Archive for 'Ads that Have Worked'
Salon Marketing – why should I buy from YOU??
I’ve written a lot, taught a lot, on the subject of USP or Unique Selling Proposition. While most of our IC Premium Members ‘get’ the reasoning behind all the Emotional Direct Response salon marketing ads, flyers, letters and other material in the Essential Salon Owner’s Marketing Toolkit, very few owners of salons & spas even [...]
Read moreSalon Marketing – read on if you want to know one of the biggest advertising secrets…
This is quite a long blog post. Deliberately so, to be honest. If reading ‘bores’ you, if the idea of learning something fills you with horror, if you have the concentration span of small Burmese grasshopper, this is not for you. It involves thought. So if your typical reading is four minutes with a copy [...]
Read moreNZ Salon Marketing Superstar, Toni Cunningham’s Autumn Mailbox Drop brings in $4158!
If there is a common theme amongst our successful Inner Circle members it’s that they ALL take massive action to get the results they want for their business. And Toni Cunningham of Decadence Salon in Palmerston North, New Zealand is one of those MASSIVE ACTION taking salon owners. Toni joined the Inner Circle Premium program [...]
Read more“The Sex Food so Potent, Priests Were Forbidden to Eat It.”
Did the headline suck you in – force you to keep reading? If you have a pulse, it’s the reason you’re reading this sentence now. The headline – the ‘ad for the ad’ – was written by one of the greatest direct response copywriters of the past 50 years, Eugene Schwartz. His ads, for everything [...]
Read more"Wow…it's AMAZING how my business has changed!" says small salon owner
90 new clients every month, and $109,509 in extra sales for ’08 (IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages Rechelle describes here) “I have been in business for 11 years and never had the success [...]
Read moreSalon Success is about…getting out of your own way!
The beauty business is essentially about selling eternal youth, a kind of ‘painted on’ magic pill that somehow defies nature and holds back the tide of age. I, however, am enjoying growing older. I’m now 53, which I figure gives me some kind of licence to be grumpy. So indulge me for a moment, while [...]
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