Archive for 'Increasing Retail Sales'
Salon Business – How to Think Outside the Box; includes example
Most owners of small businesses get that ‘can’t see the wood for the trees’ feeling from time to time. I’m no different, so I know that when you’re wearing the blinkers, it’s hard to recognize opportunities even when they hit you over the head. Not so for Mark and Shelly Gibbs, Inner Circle Premium members [...]
Read moreDoes this happen in YOUR salon???
Yesterday I did some free research for you, ‘mystery shopping’ a local salon business touted as one of my town’s most up-market, stylish salons. And the news is: It failed my report card. I won’t name the salon, but if its owner is reading this, she’ll recognize herself. This salon is one of three owned [...]
Read moreSalon Marketing Superstars – Inner Circle Member of the Week Maria Mazis
There must be something in the water in Adelaide. For the second consecutive week our Inner Circle salon superstar comes from the City of Churches in South Australia. Maria Mazis of Skintelligence, just a few blocks away from last week’s superstar Inner Circle member, Dina Matters of Contours Clinic, has discovered the incredible power of [...]
Read moreSalon Marketing Increases Sales by 25% in One Month
Here at WSM, we love celebrating YOUR success – which is why I always look forward to our monthly group coaching call. Not only do we get to talk to members who have gotten it spectacularly right, but these inspirational stories also help other members to grow their own businesses. As the old adage goes, [...]
Read moreThe Goldmine in your Salon’s Own Backyard – Lost Clients
Bruce & Beth Fisher, Inner Circle members of Fisher Experience, Braintree, near Boston. Bruce Fisher and his wife Beth have owned a hair salon & spa, Fisher Experience in Braintree, Massachusetts, just south of Boston, for 25 years. I was talking with Bruce this week, and he was understandably excited. In the worst recession America has encountered in decades, [...]
Read moreWhat would you do if one of your staff did this…?
How ruthless would you be if you caught one of your staff members deliberately sabotaging your sales? Some do it simply out of ignorance. Others do it because they just don’t care. Either way, it costs YOU money when your staff don’t sell your products, or worse, promote other people’s products… But there can be [...]
Read moreTales from the Sales Prevention Department – Does This Happen in YOUR Salon or Spa?
Call me old-fashioned, but I have this quaint idea that salespeople are supposed to sell things. After all, until something is sold, nothing happens. No income is generated, therefore no taxes are paid, and if no taxes are paid, no schools are built, hospitals staffed, roads constructed. But salesmanship is dead. Which is curious, because [...]
Read moreDumb and Dumber: Why the Big Beauty Businesses are Struggling, and How Small Independent Salons can Laugh All the Way to the Bank.
Despite what you read in the newspapers, it’s not ALL bad news. From the Big End of town to the tiny end, there are plenty of reports indicating that the “recession” is patchy, uneven at best, certainly NOT a uniform slide into economic oblivion. McDonald’s is reporting a massive 80% increase in net profit in [...]
Read more"Wow…it's AMAZING how my business has changed!" says small salon owner
90 new clients every month, and $109,509 in extra sales for ’08 (IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages Rechelle describes here) “I have been in business for 11 years and never had the success [...]
Read moreCase Study: How This Salon Got 165 New Clients in ONE Month – Special Group Coaching Call for Inner Circle Members
Motion Beats Meditation, Every Time – Hit ‘Play’ on audio below. First, some interesting news that belies all the gloom and doom. International research and survey firm Synovate reports that a poll of 11,500 people in over a dozen countries found 41% of people plan to spend the same amount on beauty products and services [...]
Read moreAfter Christmas, the Next BIG Salon Marketing Event: Valentines Day
Christmas is THE Big marketing event of the year for most salons & spas. But it’s far from the only one. Cupid’s on his way – but will you have the right material to make the most $$$$s out of Valentine’s Day? Six weeks after the Christmas decorations come down, the next big event is [...]
Read moreThe Greatest Christmas Marketing & Promotion Package for Salons & Spas EVER
(And Inner Circle members get it for FREE.) In the Depression of the 1930s, one of the few businesses that boomed was the movie business. People wanted to escape the gloom and doom, even if only for an hour or two. So the movie theatres were packed. Same with the beauty business. In times of [...]
Read moreSalon Success is about…getting out of your own way!
The beauty business is essentially about selling eternal youth, a kind of ‘painted on’ magic pill that somehow defies nature and holds back the tide of age. I, however, am enjoying growing older. I’m now 53, which I figure gives me some kind of licence to be grumpy. So indulge me for a moment, while [...]
Read moreFour Great Salon and Spa Successes…
Inner Circle members: see below for the exact ad that brought one Member 87 new clients and $12,000 extra sales in a month. You might be wondering ‘how can a little salon like mine ever be a successful business….when I know nothing about business!?’ Well, take heart. About the only thing you can hear on Wall [...]
Read moreThe email that brought in $15,606 in 7 days
IC members Michael and Sonia of Blush Urban Spa – email marketing brings in thousands each mail shot… People seem to get all excited about email marketing, as though it’s some kind of magic wand. It ain’t. Email (and the wider web, for that matter) is nothing more and nothing less than just another media [...]
Read moreFrom $260,000 to $430,000 – inside 18 months!
Click on the ‘play’ button below to listen in on this extract from an interview with very successful salon owners Andrew and Angeline Griggs. PLUS, for Inner Circle Members only: the actual ad used to generate 149 new clients worth an average of $3,400 each per year….(that’s over $500,000, to save you doing the sums)… [...]
Read moreHow Galleria Hairdressing Tripled Their Retail Sales
Inner Circle member Ann Stone of Galleria Hairdressing in Port Macquarie, New South Wales, tells me their sales of retail product have tripled over the past 12 months. In the year to April 2007, the salon sold only $9,667 worth of product. In August last year, Galleria joined the Worldwide Salon Marketing Inner Circle marketing [...]
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