Worldwide Salon Marketing

New WSM Academy Salon Business Excellence Group

I’m an avid watcher of The Apprentice – with morbid fascination at the ruthless backstabbing by the contestants, and as a student looking through the window the show gives into the thinking of great business brains like Trump (in the US), Sir Alan Sugar (in the UK) and now Mark Bouris of Wizard Home Loans [...]

Pay Attention To What You’re Doing, Don’t Worry About What Your Competitors Are Doing!

My beliefs in universal laws have been confirmed this week.
I’ve always been taught to do the right thing, be nice to people, treat people like you want to be treated… you know the whole Golden Rule Principle.
I’m a believer in karma, the sense that what goes around, comes around.  Sometimes it looks like people doing [...]

Why the salon next door isn’t your real competition

A phone conversation with a salon owner this week started like this:
“I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!”
This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle down, and think for [...]

When your competition copies you…

Do you find it annoying when a competing salon sees how successful you are, and simply copies your advertising for themselves?
Yep, there it is, virtually a direct copy of the ad you ran only last week.
Well, get over it. Pay it no more attention. In fact, you should be celebrating it. Because what [...]

Major Salon Marketing Crime – being too TIMID

There’s a couple of Big Mistakes almost all businesses make; being too timid, and its closely related cousin, being boring.
Most beauty industry marketing falls into one or both of these categories. And that’s because most owners of salons like to be seen as ‘nice’ people, who by their very nature don’t want to do [...]

Little Hinges Swing Big Salon Doors

Often, the tiniest of changes can make the biggest difference in any business.
After this week’s Road to Riches seminar for salon owners in Sydney, Jill and I hosted a special two-hour, closed-door ‘Masterminds’ networking and brainstorming session for Inner Circle members only.
It’s at these sessions that some of the biggest breakthroughs often happen, [...]

On Monday, over 200 salon & spa owners will find out stuff that their competitors haven’t a clue about…

We’re still getting last-minute bookings for Monday’s Road to Riches salon marketing & sales seminar in Melbourne. So far over 200 salon & spa owners have booked tickets for the event, at the Park Hyatt Hotel, the first of several such events in Australia, New Zealand and the USA (dates TBA) this year. (see details [...]

What to do when your competition COPIES you…

We’ve often had Members ask what to do when a nearby salon sees the marketing churned out by one of ‘our’ salons – and attempts to copy it.
For most Members, this is rarely a big problem, mainly because the salon ’swiping’ the ideas in our Member’s advertising hardly ever ‘gets it’, and invariably makes a botch-job [...]

Dumb and Dumber: Why the Big Beauty Businesses are Struggling, and How Small Independent Salons can Laugh All the Way to the Bank.

Despite what you read in the newspapers, it’s not ALL bad news.
From the Big End of town to the tiny end, there are plenty of reports indicating that the “recession” is patchy, uneven at best, certainly NOT a uniform slide into economic oblivion.
McDonald’s is reporting a massive 80% increase in net profit in [...]

"Wow…it's AMAZING how my business has changed!" says small salon owner

90 new clients every month, and $109,509 in extra sales for ‘08
(IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages Rechelle describes here)

“I have been in business for 11 years and never had the success that I [...]