Archive for 'Packaging Salon Services'
Salon Marketing 101: Back to Basics. How to focus on a niche….
A few weeks before Christmas, Michelle and I were putting the finishing touches* to a major renovation of our backyard. I was looking for an electrician to install some fancy lighting, wire up the fountain and run cabling up to the house so we could switch everything on and off from the kitchen. The Yellow [...]
Read moreSalon Marketing 101: The basics of building a compelling offer
Too many salon owners spend money on an ad, or a flyer, and somehow expect a flood of customers simply because they placed the ad. It’s an enduring mystery to me how so many business owners think the mere running of an ad should be enough in itself to generate business. Yet the information about [...]
Read moreHow a FOOL IDEA helped this US salon owner DOUBLE her sales…in two weeks.
“…We are stoked and plan to run this sale the entire month of June in 2011!” Inner Circle member (3 years) Molly Verbrugge of Indulgences in Little Rock, Arkansas, is justifiably glowing after a Worldwide Salon Marketing promotion she used for just two weeks in June this year boosted sales to $81,235 – a staggering [...]
Read moreInstant cash from salon marketing – now THAT’S something to celebrate!
The owners of City Looks Salon & Day Spa in Winnipeg, Canada have lots to smile about these days. $30,000 in 2 days. That was what these happy ladies sold in Mini Memberships in 2 days last week! Their clients are happy, their staff are happy, so of course, that makes them happy. Look, they’re [...]
Read moreThe Salon Business – at least your clients don’t HATE you!
It can only be the money. I can’t for the life of me imagine what else could possibly be attractive about running a business like a bank, where an entire army of customers almost universally loathe you. I actually feel a bit sorry for the banks. The fact that they’re in business to make a [...]
Read moreDoes this happen in YOUR salon???
Yesterday I did some free research for you, ‘mystery shopping’ a local salon business touted as one of my town’s most up-market, stylish salons. And the news is: It failed my report card. I won’t name the salon, but if its owner is reading this, she’ll recognize herself. This salon is one of three owned [...]
Read moreAudio recording – Listen In as These Salon Owners Reveal Their Success Strategies
Listen in as these salon owners reveal exactly how they’ve grown their businesses in spite of (perhaps because of!) the global economic downturn! I loathe cliches, but there IS truth in many of them – like ‘Success breeds Success’. In this conference call, three of our most dynamic Inner Circle members reveal the strategies that [...]
Read moreWhat Has Vegemite Got to Do With Marketing Your Salon?
I bet you know at least one person who’ll tell you snobbishly “Oh, I don’t watch television.” And with that nose-in-the-air elitism comes the clear implication that they’re far too intelligent/busy/high-minded to stoop so low, ‘because most of it is trash’. Well I DO watch a lot of TV. And I read a lot of [...]
Read moreNEWS FLASH: “Amazing discovery: expert reveals discounting doesn’t work any more; value-adding the way forward for retailers in the recession.”
Gosh. Really? I had to laugh when I saw the story on television this week. For years I’ve been beating our Members around the ears about how discounting is ‘evil’, and showing them how to boost the value of their products and services with low-cost or no-cost add-ons that give the customer a perception of increased [...]
Read moreWe Get Mail
Congratulations to Inner Circle members Niki and Jane from Talking Beauty in Melbourne, Victoria, and Robyne Squires and Bellabroayre Day Spa in Mundingburra, Queensland for some super marketing efforts that brought instant results. Niki and Jane only joined the Inner Circle program three weeks ago at our Melbourne conference, and they’re already swamped with new [...]
Read moreThe email that brought in $15,606 in 7 days
IC members Michael and Sonia of Blush Urban Spa – email marketing brings in thousands each mail shot… People seem to get all excited about email marketing, as though it’s some kind of magic wand. It ain’t. Email (and the wider web, for that matter) is nothing more and nothing less than just another media [...]
Read moreGetting Your Clients to Pay ONE YEAR Up Front…
Need cash in a HURRY? When I’ve needed cash in a hurry, I’ve always found that the best way to get it is…drum roll…. ask your customers for it. That’s exactly what Inner Circle member Nikki Gilbert (left) of Creations Beauty Studio, just outside Canberra, did recently. “How I Brought in $12,000 …. in ONE [...]
Read moreTop Spa Releases Million Dollar Procedures Manual
Here’s Exactly How a Young Mother Turned Her Spa into a Multi-Million Dollar Business inside Four Years… Karen Briffa, owner of Le Beau Day Spa Most Inner Circle members will have heard of Karen Briffa, owner and founder of Le Beau Total Body Management – winner of the 2006 Spa Establishment of the Year and [...]
Read moreWhen Flowers Just Won’t Cut It
How to Create Mothers Day Gift Vouchers that Sell Like Crazy Mothers day is the second biggest opportunity of the year to sell gift vouchers. Most mothers these days would love to receive more than a bunch of flowers or a box of delicious but guilt inducing chocolates… which is where you step in! Marketing [...]
Read moreSo, You Want it ALL – NOW?? Interesting….
Every month, we get maybe 80 to a hundred applications from salon & spa owners all over the world seeking a 30 day ‘Test Drive’ of the Inner Circle program, including the now-famous Essential Salon Owner’s Marketing Toolkit. And the interesting part about these Application Surveys is the consistency of answers to the question “What [...]
Read more
