Archive for 'Advertising Tips'
Do you have an Expensive J.O.B?
Salon marketing is the way to change your current situation from an employee of the business that owns you, to a business person who OWNS and RUNS their business! As you can imagine there are thousands of salons out there who have ownership of their therapist. The salon owner pays, at times an often over [...]
Read moreNon Verbal Cues that STOP your sales!
Ever wondered why it is that some people can sell ice to the Eskimos, and other can’t? Sales professionals – that is all salon staff – should know which words and phrases to use and which ones not to. Sales professionals also know that it is also what you DON’T say that can destroy any [...]
Read moreReverse Engineering – How to make sure that your clients ALWAYS come back!
There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before, it has been cemented in place for me that we are now [...]
Read moreHow to Sell More Retail in your Salon – FREE online training with New Zealand’s top salon retail specialist
“How to Boost Your Salon Retail Sales by 100% Overnight!” Register NOW – only 100 places available! Selling retail products is the cream on the cake for any salon – but so many find selling retail an endlessly frustrating disappointment. In this LIVE online webinar, WSM New Zealand director and successful salon owner Rachael D’Aguiar [...]
Read moreYou, your salon business, and the Greatest Threat to survival
Years ago, a brother of mine – you might call him an ‘early adopter’ – bought one of the first plasma TV screens on the market. From memory, he paid what would now be seen as an eye-watering TWENTY FIVE THOUSAND DOLLARS for it. Yep, hard to believe, considering you can now pick up a [...]
Read moreIf your Salon has caused you to miss lunch, then you MUST read this!
I know that this is going to raise eyebrows for all salon owners. I have finally seen what some salons are trying to be! And it is not pretty… If you have ever MISSED lunch trying to fit clients in, then this is a MUST read! For a long time now it has been the [...]
Read moreHow to Protect Your Salon’s Facebook from Attacks!
The threat of someone undoing all your hard work in marketing your business is now more real than ever! With the 2011 Salon and Spa Superstar Bootcamp only 17 days away, we look at how to protect all the marketing ideas that you have, and how to protect the future marketing ideas you will get [...]
Read moreWell crafted newsletters are as important as ANY media tool!
The pen is mightier than the sword, or so the story goes. Or in this day and age the keyboard is mightier than the sword. As far as media tools go, a well crafted and informational newsletter can have your clients ring your phone off the hook! As far a media devices go, the humble [...]
Read moreHow to increase NEW clients into your salon without doing services better than what you are doing now!
Sound too good to true? It should do! Nothing comes for without a price. And this little secret does have a price that has to be paid – in FULL! This little secret is so influential in the mind of the consumer, that it’s full weight cannot be measured. There is no way on earth [...]
Read moreWant to use Facebook to market your salon? FREE online videos show you why you simply cannot ignore Facebook’s power…
The power of Facebook is now pretty much indisputable. And most salon & spa owners have absolutely no idea how to use it effectively to market their business – for FREE. Well, now there’s a solution. Finally, after months of research and development and many thousands of dollars, we’re about to launch the Facebook Toolkit [...]
Read moreSalon & spa advertising; PROOF that ad agencies have zero interest in actually creating ads that sell…
For years I’ve been warning salon & spa owners that entrusting their advertising dollars to the so-called ‘creatives’ at ad agencies is akin to standing in the shower tearing up $50 notes. Now, here’s proof, if any more were needed. In my local paper this week, a long feature article from the head of one [...]
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