Archive for 'Newsletter marketing'
Well crafted newsletters are as important as ANY media tool!
The pen is mightier than the sword, or so the story goes. Or in this day and age the keyboard is mightier than the sword. As far as media tools go, a well crafted and informational newsletter can have your clients ring your phone off the hook! As far a media devices go, the humble [...]
Read moreNEW! Get your salon newsletters done-for-you, every month – all you have to do is get them printed and posted.
For years I’ve nagged salon owners the world over – there is no better way of keeping your clients close, keeping them coming back, keeping them spending more and more money with you than…a regular monthly newsletter, delivered in an envelope, with a stamp on it. For so many of our Inner Circle members, their [...]
Read moreSalon marketing with newsletters – a brilliant example
I’ve written long and loud about the business value of a regular monthly hard-copy newsletter, so I’m not going to bang on about it again here. Most owners of small businesses grumble and gripe about doing it, but those who make the effort reap immense rewards. Take Sandra Chiarella of Get Nailed in Altona, Victoria. [...]
Read moreIf you could only use ONE form of media for marketing your salon, what would it be?
If you held a gun to my head and told me I could only use ONE form of marketing for my salon or spa, I would always, always give the same answer: newsletters! For me, a monthly (not quarterly, not half yearly, not even bi-monthly, but monthly) newsletter, delivered in an envelope with a real [...]
Read moreSalon Marketing: do you make this common mistake?
In the Members Only ‘sealed section’ forums this week, a question from an Inner Circle Premium member which opens up a whole can ‘o worms: “Can any one tell me how I go about making my newsletters appear in HTML format when someone opens their email?” Two reasons that question raises alarm bells for me: [...]
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