Archive for 'Ask the Experts'
Your salon business – and the coming storm
“It wasn’t raining when Noah built the Ark.” Howard Ruff, author ‘How to Survive in the Coming Bad Years’, 1979 On August 2 – less than two weeks from now – America, not so long ago the greatest economy in the world, is facing the prospect of defaulting on trillions of dollars in loans it [...]
Read moreNew videos: Are you blaming ‘the economy’ for your salon’s troubles? Nuts to that. Watch as these salon owners reveal how their salons are thriving – in the SAME economy…
It’s easy to blame somebody or something else. And it’s never been easier than it is now. The economies of America and much of Europe are basket cases. Even in Australia, propped up by the resources boom, it’s a two-speed economy, with manufacturing and retail in the doldrums. “People aren’t spending money any more,” you [...]
Read moreIdaho salon reports ‘recession-busting’ marketing brings more customers
Listen in as Lee Reilly of Salon Technicolor in Pocatello, Idaho describes to WSM Canada director Catherine Hanson how she’s beating the recession – and creating her own economy – with aggressive but simple marketing that’s bringing 19% of her ‘lost’ customers back into the salon. Lee joined the WSM Inner Circle marketing & mentoring [...]
Read moreHow to get your picture taken with a famous salon celebrity…
At left is a fuzzy, iPhone picture of me with a lady who is about to become a national household name. It was taken in Melbourne this week, at the first of our Salon & Spa Superstar Bootcamps for 2011. I’ve had my picture taken with Julie Piantadosi many times before. She’s been a regular [...]
Read moreWho is the is the Mystery Guest for Salon and Spa Bootcamps?
What special guest could have caused this much commotion? With the 2011 Salon and Spa Superstar Bootcamp being only days away for Melbourne, and a matter of weeks for Sydney, Brisbane and Perth, it can be revealed who the mystery special guest is. The person in question has been a motivational speaker and author who [...]
Read moreIf your Salon has caused you to miss lunch, then you MUST read this!
I know that this is going to raise eyebrows for all salon owners. I have finally seen what some salons are trying to be! And it is not pretty… If you have ever MISSED lunch trying to fit clients in, then this is a MUST read! For a long time now it has been the [...]
Read moreSalon and Spa Superstar Bootcamp 2011 !
With the announcement yesterday that the months of January through March were the quietest for consumer spending in the last 20 YEARS, what are you doing to promote your salon ? Are you crossing those fingers, legs and toes hoping that the situation will go away? Well uncross those fingers, because you don’t have to [...]
Read moreSalon Superstars! How structured methodical planning and implementation makes their salon work!
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Tim and Kanna Reilly, franchise owners of Worldwide Salon Marketing US, and owners of Body Solutions Laser & Skin in Scotsdale, Arizona, have shown how it is that they produce massive results through their marketing. A structured systematic approach to marketing their salon, as Inner Circle members are fully aware, is imperative to any promotion [...]
Read moreNZ Salon Superstar, Hana Snowden of Ataahua Day Spa – 10 New Clients a Week and works on client’s when SHE wants to!
Every salon owner loves the thought of getting more new clients through their business. It means an increase in turnover, profit, more product sales and so on. But what it also means for a lot of salon owners is more time ‘on the tools’. And that’s scary when you are already working 50 hours a [...]
Read moreComing soon: the most complete, comprehensive and detailed Salon & Spa Policies & Procedures, Staff Training & Staff Management system ever!
See below to download the Contents Pages of the Total Salon Solutions Policies and Procedures system Since launching our new Total Salon Solutions system just two weeks ago to Inner Circle members only, over $100,000 worth of these systems have been sold – and soon, it’ll be available to non-Members too! In collaboration with millionaire [...]
Read moreSucessful Salon Marketing: Exclusive UK stylist slaughters the competition with never seen before Salon Marketing!
Using “our” style of marketing was the only answer for Shaun Gell, owner of Gelaires Hair and Beauty, in Jersey, United Kingdom. He was at the point of closing the doors if something drastic did not happen. Shaun decided to take action and was selected to join the Inner Circle program for Worldwide Salon Marketing. [...]
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