Lee joined the WSM Inner Circle marketing & mentoring program and got her Essential Salon Owner’s Marketing Toolkit only in May, 2011 – and immediately understood that nothing happens without implementation…

Click the play button to listen in.

Note to North American salon & spa owners: yes, you CAN get the kind of results Lee is enjoying, with the Toolkit and intense support and coaching from Catherine Hanson and her team at WSM Canada. Simply complete the brief form here, and we’ll be in touch to interview you for one of only 30 positions available in the program each month.

Coming soon: Julia Piantadosi's complete salon & spa 'system in a box'

Since launching our new Total Salon Solutions system just two weeks ago to Inner Circle members only, over $100,000 worth of these systems have been sold – and soon, it’ll be available to non-Members too!

In collaboration with millionaire salon & spa owner Julie Piantadosi, we’ve revised, updated and modernized the entire salon & spa operations system that Julie uses herself throughout her hair & beauty multi-salon empire across Australia and the USA.

This IS the system that’s turned this dynamic mother of three small children from an overworked, broke salon owner into one of the most successful salon owners anywhere in the world.

Scores of our Inner Circle member salons around the world grabbed this system as soon as it became available in early April, 2011. Salon owners like Amy Mitchell of Yummy Mummy Pregnancy Day Spa in Perth, Western Australia:

Julie’s Policies & Procedures system is worth every cent. Yeah it sounds expensive but it’s not when it means your business runs as a business should- not a chaotic circus. Basically all you do is change the business name to suit, perhaps a few little policies to suit you and then you’re done. Without one there’s really little chance of having a business you don’t need to babysit 24-7. Trust me – I have two. Amy Mitchell, owner Yummy Mummy Pregnancy Day Spa

This entire system will soon be available to non-Inner Circle members. But before it is, here’s just a taste of what’s in store.

Click on the images below to download the Contents Pages from each of the three modules in the Total Salon Solutions system.

The Policies and Procedures Module.

Click on the image to download the Contents Page. This module – one for Beauty, one for Hair – contains the complete ‘start-to-finish’ operations procedures, including Start of the Day and End of the Day, Managers roles, Wages, Bonuses, Alloweances, Sick Leave, staff contracts, Salon targets, warnings, staff appraisal sheets, re-booking procedures, professional expectations and much much more.

Staff Management Module

Click on the image to download the Contents Page. This module is for the salon owner’s eyes only! It contains a comprehensive guide to managing a team, no matter how small or large, plus how to find great staff and keep them, advertising for staff, the ins and outs of hiring them, all you need to know about apprentices and traineeships, loads of incentive ideas and templates, how to motivate staff without money, how to conduct powerful and productive staff meetings, what to do when your top stylist or therapist leaves, evaluation sheets, guides to job descriptions and more…

Staff Training Module

Click on the image to download the Contents Pages. A complete step-by-step guide to training your team YOUR way, so it’s done right every time. From greeting clients to booking appointments, professional opinion policy forms, doing consultations, correction appointments, preparing the client for treatments, correct sterilization and more.

Keep an eye on your inbox for further news of this upcoming launch!

Any questions? Ask them below…

1000 pounds in a single day for ONE stylist

Using “our” style of marketing was the only answer for Shaun Gell, owner of Gelaires Hair and Beauty, in Jersey, United Kingdom. He was at the point of closing the doors if something drastic did not happen. Shaun decided to take action and was selected to join the Inner Circle program for Worldwide Salon Marketing.  Shaun will tell you how he could see the benefit of what this style of  marketing was meant to be doing, but that his staff could not see the real value to the clients that he knew was there.

Shaun implemented recommendations from his Worldwide Salon Marketing coach and made the decision to start the marketing process. He completed the First Coaching Call, and set about implementing  the marketing for the business. And the results are in. The promotion went spectacularly for the salon, and left the opposition sitting around acratching their hea

This may not sound like much, but when you are in a business that is seriously sick, you can imagine that an injection from a well orchestrated marketing campaign would be something to be excited about. The fact that you can see results straight away and  you can start to take control of your salon again.

Listen as Shaun tells of how the staff changed overnight! From nervous stylists trying to sell, through to confident sales staff that could sell – all due to a new client consultation process.

And the by product of this? Queen of referrals! Quick implementation by Shaun meant that as HAPPY clients left they were asked if they would recommend the salon to others, and be paid for their recommendation!

