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	<title>Worldwide Salon Marketing &#187; Salon Seminars</title>
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	<link>http://www.worldwidesalonmarketing.com</link>
	<description>When salons and spas want more clients, and want their clients spending more, this is where they come.</description>
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		<title>Exclusive: NZ Salon Profit Secrets Seminar Key Note Speakers Confirmed!</title>
		<link>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/exclusive-nz-salon-profit-seminar-key-note-speakers-confirmed</link>
		<comments>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/exclusive-nz-salon-profit-seminar-key-note-speakers-confirmed#comments</comments>
		<pubDate>Tue, 20 Jul 2010 05:35:47 +0000</pubDate>
		<dc:creator>Chris Sanders</dc:creator>
				<category><![CDATA[NZ News]]></category>
		<category><![CDATA[Salon Seminars]]></category>
		<category><![CDATA[beauty salon marketing]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[hair salon marketing]]></category>
		<category><![CDATA[new zealand salon owners]]></category>
		<category><![CDATA[salon business marketing tools]]></category>
		<category><![CDATA[salon marketing]]></category>
		<category><![CDATA[salon marketing seminar]]></category>
		<category><![CDATA[salon owner conference]]></category>
		<category><![CDATA[salon owner seminar]]></category>
		<category><![CDATA[salon seminar]]></category>

		<guid isPermaLink="false">http://www.worldwidesalonmarketing.com/?p=3442</guid>
		<description><![CDATA[A ‘Five Star’ line up of International speakers has been finalised for the Auckland Salon Profit Secrets seminar on September 6th 2010 at the Hilton Auckland, and is gearing up to be the most exciting and informative salon owner specific seminar in New Zealand EVER!    If you have ever wanted to hear a man who was recently [...]]]></description>
			<content:encoded><![CDATA[<p>A ‘Five Star’ line up of International speakers has been finalised for the Auckland Salon Profit Secrets seminar on September 6<sup>th</sup> 2010 at the Hilton Auckland, and is gearing up to be the most exciting and informative salon owner specific seminar in New Zealand EVER!   </p>
<p>If you have ever wanted to hear a man who was recently requested by ‘Sir Richard Branson’ and ‘Donald Trump’ as their opening speaker, another who has made his millions in the anti-ageing industry, a salon marketing guru and a staff coach extraordinaire all in the same room on the same day, then this is one seminar that you won’t want to miss!  PLUS one lucky salon owner is going to get the opportunity to be in the HOT SEAT and have their salon pulled apart and put back together by a panel of salon experts. </p>
<p>BUY TICKETS NOW <a href="http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/">http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/</a>  or call 0800 029 668</p>
<p><strong>This event is SELLING FAST, last week over 4200 invites were posted out, so Act Now to secure your place.  Tickets are just $179 per person and the first 50 people to purchase a ticket get an additional FREE ticket for a business partner or employee.  </strong></p>
<p>A couple of weeks ago we announced that for the first time in over 3 years Worldwide Salon Marketing Co-founder Greg Milner would be presenting a phenomenally powerful NEW marketing presentation never before seen in New Zealand and Worldwide Salon Marketing New Zealand Director Rachael D’Aguiar would also be presenting a brand new staff coaching presentation. </p>
<p>So, it is with HUGE excitement that I am also able to announce that ‘Mr Motivator’ Pat Mesiti and self made anti-ageing millionaire Jeff Ghaemaghamy will also be presenting at our seminar. </p>
<p>Here’s some more information about all our speakers&#8230;</p>
<div id="attachment_3443" class="wp-caption alignleft" style="width: 210px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/07/pat_mesiti_2_250.jpg"><img class="size-full wp-image-3443" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/07/pat_mesiti_2_250.jpg" alt="" width="200" height="300" /></a><p class="wp-caption-text">Pat Mesiti Recently Opened For Sir Richard Branson</p></div>
<p><strong>Pat Mesiti</strong></p>
<p>Pat Mesiti is a prosperity activist.  He is a highly effective communicator and most notably an income acceleration coach.  His passion is to EQUIP and EMPOWER individuals and businesses to experience growth and prosperity to its fullest potential.  His expertise is to SHIFT MINDSETS AND TO BUILD BIGGER PEOPLE to produce results.  Pat has spoken globally to some of the largest conferences, and his books and materials have sold over 2 million copies.  Having built some of Australia’s largest people organisations, Pat understands the power of harnessing people potential. </p>
<p>Pat has spoken for and shared the platform globally with some of the world’s most influential speakers including Denis Waitely, Robert Kiyosaki, Mark Victor-Hansen, Jim Rohn, Bob Proctor and most recently for ‘Sir Richard Branson’.  He has also been invited to open for none other Donald Trump later this year! </p>
<p>Pat is committed to taking people from being sales agents to millionaires.  He will shift your mindset, touch your heart and increase your wealth. </p>
<div id="attachment_3444" class="wp-caption alignleft" style="width: 210px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/07/Jeff-Ghaemaghamy.jpg"><img class="size-full wp-image-3444" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/07/Jeff-Ghaemaghamy.jpg" alt="" width="200" height="308" /></a><p class="wp-caption-text">Jeff Ghaemaghamy Pictured With Partner Donna</p></div>
<p><strong>Jeff Ghaemaghamy</strong></p>
<p>Jeff Ghaemaghamy began his career washing dishes, and ended up making millions in the anti-ageing industry purely by accident.  Jeff had problem skin all his life with adult acne.  Whilst travelling through the USA he was recommended a product which a friend thought might help his skin and to his surprise it cleared his skin up within a matter of days and within weeks it was as if he never had acne at all!  As sceptical as he was, Jeff saw an opportunity and turned it into a business that has distributed over $100 million of products across the Asia-Pacific region. </p>
<p>Today, Jeff lives his life according to three words, INSPIRATION, EMPOWERMENT and making a DIFFERENCE.</p>
<p>Jeff believes his success was not about being the most clever person but rather through offering outstanding service and simply being in-front of the growing needs of an ageing baby boomer population.</p>
<p>Jeff will share key success principles of how he built his business and how YOU as salon owners are all positioned in-front of the trends of an ageing population, and how to capitalise on it!  </p>
<p><strong>Greg Milner</strong></p>
<p>Greg Milner, Worldwide Salon Marketing CEO and Co-founder will show you 5 Money-Making Marketing Strategies that will help double your sales in the next 12 months, stop you wasting money on marketing that doesn’t work and get a FLOOD of new clients whenever you want them, so you can turn your business into a profit-powerhouse!</p>
<div id="attachment_3445" class="wp-caption aligncenter" style="width: 810px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/07/Greg-Milner-Conference-113.jpg"><img class="size-full wp-image-3445" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/07/Greg-Milner-Conference-113.jpg" alt="" width="800" height="358" /></a><p class="wp-caption-text">Greg Milner Presents to a Sell Out Crowd at a Recent Seminar</p></div>
