Selling Salon Products | Worldwide Salon Marketing

Salon Marketing & Sales (Prevention) – Why Doesn’t Anybody Want My Money???

How much money’s slipping through YOUR fingers? The Sales Prevention Department’s alive and well in my part of the world, and I’ll bet my mother it is in yours, too. The world seems to be lurching from one financial crisis to another – first the GFC, now Europe on the brink thanks to massive debts [...]

Could Apple have made a rare marketing blunder with the new iPad?

It’s not 24 hours since Apple CEO Steve Jobs launched the new iPad reading tablet, and already it’s the butt of jokes over the product name. The name of a product (or service, or company) should make it easy for prospective customers to instantly identify what it does, without having to think about it. The [...]

Does this happen in YOUR salon???

Yesterday I did some free research for you, ‘mystery shopping’ a local salon business touted as one of my town’s most up-market, stylish salons. And the news is: It failed my report card. I won’t name the salon, but if its owner is reading this, she’ll recognize herself. This salon is one of three owned [...]

Salon and Spa Sales Lessons from a Tropical Paradise

Michelle and I after our wedding ceremony on the beach at Rottnest Island. Doesn’t she look stunning? Reception committee at our Villa on the island of Bali. You can’t move without somebody smiling at you or polishing something. Surrounded by hawkers on the beach in front of the Ku De Ta restaurant. A buyer is [...]

Tales from the Sales Prevention Department – Does This Happen in YOUR Salon or Spa?

Call me old-fashioned, but I have this quaint idea that salespeople are supposed to sell things. After all, until something is sold, nothing happens. No income is generated, therefore no taxes are paid, and if no taxes are paid, no schools are built, hospitals staffed, roads constructed. But salesmanship is dead. Which is curious, because [...]

Big, Dumb Companies and their Sales Prevention Departments

Ah, I must be getting old. 2009 has sort of crept up and clobbered me over the head while my back was turned. Or to be honest, while I was lying prostrate on the deck of my boat ‘The Other Woman’. Which brings me to The Woman (the one I am to be married to [...]

The Greatest Christmas Marketing & Promotion Package for Salons & Spas EVER

(And Inner Circle members get it for FREE.) In the Depression of the 1930s, one of the few businesses that boomed was the movie business. People wanted to escape the gloom and doom, even if only for an hour or two. So the movie theatres were packed. Same with the beauty business. In times of [...]

Salon Success is about…getting out of your own way!

The beauty business is essentially about selling eternal youth, a kind of ‘painted on’ magic pill that somehow defies nature and holds back the tide of age. I, however, am enjoying growing older. I’m now 53, which I figure gives me some kind of licence to be grumpy. So indulge me for a moment, while [...]

Exactly how to sell $13,973.00 of Gift Certificates

Here’s the mothers day campaign that has already made $13,973.00 in just 2 ½ weeks… with 3 weeks still to go! Do you want the details of a real-life Mothers Day action plan that’s proven to work? I bet you do, having the exact steps laid out for you is incredibly valuable. Here’s Mothers [...]