owner provides a dose of Brutal Reality -- and a lot of laughs

One of the biggest hits of the day was whirlwind that is Julie Piantadosi -- owner of a chain of hair & beauty salons across the eastern states of Australia and the USA. Julie had the audience in stitches as she explained some of the brutal realities of managing a staff of more than 400, and the joys of employing a team of high-achievers who keep her salons running smoothly, while she juggles a corporate speaking schedule and a home life involving three small children!

I’m delighted to say that Julie has agreed to be our keynote speaker at our next Salon Profit Secrets seminar in Melbourne on August 9 (click here to book tickets online, or call the office on 08 9381 6621)
If you doubt the effect on ‘our’ kind of marketing on salon sales and profits, you need only listen in on people like Academy member Tegan Messineo, Premium member (two years) Marnie Kallmyer, and Premium member (one year) Wesley Savage of Savage Hair… my thanks to all three, who formed our Panel of Experts to take questions from the audience.

It was Wesley Savage who best summed up the experience of being an Inner Circle member….

www.youtube.com/watch?v=zVH8ZvpfsRc

For Lovynia Worrall, owner of Elev8 salon in Bunbury, the coaching and support she receives as a Premium member has ‘saved her life…’

www.youtube.com/watch?v=1ZA7ywwBFgw