<p>Greg has helped thousands of salon owners across the world by giving them REAL reasons why their salon marketing is useless.  Even if you’ve never done a successful marketing campaign in your whole life, Greg GUARANTEES that these top secret tactics will put money in your bank account in 21 days or less after seeing his presentation&#8230;or your money back!</p>
<div id="attachment_3446" class="wp-caption alignleft" style="width: 201px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/07/Rachael-DAguiar-1.jpg"><img class="size-full wp-image-3446" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/07/Rachael-DAguiar-1.jpg" alt="" width="191" height="288" /></a><p class="wp-caption-text">Rachael D&#039;Aguiar will present a brand new Staff Coaching segment. </p></div>
<p><strong>Rachael D’Aguiar</strong></p>
<p>Rachael D’Aguiar, Director of Worldwide Salon Marketing NZ will also be presenting a <em>brand new</em> segment at the Salon Profit Seminar on ‘How to get the most out of your staff.’</p>
<p>Rachael is the staff coach extraordinaire!  If you have ever wished that you could turn your staff into clones of yourself, selling product to clients, re-booking them every single time they come to your salon and so much more, Rachael’s Staff Coaching Program is as close as you will get.  Rachael freely admits that 3 years ago she was a pretty ‘awful’ boss and let her staff run her and her salon.  But instead of blaming her staff, she changed the way she approached them and the training she gave them.</p>
<p>Today, Rachael has mastered the art of getting staff to do what she wants them to do – and enjoying it!   She will share her secrets on becoming the leader you need to be in order to create the salon team you always dreamt of, and give you the opportunity to access <em>never before</em> available tools to help you achieve this success.</p>
<p><strong>With such a world class line up of speakers this event will SELL OUT FAST so book NOW.</strong></p>
<p>BUY TICKETS NOW <a href="http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/">http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/</a>  or call 0800 029 668</p>
<p>And if that wasn’t enough then we’ll also have a panel of experts including real salon owners, ready to share their success secrets with YOU! One lucky salon owner will even get the chance to have their salon analysed by the experts, right there on stage.</p>
<p>The seminar is on <span style="text-decoration: underline">Monday September 6<sup>th</sup></span>, from 9.30am – 4.00pm (registration from 9am) at Auckland’s prestigious Hilton Hotel on Princess Wharf.  Tickets cost $179 NZ for the full day and the first 50 people to purchase a ticket also receive a second ticket FREE for a partner, business colleague or staff member.</p>
<p><span style="text-decoration: underline">A special closed door session with Greg Milner will be held for Inner Circle Members ONLY from 4pm to 5pm.  </span></p>
<p>BUY TICKETS NOW <a href="http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/">http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/</a>  or call 0800 029 668</p>
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		<title>Perth salon owners get a dose of brutal reality &#8211; and a taste of success! See videos below.</title>
		<link>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/perth-salon-owners-get-a-dose-of-brutal-reality-and-a-taste-of-success</link>
		<comments>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/perth-salon-owners-get-a-dose-of-brutal-reality-and-a-taste-of-success#comments</comments>
		<pubDate>Tue, 22 Jun 2010 02:17:07 +0000</pubDate>
		<dc:creator>Greg Milner</dc:creator>
				<category><![CDATA[Salon Seminars]]></category>
		<category><![CDATA[salon marketing]]></category>
		<category><![CDATA[salon owner]]></category>

		<guid isPermaLink="false">http://www.worldwidesalonmarketing.com/?p=3280</guid>
		<description><![CDATA[The true difference between success and failure in the salon business. There&#8217;s a good reason that 95% of hair &#38; beauty salons will never make any real money&#8230; and just 5% will make almost ALL the money. The reason is simple; those in the top five percent simply KNOW more than the rest. And they [...]]]></description>
			<content:encoded><![CDATA[<table align="left">
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<div id="attachment_3288" class="wp-caption alignleft" style="width: 324px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/06/crowd.jpg"><img class="size-full wp-image-3288 " title="crowd" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/06/crowd.jpg" alt="" width="314" height="209" /></a><p class="wp-caption-text">Part of the crowd of Inner Circle members and other salon owners at the Perth &#39;Salon Profit Secrets&#39; seminar held June 21 at the Burswood Hotel</p></div></tbody>
<tbody></tbody>
<p><div id="attachment_3293" class="wp-caption alignleft" style="width: 308px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/06/celine-rattray-mandurah-beauty.jpg"><img class="size-full wp-image-3293" title="celine rattray mandurah beauty" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/06/celine-rattray-mandurah-beauty.jpg" alt="" width="298" height="448" /></a><p class="wp-caption-text">New Inner Circle Premium member Celine Rattray of Mandurah Beauty Clinic - one of the first salons in the world to take home the brand new Second Edition of the famous Essential Salon Owner&#39;s Marketing Toolkit at the Perth seminar</p></div>
<div id="attachment_3309" class="wp-caption alignleft" style="width: 308px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/06/joanne-oregan-top-shoppe.jpg"><img class="size-full wp-image-3309 " title="joanne o'regan top shoppe" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/06/joanne-oregan-top-shoppe.jpg" alt="" width="298" height="448" /></a><p class="wp-caption-text">Joanne O&#39;Regan of Top Shoppe left the seminar as a new Inner Circle Premium member, complete with her Essential Salon Owner&#39;s Marketing Toolkit</p></div>
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<div id="attachment_3315" class="wp-caption alignleft" style="width: 293px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/06/ic-group.jpg"><img class="size-full wp-image-3315  " title="ic group" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/06/ic-group.jpg" alt="" width="283" height="188" /></a><p class="wp-caption-text"> Our Premium members get to network and brainstorm during a special &#39;closed door&#39; event at each of our seminars</p></div>
<div id="attachment_3318" class="wp-caption alignleft" style="width: 308px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/06/julie-2.jpg"><img class="size-full wp-image-3318" title="julie 2" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/06/julie-2.jpg" alt="" width="298" height="448" /></a><p class="wp-caption-text">Salon chain owner and motivational speaker Julie Piantadosi had the audience in stitches with her &#39;brutal reality&#39; views on what it takes to manage staff</p></div>
