Archive for 'Salon Advertising Tips'
Why it’s Good to be Bold in your Salon Marketing
There is truth in advertising after all. Most business owners are too timid in their marketing. Unwilling to stand out from the crowd, they therefore blend in with it – and make the BIG mistake of failing to get attention. No chance of that here. Instead of the usual wishy-washy reasons business owners [...]
Read moreSalon Advertising – Does Your Ad Pass the ‘Headline Test’?
Couple of weeks ago we took a call from a very disgruntled WSM member, who complained she’s followed the templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got [...]
Read moreWhy it’s DUMB to blame the media when your salon marketing doesn’t work.
Send to Kindle Many times every week, we interview salon owners and almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: “Oh, I’ve tried mailbox flyers/direct mail/newspaper ads/Yellow Pages/radio…(take your pick)…and IT doesn’t work/it’s a waste of money/it [...]
Read moreMarketing your Salon: why Emotion beats Logic every time.
I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, [...]
Read moreSalon Marketing – do you make these mistakes when you price your salon services?
In my daily newspaper this morning, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a classic example of how [...]
Read moreSalon Marketing – what’s in the Toolkit
We get a LOT of calls asking us about the Toolkit and what’s in it. So here’s a list you can download – it’s the Contents Page of the Salon Marketing Made Easy manual, which contains the hundreds of salon-specific marketing templates for marketing in all kinds of media; newspapers, direct mail, online, [...]
Read moreThe ONE Marketing Strategy That Will Triple ANY Salon’s Direct Mail Response
Call me old-fashioned – somebody did once, and I said ‘fiddlesticks’ – but it’s a mystery to me why so many salon owners (even some Inner Circle members, who should know better) just do NOT get one of the simplest, easy-to-implement salon & spa marketing strategies I have ever taught. Well, from Jemima [...]
Read moreHow to Stop Others Sabotaging Your Salon Marketing
This salon got 40 new clients in two days – no thanks to their local newspaper… Interesting case this week which shows just how vigilant you need to be to stop people sabotaging your marketing efforts. Untrained staff will do it all the time, if you let them. Phone rings madly after your [...]
Read moreDon’t Let Other Businesses Sabotage Your Own – a Cautionary Tale
Yet more evidence, if any were needed, that the publishers of magazines are more interested in how advertising looks than how effective it is for the people who pay their bills – the advertisers. Inner Circle member Marnie Kallmeyer of Beauty Image reports this week the frustrating experience of paying up-front for a [...]
Read moreSalon Marketing 101 – Back to Basics
Asking Too Much Of Your Advertising. Most business owners try to get their ad to do too much, to appeal to all possible prospects. And by doing so, it achieves nothing. Asking a single ad to do everything is asking too much of it. A single ad should have one purpose, one job, one [...]
Read moreSalon Spa Marketing: “Wow…it’s AMAZING how my business has changed!” says small salon owner
Salon Spa Marketing: “Wow…it’s AMAZING how my business has changed!” says small salon owner 90 new clients every month, and $109,509 in extra sales for ’08 (IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages [...]
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