Worldwide Salon Marketing

Does this happen in YOUR salon???

Yesterday I did some free research for you, ‘mystery shopping’ a local salon business touted as one of my town’s most up-market, stylish salons.
And the news is:
It failed my report card.
I won’t name the salon, but if its owner is reading this, she’ll recognize herself. This salon is one of three owned by a [...]

Audio recording – Listen In as These Salon Owners Reveal Their Success Strategies

Listen in as these salon owners reveal exactly how they’ve grown their businesses in spite of
(perhaps because of!) the global economic downturn!
I loathe cliches, but there IS truth in many of them – like ‘Success breeds Success’. In this conference call, three of our most dynamic Inner Circle members reveal the strategies that have taken [...]

What Has Vegemite Got to Do With Marketing Your Salon?

I bet you know at least one person who’ll tell you snobbishly “Oh, I don’t watch television.”
And with that nose-in-the-air elitism comes the clear implication that they’re far too intelligent/busy/high-minded to stoop so low, ‘because most of it is trash’.
Well I DO watch a lot of TV. And I read a lot of books, magazines, [...]

NEWS FLASH: “Amazing discovery: expert reveals discounting doesn’t work any more; value-adding the way forward for retailers in the recession.”

Gosh. Really? I had to laugh when I saw the story on television this week.
For years I’ve been beating our Members around the ears about how discounting is ‘evil’, and showing them how to boost the value of their products and services with low-cost or no-cost add-ons that give the customer a perception of increased [...]

We Get Mail

Congratulations to Inner Circle members Niki and Jane from Talking Beauty in Melbourne, Victoria, and Robyne Squires and Bellabroayre Day Spa in Mundingburra, Queensland for some super marketing efforts that brought instant results.
Niki and Jane only joined the Inner Circle program three weeks ago at our Melbourne conference, and they’re already swamped with new [...]

The email that brought in $15,606 in 7 days

IC members Michael and Sonia of Blush Urban Spa – email marketing brings in thousands each mail shot…

People seem to get all excited about email marketing, as though it’s some kind of magic wand. It ain’t. Email (and the wider web, for that matter) is nothing more and nothing less than just another media to [...]

Getting Your Clients to Pay ONE YEAR Up Front…

Need cash in a HURRY? When I’ve needed cash in a hurry, I’ve always found that the best way to get it is…drum roll…. ask your customers for it.
That’s exactly what Inner Circle member Nikki Gilbert (left) of Creations Beauty Studio, just outside Canberra, did recently.
“How I Brought in $12,000 …. in ONE [...]

Top Spa Releases Million Dollar Procedures Manual

Here’s Exactly How a Young Mother Turned Her Spa into a Multi-Million Dollar Business inside Four Years…

Karen Briffa, owner of Le Beau Day Spa

Most Inner Circle members will have heard of Karen Briffa, owner and founder of Le Beau Total Body Management – winner of the 2006 Spa Establishment of the Year and a string [...]

When Flowers Just Won’t Cut It

How to Create Mothers Day Gift Vouchers that Sell Like Crazy
Mothers day is the second biggest opportunity of the year to sell gift vouchers. Most mothers these days would love to receive more than a bunch of flowers or a box of delicious but guilt inducing chocolates… which is where you step in!
Marketing for mothers [...]

So, You Want it ALL – NOW?? Interesting….

Every month, we get maybe 80 to a hundred applications from salon & spa owners all over the world seeking a 30 day ‘Test Drive’ of the Inner Circle program, including the now-famous Essential Salon Owner’s Marketing Toolkit.
And the interesting part about these Application Surveys is the consistency of answers to the question "What do [...]