<p><div id="attachment_3319" class="wp-caption alignleft" style="width: 308px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/06/bernice-barrett-artistic-vision.jpg"><img class="size-full wp-image-3319" title="bernice barrett artistic vision" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/06/bernice-barrett-artistic-vision.jpg" alt="" width="298" height="448" /></a><p class="wp-caption-text">Bernice Barrett of Artistic Vision was among 16 Inner Circle member salons attending the seminar</p></div></table>
<h2>The true difference between success and failure in the salon business.</h2>
<p>There&#8217;s a good reason that 95% of hair &amp; beauty salons will never make any real money&#8230; and just 5% will make almost ALL the money. The reason is simple; those in the top five percent simply KNOW more than the rest. And they know more because they take the time and make the effort to educate themselves on what works in business. And ACT on it.</p>
<p>Those are the only kind of salon owners we work with, which is why it&#8217;s such a pleasure when so many turn up at our Salon Profit Secrets seminars, the latest one in Perth, Western Australia yesterday.</p>
<p>They came from all over the city, and many flew and drove several hours from as far afield as Geraldton, Kalgoorlie and Busselton to be there. It&#8217;s the difference between the vast majority and the elite few who are prepared to do <em><strong>what it takes</strong></em> to find the keys to success.</p>
<h2>Special &#8216;closed door&#8217; brainstorming session for Inner Circle Premium members.</h2>
<p>For our West Australian Inner Circle Premium members, it was a chance to brainstorm and network with each other in a special &#8216;closed door&#8217; session we set up for Members only at each of our Salon Profit Secrets seminars. For me, these events are a welcome opportunity to catch up with so many members I see maybe once a year. So it was a delight to hear first hand the success stories of salon owners like young mother (of twin boys) Tegan Messineo from Body Firming &amp; Beauty in Bunbury, Lovynia Worrall of Elev8 Hair (also from Bunbury), Jade Brown who drove for 7 hours to be there from her salon in Kalgoorlie, and Wesley Savage of Savage Hair in Perth.</p>
<p>They were among 16<em><strong> Inner Circle Premium</strong></em> members -- many of whom brought staff with them -- who joined another 35 salon owners and staff seeing &#8216;my&#8217; kind of salon marketing for the first time. What they discovered clearly blew their socks off.</p>
<blockquote><p>&#8220;We got our money&#8217;s worth in the very first session,&#8221;</p></blockquote>
<p>&#8230;one couple were overheard telling another salon owner at the morning break.</p>
<h2>Brand new &#8216;Second Edition&#8217; toolkit launched at Perth seminar</h2>
<p>The Perth seminar was the official launch of the Second Edition of the now-famous Essential Salon Owner&#8217;s Marketing Toolkit -- the first major revision since the kit was launched back in 2004. It&#8217;s double the size of the original kit, with scores more proven advertising templates, more tutorial CDs, and accompanies a dramatically-expanded Member&#8217;s Only &#8216;sealed section&#8217; of this website.</p>
<p>It was also the launch of a brand new weekly payment plan for the program, and among the many who snapped up the opportunity to join the program were Anita Bell of <strong>Platinum Hair</strong> (High Wycombe), Vanessa Stanford of <strong>Rustique Hair Design</strong> (Pinjarra), Alison Johnson of <strong>347 Hair</strong> (Subiaco), Celine Rattray of <strong>Mandurah Beauty Clinic</strong>, Joanne O&#8217;Regan of <strong>Top Shoppe</strong> (South Yunderup), Juanita Smith of <strong>Concrete Blonde</strong> (Mt Pleasant), Emma Manger of <strong>Mirage Hair Salon</strong> (Dalkeith), Onora Sallie of <strong>Style Seclection Unisex Hair Design</strong> (Beechboro)&#8230; with more expected over the next few days.</p>
<h2>Multi-Million-dollar salon chain owner provides a dose of Brutal Reality -- and a lot of laughs</h2>
<p>One of the biggest hits of the day was whirlwind that is <strong>Julie Piantadosi</strong> -- owner of a chain of hair &amp; beauty salons across the eastern states of Australia and the USA. Julie had the audience in stitches as she explained some of the brutal realities of managing a staff of more than 400, and the joys of employing a team of high-achievers who keep her salons running smoothly, while she juggles a corporate speaking schedule and a home life involving three small children!</p>
<p>I&#8217;m delighted to say that Julie has agreed to be our keynote speaker at our next Salon Profit Secrets seminar in Melbourne on August 9 (<strong><a href="http://www.salonprofitsecrets.com" target="_blank">click here to book tickets online,</a></strong> or call the office on 08 9381 6621)<br />
If you doubt the effect on &#8216;our&#8217; kind of marketing on salon sales and profits, you need only listen in on people like Academy member Tegan Messineo, Premium member (two years) Marnie Kallmyer, and Premium member (one year) Wesley Savage of Savage Hair&#8230; my thanks to all three, who formed our Panel of Experts to take questions from the audience.</p>
<p>It was <strong>Wesley Savage </strong>who best summed up the experience of being an Inner Circle member&#8230;.</p>
<p><span class="youtube">
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<p>For Lovynia Worrall, owner of Elev8 salon in Bunbury, the coaching and support she receives as a Premium member has &#8216;saved her life&#8230;&#8217;</p>
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		<title>Salon Marketing for Fun &amp; Profit &#8211; Why our Inner Circle members make money while so many salons struggle&#8230;</title>
		<link>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/salon-marketing-for-fun-profit-why-our-inner-circle-members-make-money-while-so-many-salons-struggle</link>
		<comments>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/salon-marketing-for-fun-profit-why-our-inner-circle-members-make-money-while-so-many-salons-struggle#comments</comments>
		<pubDate>Fri, 21 May 2010 01:28:34 +0000</pubDate>
		<dc:creator>Greg Milner</dc:creator>
				<category><![CDATA[Salon Seminars]]></category>
		<category><![CDATA[The Smell of Success]]></category>
		<category><![CDATA[salon marketing]]></category>

		<guid isPermaLink="false">http://www.worldwidesalonmarketing.com/?p=3040</guid>
		<description><![CDATA[There IS truth in the old cliche about strength in numbers. Most owners of salons &#38; spas go to work each day, re-invent the wheel, go home, and re-invent the wheel again next day. They work in an isolated bubble, rarely -- if ever -- getting to bounce ideas off others, instead living lives of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>There IS truth in the old cliche about <em>strength in numbers.</em></strong></p>
<p>Most owners of salons &amp; spas go to work each day, re-invent the wheel, go home, and re-invent the wheel again next day. They work in an isolated bubble, rarely -- if ever -- getting to bounce ideas off others, instead living lives of quiet desperation devoid of the benefit of &#8216;belonging&#8217; to a group of like-minded entrepreneurs and business owners just like themselves.</p>
<p>Fortunately for our salon owners, those days are far behind them. In Melbourne this week, a classic example of what happens when these individuals get together and start working as a team.</p>
