Worldwide Salon Marketing

Archive for 'Salon Goalsetting'

Three Examples of Why Motion Beats Meditation Every Time

Interviewing a series of successful salon owners this week for a new book I’m writing, it was interesting to see how a common thread began to emerge during these discussions. And it will come as no surprise to anybody who’s been following our work with salon & spa owners over the past serveral years, that [...]

Salon & Spa Owners Cram Sydney Road to Riches Super Conference

On Monday in Sydney, I stood in front of nearly 300 beauty professionals and told them I was under strict instructions from our coaching team back at head office: "Under no circumstances are you to allow more than 30 of them to join the Inner Circle program – we just cannot handle any more than [...]

Stay away from ‘toxic’ people

Had two conversations this week which demonstrate clearly how frustrating it must be for so many people who are bursting at the seams to succeed – only to be held back by others like a ball-and-chain around the ankles. One was a very sincere salon owner who had applied for a 30-day Test Drive of [...]

“…But my salon is in a small town/poor area/drought-affected region/full of old people blah blah blah…”

…. so your kind of marketing won’t work for me…” Oh, woe is me. I’ve heard this so many times, I’ve actually given up gouging my own eyes out with a sharp spoon. But I was reminded of this common excuse for failure by a number of reports this week from Inner Circle members equipped [...]

I bought a new car recently, a Caprice. It’s got hot-and-cold running DVD players for the passengers, a satellite navigation system so I don’t get lost on the three-mile drive to the office, a sound system loud enough to raise the dead, and a clever spare key that automatically adjusts the climate control, electric seat settings, steering wheel reach [...]

Say NUTS to Recession Talk

Last Friday I had lunch with an old colleague from my years in television. With glistening eyes, he was remembering the ‘good old days’, and bemoaning how everything was better in this long-gone world. I have little patience with, nor understanding of, this fantasy-world attitude. He didn’t take it kindly when I none-too-gently rebuked him [...]

Beauty Advertising that Really DOES Work…

The greatest skeptics often become zealous advocates. From Belmont, New Hampshire, Village Image owner and Inner Circle member Susan Woodbury sent us a couple of excellent ads that brought in thousands of dollars in sales and a bunch of new clients. (Note to Inner Circle members only: to download Susan’s ads, click on the Inner Circle [...]

Top Spa Releases Million Dollar Procedures Manual

Here’s Exactly How a Young Mother Turned Her Spa into a Multi-Million Dollar Business inside Four Years… Karen Briffa, owner of Le Beau Day Spa Most Inner Circle members will have heard of Karen Briffa, owner and founder of Le Beau Total Body Management – winner of the 2006 Spa Establishment of the Year and [...]

Accurate Thinking – a Salon Owner’s Story

How to ’Start Your Business with the End in Mind’ The 80/20 rule applies in all things. Eighty percent of the income is made by 20% of the people. Only 20% of all assets are held by 80% of the people. Eighty percent of the work is done by 20% of the people…. and in the [...]

So, You Want it ALL – NOW?? Interesting….

Every month, we get maybe 80 to a hundred applications from salon & spa owners all over the world seeking a 30 day ‘Test Drive’ of the Inner Circle program, including the now-famous Essential Salon Owner’s Marketing Toolkit. And the interesting part about these Application Surveys is the consistency of answers to the question “What [...]

Making Prospective Clients Line Up To Give You Money

Here’s a concept that’s completely foreign to most salon and spa owners: Make it difficult for prospective clients to give you money. Okay, I can hear you thinking: “He’s really gone nuts now.” Bear with me for a moment. There is method in my madness. Most of you reading this spend a large part of [...]