Worldwide Salon Marketing

INCREASE your clients average spend in your salon – before Christmas is over!

So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon. Are you [...]

How to Sell More Retail in your Salon – FREE online training with New Zealand’s top salon retail specialist

“How to Boost Your Salon Retail Sales by 100% Overnight!” Register NOW – only 100 places available! Selling retail products is the cream on the cake for any salon – but so many find selling retail an endlessly frustrating disappointment. In this LIVE online webinar, WSM New Zealand director and successful salon owner Rachael D’Aguiar [...]

Salon Business – How to Think Outside the Box; includes example

Most owners of small businesses get that ‘can’t see the wood for the trees’ feeling from time to time. I’m no different, so I know that when you’re wearing the blinkers, it’s hard to recognize opportunities even when they hit you over the head. Not so for Mark and Shelly Gibbs, Inner Circle Premium members [...]

Does this happen in YOUR salon???

Yesterday I did some free research for you, ‘mystery shopping’ a local salon business touted as one of my town’s most up-market, stylish salons. And the news is: It failed my report card. I won’t name the salon, but if its owner is reading this, she’ll recognize herself. This salon is one of three owned [...]

Salon Marketing Superstars – Inner Circle Member of the Week Maria Mazis

There must be something in the water in Adelaide. For the second consecutive week our Inner Circle salon superstar comes from the City of Churches in South Australia. Maria Mazis of Skintelligence, just a few blocks away from last week’s superstar Inner Circle member, Dina Matters of Contours Clinic, has discovered the incredible power of [...]

Salon Marketing Increases Sales by 25% in One Month

Here at WSM, we love celebrating YOUR success – which is why I always look forward to our monthly group coaching call. Not only do we get to talk to members who have gotten it spectacularly right, but these inspirational stories also help other members to grow their own businesses. As the old adage goes, [...]

The Goldmine in your Salon’s Own Backyard – Lost Clients

Bruce & Beth Fisher, Inner Circle members of Fisher Experience, Braintree, near Boston. Bruce Fisher and his wife Beth have owned a hair salon & spa, Fisher Experience in Braintree, Massachusetts, just south of Boston, for 25 years. I was talking with Bruce this week, and he was understandably excited. In the worst recession America has encountered in decades, [...]

What would you do if one of your staff did this…?

How ruthless would you be if you caught one of your staff members deliberately sabotaging your sales? Some do it simply out of ignorance. Others do it because they just don’t care. Either way, it costs YOU money when your staff don’t sell your products, or worse, promote other people’s products… But there can be [...]

Tales from the Sales Prevention Department – Does This Happen in YOUR Salon or Spa?

Call me old-fashioned, but I have this quaint idea that salespeople are supposed to sell things. After all, until something is sold, nothing happens. No income is generated, therefore no taxes are paid, and if no taxes are paid, no schools are built, hospitals staffed, roads constructed. But salesmanship is dead. Which is curious, because [...]

Dumb and Dumber: Why the Big Beauty Businesses are Struggling, and How Small Independent Salons can Laugh All the Way to the Bank.

Despite what you read in the newspapers, it’s not ALL bad news. From the Big End of town to the tiny end, there are plenty of reports indicating that the “recession” is patchy, uneven at best, certainly NOT a uniform slide into economic oblivion. McDonald’s is reporting a massive 80% increase in net profit in [...]

"Wow…it's AMAZING how my business has changed!" says small salon owner

90 new clients every month, and $109,509 in extra sales for ’08 (IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages Rechelle describes here) â€œI have been in business for 11 years and never had the success [...]