WSM graphic artist Vanessa Goh and copywriter Chanelle Van Der Heijden with the all-new Essential Salon Owner's Marketing Toolkit - the first major update since the product was launched in 2004

Want this kind of excitement in YOUR salon or spa?

Shaun Gell is a new Member of the Inner Circle marketing & mentoring program, and only joined the program ONE MONTH before this interview with WSM coach Peter Doman. YOU can have this kind of excitement and ‘buzz’ in your salon too. Click here to find out more about the Inner Circle program and the Toolkit that goes with it, and apply for a RISK FREE 90 day Test Drive of the entire system.

Just before Christmas I took a call from a young salon owner who was clearly in some distress. It soon became clear why.

“I’m due to have my first baby in 6 weeks,” she said. I congratulated her and said she must be excited, wow, wonderful and other such supportive small talk.

“More terrifying than exciting,” she said. “I’m still working 5 days a week behind the chair, I’m the main money-earner in my salon, and I don’t know how I’m going to survive when the baby comes. I just don’t know what to do….”

Crikey. Six weeks to go, and no back-up plan? Without wishing to state the bleeding obvious, childbirth isn’t something that kind of sneaks up on you without warning. Like, about 9 months warning.

But this young lady’s story of woe is hardly unique. Thousands of salon owners – who are, by nature, mostly women – face this (very) common problem. Yet so few seem prepared for it.

So this week I interviewed three prominent Members of our Inner Circle Marketing & Mentoring program who are, or have recently, faced and solved that precise problem.

Rachael D’Aguiar is not only a very successful salon owner, she and husband Chris Sanders own the WSM business in New Zealand. As of the time of writing, Rachael is 10 weeks away from the birth of their first child (a girl) and is passionate about ‘being organized…’

Amy Mitchell already has two-year-old Macy. As she picked up the phone to join in on this interview, she was literally a few days – even hours – away from the birth of her second child. As she reveals here, a year ago Amy’s business was on the brink of failure. But suddenly, there was a light at the end of the tunnel – and it wasn’t an oncoming train.

Tegan Messineo gave birth to twin boys two years ago. She still under the age of 25, yet now owns two successful salons, and like Amy, decided to open the second business after the birth of her boys. Here she describes how the arrival of babies can actually be a spur to working smarter, and more productively…

Below is the first 7 minutes of an exclusive CD of the Month all members of the Inner Circle Premium program receive in the mail – just one of the many benefits of Inner Circle membership….

Attention members: Can’t wait for the CD to arrive to listen to the rest of this interview? Log in to the Members Only ‘sealed section’ and navigate to ‘Group Coaching Calls’ where you’ll find the entire interview you can listen to online.

Not yet a Member of the Inner Circle Marketing & Mentoring Program? Don’t yet have the world-famous Essential Salon Owner’s Marketing Toolkit? Go here to find out more and apply for a 90-day Risk Free Money Back Guaranteed Test Drive….

Tearing your hair out over staff who won't let you relax about not being in the salon?

It’s a Catch-22 that almost all salon owners face: ‘how can I get off the tools so I can work “on” the business more, when I’m too afraid of losing money/worried about what the staff will do/can’t work out what to tell clients…’ blah blah blah.

There’s no easy answer, as one of our Inner Circle Premium members is discovering. In a post in the Members Only forums this week, Amanda writes:

Hi all.
I decided to go off the tools in April this year, only working on the floor 3 days a week. The remaining days I work at home on marketing, paperwork etc & have a manager in the salon. The thing is that I don’t feel things are being done fully in the salon & I don’t think it is just a case of getting the jitters about handing the reins over….

Amanda goes on to detail how clients aren’t getting what’s advertised, how staff are using her personal tools and not cleaning them or putting them back, and how frustrated she feels when the staff wonder why she gets angry at them.

Our members are encouraged to log into the Members Only ‘sealed section’ here and give Amanda whatever help they can. But my own take on this? The tail is wagging the dog, because of a lack of systems. And it comes down to the little-recognized difference between managing people (you can’t, really) and managing systems.

When you have properly thought-out and effectively-implemented systems in a business (and the staff have signed off on and agreed to those systems) you don’t have to manage the staff, you just have to manage the systems.

In my business we have simple ‘tick sheets’ for all the important processes. For example, when a new Member is enrolled in the Inner Circle Premium program, there’s a single-page tick-sheet detailing a dozen or more tasks that must be completed before the enrollment can be ‘signed off’ as having been completed. Credit card billed for shipping, form faxed or emailed for signing by the Member and returned, data entry, Toolkit packaged and shipped, coaching call booked, and many more.

