Archive for 'Selling Salon Products'
Smart salon marketing: how Jane generated a ton of referrals
Inner Circle member Jane Mason of Pure Day Spa in Caloundra was facing a double challenge: not only was her primary market tourists – her spa is in a hotel, with little or no walk-by traffic – but she’s in the heart of the area devastated by the Queensland floods this past January. [...]
Read moreSalon Marketing & Sales (Prevention) – Why Doesn’t Anybody Want My Money???
How much money’s slipping through YOUR fingers? The Sales Prevention Department’s alive and well in my part of the world, and I’ll bet my mother it is in yours, too. The world seems to be lurching from one financial crisis to another – first the GFC, now Europe on the brink thanks to [...]
Read moreDoes this happen in YOUR salon???
Yesterday I did some free research for you, ‘mystery shopping’ a local salon business touted as one of my town’s most up-market, stylish salons. And the news is: It failed my report card. I won’t name the salon, but if its owner is reading this, she’ll recognize herself. This salon is one of [...]
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