Archive for 'Salon Advertising Tips'
Dumb and dumber; why salon marketing ‘advice’ from the ad rep can be toxic.
I’ve warned long and loud about the dangers of listening to advice from ignorant, obstinate and ill-trained ad sales reps. The treacherous waters of advertising are difficult enough to navigate successfully without some fool of a sales rep giving you their reasons to spend your ad dollars with them, disguised as educated ‘wisdom’. They’ll lead [...]
Read moreSalon Marketing to men – and the Old Spice Guy
I have no idea if sales of Old Spice have actually increased, but the stunning ‘viral marketing’ success of the Old Spice guy commercials featuring football player-turned-actor Isaiah Mustafa should provide a clue to smart salon owners who want to market to men. Not by thinking ‘how can I copy this?’ — you can’t unless [...]
Read moreIt’s ALL salon marketing – and this example’s very clever
Inner Circle Premium member Tracey Maryska featured only recently here in a blog post that got a LOT of response when she told how the idiots at the Yellow Pages printed her ad with the wrong phone number – worse, they used the phone number of a rival salon instead! But you can’t keep a [...]
Read moreSalon Marketing – Why Clients Hate Salons
“If you really want to know how to market your salon, to find your very own Unique Selling Proposition, the very best place to start is with your customers.” That’s the advice I gave at a seminar I ran in the UK last week, and salon owner and Inner Circle Premium member Chantal Fallon (three [...]
Read moreSalon Marketing – Why Salons Fail
I just don’t get it. How can it possibly be that so many salon owners and beauty professionals spend so much time, effort and money furnishing their shop, making things look glossy and sexy, hiring and training staff…and put so little effort into the one thing that really matters; getting customers. Sure, all of those [...]
Read moreSalon Advertising – it’s Salesmanship, stupid…
More evidence, if any was needed, that the beauty industry’s obsession with ‘pretty’ but ineffective marketing is completely wrong-headed and inaccurate thinking. The Big End of town advertising agencies are at least partially to blame for this. For years, the big ad agencies have conned their clients — mainly the big international product suppliers — [...]
Read moreSalon Marketing – Do You Make THIS Dumb Mistake?
If you ever doubted that the lunatics really are in charge of the asylum, this should dispel those doubts. Check out this actual full-page ad, taken from the newspaper I was reading this morning. Double click on it to open in a new window so you can get a better look. Yep, it’s 95% blank [...]
Read moreSalon Marketing – Here’s Something to Make Your Ads & Flyers STAND OUT!
The hardest part of any marketing is GETTING ATTENTION in a world cluttered by everybody else’s advertising messages. And the biggest sin in any kind of marketing is being BORING. But here’s a terrific tool any salon or spa owner can use to create attention for any ad, flyer or sales letter. It’s called Copydoodles, [...]
Read moreWhy it’s Good to be Bold
There is truth in advertising after all. Most business owners are too timid in their marketing. Unwilling to stand out from the crowd, they therefore blend in with it – and make the BIG mistake of failing to get attention. No chance of that here. Instead of the usual wishy-washy reasons business owners use when [...]
Read moreSalon Advertising – Does Your Ad Pass the ‘Headline Test’?
Couple of weeks ago we took a call from a very disgruntled Inner Circle member, who complained she’s followed the Toolkit templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got [...]
Read moreIf your salon marketing’s ‘ugly’, it’s probably working… Here’s why.
Funny how people get fixed on stuff that doesn’t matter, as excuse for why ‘it’ doesn’t work in my town/my industry/my business yada yada yada. This week, an email from a salon owner (not a Member) who’d seen some advertising by a nearby Inner Circle member salon, and was now chiding me for ‘dumbing down’ [...]
Read moreWhy it’s DUMB to blame the media when your marketing doesn’t work.
Many times every week, we interview prospective Inner Circle members about why they should be accepted into the program, get their very own Essential Salon Owner’s Marketing Toolkit® And almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: [...]
Read moreThe ONE Marketing Strategy That Will Triple ANY Salon’s Direct Mail Response
Call me old-fashioned – somebody did once, and I said ‘fiddlesticks’ – but it’s a mystery to me why so many salon owners (even some Inner Circle members, who should know better) just do NOT get one of the simplest, easy-to-implement salon & spa marketing strategies I have ever taught. Well, from Jemima Richards of [...]
Read moreHow to ‘Re-Invent your Salon or Spa’
What business are you really in? Last week I showed you one of the most powerful ads ever written…a tiny classified ad that drew 5000 applications for Ernest Shackleton’s Antarctic expedition. (you can see that ad here.) One of the success strategies I teach is to ‘re-invent’ your business – turn it from being an [...]
Read moreEmotion beats Logic every time….the world’s best ad.
I wear myself out trying to teach salon & spa owners that customers buy based on emotion. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, and pay scant – if any – attention to the [...]
Read moreHow to Stop Others Sabotaging Your Salon Marketing
This salon got 40 new clients in two days – no thanks to their local newspaper… Interesting case this week which shows just how vigilant you need to be to stop people sabotaging your marketing efforts. Untrained staff will do it all the time, if you let them. Phone rings madly after your ad comes [...]
Read moreSuccess is about thinking DIFFERENT…
STOP PRESS: Bookings close next Thursday for Auckland ‘Road to Riches’ salon marketing seminar. If you own a NZ salon, call NOW on tollfree 0800 029 668 If an advertising sales rep, friend or well-meaning but hopelessly ill-informed family member ever gives you marketing advice along the following lines… “Look around at how other people [...]
Read moreCan I really make $50,000 from just one ad?
with Peter Butler, author, “Salon & Spa Yellow Pages Secrets” Can I really make $50,000 from just one ad? Yes and no – and here’s the kicker. Do you really want to? Just because you see numbers below, don’t have an “amego” moment on me. That’s an “and my eyes glaze over” moment. The evidence [...]
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