The point is, the system makes people accountable and responsible; if even one of those tasks isn’t completed, or is done incorrectly, the system allows us to track the breakdown and easily pinpoint where a breakdown has occurred.

(And there’s a similar checklist for every major process in the business. Any decently-run salon or spa’s Operations Manual should have a checklist for everything, down to and including the process of opening and closing the salon, turning on the computer, arming/disarming alarms…the works.)

For those who care about systems, I’ve posted an example of this checklist below.

For members who want to add their two cents worth, please log into the Members Only ‘sealed section’ here to read Amanda’s full forum post and see what helpful advice you might be able to offer.

In business, reality IS harsh. If that offends you, stop reading now.

It obviously offended the managing editor of the country’s biggest beauty industry publication. I’ve written for this magazine many times, but when she read the following article, she emailed back

“…I think it might be a little too honest for us to run and get away with!”

Make up your own mind…

Salon Marketing Heresy: Turn Customers Away.

How often have you silently wished ‘Gee, if only I didn’t have to deal with customers like that miserable penny-pinching old cow…’?

Here’s a novel proposition for you: tell her, gently but firmly, ‘that’s the way we run our business, Mrs Splonge. But I’m sure if you try the salon down the road, they’ll more than likely do it your way.’

The more you decide exactly who you want to do business with, the more people want to do business with you.

I know, I know…it’s a very difficult concept for owners of most small businesses to get their heads around. But a lot of people have asked me about this, so stay with me, ‘cos Greg’s got answers.

When you’re new to business, or when your business is in early start-up phase and you’re desperate for customers – basically, anybody with a pulse – you’ll take whoever walks through the door, dance to their tune, and thank them for it.

Our business was no different. Back in the early days, we’d take on any salon owner who’d take our call. When the phone rang, we jumped. But we soon learned the hard lesson: the louder a customer plays that tune, the faster you dance.

Nowadays, we decline more applications for the Toolkit and Inner Circle membership than we accept. We never cold-call for business. Don’t even so much as talk to a salon owner unless they’ve jumped through a bunch of hoops to get to us.

Same applies to distributors. In the early days, when we were desperate for growth, we had lots of inquiries from all over the world from people who wanted to sell our stuff, or represent us in some way. We took on quite a few, with very little due diligence, and lived to regret it, as their failure to perform threatened to give us a bad name in the market.

We still get a ton of inquiries from would-be distributors. But we don’t take on anybody unless we’re absolutely convinced they’re the right kind of people to represent the Worldwide Salon Marketing brand.

It’s about positioning.

When wet-behind-the-ears college marketing graduates talk about ‘positioning’, they’re invariably talking about dinky, meaningless Mission Statements so many direction-less companies dream up in wasted hours of boardroom brainstorming sessions. Like

‘Leaders in Customer Service’ and other such claptrap.

But that’s not positioning, that’s just empty promises. Customers soon see through it, because the mission statement and actual experience is further apart than the brain cells in Britney Spears’ head.

Positioning is actually about two distinct, but linked things:

1)    Deciding exactly who you want to do business with – for example, prospects chosen by age, sex, socio-economic background, career demographic, geographical area, or a combination of all.

2)    Then deciding the Terms & Conditions under which you’ll do business with these chosen people.

Example: In the Essential Salon Owner’s Marketing Toolkit that all Inner Circle members get, there is a very carefully-crafted letter called

‘You and Us – a Beautiful Relationship’

which deliberately and clearly sets out how the new customer is expected to behave – essentially, turn up on time, and pay on time – and in return, the commitment the business makes to that customer.

And it’s important that the ground-rules are set right from the very beginning of the relationship. It’s hard to move the goal posts half way through the game.

For most salon owners, particularly those who’ve just opened the doors, the concept of limiting yourself to a particular type of preferred customer might seem like business suicide.

In fact, it’s exactly the opposite.

There are riches in niches. Try to be all things to all people, and you end up being nothing to nobody. The middle ground is death.

Example: the world is overflowing with marketing experts. Google ‘marketing consultant’ and the screen will almost melt down. They are almost all ‘generalists’, seeking business from anybody who needs help with anything to do with marketing.

Which is why, years ago, I decided I couldn’t and didn’t want to compete with that great unwashed slop. I decided to focus on a niche market that’s

an inch wide… but a mile deep.

How many salons are there that cater to everybody who wants to walk in the door? Virtually ALL of them.

But imagine if you positioned yourself as the inner-city salon that specializes in say…

Lawyers!