<p>I split our Academy members -- advanced Inner Circle members who &#8216;get&#8217; it and want more -- into teams and set them simple challenge: in one hour, develop and present a comprehensive marketing plan for a new salon opening one month from now.</p>
<p>The guidelines were broad, but the required result was clear: fill the salon to bursting point from the moment the doors open.</p>
<p>We shot some video so you can see what happens when salon owners familiar with &#8216;my&#8217; kind of direct response marketing focus their energies on a single goal.<br />
<span class="youtube">
<object width="425" height="355">
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</span><p><a href="http://www.youtube.com/watch?v=TBDZ7ri4-N4">www.youtube.com/watch?v=TBDZ7ri4-N4</a></p></p>
<p><strong>If YOU want the kind of results these and hundreds of other salon owners are enjoying, apply NOW for membership of the Inner Circle Premium program -- and get your very own edition of the <a href="http://www.beauty-salon-marketing.com/toolkit1.html" target="_blank">Essential Salon Owner&#8217;s Marketing Toolkit®</a></strong></p>
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		<title>More Salon Owners Sign up for Marketing Tools that Actually Get Customers</title>
		<link>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/more-salon-owners-sign-up-for-marketing-tools-that-actually-get-customers</link>
		<comments>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/more-salon-owners-sign-up-for-marketing-tools-that-actually-get-customers#comments</comments>
		<pubDate>Wed, 10 Mar 2010 06:48:02 +0000</pubDate>
		<dc:creator>Greg Milner</dc:creator>
				<category><![CDATA[Salon Seminars]]></category>
		<category><![CDATA[The Smell of Success]]></category>
		<category><![CDATA[salon business]]></category>
		<category><![CDATA[salon marketing]]></category>
		<category><![CDATA[salon marketing seminar]]></category>

		<guid isPermaLink="false">http://www.worldwidesalonmarketing.com/?p=2564</guid>
		<description><![CDATA[All over the conference room at the Novotel Pacific hotel in Sydney this week, light bulbs were turning on above the heads of dozens of salon business owners who gathered for this week&#8217;s Salon Profit Secrets seminar. They were there to hear the brutal and unhappy truth about what passes for &#8216;marketing&#8217; in the beauty [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2575" class="wp-caption alignleft" style="width: 310px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/03/group.jpg"><img class="size-medium wp-image-2575" title="group" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/03/group-300x199.jpg" alt="" width="300" height="199" /></a><p class="wp-caption-text">Sydney salon owners listen intently as Worldwide Salon Marketing CEO Greg Milner explains how to use hard-nosed Direct Response marketing tools to get customers faster....</p></div>
<p>All over the conference room at the Novotel Pacific hotel in Sydney this week, light bulbs were turning on above the heads of dozens of salon business owners who gathered for this week&#8217;s <em>Salon Profit Secrets</em> seminar. They were there to hear the brutal and unhappy truth about what passes for &#8216;marketing&#8217; in the beauty industry -- <strong>a mish-mash of wasteful, expensive but oh-so-pretty advertising</strong> -- and find out what actually works.</p>
<div id="attachment_2572" class="wp-caption alignleft" style="width: 310px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/03/closed-door.jpg"><img class="size-medium wp-image-2572" title="closed door" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/03/closed-door-300x199.jpg" alt="" width="300" height="199" /></a><p class="wp-caption-text">In a special &#39;closed door&#39; breakout session at the Sydney Salon Profit Secrets seminar, Inner Circle member salons gather to network and share their winning strategies with each other...</p></div>
<p>(And what more than 600 salons and spas are already using to increase their cash flow and profits, cheaply and quickly.)</p>
<p>As always, the most popular session at the seminar was the Panel of Experts, where some of our most experienced Inner Circle members took &#8216;how-to&#8217; questions from the audience.</p>
<p>For new salon owner <strong>Karen Buckles</strong> of <em>Karen&#8217;s Beauty &amp; Body Care</em> in Milperra, it was a &#8216;baptism of fire&#8217;. Karen won the &#8216;Hotseat&#8217;, joining the Panel on stage as we microscopically analyzed her business -- and put together a devastatingly-effective Unique Selling Proposition she can use ruthlessly to drive customers through her doors. (Our thanks to Inner Circle members Wendy Marron of Prima Hair on the Gold Coast, Peter Rickman of Making Waves in far north Queensland, and Rachael D&#8217;Aguiar of D&#8217;Aguiar Hair Skin Nails in Auckland, NZ, for generously offering their expertise for this week&#8217;s Panel)</p>
<div id="attachment_2582" class="wp-caption alignleft" style="width: 310px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/03/karen.jpg"><img class="size-medium wp-image-2582 " title="karen" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/03/karen-300x199.jpg" alt="" width="300" height="199" /></a><p class="wp-caption-text">Salon owner Karen Buckles (far right) won the &#39;Hot Seat&#39; - and and the right to have our Panel of Experts analyse her business and send her away with a handful of easy-to-use marketing &#39;jewels&#39;....</p></div>
<p>Among the salons to join the program at the seminar: <strong>Skin Expressions </strong>in Ramsgate,<strong> Cherye&#8217;s Beauty Q</strong> in Newport, <strong>LA Hair and Beauty</strong> in Tanilba Bay, <strong>Hair on Bridge Street </strong>in Waratah, <strong>Evolution Hairdressing</strong> in Oatley, <strong>Mosman Beauty Studio</strong> in Mosman, <strong>Hairitage Salon</strong> in Rodd Point, <strong>Devine Hair &amp; Beauty</strong> in New Lynn and <strong>Bojangles Beauty Basix</strong> in Glossodia.</p>
<p>They were among over 30 salons &amp; spas to have joined the <em>Inner Circle Premium</em> program in the past month, in Australia, the UK, New Zealand and the USA. (Each month, more than 100 salons &amp; spas apply to join the program.)</p>
<div id="attachment_2591" class="wp-caption alignleft" style="width: 310px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/03/sarah.jpg"><img class="size-medium wp-image-2591" title="sarah" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/03/sarah-300x241.jpg" alt="" width="300" height="241" /></a><p class="wp-caption-text">Lesley Blake and owner Sarah Jeffree of Evolution Hairdressing in Oatley, New South Wales, among the new Inner Circle members at the Sydney Salon Profit Secrets seminar</p></div>
<p>We were delighted to welcome veteran sales and marketing man (and former National Marketing Manager for Schwarzkopf) John Lees back to the seminar stage&#8230;John had the audience in stitches with his unique and gently self-deprecating humor.</p>
<p>And our own Senior Coach, Annette Gomez, sent jaws dropping when she replayed &#8216;mystery calls&#8217; she&#8217;d made to many of the salons prior to the seminar. For those owners who recognized the voices of their own staff on the recordings, it was a shock to hear just how well their &#8216;Sales Prevention Department was working!</p>
