Worldwide Salon Marketing

Emotion beats Logic every time….the world’s best ad.

I wear myself out trying to teach salon & spa owners that customers buy based on emotion. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, and pay scant – if any – attention to the [...]

How to Stop Others Sabotaging Your Salon Marketing

This salon got 40 new clients in two days – no thanks to their local newspaper… Interesting case this week which shows just how vigilant you need to be to stop people sabotaging your marketing efforts. Untrained staff will do it all the time, if you let them. Phone rings madly after your ad comes [...]

Success is about thinking DIFFERENT…

STOP PRESS: Bookings close next Thursday for Auckland ‘Road to Riches’ salon marketing seminar. If you own a NZ salon, call NOW on tollfree 0800 029 668 If an advertising sales rep, friend or well-meaning but hopelessly ill-informed family member ever gives you marketing advice along the following lines… “Look around at how other people [...]

Can I really make $50,000 from just one ad?

with Peter Butler, author, “Salon & Spa Yellow Pages Secrets” Can I really make $50,000 from just one ad? Yes and no – and here’s the kicker. Do you really want to? Just because you see numbers below, don’t have an “amego” moment on me. That’s an “and my eyes glaze over” moment. The evidence [...]

Don’t Let Other Businesses Sabotage Your Own – a Cautionary Tale

Yet more evidence, if any were needed, that the publishers of magazines are more interested in how advertising looks than how effective it is for the people who pay their bills – the advertisers. Inner Circle member Marnie Kallmeyer of Beauty Image reports this week the frustrating experience of paying up-front for a full page [...]

Major Salon Marketing Crime – being too TIMID

There’s a couple of Big Mistakes almost all businesses make; being too timid, and its closely related cousin, being boring. Most beauty industry marketing falls into one or both of these categories. And that’s because most owners of salons like to be seen as ‘nice’ people, who by their very nature don’t want to do [...]

Even Bad News can be Good News

Perception IS reality. No matter that President Obama says there’s ‘no cause for alarm’ over the swine flu sweeping the world. People are alarmed, and that means you need to be concerned – not necessarily for your own personal health, or that of your staff and family, but certainly for the health of your business. [...]

Salon Marketing 101 – Back to Basics

By the time you read this, my new wife Michelle (we got married on Saturday) and I will be sunning ourselves by the pool of our villa in Bali, hopefully with some kind of umbrella drink close by. But while we’re goofing off, that’s no reason for you to do the same. So while I’m away, [...]

NEWS FLASH: “Amazing discovery: expert reveals discounting doesn’t work any more; value-adding the way forward for retailers in the recession.”

Gosh. Really? I had to laugh when I saw the story on television this week. For years I’ve been beating our Members around the ears about how discounting is ‘evil’, and showing them how to boost the value of their products and services with low-cost or no-cost add-ons that give the customer a perception of increased [...]

Why you should IGNORE your Yellow Pages/Newspaper ad rep…

Advertising sales reps are probably quite nice folks, most of them. No doubt many are excellent family people, law-abiding citizens, go to church, coach the local junior soccer team, even help old ladies across the street. But I’m here to tell you that either as a group or individually, their marketing advice should be about as welcome in [...]

Why salon owners get such lousy results from their marketing..

Couple of ads sent in by Inner Circle members this week got me thinking about why so many salon owners whine and complain about the lousy results they typically get from their advertising efforts… I use the word ‘efforts’ advisedly. It’s clear to me that most owners of beauty businesses put almost zero ‘effort’ into [...]