You cover the walls in lawyer-like posters, decorate the place like a library, put Judge Judy on endless loop on the flat screen TV…. I could go on, but you get the picture. Pretty soon, you’d become known as the place where lawyers (men and women), judges and clerks get their hair styled for that big court appearance.

There’s a million niche markets. Working mothers, DINKS (double-income-no-kids), debutants, secretaries, mining industry workers, yada yada yada…

(And there’s nothing to stop you creating a business within the business, i.e., creating marketing that only appeals to your chosen niche, as well as continuing to accept anybody and everybody.)

But the best advice is from Sam Walton, founder of Walmart, America’s biggest retailer, who decided he would

Go where others ain’t!

He was talking in the pure geographical sense, setting up in small towns the competitors had ignored.

But the principle holds. Go find markets your competitors are ignoring.

It’s there you’ll find riches.

The quote above from Abraham Lincoln came to me this week as I turned 54, an age by which – ten years ago – I would like to have been ‘retired’, whatever that means. Now, to my surprise, I’m finding it is the most productive and enjoyable time of my life.

I started this business when I was 49, an age at which most people are winding down, not gearing up. Ray Kroc would not have been surprised. He started McDonalds when he was 52, suffering diabetes, missing a gall bladder and most of his thyroid gland, but was “convinced the best was ahead of me”. Kroc spent the next 30 years building the company into a global phenomenon. Victor Kiam was in his late fifties when he famously ‘bought the company’ – Remington Products – in 1979. If you’re of a certain age (like me) you’ll remember his TV ads where he declared boldly ‘it shaves as close as a blade, or your money back!”

The point is this: energy and enthusiasm comes from actually doing things. Age has nothing to do with it.

Last week I reached a personal milestone. To you, fishing may well be nothing more than a jerk on one end, waiting for a jerk on the other.

But it has been my recreation for more than 30 years, though I had never reached the sportfisherman’s holy grail. Yet on a flat-calm sea aboard my friend John Davidson’s game fishing boat Incognito, nearly 40 nautical miles out to sea, I hooked my first marlin. Well may you yawn, but to me this was akin to a golfer achieving a hole-in-one after 30 years playing that infuriating game. It took 40 exhausting minutes to bring the great fish to the boat, at which point it shook its massive head, snapped the leader and swam away.

Which was fine by me, we were about to cut it loose anyway.

Two weeks from now I reach another milestone, when Michelle makes an honest man of me. It will be my third marraige. A couple of friends have asked why, at my age, I’m bothering to get married at all. I joke that it’s because I haven’t gotten married for more than 25 years, but that’s being deliberately glib.

As I see it, it’s simple. Age has nothing to do with anything. It has everything to do with commitment. When you commit to something – just about anything – you create for yourself a platform for success. Nothing worthwhile can be achieved without commitment. With it, you can achieve almost anything. Life itself becomes more fulfilling.

That’s why I continue to push the barriers, chase goals, seek adventure. Couple of weeks after we get married, I’m borrowing my brother’s 55ft boat and heading off to the Abrolhos Islands for a week of fishing with Michelle and three other couples. Not for me the sedentary cruise ship.

I would rather take risks, literally drive my own boat, than be a passenger…waiting for other people to make decisions and simply, passively reacting to them.

It is, I suppose, why I am at heart a marketer and entrepreneur. Entrepreneurship is a lonely place to be. Risky, sometimes dangerous, rarely secure. But to my mind it is better to take risks than to take the safe way, risk nothing.

Nobody who has never risked anything has ever achieved much either. And it’s a funny thing, the older I get, the more risks I like to take. What, after all, do I have to lose?

Let’s get on with this week’s offerings….

How to ‘eavesdrop’ on what’s working for other salon & spa owners…

One of the hardest things for any salon or spa owner is working in a vacuum. In America, there are more than 300,000 salons & spas, large and small. In Australia and New Zealand, more than 35,000, in the UK, at least 60,000.

And for almost every salon & spa, is an owner who goes to work every day and tries to re-invent the wheel. The beauty ‘industry’ is a multi-billion dollar beast, but its arms and legs are all moving in different directions. There might be 50 salons, clinics, spas within a few miles of each other, but the owners all turn up at work having no idea what’s working for the others.

Sad thing is, there’s no real need to re-invent the wheel, because somewhere in the world another salon or spa owner has already faced, challenged and found answers to exactly the questions you’re asking yourself right this second. Wouldn’t it be wonderful if you could ‘pick the brains’ of somebody who’s already been there, done that?