<p>Many of the salons who became Inner Circle members on the day were inspired by the success being enjoyed by the likes of long-term Members such as Michelle Weston (6 years membership) of <em>Northmead Beauty Therapy</em>, and Sean Hayes (two years membership) of <em>Access to Beauty</em> in Coogee&#8230;</p>
<p><span class="youtube">
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</span><p><a href="http://www.youtube.com/watch?v=UL6jDmRHazs">www.youtube.com/watch?v=UL6jDmRHazs</a></p></p>
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</span><p><a href="http://www.youtube.com/watch?v=0wFjuX0WWnw">www.youtube.com/watch?v=0wFjuX0WWnw</a></p></p>
<p>NEXT SEMINARS:</p>
<p><strong>Brisbane,</strong> Hilton Hotel, Monday April 12. <a href="http://www.salonprofitsecrets.com" target="_blank"><strong>Go here to buy your tickets online</strong></a>, or call the office on 08 9381 6621. Early birds -- buy one ticket, get one free.</p>
<p><strong>London</strong>, Warren House, Kingston-on-Thames, Monday April 19. <a href="http://www.rekkee.com/salon-profit-secrets-seminar/" target="_blank"><strong>Go here to buy your tickets online</strong></a>. Early birds -- buy one, get one free.</p>
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		<title>Salon Business &#8211; Melbourne Salon Owners Inspired at Salon Profit Secrets seminar</title>
		<link>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/salon-business-melbourne-salon-owners-inspired-at-salon-profit-secrets-seminar</link>
		<comments>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/salon-business-melbourne-salon-owners-inspired-at-salon-profit-secrets-seminar#comments</comments>
		<pubDate>Tue, 09 Feb 2010 02:18:38 +0000</pubDate>
		<dc:creator>Greg Milner</dc:creator>
				<category><![CDATA[Salon Seminars]]></category>
		<category><![CDATA[The Smell of Success]]></category>
		<category><![CDATA[salon business]]></category>
		<category><![CDATA[salon marketing seminar]]></category>
		<category><![CDATA[salon owner conference]]></category>

		<guid isPermaLink="false">http://www.worldwidesalonmarketing.com/?p=2310</guid>
		<description><![CDATA[Book your tickets NOW for a Salon Profit Secrets seminar near YOU. INNER CIRCLE MEMBERS: Call the office on 08 9381 6621 (Australia) to get your Member discount tickets. Just back in the office today after a fantastic Salon Profit Secrets seminar -- our first for the year -- in Melbourne yesterday. For new salon [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2314" class="wp-caption alignleft" style="width: 310px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/02/crowd-shot-11.jpg"><img class="size-medium wp-image-2314" title="crowd shot 1" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/02/crowd-shot-11-300x199.jpg" alt="part of the 100-strong crowd of salon professionals at the Salon Profit Secrets seminar in Melbourne on February 8, 2010, with salon owner Claire Martin in the 'Hot Seat' on stage with our Panel of Experts" width="300" height="199" /></a><p class="wp-caption-text">part of the 100-strong crowd of salon professionals at the Salon Profit Secrets seminar in Melbourne on February 8, 2010, with salon owner Claire Martin in the &#39;Hot Seat&#39; on stage with our Panel of Experts</p></div>
<p><a href="http://www.salonprofitsecrets.com" target="_blank"><strong>Book your tickets NOW for a Salon Profit Secrets seminar near YOU. </strong></a></p>
<p><strong>INNER CIRCLE MEMBERS:</strong> Call the office on 08 9381 6621 (Australia) to get your Member discount tickets.</p>
<p>Just back in the office today after a fantastic <em><strong>Salon Profit Secrets</strong></em> seminar -- our first for the year -- in <strong>Melbourne </strong>yesterday.</p>
<p>For new salon owner Claire Martin, of Waterlily Skin &amp; Body Therapy in Blackrock, it was a thrilling experience. Claire was the lucky winner of the Hot Seat spot, and for more than an hour on stage, our Panel of Exerts (successful Inner Circle members) helped Claire take her business apart piece by piece and put it back together again.</p>
<p>While her husband sat in the audience frantically taking notes, the panel of salon business owners helped Claire develop a powerful <em>Unique Selling Proposition</em>, a great <em>offer</em>, gave her tips on media to use, and direction in how to create a magnetic &#8216;story&#8217; to attract a rush of clients for her new business -- and boy, was she fired up when she came off stage!</p>
<p><span class="youtube">
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</span><p><a href="http://www.youtube.com/watch?v=mxfGA6sT-NA">www.youtube.com/watch?v=mxfGA6sT-NA</a></p></p>
<p>(And special thanks to Inner Circle members <strong>Danielle Howland</strong> and <strong>Toni Broggian</strong> for volunteering to put their minds to Claire&#8217;s challenges)</p>
<p>The positive feedback from the conference was exceptional&#8230; especially for <strong>Rachael D&#8217;Aguiar</strong>, who flew in from Auckland especially for the event.</p>
<div id="attachment_2317" class="wp-caption alignleft" style="width: 310px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/02/Rachael-on-stage.jpg"><img class="size-medium wp-image-2317" title="Rachael on stage" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2010/02/Rachael-on-stage-300x199.jpg" alt="New Zealand's Worldwide Salon Marketing franchisee Rachael D'Aguiar flew in from Auckland to enthral the Melbourne audience with her story - from struggling salon owner three years ago to successful businesswoman - all thanks to attending a similar seminar in Sydney in 2006. " width="300" height="199" /></a><p class="wp-caption-text">New Zealand&#39;s Worldwide Salon Marketing franchisee Rachael D&#39;Aguiar flew in from Auckland to enthral the Melbourne audience with her story - from struggling salon owner three years ago to successful businesswoman - all thanks to attending a similar seminar in Sydney in 2006. </p></div>
<p>Rachael had the delegates in the palm of her hand as she told her own story -- from struggling salon owner only three years ago, to becoming an Inner Circle member, more than doubling her salon&#8217;s sales in the first year, and going on to become, with her husband Chris Sanders, owner of the Worldwide Salon Marketing franchise for New Zealand.</p>
<p>(Were YOU at the Melbourne seminar? <a href="http://www.worldwidesalonmarketing.com/photos-from-the-melbourne-salon-profit-secrets-seminar-know-anyone-here/" target="_blank"><strong>Check out MORE SEMINAR PHOTOS here</strong></a>)</p>
<p>For our many <a href="http://www.beauty-salon-marketing.com/toolkit1.html" target="_blank"><strong>Inner Circle</strong></a> members at the seminar, it was a golden chance to network with each other -- and pick each other&#8217;s brains -- in a special breakout &#8216;closed door&#8217; session for Members only, which I facilitated.</p>
<p>Members gave each other the results of their own &#8216;expensive education&#8217; in how to manage marketing campaigns, motivate staff, generate extra sales from clients and deal with difficult management issues. As we say in the Inner Circle program, somewhere there&#8217;s always a Member who&#8217;s faced and solved the same challenges you&#8217;re facing now -- so why try re-inventing the wheel when somebody&#8217;s already done it!</p>
<p>It was a delight to catch up with Inner Circle members like <strong>Melanie Rumler</strong> of <em>Advanced Skin &amp; Beauty Clinic</em> in Albert Park, who only joined the Inner Circle Premium program a year ago -- and has seen spectacular growth in her salon&#8230;. here&#8217;s what she said to WSM team member Vanessa Goh during a break in the seminar yesterday:</p>
