Archive for 'Beating the Competition'
INCREASE your clients average spend in your salon – before Christmas is over!
So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon. Are you [...]
Read moreReverse Engineering – How to make sure that your clients ALWAYS come back!
There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before, it has been cemented in place for me that we are now [...]
Read moreYou, your salon business, and the Greatest Threat to survival
Years ago, a brother of mine – you might call him an ‘early adopter’ – bought one of the first plasma TV screens on the market. From memory, he paid what would now be seen as an eye-watering TWENTY FIVE THOUSAND DOLLARS for it. Yep, hard to believe, considering you can now pick up a [...]
Read moreIf your Salon has caused you to miss lunch, then you MUST read this!
I know that this is going to raise eyebrows for all salon owners. I have finally seen what some salons are trying to be! And it is not pretty… If you have ever MISSED lunch trying to fit clients in, then this is a MUST read! For a long time now it has been the [...]
Read moreSalon Marketing Superstars; tough times in the UK? ‘Bollocks’, say these English salon owners…
Here in Australia we’re fortunate to be living in a very robust economy, in fact it’s one of the strongest economies in the world. We literally bounced back from the financial crisis, while other countries, like the US, Canada and much of Europe are still in the doldrums. In the UK too, whenever I talk [...]
Read moreSalon Marketing 101: The basics of building a compelling offer
Too many salon owners spend money on an ad, or a flyer, and somehow expect a flood of customers simply because they placed the ad. It’s an enduring mystery to me how so many business owners think the mere running of an ad should be enough in itself to generate business. Yet the information about [...]
Read moreNew WSM Academy Salon Business Excellence Group
I’m an avid watcher of The Apprentice – with morbid fascination at the ruthless backstabbing by the contestants, and as a student looking through the window the show gives into the thinking of great business brains like Trump (in the US), Sir Alan Sugar (in the UK) and now Mark Bouris of Wizard Home Loans [...]
Read morePay Attention To What You’re Doing, Don’t Worry About What Your Competitors Are Doing!
My beliefs in universal laws have been confirmed this week. I’ve always been taught to do the right thing, be nice to people, treat people like you want to be treated… you know the whole Golden Rule Principle. I’m a believer in karma, the sense that what goes around, comes around. Sometimes it looks like [...]
Read moreWhy the salon next door isn’t your real competition
A phone conversation with a salon owner this week started like this: “I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!” This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle down, and [...]
Read moreWhen your competition copies you…
Do you find it annoying when a competing salon sees how successful you are, and simply copies your advertising for themselves? Yep, there it is, virtually a direct copy of the ad you ran only last week. Well, get over it. Pay it no more attention. In fact, you should be celebrating it. Because what [...]
Read moreMajor Salon Marketing Crime – being too TIMID
There’s a couple of Big Mistakes almost all businesses make; being too timid, and its closely related cousin, being boring. Most beauty industry marketing falls into one or both of these categories. And that’s because most owners of salons like to be seen as ‘nice’ people, who by their very nature don’t want to do [...]
Read moreLittle Hinges Swing Big Salon Doors
Often, the tiniest of changes can make the biggest difference in any business. After this week’s Road to Riches seminar for salon owners in Sydney, Jill and I hosted a special two-hour, closed-door ‘Masterminds’ networking and brainstorming session for Inner Circle members only. It’s at these sessions that some of the biggest breakthroughs often happen, [...]
Read moreOn Monday, over 200 salon & spa owners will find out stuff that their competitors haven’t a clue about…
We’re still getting last-minute bookings for Monday’s Road to Riches salon marketing & sales seminar in Melbourne. So far over 200 salon & spa owners have booked tickets for the event, at the Park Hyatt Hotel, the first of several such events in Australia, New Zealand and the USA (dates TBA) this year. (see details [...]
Read moreWhat to do when your competition COPIES you…
We’ve often had Members ask what to do when a nearby salon sees the marketing churned out by one of ‘our’ salons – and attempts to copy it. For most Members, this is rarely a big problem, mainly because the salon ‘swiping’ the ideas in our Member’s advertising hardly ever ‘gets it’, and invariably makes a [...]
Read moreDumb and Dumber: Why the Big Beauty Businesses are Struggling, and How Small Independent Salons can Laugh All the Way to the Bank.
Despite what you read in the newspapers, it’s not ALL bad news. From the Big End of town to the tiny end, there are plenty of reports indicating that the “recession” is patchy, uneven at best, certainly NOT a uniform slide into economic oblivion. McDonald’s is reporting a massive 80% increase in net profit in [...]
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