That’s exactly what’s happening every month among our Inner Circle members. Just this week we had dozens of Member salons join our monthly international Group Coaching Call to ask…and get answers…to questions like:

“What’s the quickest way to capture new clients?” from Judy Swain at Glam Spa in Connecticut.

“What’s the best way to retain new clients for re-bookings?” from Amanda Anderson of Contours Clinic in Melbourne, Victoria. And from Chantal Witkowski of E’clips Hair and Beauty in Woodend, Victoria, “”I have two of my full time stylists both leaving to have babies within 1 month of each other in July/August. What is the best way for me to do this without losing clients? All future female employees will be fitted with chastity belts to prevent this from happening again!!!”

If you’re not an Inner Circle member, here’s a small taste of how these Group Coaching Calls work:

Press play….

(NOTE TO INNER CIRCLE MEMBERS: The full one-hour Group Coaching call recording is available in the Member’s Only area under the top menu, ‘Group Coaching Calls’)

Of course, the Group Coaching calls are just a small part of the whole Inner Circle program….find out if you qualify by completing the no-obligation survey here.

The Price Cringe: How a single tiny change can instantly increase your sales in the salon…

I’ve often bemoaned the fact that most business owners – salon & spas particularly – would be more successful if only they’d get out of their own way, and let the customers buy from them.

The biggest mindset barrier here is around the issue of price. People in the beauty industry seem by nature to be ‘caring’ kinds of people. And that generates what I call the Price Cringe where the owner says unconsciously if not overtly

“I can’t raise my prices because my customers can’t afford it/won’t pay/I already raised prices once this decade…” or any combination of these.

It is death to play God and assume what your customers can and cannot afford, will and will not pay. I have banged on about this for years, and it seems to be one of the most diffucult concepts to get across.

So here is a proven strategy that will increase your gross sales instantly, without changing any prices at all, if that fear is too big for you to surmount.

Offer the Most Expensive Services First!

Most business owners start with the default position of assuming that customers always shop on price first. And so, bowing to the cringe factor, they offer the cheapest thing first, slowly working up to the most expensive on the list, all the while looking sideways to watch for the flinch.

Take a browse through the car ads in the newspaper and you’ll see exactly the same thinking, in print. Mistakenly in my view, the car dealers to a man put their cheapest cars at the top of the ad (the most important section of any ad) and all the expensive ones right down the bottom of the page… last to be read, if at all.

But study after investigation after focus group has shown that price is only the major issue when that is the only proposition put forward as the basis for the sale or offer.

However, even if price is the leading edge of your offer, you can instantly increase your sales by offering the most expensive items first, the cheapest last. And it costs you NOTHING to try this.

Years ago, when Jill and I began selling what was then just the Essential Salon Owner’s Marketing Toolkit, we sold two versions – a Bronze version (just the kit itself, no frills or add-ons) and a Silver version, which came with coaching and a few other bonuses. The Silver toolkit was twice the price of the Bronze version.

We would pitch the Bronze kit first, and typically the Bronze version outsold the Silver version by a factor of two to one. Then, at a marketing seminar in Dallas, I asked Bill Glazer about this.

“Pitch the deluxe version first, the basic version second,” he instantly told me. That single piece of advice was worth the long trip to Texas alone. In the next few months, we completely turned our sales around. Fully eighty percent of our sales were now the deluxe, upmarket version!

Here’s what to do: for the next week, whenever a new client comes into your salon or calls you to ask about services and prices, simply start at the expensive end of your price list first, instead of the cheap end. I’d be delighted to report your results.

Speaking of price…

Notice of Impending Inner Circle Membership Fee Rise.

As of Tuesday, May 19, Inner Circle fees for new members (excluding New Zealand at this stage) will rise substantially. (This will NOT affect existing Members or those salons joining prior to May 19.)

The Inner Circle first-year Membership fee of $7,932 (Australia and USA, over 12 months) has been held static for more than two years now. In the meantime, we’ve added a vast array of profit-generating products and services to the program. As of May 19, that full-year fee will rise to $9,948, an increase of just over $2,000.

What this means to you if you have not yet applied to join the program:

You have until May 19 to join the program at current price levels, and more importantly, join hundreds of entrepreneurial salon & spa owners around the world who can help you not only survive this recession, but actually prosper in it.

WARNING: we receive more than 100 applications every month, and take on only 30 new Members each month. Reason: we put enormous labor-intensive resources into each new Member. Sure, we could take on more, and I’d laugh all the way to the bank, but support would suffer, and I’d rather have 30 happy, well-looked-after new Members than a hundred justifiably-grumpy ones.

