Archive for 'Ask the Experts'
NEW VIDEO: How to Turn Your Salon or Spa into a Machine that Spits Out Ca$h – then sell out for Six Figures and BANK THE MONEY
Every stylist or therapist dreams of starting or buying a salon and one day selling out for a fat payday. Few achieve the goal. Tegan Messineo is one of the few. This week, Tegan handed over the keys to one of her two salons in the south-west country towns of Bunbury and Dunsborough, and banked [...]
Read moreHow to make your Marketing an investment, not an expense!
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
Read moreMoney is on the move – but is your salon marketing good enough to catch it, or are you letting it drift on by?
Despite what the media might want you to believe about consumers hiding their hard-earned under the mattress, there IS still a great deal of folding stuff moving from one hand to another. And it’s all ‘discretionary’ spending. In English, that means spare folding stuff. According to Reuters, Italian luxury goods maker Salvatore Ferragamo announced its [...]
Read moreHow to Sell More Retail in your Salon – FREE online training with New Zealand’s top salon retail specialist
“How to Boost Your Salon Retail Sales by 100% Overnight!” Register NOW – only 100 places available! Selling retail products is the cream on the cake for any salon – but so many find selling retail an endlessly frustrating disappointment. In this LIVE online webinar, WSM New Zealand director and successful salon owner Rachael D’Aguiar [...]
Read moreYou, your salon business, and the Greatest Threat to survival
Years ago, a brother of mine – you might call him an ‘early adopter’ – bought one of the first plasma TV screens on the market. From memory, he paid what would now be seen as an eye-watering TWENTY FIVE THOUSAND DOLLARS for it. Yep, hard to believe, considering you can now pick up a [...]
Read moreCanadian salon owner says: “I would recommend WSM to anyone that wants to succeed…!”
What works in Australia, New Zealand or…Finland, works in Canada too. From Kleinberg, Ontario, salon owner Robert Amado of Amado Salon writes how his membership of the Worldwide Salon Marketing Inner Circle marketing & mentoring program has changed his whole view of what success in business really looks like. “I have been a hairstylist for [...]
Read moreCan a salon or spa really prosper in a near-bankrupt economy – like Ireland?
If you’re all too ready to blame ‘the economy’ for your salon or spa’s miserable sales, empty chairs, unused treatment rooms, this report with either 1) make you want to punch someone, or 2) inspire you and light a beacon of hope. Ireland was once the ‘Tiger of Europe”. But, like Portugal, Spain, Italy and [...]
Read moreYour salon business – and the coming storm
“It wasn’t raining when Noah built the Ark.” Howard Ruff, author ‘How to Survive in the Coming Bad Years’, 1979 On August 2 – less than two weeks from now – America, not so long ago the greatest economy in the world, is facing the prospect of defaulting on trillions of dollars in loans it [...]
Read moreNew videos: Are you blaming ‘the economy’ for your salon’s troubles? Nuts to that. Watch as these salon owners reveal how their salons are thriving – in the SAME economy…
It’s easy to blame somebody or something else. And it’s never been easier than it is now. The economies of America and much of Europe are basket cases. Even in Australia, propped up by the resources boom, it’s a two-speed economy, with manufacturing and retail in the doldrums. “People aren’t spending money any more,” you [...]
Read moreIdaho salon reports ‘recession-busting’ marketing brings more customers
Listen in as Lee Reilly of Salon Technicolor in Pocatello, Idaho describes to WSM Canada director Catherine Hanson how she’s beating the recession – and creating her own economy – with aggressive but simple marketing that’s bringing 19% of her ‘lost’ customers back into the salon. Lee joined the WSM Inner Circle marketing & mentoring [...]
Read moreHow to get your picture taken with a famous salon celebrity…
At left is a fuzzy, iPhone picture of me with a lady who is about to become a national household name. It was taken in Melbourne this week, at the first of our Salon & Spa Superstar Bootcamps for 2011. I’ve had my picture taken with Julie Piantadosi many times before. She’s been a regular [...]
Read moreWho is the is the Mystery Guest for Salon and Spa Bootcamps?
What special guest could have caused this much commotion? With the 2011 Salon and Spa Superstar Bootcamp being only days away for Melbourne, and a matter of weeks for Sydney, Brisbane and Perth, it can be revealed who the mystery special guest is. The person in question has been a motivational speaker and author who [...]
Read moreIf your Salon has caused you to miss lunch, then you MUST read this!
I know that this is going to raise eyebrows for all salon owners. I have finally seen what some salons are trying to be! And it is not pretty… If you have ever MISSED lunch trying to fit clients in, then this is a MUST read! For a long time now it has been the [...]
Read moreSalon and Spa Superstar Bootcamp 2011 !
With the announcement yesterday that the months of January through March were the quietest for consumer spending in the last 20 YEARS, what are you doing to promote your salon ? Are you crossing those fingers, legs and toes hoping that the situation will go away? Well uncross those fingers, because you don’t have to [...]
Read moreSalon Superstars! How structured methodical planning and implementation makes their salon work!
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Tim and Kanna Reilly, franchise owners of Worldwide Salon Marketing US, and owners of Body Solutions Laser & Skin in Scotsdale, Arizona, have shown how it is that they produce massive results through their marketing. A structured systematic approach to marketing their salon, as Inner Circle members are fully aware, is imperative to any promotion [...]
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