<p><span class="youtube">
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</span><p><a href="http://www.youtube.com/watch?v=_UUWokS5Q2I">www.youtube.com/watch?v=_UUWokS5Q2I</a></p></p>
<h3>If you have NOT booked your tickets for the Salon Profits Secrets seminar this year then you are seriously handicapping yourself in your business, <span style="color: #ff0000;">missing out on information your competitors may already have!</span> <a href="http://www.salonprofitsecrets.com" target="_blank"><strong>Go here to check out seminar dates in all Australian cities and get your tickets NOW</strong></a> (first 50 to book each seminar get a second ticket FREE)</h3>
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		<title>Salon &amp; Spa Marketing Seminars in New Zealand</title>
		<link>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/salon-spa-marketing-seminars-in-new-zealand</link>
		<comments>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/salon-spa-marketing-seminars-in-new-zealand#comments</comments>
		<pubDate>Mon, 18 Jan 2010 04:00:48 +0000</pubDate>
		<dc:creator>Chris Sanders</dc:creator>
				<category><![CDATA[NZ News]]></category>
		<category><![CDATA[Salon Seminars]]></category>
		<category><![CDATA[beauty salon marketing]]></category>
		<category><![CDATA[hair salon marketing]]></category>
		<category><![CDATA[new zealand salon marketing]]></category>
		<category><![CDATA[new zealand salon owners]]></category>
		<category><![CDATA[salon marketing seminar]]></category>

		<guid isPermaLink="false">http://www.worldwidesalonmarketing.com/?p=2161</guid>
		<description><![CDATA[Attention New Zealand salons: The invitations haven’t even gone out yet but the 2010 Salon Road Trip Mini Seminars are selling fast.  The first seminar in Takapuna, Auckland on Feb 15 is almost half sold, so be quick to ensure you don’t miss out on vital information that your competitor down the road could be [...]]]></description>
			<content:encoded><![CDATA[<h2>Attention New Zealand salons:</h2>
<p>The invitations haven’t even gone out yet but the <strong>2010 Salon Road Trip Mini Seminars</strong> are selling fast.  The first seminar in Takapuna, Auckland on Feb 15 is almost half sold, so be quick to ensure you don’t miss out on vital information that your competitor down the road could be getting!!!</p>
<p>And for the first time EVER in New Zealand, Worldwide Salon Marketing NZ is running a ‘Hot Seat’.</p>
<p><strong>Do you want to be the LUCKY salon owner who has a killer ad written and designed for their salon by 2 of New Zealand’s salon marketing gurus? </strong></p>
<p>If the answer is YES then you need to RIGHT CLICK on the link below and &#8216;save file as&#8230;&#8217; to download the application form, fill it in and fax back to 09 443 2495.</p>
<p><a href="http://www.worldwidesalonmarketing.com/hotseatapplication.pdf" target="_blank"><strong><span style="text-decoration: underline">(click here to download form)</span></strong></a></p>
<p>In 2007 at the Sydney Road to Riches conference our salon, D’Aguiar: hair.skin.nails was chosen to be in the Hot Seat.  Since then our salon&#8217;s turnover has increased by hundreds of thousands of $$$ and we bought the franchise of Worldwide Salon Marketing in NZ.  Our lives have completely changed and there is no reason why YOURS cannot change too!</p>
<p>Have a look here at the Hot Seat form we filled in 2 and half years ago and you will see that the problems we had in our salon, were VERY similar to yours&#8230;.</p>
<p><a href="http://www.worldwidesalonmarketing.com/hotseat1.jpg" target="_blank">(Click here to download the D’Aguiar:hair.skin.nails Hot Seat form from 2007)</a></p>
<p>The ONLY condition is that you must be attending one of our mini seminars to be in with a chance to be in the ‘Hot Seat’.</p>
<p>Those Seminar dates again are&#8230;.</p>
<p><strong>Feb 15, Spencer on Byron, Takapuna </strong></p>
<p><strong>Feb 22, Hotel Coachman, Palmerston North</strong></p>
<p><strong>March 01, Sebel Trinity Wharf Hotel, Tauranga</strong></p>
<p><strong>March 22, Upper South Island Venue TBC</strong></p>
<p><strong>March 29 Lower South Island Venue TBC</strong></p>
<p><span style="text-decoration: underline">All seminars are from 9.30am – 11.30am and include a $320 business building pack free gift that is sent out post seminar. </span></p>
<p><strong>Tickets are only $87 and the first 10 people to book tickets get a second ticket for a business colleague or employee FREE!</strong></p>
<p>Call us Now on <strong>0800 029 668</strong> to book or alternatively when you fax your ‘Hot Seat’ form back we will call to arrange your ticket payment.</p>
<p>We look forward to meeting you at one of our mini seminars.</p>
<p>Regards,</p>
<p>Chris and Rachael D’Aguiar-Sanders</p>
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		<title>&#8220;I laugh at the recession,&#8221; says USA salon owner Mario Raia</title>
		<link>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/i-laugh-at-the-recession-says-usa-salon-owner-mario-raia</link>
		<comments>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/i-laugh-at-the-recession-says-usa-salon-owner-mario-raia#comments</comments>
		<pubDate>Thu, 22 Oct 2009 04:46:57 +0000</pubDate>
		<dc:creator>Greg Milner</dc:creator>
				<category><![CDATA[Salon Seminars]]></category>
		<category><![CDATA[The Smell of Success]]></category>
		<category><![CDATA[US News]]></category>
		<category><![CDATA[salon business]]></category>
		<category><![CDATA[salon marketing]]></category>

		<guid isPermaLink="false">http://www.worldwidesalonmarketing.com/?p=1483</guid>
		<description><![CDATA[FREE audio recording &#8211; Listen in as USA Members describe how their businesses have thrived in the recession If your salon business is suffering, on the brink of closing the doors, barely able to find the rent &#8211; you&#8217;re not alone. More than a hundred US salons are closing every day. While the Australian economy [...]]]></description>
			<content:encoded><![CDATA[<h3>FREE audio recording &#8211; Listen in as USA Members describe how their businesses have thrived in the recession</h3>
<p>If your salon business is suffering, on the brink of closing the doors, barely able to find the rent &#8211; you&#8217;re not alone. More than a hundred US salons are closing <em>every day</em>.</p>
<p>While the Australian economy has weathered the economic storm better than any other country in the western world, the US has been among the hardest hit.</p>
<p>And yet&#8230;and yet, all over the USA, there ARE salons and spas that are thriving, despite the economy. How can that be? Simple &#8211; they have the right tools to bring customers in the door.</p>
<div id="attachment_679" class="wp-caption alignleft" style="width: 160px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2009/02/top-secret.jpg"><img class="size-thumbnail wp-image-679 " title="top-secret" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2009/02/top-secret-150x150.jpg" alt="These salon owners don't reveal their success secrets to everybody" width="150" height="150" /></a><p class="wp-caption-text">These salon owners don&#39;t reveal their success secrets to everybody</p></div>