If you have not yet applied for Inner Circle membership, go and complete the no-obligation survey here.

This is my last post till the New Year. So I want to leave you, and 2008, with some gentle advice, a little encouragement, and a dose of economic reality.

With most salons and spas bursting at the seams, appointment books full in the week before Christmas, I expect that most of this will fall on deaf ears. But I’m going to go ahead and say it anyway.

The “S” Word

The S word is the most feared word in the beauty industry. In salons and spas across the country, stylists, estheticians, massage therapists and nail techs turn their noses up at it. Feel guilty about it. Won’t do it.

The S word is:

Selling

And among beauty industry technicians, it’s a horrible word. It makes them feel “pushy”. Makes ‘em feel guilty.”I’m not a salesperson, I’m a beauty therapist” is the universal cry. Well, I’m going to leave you for this year with some thoughts that should help you feel proud to sell, happy to upsell, delighted to be doing more of it, with the reward that you’re not only making more money for yourself, you’re doing your patriotic duty for your country.

I have always been bemused by this antipathy in the beauty industry towards selling. See, we LOVE to buy things. We just LOVE it. And yet, and yet, we hate selling. I don’t get it.

As much of the world sinks into recession, governments across the globe are handing out gazillions, and exhorting us to spend, spend, spend. So there is now absolutely no excuse for being timid about selling to your clients. You actually now have official sanction and encouragement to do everything in your power to get your clients to spend more money with you!

In this time of economic crisis, thinking small serves no-one. Cutting your prices not only damages your own economy, it is now officially dangerous for the nation.

Think BIG.

No woman will boast to her friends that she “only  paid $30 for a haircut”. But she WILL proudly show off her $200 Screen Star Makeover. Men are no different. I know, ‘cos I am one. It is a rare man indeed who would buy a $5,000 second-hand Korean buzz-box and rush around to show his friends. But a $100,000 red sports car with more bling than Paris Hilton? You bet, baby.

Here’s the thing: it’s not what you spend that matters, it’s how you feel about your purchase.

Selling is an exchange of value. You, the owner of the salon, are providing perceived value. For the customer, part of that perceived value is how they feel immediately after their purchase. And when people buy cheap, they feel cheap. It’s well known psychology. The MORE people pay for something, the better they feel, as long as they’re getting massive perceived value. (Inner Circle members: your Toolkit contains vast numbers of examples of how to add perceived value to your services.)

But there is now even greater encouragement for you to SELL, SELL, SELL.

Until something is sold, nothing happens. No income is generated. Therefore no taxes are paid. And if no taxes are paid, no schools are built, no roads constructed, no public services provided. Selling is the oil that keeps our entire society from creaking to a halt.

So my advice to you is:

• Raise your prices. Substantially. But do it with a pulse, by adding massive perceived value with extras that cost you little or nothing.

• Tell more, not less. The more you tell about your services, about yourself and your skills, about your products, about why your customer should buy you/them, the more you will sell. There’s a silly saying ‘less is more’. It is not. More is more.

• Ignore the little voice in your head that’s making you feel guilty about your customer handing over that extra $20. No, your customer will NOT go home and carefully put that 20 bucks in the mortgage jar on top of the fridge. She WILL gleefully go spend it somewhere else, next week. It’s human nature. And it’s your DUTY to take that $20 from her NOW. And spend it on yourself.

Money has zero value in and of itself. It ONLY has value when it changes hands.

In 2009, it’s your patriotic duty to make sure that as much of it as possible moves from your customers’ hands to yours. GUILT has no place in this changed economy.

This Salon Owner’s Appointment Book is FULL for January & February 2009 – So What’s SHE Doing That You’re NOT?

This is Catherine Powell, long-time Inner Circle member, owner of the million-dollar Beauty on Rose in Melbourne. In an interview with Selling Like Crazy author Jill Groves today, Catherine detailed, chapter and verse, exactly how she keeps her salon appointment book FULL during the deadliest time of the year for salons & spas…the weeks immediately after New Year.

This recording will be mailed to Inner Circle members early in January, but the information Catherine delivers in the interview is GOLD – too good to keep from our Members when they could be proifiting from it, so FOR INNER CIRCLE MEMBERS ONLY, we’ve uploaded the complete interview to the ‘sealed section’. Navigate to Member Interviews on the top menu, and you’ll find it in there. Listen, and be amazed.