Worldwide Salon Marketing

Alpha Women are shopping again – what are you doing to get their attention?

Articles that discuss what social groups spending patterns is a very interesting read for a salon marketer. An interesting article came across my desk this morning, talking about what the future holds, and the indicators that companies use to gauge consumer spending. The article, from Marketwatch talks about how the “alpha women” have had enough [...]

INCREASE your clients average spend in your salon – before Christmas is over!

So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon. Are you [...]

Reverse Engineering – How to make sure that your clients ALWAYS come back!

There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before, it has been cemented in place for me that we are now [...]

You, your salon business, and the Greatest Threat to survival

Years ago, a brother of mine – you might call him an ‘early adopter’ – bought one of the first plasma TV screens on the market. From memory, he paid what would now be seen as an eye-watering TWENTY FIVE THOUSAND DOLLARS for it. Yep, hard to believe, considering you can now pick up a [...]

If your Salon has caused you to miss lunch, then you MUST read this!

I know that this is going to raise eyebrows for all salon owners. I have finally seen what some salons are trying to be! And it is not pretty… If you have ever MISSED lunch trying to fit clients in, then this is a MUST read! For a long time now it has been the [...]

Salon Marketing Superstars; tough times in the UK? ‘Bollocks’, say these English salon owners…

Here in Australia we’re fortunate to be living in a very robust economy, in fact it’s one of the strongest economies in the world. We literally bounced back from the financial crisis, while other countries, like the US, Canada and much of Europe are still in the doldrums. In the UK too, whenever I talk [...]

Salon Marketing 101: The basics of building a compelling offer

Too many salon owners spend money on an ad, or a flyer, and somehow expect a flood of customers simply because they placed the ad. It’s an enduring mystery to me how so many business owners think the mere running of an ad should be enough in itself to generate business. Yet the information about [...]

New WSM Academy Salon Business Excellence Group

I’m an avid watcher of The Apprentice – with morbid fascination at the ruthless backstabbing by the contestants, and as a student looking through the window the show gives into the thinking of great business brains like Trump (in the US), Sir Alan Sugar (in the UK) and now Mark Bouris of Wizard Home Loans [...]

Pay Attention To What You’re Doing, Don’t Worry About What Your Competitors Are Doing!

My beliefs in universal laws have been confirmed this week. I’ve always been taught to do the right thing, be nice to people, treat people like you want to be treated… you know the whole Golden Rule Principle. I’m a believer in karma, the sense that what goes around, comes around. Sometimes it looks like [...]

Why the salon next door isn’t your real competition

A phone conversation with a salon owner this week started like this: “I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!” This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle down, and [...]

When your competition copies you…

Do you find it annoying when a competing salon sees how successful you are, and simply copies your advertising for themselves? Yep, there it is, virtually a direct copy of the ad you ran only last week. Well, get over it. Pay it no more attention. In fact, you should be celebrating it. Because what [...]