<p>Listen in on this tele-seminar, recorded LIVE on Wednesday, October 21, 2009, as salon owners <strong>Mario Raia</strong> from Ethos in Vancouver, Washington, <strong>Susan Vincent</strong> from Body &amp; Soul Day Spa in Staunton, Virginia, and<strong> Dr Tim &amp; Kanna Reilly</strong> from Body Solutions in Scottsdale, Arizona detail the strategies they&#8217;ve used to grow their businesses by as much as ONE THOUSAND PERCENT &#8211; right in the middle of the worst economic downturn in 70 years&#8230;.</p>
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<p>If YOU want the kind of tools that Mario, Susan and Tim are using to generate serious CASH despite &#8216;the economy&#8217;, you should immediately apply to become a Member of the Worldwide Salon marketing Inner Circle program, including the world-famous <strong>Essential Salon Owner&#8217;s Marketing Toolkit®</strong></p>
<h3><a href="http://www.beauty-salon-marketing.com/toolkit1.html" target="_blank">GO HERE to complete a no-obligation Pre-Application Questionnaire and you might qualify to be one of just 30 salons each month who join the program all over the world &#8211; and double their sales inside 12 months!</a></h3>
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		<title>USA Road to Riches Salon Marketing Seminar November 9</title>
		<link>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/usa-road-to-riches-salon-marketing-seminar-november-9</link>
		<comments>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/usa-road-to-riches-salon-marketing-seminar-november-9#comments</comments>
		<pubDate>Tue, 13 Oct 2009 00:25:42 +0000</pubDate>
		<dc:creator>Tim Reilly</dc:creator>
				<category><![CDATA[Salon Seminars]]></category>
		<category><![CDATA[US News]]></category>
		<category><![CDATA[marketing in recession]]></category>
		<category><![CDATA[salon marketing]]></category>
		<category><![CDATA[spa marketing]]></category>

		<guid isPermaLink="false">http://www.worldwidesalonmarketing.com/?p=1339</guid>
		<description><![CDATA[At last, help for the hundreds (if not thousands) of struggling salon and spa owners in the U.S. For the last 5 years, Worldwide Salon Marketing has been helping hundreds of salon owners all over the world transform their failing businesses into money making machines. One of the most popular components to the WSM program [...]]]></description>
			<content:encoded><![CDATA[<p><strong>At last, help for the hundreds (if not thousands) of struggling salon and spa owners in the U.S.</strong></p>
<p>For the last 5 years, <em>Worldwide Salon Marketing </em>has been helping hundreds of salon owners all over the world transform their failing businesses into money making machines.</p>
<div class="wp-caption alignleft" style="width: 160px"><img src="http://worldwidesalonmarketing.com/wp-content/uploads/2009/08/Mario.jpg" alt="Inner Circle member Mario Raia of Ethos Salon in Vancouver, WA, will be at the Scottsdale Road to Riches Seminar on November 9 to answer questions from other salon &amp; spa owners" width="150" height="150" /><p class="wp-caption-text">Inner Circle member Mario Raia of Ethos Salon in Vancouver, WA, will be at the Scottsdale Road to Riches Seminar on November 9 to answer questions from other salon &amp; spa owners</p></div>
<p>One of the most popular components to the WSM program is their Road to Riches Super salon marketing seminars.</p>
<p>In years past, these events have only been offered in Australia and recently in New Zealand.</p>
<p>But now, for the first time ever, the secrets and strategies of the Worldwide Salon Marketing program will be revealed in the first US Road to Riches seminar this November 9th in Scottsdale, AZ.</p>
<p>If your business is struggling, then WASTE NO TIME and call to reserve a ticket for yourself &#8211; <strong>602-490-0637</strong></p>
<p>Or visit us online at <a href="http://www.salonroadtoriches.com" target="_blank">www.salonroadtoriches.com</a> and you can book your own tickets so that you don’t miss out on this absolute MUST SEE conference.</p>
<p>You&#8217;ll be able to rub shoulders with some of our long-term Inner Circle members at this event, including Susan Vincent of Body &amp; Sould Day Spa, who&#8217;s flying in from Staunton VA, and <a href="http://www.worldwidesalonmarketing.com/ask-the-experts/hiring-salon-staff/cant-find-good-staff-heres-an-instant-solution/" target="_blank">Mario Raia</a> of Ethos Salon in Vancouver WA.</p>
<div class="wp-caption alignleft" style="width: 221px"><img src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2009/08/Susan-Vincent.JPG" alt="Susan Vincents spa in VA has been growing at 20% - in the worst recessionin 70 years" width="211" height="311" /><p class="wp-caption-text">Susan Vincent&#39;s spa in Virginia has been growing at 20% - in the worst recession in 70 years</p></div>
<p>Mario joined the Inner Circle program only three months ago, and has already seen a huge increase in activity and sales at his salon. <a href="http://www.worldwidesalonmarketing.com/blog/salon-superstars-inner-circle-member-of-the-week-susan-vincent-usa/" target="_blank">Susan has been in the program since 2007</a>, and reports that during the worst recession in 70 years, her salon is still growing by 20% &#8211; a remarkable result given 99% of the US salon &amp; spa industry is complaing that things are so tough.</p>
<p>Interesting &#8211; somehow, people like Mario and Susan must have miraculously removed themselves from the economy.</p>
<p>Call <strong>602-490-0637 to get your tickets NOW.</strong></p>
<p>If you really want to know how to do marketing in a recession that works, you need to be there to talk with these successful salon &amp; spa owners.<strong><br />
</strong></p>
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		<title>New WSM Academy Salon Business Excellence Group</title>
		<link>http://www.worldwidesalonmarketing.com/blog/new-wsm-academy-salon-business-excellence-group</link>
		<comments>http://www.worldwidesalonmarketing.com/blog/new-wsm-academy-salon-business-excellence-group#comments</comments>
		<pubDate>Thu, 08 Oct 2009 01:01:53 +0000</pubDate>
		<dc:creator>Greg Milner</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Beating the Competition]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Salon Seminars]]></category>
		<category><![CDATA[The Smell of Success]]></category>
		<category><![CDATA[business lessons]]></category>
		<category><![CDATA[salon business]]></category>
		<category><![CDATA[salon marketing]]></category>
		<category><![CDATA[success thinking]]></category>

		<guid isPermaLink="false">http://www.worldwidesalonmarketing.com/?p=1320</guid>
		<description><![CDATA[I&#8217;m an avid watcher of The Apprentice &#8211; with morbid fascination at the ruthless backstabbing by the contestants, and as a student looking through the window the show gives into the thinking of great business brains like Trump (in the US), Sir Alan Sugar (in the UK) and now Mark Bouris of Wizard Home Loans [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1330" class="wp-caption alignleft" style="width: 160px"><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2009/10/apprentice3.JPG"><img class="size-thumbnail wp-image-1330" title="apprentice3" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2009/10/apprentice3-150x150.jpg" alt="Mark Bouris, Australia's The Apprentice host and executioner. Must-watch television for anybody serious about business" width="150" height="150" /></a><p class="wp-caption-text">Mark Bouris, Australia&#39;s The Apprentice host and executioner. Must-watch television for anybody serious about business</p></div>
