Archive for 'Salon Advertising Tips'
Why it’s Good to be Bold
There is truth in advertising after all. Most business owners are too timid in their marketing. Unwilling to stand out from the crowd, they therefore blend in with it – and make the BIG mistake of failing to get attention. No chance of that here. Instead of the usual wishy-washy reasons business owners use when [...]
Read moreSalon Advertising – Does Your Ad Pass the ‘Headline Test’?
Couple of weeks ago we took a call from a very disgruntled Inner Circle member, who complained she’s followed the Toolkit templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got [...]
Read moreIf your salon marketing’s ‘ugly’, it’s probably working… Here’s why.
Funny how people get fixed on stuff that doesn’t matter, as excuse for why ‘it’ doesn’t work in my town/my industry/my business yada yada yada. This week, an email from a salon owner (not a Member) who’d seen some advertising by a nearby Inner Circle member salon, and was now chiding me for ‘dumbing down’ [...]
Read moreWhy it’s DUMB to blame the media when your marketing doesn’t work.
Many times every week, we interview prospective Inner Circle members about why they should be accepted into the program, get their very own Essential Salon Owner’s Marketing Toolkit® And almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: [...]
Read moreThe ONE Marketing Strategy That Will Triple ANY Salon’s Direct Mail Response
Call me old-fashioned – somebody did once, and I said ‘fiddlesticks’ – but it’s a mystery to me why so many salon owners (even some Inner Circle members, who should know better) just do NOT get one of the simplest, easy-to-implement salon & spa marketing strategies I have ever taught. Well, from Jemima Richards of [...]
Read moreHow to ‘Re-Invent your Salon or Spa’
What business are you really in? Last week I showed you one of the most powerful ads ever written…a tiny classified ad that drew 5000 applications for Ernest Shackleton’s Antarctic expedition. (you can see that ad here.) One of the success strategies I teach is to ‘re-invent’ your business – turn it from being an [...]
Read moreEmotion beats Logic every time….the world’s best ad.
I wear myself out trying to teach salon & spa owners that customers buy based on emotion. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, and pay scant – if any – attention to the [...]
Read moreHow to Stop Others Sabotaging Your Salon Marketing
This salon got 40 new clients in two days – no thanks to their local newspaper… Interesting case this week which shows just how vigilant you need to be to stop people sabotaging your marketing efforts. Untrained staff will do it all the time, if you let them. Phone rings madly after your ad comes [...]
Read moreSuccess is about thinking DIFFERENT…
STOP PRESS: Bookings close next Thursday for Auckland ‘Road to Riches’ salon marketing seminar. If you own a NZ salon, call NOW on tollfree 0800 029 668 If an advertising sales rep, friend or well-meaning but hopelessly ill-informed family member ever gives you marketing advice along the following lines… “Look around at how other people [...]
Read moreCan I really make $50,000 from just one ad?
with Peter Butler, author, “Salon & Spa Yellow Pages Secrets” Can I really make $50,000 from just one ad? Yes and no – and here’s the kicker. Do you really want to? Just because you see numbers below, don’t have an “amego” moment on me. That’s an “and my eyes glaze over” moment. The evidence [...]
Read moreDon’t Let Other Businesses Sabotage Your Own – a Cautionary Tale
Yet more evidence, if any were needed, that the publishers of magazines are more interested in how advertising looks than how effective it is for the people who pay their bills – the advertisers. Inner Circle member Marnie Kallmeyer of Beauty Image reports this week the frustrating experience of paying up-front for a full page [...]
Read moreMajor Salon Marketing Crime – being too TIMID
There’s a couple of Big Mistakes almost all businesses make; being too timid, and its closely related cousin, being boring. Most beauty industry marketing falls into one or both of these categories. And that’s because most owners of salons like to be seen as ‘nice’ people, who by their very nature don’t want to do [...]
Read moreEven Bad News can be Good News
Perception IS reality. No matter that President Obama says there’s ‘no cause for alarm’ over the swine flu sweeping the world. People are alarmed, and that means you need to be concerned – not necessarily for your own personal health, or that of your staff and family, but certainly for the health of your business. [...]
Read moreSalon Marketing 101 – Back to Basics
By the time you read this, my new wife Michelle (we got married on Saturday) and I will be sunning ourselves by the pool of our villa in Bali, hopefully with some kind of umbrella drink close by. But while we’re goofing off, that’s no reason for you to do the same. So while I’m away, [...]
Read moreNEWS FLASH: “Amazing discovery: expert reveals discounting doesn’t work any more; value-adding the way forward for retailers in the recession.”
Gosh. Really? I had to laugh when I saw the story on television this week. For years I’ve been beating our Members around the ears about how discounting is ‘evil’, and showing them how to boost the value of their products and services with low-cost or no-cost add-ons that give the customer a perception of increased [...]
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