Archive for 'Salon Advertising Tips'
NEW salon marketing templates for Special Salon Services! Download ‘em INSTANTLY…
Going LIVE on Monday, February 6 We’re adding dozens of new salon advertising and marketing templates to the Members only ‘sealed section’ website site every month – this month, a completely new series of templates for those salons offering specialized salon services. Balyage (like Rachael Bilson’s hair at left), IPL, chemical straightening, remedial massage, hair [...]
Read moreHow to make your Marketing an investment, not an expense!
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
Read moreHow to Protect Your Salon’s Facebook from Attacks!
The threat of someone undoing all your hard work in marketing your business is now more real than ever! With the 2011 Salon and Spa Superstar Bootcamp only 17 days away, we look at how to protect all the marketing ideas that you have, and how to protect the future marketing ideas you will get [...]
Read moreSalon advertising disasters – why newspaper ad reps can be toxic
Emma MacDonald, like most WSM Inner Circle member salons who’ve had their Toolkit for more than a few weeks, soon ‘got’ what was wrong with typical beauty & hair industry advertising. After all, as Emma says, “I was wasting money advertising until I got my Toolkit.” Armed with her new and powerful advertising knowledge, she [...]
Read moreSalon Marketing 101: Back to Basics. How to focus on a niche….
A few weeks before Christmas, Michelle and I were putting the finishing touches* to a major renovation of our backyard. I was looking for an electrician to install some fancy lighting, wire up the fountain and run cabling up to the house so we could switch everything on and off from the kitchen. The Yellow [...]
Read moreSalon Marketing – what’s in the Toolkit
We get a LOT of calls asking us about the Toolkit and what’s in it. So here’s a list you can download – it’s the Contents Page of the Salon Marketing Made Easy manual, which contains the hundreds of salon-specific marketing templates for marketing in all kinds of media; newspapers, direct mail, online, text messages, [...]
Read moreSalon Marketing 101: a lesson in how to waste money on advertising
Do you make these mistakes in your salon marketing? Here’s a salon flier that lobbed in WSM coach Marnie Kallmeyer’s mailbox in the first week of November. Apart from the ‘Rule 1′ advertising layout mistake of using multi-colored text on a black background (hard to read), this effort is almost devoid of even a single [...]
Read moreDumb and dumber; why salon marketing ‘advice’ from the ad rep can be toxic.
I’ve warned long and loud about the dangers of listening to advice from ignorant, obstinate and ill-trained ad sales reps. The treacherous waters of advertising are difficult enough to navigate successfully without some fool of a sales rep giving you their reasons to spend your ad dollars with them, disguised as educated ‘wisdom’. They’ll lead [...]
Read moreSalon Marketing to men – and the Old Spice Guy
I have no idea if sales of Old Spice have actually increased, but the stunning ‘viral marketing’ success of the Old Spice guy commercials featuring football player-turned-actor Isaiah Mustafa should provide a clue to smart salon owners who want to market to men. Not by thinking ‘how can I copy this?’ — you can’t unless [...]
Read moreIt’s ALL salon marketing – and this example’s very clever
Inner Circle Premium member Tracey Maryska featured only recently here in a blog post that got a LOT of response when she told how the idiots at the Yellow Pages printed her ad with the wrong phone number – worse, they used the phone number of a rival salon instead! But you can’t keep a [...]
Read moreSalon Marketing – Why Clients Hate Salons
“If you really want to know how to market your salon, to find your very own Unique Selling Proposition, the very best place to start is with your customers.” That’s the advice I gave at a seminar I ran in the UK last week, and salon owner and Inner Circle Premium member Chantal Fallon (three [...]
Read moreSalon Marketing – Why Salons Fail
I just don’t get it. How can it possibly be that so many salon owners and beauty professionals spend so much time, effort and money furnishing their shop, making things look glossy and sexy, hiring and training staff…and put so little effort into the one thing that really matters; getting customers. Sure, all of those [...]
Read moreSalon Advertising – it’s Salesmanship, stupid…
More evidence, if any was needed, that the beauty industry’s obsession with ‘pretty’ but ineffective marketing is completely wrong-headed and inaccurate thinking. The Big End of town advertising agencies are at least partially to blame for this. For years, the big ad agencies have conned their clients — mainly the big international product suppliers — [...]
Read moreSalon Marketing – Do You Make THIS Dumb Mistake?
If you ever doubted that the lunatics really are in charge of the asylum, this should dispel those doubts. Check out this actual full-page ad, taken from the newspaper I was reading this morning. Double click on it to open in a new window so you can get a better look. Yep, it’s 95% blank [...]
Read moreSalon Marketing – Here’s Something to Make Your Ads & Flyers STAND OUT!
The hardest part of any marketing is GETTING ATTENTION in a world cluttered by everybody else’s advertising messages. And the biggest sin in any kind of marketing is being BORING. But here’s a terrific tool any salon or spa owner can use to create attention for any ad, flyer or sales letter. It’s called Copydoodles, [...]
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