<p>I&#8217;m an avid watcher of <strong>The Apprentice</strong> &#8211; with morbid fascination at the ruthless backstabbing by the contestants, and as a student looking through the window the show gives into the thinking of great business brains like Trump (in the US), Sir Alan Sugar (in the UK) and now Mark Bouris of Wizard Home Loans fame in Australia.</p>
<p>For a long time, I&#8217;ve been looking for a way our own Inner Circle members can get a &#8216;seat at the table&#8217; with similarly-accomplished business thinkers and doers (minus the backstabbing!) so I was delighted this week to launch our brand new business excellence program, the WSM Academy Group.</p>
<blockquote><p><strong>Starting in 2010</strong> with a series of full-day, closed-door sessions in Melbourne, Sydney and Brisbane, the Academy will be open only to a <span style="text-decoration: underline;">maximum of 50</span> Inner Circle salon owner Members of at least 12 months standing, who are serious about not just marketing or the salon business, but all aspects of business, franchising, investing, online, wealth creation and personal development. And we&#8217;ve lined up a &#8216;Who&#8217;s Who&#8217; of renegade &#8216;outside the box&#8217; thinkers to deliver just that.</p></blockquote>
<p>Initial response has been overwhelming, and the group looks like being over-subscribed before we&#8217;ve had a chance to even get the details in the mail. I emailed just a few Inner Circle members about it this week, and within 24 hours we had 58 salon owners demanding to be offered one of the 50 places.</p>
<p><strong>The Academy Group will be super-exclusive.</strong></p>
<ul>
<li>Only ONE salon per area will be allowed in, first in-best dressed. Late-comers will go on a waiting list.</li>
<li>The closed door sessions will be just that. State of the art business secrets will be revealed, Members will no doubt be sharing some of their most closely-held strategies for success.</li>
<li>We will probably be asking Academy members to sign Non Disclosure Agreements.</li>
</ul>
<p>Pricing is yet to be finalized. But considering many of the entrepreneurs who&#8217;ve signed on charge upwards of $10,000 for a single keynote speech, it&#8217;ll be ridiculously cheap.</p>
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<p style="text-align: left;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="410" height="341" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="bgcolor" value="#FFFFFF" /><param name="src" value="http://www.veoh.com/veohplayer.swf?permalinkId=v10722332Gf8smRK&amp;id=&amp;player=videodetailsembedded" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="410" height="341" src="http://www.veoh.com/veohplayer.swf?permalinkId=v10722332Gf8smRK&amp;id=&amp;player=videodetailsembedded" allowfullscreen="true" bgcolor="#FFFFFF"></embed></object><br />
<span style="font-size: xx-small;">Watch <a href="http://www.veoh.com/videos/v10722332Gf8smRK">Justin Herald</a> in <a href="http://www.veoh.com/browse/videos.html?category=category_educational_and_howto">How to Videos</a> |  View More <a href="http://www.veoh.com/">Free Videos Online at Veoh.com</a></span></td>
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<p><strong>An indication of the caliber:</strong> <a href="http://www.justinherald.com" target="_blank">Justin Herald</a>, who was told he had a bad attitude, started with $50 and turned his <strong>Attitude</strong> clothing company into a multi-million dollar global business, retired at 33, now in demand as a corporate speaker and motivator.</p>
<p>Inner Circle members of 12 months standing or more will be offered places first, with first-year and former Members getting a crack at it after that.</p>
<p>(IC members who feel they should have been offered the chance to pre-register and haven&#8217;t been, should <a href="http://www.worldwidesalonmarketing.com/contact/" target="_blank"><strong>contact the office</strong></a> immediately.)</p>
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		<title>&#8220;Thank you so much for the program &#8211; I&#8217;m having so much Fun!&#8221; Inner Circle Member of the Week, Gail Smith</title>
		<link>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/thank-you-so-much-for-the-program-im-having-so-much-fun</link>
		<comments>http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/thank-you-so-much-for-the-program-im-having-so-much-fun#comments</comments>
		<pubDate>Mon, 31 Aug 2009 04:42:49 +0000</pubDate>
		<dc:creator>Greg Milner</dc:creator>
				<category><![CDATA[Salon Seminars]]></category>
		<category><![CDATA[The Smell of Success]]></category>
		<category><![CDATA[beauty salon marketing]]></category>
		<category><![CDATA[spa marketing]]></category>

		<guid isPermaLink="false">http://www.worldwidesalonmarketing.com/?p=1000</guid>
		<description><![CDATA[&#8220;I just had to write and tell you how we have improved over the last 3 months. We have done a lot of your salon marketing and have built the salon from zero to taking up to $30,000 per month.  After going to the conference in Brisbane I went back and told myself I could [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.worldwidesalonmarketing.com/wp-content/uploads/2009/08/Gail-Smith.png"><img class="alignleft size-medium wp-image-999" title="Gail Smith" src="http://www.worldwidesalonmarketing.com/wp-content/uploads/2009/08/Gail-Smith-300x225.jpg" alt="Gail Smith" width="300" height="225" /></a>&#8220;I just had to write and tell you how we have improved over the last 3 months.</p>
<p>We have done a lot of your salon marketing and have built the salon from zero to taking up to $30,000 per month.  After going to the conference in Brisbane I went back and told myself I could do even more – and I did!  <strong>And wow, what a response</strong>.  Our takings for the month of June hit $38,800, July $44,600 and by Saturday, which ended our August month, our takings were approximately $57,700.<br />
Now that’s a massive increase even on June, plus our re-booking has trebled so these customers are sustainable.</p>
<p>Thank you so much for your program – I am having so much Fun!</p>
<p><strong>Gail Smith, Charmed Hair &amp; Beauty, Morayfield, Queensland</strong></p>
<p><strong><br />
</strong>Gail joined the Inner Circle marketing &amp; mentoring program and received her <strong>Essential Salon Owner&#8217;s Marketing Toolkit®</strong> in October, 2008, just as the global economic meltdown began.</p>
<p>If YOU want the kind of results Gail is getting in her salon, you need to be a Member and get your own Toolkit, full of advertising templates and sales strategies written and designed ONLY for salons &amp; spas. <a href="http://www.beauty-salon-marketing.com/toolkit1.html" target="_blank"><strong>Click here to see if you qualify for a 30-day Test Drive of the entire system.</strong></a></p>
<p><strong>(NOTE: Gail will be our special guest at the Road to Riches salon marketing seminar in Sydney on <span style="color: #ff0000;">Monday, September 14</span>. If you have NOT yet booked your ticket for this event, and want to hear exactly how Gail achieved these results, you need to book NOW. At last count this event was all but sold out. Call the office on 08 9381 6621)</strong></p>
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