Archive for 'Getting Salon Clients Quickly'
Salon Marketing – How to Avoid a Train Wreck.
Ever seen a train wreck about to happen, and felt powerless to stop it? Or imagined everything happening in slow-motion as a child reaches for the breakfast cereal and knocks the milk over? It happened to me last week. Channel-hopping on a pay network, I stumbled on a documentary about a young couple in the [...]
Read moreSalon Marketing: How to Get ‘Lost’ Customers Back
I’ve written about this several times before, but it’s worth re-tracing particularly because of the large number of salon marketing ‘newbies’ who’ve recently joined the Inner Circle Lite program. For their minimal weekly subscription, Lite members are not entitled to individual coaching, even individual answers to questions, however when there are enough questions on a [...]
Read moreThis Salon Has Customers Queuing Up….
Susan Anderson of Lillian Mack Skin Clinic in Moranbah, Queensland has been pinching herself over how her salon business has been transformed. Logging into the Members Only ‘sealed section’, Susan downloaded a special Gift Voucher offer many of our Inner Circle members had been running successfully in the lead-up to Christmas, and advertised it in [...]
Read moreA Salon Owner’s Story – One Decision CAN Make All the Difference
Lisa Gray of Beauty Naturally in Sandgate, Qld, shares the strategies that saved her business from extinction – and put money in her purse for the first time in years. (Play the interview recording below and listen in as Lisa describes how her business has taken off.) By the beginning of 2008, Lisa Gray was [...]
Read moreDumb and Dumber: Why the Big Beauty Businesses are Struggling, and How Small Independent Salons can Laugh All the Way to the Bank.
Despite what you read in the newspapers, it’s not ALL bad news. From the Big End of town to the tiny end, there are plenty of reports indicating that the “recession” is patchy, uneven at best, certainly NOT a uniform slide into economic oblivion. McDonald’s is reporting a massive 80% increase in net profit in [...]
Read moreCase Study: How This Salon Got 165 New Clients in ONE Month – Special Group Coaching Call for Inner Circle Members
Motion Beats Meditation, Every Time – Hit ‘Play’ on audio below. First, some interesting news that belies all the gloom and doom. International research and survey firm Synovate reports that a poll of 11,500 people in over a dozen countries found 41% of people plan to spend the same amount on beauty products and services [...]
Read more"How I increased my sales by 42%."
Read on if you want to get the same kind of results, recession or not! From time to time I get an email complaining that “all you do is talk about the salon success stories, but there are far more failures out there than successes, how come you never talk about them?” Well, call me [...]
Read moreThe ONLY Strategy That'll Recession-Proof Your Salon or Spa
While their competitors quaked in fear at the looming recession, these two ladies increased their salon’s sales by more than $20,000 a month for the past three months. Read on to find out how they did it. “When everyone else is greedy, it’s time to be fearful. When everyone else is fearful, it’s time to be [...]
Read moreThe Greatest Christmas Marketing & Promotion Package for Salons & Spas EVER
(And Inner Circle members get it for FREE.) In the Depression of the 1930s, one of the few businesses that boomed was the movie business. People wanted to escape the gloom and doom, even if only for an hour or two. So the movie theatres were packed. Same with the beauty business. In times of [...]
Read moreSalon Success is about…getting out of your own way!
The beauty business is essentially about selling eternal youth, a kind of ‘painted on’ magic pill that somehow defies nature and holds back the tide of age. I, however, am enjoying growing older. I’m now 53, which I figure gives me some kind of licence to be grumpy. So indulge me for a moment, while [...]
Read moreFour Great Salon and Spa Successes…
Inner Circle members: see below for the exact ad that brought one Member 87 new clients and $12,000 extra sales in a month. You might be wondering ‘how can a little salon like mine ever be a successful business….when I know nothing about business!?’ Well, take heart. About the only thing you can hear on Wall [...]
Read moreNew Salon and Spa Members, Same Problems…
The KISS Principle – Keep it Simple, Stupid This week we interviewed and accepted new Inner Circle members in the backblocks of Delaware (Audrey & Doug Pearce of Glow Hair & Body), Branson, Missouri (Rhianna Presley of Pure Salon & Spa), Mossman, Queensland (Aneika Weir of Green Room on Front), Rockhampton, Queensland (Joyce Ward of [...]
Read moreHere's how to stop staff taking clients!
Every salon & spa owner fears the day when a long-serving staff member suddenly announces she’s leaving. Whether she makes it obvious or not, the instant fear is that she’ll take valuable clients with her. If this has ever happened to you – or you fear it might – then you need to study this [...]
Read moreWe Get Mail
Congratulations to Inner Circle members Niki and Jane from Talking Beauty in Melbourne, Victoria, and Robyne Squires and Bellabroayre Day Spa in Mundingburra, Queensland for some super marketing efforts that brought instant results. Niki and Jane only joined the Inner Circle program three weeks ago at our Melbourne conference, and they’re already swamped with new [...]
Read moreLittle hinges swing big doors
No doubt you’ve heard the phrase ‘get rich quick scheme’. Personally, I steer well clear of them, but then again…. what’s so damn good about getting rich slow? Clearly, many of our Inner Circle members feel the same. Here’s just a couple of examples of salon owners doing things at warp speed, and getting instant [...]
Read moreAre They SERIOUS??
When I first read the following email from a spa owner last weekend, I thought she was having a lend of me, taking the mickey. I read it again, and again. Nope, she was actually serious. But it still took my breath away. So I’m not going to embarrass the poor lady by revealing her [...]
Read moreFrom $260,000 to $430,000 – inside 18 months!
Click on the ‘play’ button below to listen in on this extract from an interview with very successful salon owners Andrew and Angeline Griggs. PLUS, for Inner Circle Members only: the actual ad used to generate 149 new clients worth an average of $3,400 each per year….(that’s over $500,000, to save you doing the sums)… [...]
Read moreBeauty Advertising that Really DOES Work…
The greatest skeptics often become zealous advocates. From Belmont, New Hampshire, Village Image owner and Inner Circle member Susan Woodbury sent us a couple of excellent ads that brought in thousands of dollars in sales and a bunch of new clients. (Note to Inner Circle members only: to download Susan’s ads, click on the Inner Circle [...]
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