Archive for 'Increasing Retail Sales'
Salon Business – How to Think Outside the Box; includes example
Most owners of small businesses get that ‘can’t see the wood for the trees’ feeling from time to time. I’m no different, so I know that when you’re wearing the blinkers, it’s hard to recognize opportunities even when they hit you over the head. Not so for Mark and Shelly Gibbs, Inner Circle [...]
Read moreDoes this happen in YOUR salon???
Yesterday I did some free research for you, ‘mystery shopping’ a local salon business touted as one of my town’s most up-market, stylish salons. And the news is: It failed my report card. I won’t name the salon, but if its owner is reading this, she’ll recognize herself. This salon is one of [...]
Read moreSalon Marketing Superstars – Inner Circle Member of the Week Maria Mazis
There must be something in the water in Adelaide. For the second consecutive week our Inner Circle salon superstar comes from the City of Churches in South Australia. Maria Mazis of Skintelligence, just a few blocks away from last week’s superstar Inner Circle member, Dina Matters of Contours Clinic, has discovered the incredible [...]
Read moreSalon Marketing Increases Sales by 25% in One Month
Here at WSM, we love celebrating YOUR success – which is why I always look forward to our monthly group coaching call. Not only do we get to talk to members who have gotten it spectacularly right, but these inspirational stories also help other members to grow their own businesses. As the old [...]
Read moreWhat would you do if one of your staff did this…?
Send to Kindle How ruthless would you be if you caught one of your staff members deliberately sabotaging your sales? Some do it simply out of ignorance. Others do it because they just don’t care. Either way, it costs YOU money when your staff don’t sell your products, or worse, promote other people’s products… But [...]
Read moreDumb and Dumber: Why the Big Beauty Businesses are Struggling, and How Small Independent Salons can Laugh All the Way to the Bank.
Despite what you read in the newspapers, it’s not ALL bad news. From the Big End of town to the tiny end, there are plenty of reports indicating that the “recession” is patchy, uneven at best, certainly NOT a uniform slide into economic oblivion. McDonald’s is reporting a massive 80% increase in net [...]
Read more"Wow…it's AMAZING how my business has changed!" says small salon owner
90 new clients every month, and $109,509 in extra sales for ’08 (IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages Rechelle describes here) “I have been in business for 11 years and never had [...]
Read moreHair Salon Marketing Plan: How This Salon Got 165 New Clients in ONE Month – Special Group Coaching Call for Inner Circle Members
Hair Salon Marketing Plan: How This Salon Got 165 New Clients in ONE Month – Special Group Coaching Call for Inner Circle Members Motion Beats Meditation, Every Time – Hit ‘Play’ on audio below. First, some interesting news that belies all the gloom and doom. International research and survey firm Synovate reports that [...]
Read moreMarketing Ideas For A Salon: Two Great Salon and Spa Successes…
Send to Kindle Marketing Ideas For A Salon: Two Great Salon and Spa Successes… Worldwide Salon Marketing members: see below for the exact ad that brought one Member 87 new clients and $12,000 extra sales in a month. You might be wondering ‘how can a little salon like mine ever be a successful business….when I know [...]
Read moreA Salon Marketing Plan: How Galleria Hairdressing Tripled Their Sales
A Salon Marketing Plan: How Galleria Hairdressing Tripled Their Retail Sales WSM member Ann Stone of Galleria Hairdressing in Port Macquarie, New South Wales, tells me their sales of retail product have tripled over the past 12 months with a salon marketing plan. In the year to April 2007, the salon sold only $9,667 [...]
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