Archive for 'Ask the Experts'
Why the salon next door isn’t your real competition
A phone conversation with a salon owner this week started like this: “I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!” This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle [...]
Read moreMarketing your Salon: why Emotion beats Logic every time.
I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, [...]
Read more[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months
![[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months](http://www.worldwidesalonmarketing.com/wp-content/themes/gothamnews/thumb.php?src=http://www.worldwidesalonmarketing.com/wp-content/uploads/2013/05/salon-marketing-canada2.jpg&h=100&w=100&zc=1&q=90)
Ask most salon & spa owners across North America how they’re doing, and 9 times out of 10 you’ll get a standard response: “It’s never been tougher!” Not from Amber Ahmed, of Amber Esthetics Spa in Montreal, Canada. Amber joined Worldwide Salon Marketing’s My Social Salon program in early December 2012 – in [...]
Read more“I bought a Jeep! – thanks to successful salon marketing.” [VIDEO]
![“I bought a Jeep! – thanks to successful salon marketing.” [VIDEO]](http://www.worldwidesalonmarketing.com/wp-content/themes/gothamnews/thumb.php?src=http://www.worldwidesalonmarketing.com/wp-content/uploads/2009/06/marnie.jpg&h=100&w=100&zc=1&q=90)
Five years ago, Marnie Kallmeyer was broke. Her Perth beauty salon was struggling week to week, she’d lost her house, she was on the verge of nervous breakdown. So I couldn’t help but smile this week when Marnie turned up at my office in her brand new $60,000 Jeep SUV. She’d picked it [...]
Read moreSalon Business Plans – How to Build a Successful Salon – and Sell it for Big $$$; with Anni Diamond
Anni Diamond’s salon success story is a rare one among salon owners. Few ever even make substantial profits from their business, let alone selling it for hundreds of thousands of dollars. Anni did that, and more – with ambition, clear thinking, persistence, and the right salon marketing tools. In June 2012, she started [...]
Read more[VIDEO] UK salon owner reveals how ‘old fashioned’ marketing still works!
![[VIDEO] UK salon owner reveals how ‘old fashioned’ marketing still works!](http://www.worldwidesalonmarketing.com/wp-content/themes/gothamnews/thumb.php?src=http://www.worldwidesalonmarketing.com/wp-content/uploads/2013/03/Hannah.jpg&h=100&w=100&zc=1&q=90)
When Hannah McEnteggart of Oasis Health & Beauty Spa in Great Missenden sat down to address envelopes to 50 of her ‘lost’ clients, she had no idea the contents of those letters would have such a dramatic effect. A day later, her phone started ringing…and kept ringing, over and over again, in the [...]
Read moreNews Release: ‘Rude Clients Cost Australian Salons $250million in Lost Sales’
New Survey Reveals the Shocking Cost of ‘No-Shows’ Hair & Beauty salons are losing hundreds of millions of dollars a year because of no-shows, and the lack of deposit-taking policies for fear of upsetting clients. In a new survey conducted by Worldwide Salon Marketing, the vast majority of 130 salon owners questioned revealed [...]
Read moreStaff issues in your salon? Check out the wisdom of Herb Kelleher…
So you think you’ve got insurmountable problems with staff…staff who want everything for nothing, staff who don’t turn up, staff who ‘can’t sell’, staff who won’t work Wednesdays because their sister’s boyfriend’s band plays Tuesday nights? And you have how many staff…two? Three? Maybe even a handful? Try keeping literally thousands of staff [...]
Read more[VIDEO] In a little country town, can a beauty salon really sell $6,000 worth of services in just 3 hours? Yep…
![[VIDEO] In a little country town, can a beauty salon really sell $6,000 worth of services in just 3 hours? Yep…](http://www.worldwidesalonmarketing.com/wp-content/themes/gothamnews/thumb.php?src=http://www.worldwidesalonmarketing.com/wp-content/uploads/2013/01/Ashleigh-Mills.jpg&h=100&w=100&zc=1&q=90)
With a multicultural population of just 3,000 in the deep south-west of Western Australia, the little town of Katanning is hardly the centre of the hair & beauty universe.But for salon owner Ashleigh Mills, its a gold mine. Ashleigh has been a Worldwide Salon Marketing member since February 2010, actively and enthusiastically embracing [...]
Read more[VIDEO] – An Aussie in the US: How this Baltimore salon owner combined offline, online and mobile app marketing to defy the recession and dramatically grow her salon
![[VIDEO] – An Aussie in the US: How this Baltimore salon owner combined offline, online and mobile app marketing to defy the recession and dramatically grow her salon](http://www.worldwidesalonmarketing.com/wp-content/themes/gothamnews/thumb.php?src=http://www.worldwidesalonmarketing.com/wp-content/uploads/2011/07/Jill-Turnbull-jpeg.jpg&h=100&w=100&zc=1&q=90)
Technology moves so fast, most salon owners struggle to keep up. And they’re being left behind. For Baltimore salon owner Jill Turnbull, an expatriate Australian, it wasn’t about the technology itself, it was about what it could do for her business. In this interview, recorded January 30, 2012, Jill describes how her salon’s [...]
Read moreProblems finding good staff for your salon? Then stop being so ‘nice’ about it…! (Please comment below)
We live in timid times. Much of what passes for small business advertising these days – particularly in the hair & beauty industry, since that’s what this site is about – is so dull, so wimpy, so neutered by fear of upsetting the Political Correctness Police, it barely makes a ripple, let alone [...]
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