Archive for 'Email marketing'
Salon Marketing 101: do you make these dumb mistakes when you email clients?
I get literally hundreds of emails every day. And I don’t mind, because I study a lot of them for clues to getting better response to my own email marketing. So, if you’re using email to market to your clients, here are a couple of things you need to pay attention to. Here’s what NOT [...]
Read moreHow a FOOL IDEA helped this US salon owner DOUBLE her sales…in two weeks.
“…We are stoked and plan to run this sale the entire month of June in 2011!” Inner Circle member (3 years) Molly Verbrugge of Indulgences in Little Rock, Arkansas, is justifiably glowing after a Worldwide Salon Marketing promotion she used for just two weeks in June this year boosted sales to $81,235 – a staggering [...]
Read moreSalon Marketing Online – How this salon’s new website grabbed fresh customers within days…
Every salon owner dreams of the day when she can get ‘off the tools’ and reap the rewards of all those hard years slogging away on the floor. Few take the necessary action to achieve that dream. One who did was IC Premium member (two years) Cherie Underwood of Femme Fatale in Jannali, New South [...]
Read moreSalon Marketing Superstars – NZ Inner Circle Member of the Week Tracy Power
If there is one thing that salon owners are guilty of it’s not rewarding our existing clients enough! You know, those clients who have been coming to us for years if not decades, spending all their hard earned cash to make themselves look and feel amazing! We just assume that they would never betray us [...]
Read more$50,468 in 36 hours from a single salon marketing email…
Many owners of salon businesses and spa businesses mistakenly base the value of the business on its fittings, product inventory or machinery. Not long-term Inner Circle member and spa owner Michael Curtis, of Blush in Perth, WA. Michael correctly identifies the real value of his business as his… customers. Or more particularly, his database, mailing [...]
Read moreSalon Marketing for Dummies: Audio Interview
It’s been an interesting week. A quick trip to Melbourne with Michelle’s family (including 18 month old nephew Tom) so the girls could shop in some of that city’s excellent boutiques, but fortunately Tom’s dad Michael and I were able to excuse ourselves and attend a football final at the famous Melbourne Cricket Ground. What [...]
Read moreEmail or Hard Copy? Salon owners have questions, we’ve got answers….
It’s no surprise to me when Inner Circle members like Tegan Messineo of Body Firming & Beauty in Bunbury, Western Australia (who only got her Toolkit in December 2008) tell me they’ve literally doubled their businesses. Tegan is a prime example of entrepreneurial thought AND action, one who doesn’t merely join the Inner Circle program, [...]
Read moreYou mean a Hummer doesn’t ALREADY attract enough attention???
From Inner Circle member Mark Slater of The Fountain Laser in Smyrna, Georgia (USA) – www.thefountainlaser.com – evidence that he’s not shy about promoting his salon. Mark joined the Inner Circle program a couple of months ago and he’s already getting results – eg a value-add offer sent out by email last week that got [...]
Read moreUsing the Rich and Famous to Get Results
Last month I wrote about keeping your ears and eyes open for ‘current affairs’ opportunities to market your salon business – advertising genius Robert Collier’s principle of “entering the conversation that’s already going on in your customers’ heads”. It’s gratifying to know that at least SOME salon owners are listening to this, better that some [...]
Read moreThe email that brought in $15,606 in 7 days
IC members Michael and Sonia of Blush Urban Spa – email marketing brings in thousands each mail shot… People seem to get all excited about email marketing, as though it’s some kind of magic wand. It ain’t. Email (and the wider web, for that matter) is nothing more and nothing less than just another media [...]
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