Archive for 'Salon Service Guarantees'
How Strong is Your Salon’s Guarantee?…
If there’s one thing that is drilled into us Inner Circle members from the word go, it’s the importance of using a guarantee in our marketing. And even though inner circle members refused to buy into the whole ‘recession hype’ there is no doubt that a lot of people did, and as a result people [...]
Read moreWhy the salon next door isn’t your real competition
A phone conversation with a salon owner this week started like this:
“I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!”
This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle down, and think for [...]
Big, Dumb Companies and their Sales Prevention Departments
Ah, I must be getting old. 2009 has sort of crept up and clobbered me over the head while my back was turned. Or to be honest, while I was lying prostrate on the deck of my boat ‘The Other Woman’. Which brings me to The Woman (the one I am to be married to [...]
Read moreTop Spa Releases Million Dollar Procedures Manual
Here’s Exactly How a Young Mother Turned Her Spa into a Multi-Million Dollar Business inside Four Years…
Karen Briffa, owner of Le Beau Day Spa
Most Inner Circle members will have heard of Karen Briffa, owner and founder of Le Beau Total Body Management – winner of the 2006 Spa Establishment of the Year and a string [...]
Read more
