Archive for 'Ads that Have Worked'
Hidden Gems of The Members-Only Website!
If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is. Many members tell me how they often spend hours browsing around all the different templates and marketing ideas and solutions. And each and every year the [...]
Read moreWhy Most Hair & Beauty Salon Marketing Fails – Watch this famous (old) TV commercial!
Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their lessons have been largely forgotten, which is [...]
Read moreSalon marketing – why ‘home-grown’, even corny advertising cuts through the clutter….
There’s a common view in the beauty and hair industry that your marketing must look ‘slick’ and ‘professional’, with little more than pictures of glamorous women with impossibly-coiffed hair, swan-like necks and flawless makeup. That’s all very well, if like the Loreals and Clairols, you have an advertising budget the size of the national debt [...]
Read moreSalon Marketing 101: getting NOTICED.
Last week, as the Chilean miners were being brought to the surface after 69 days buried alive, I wrote a post urging salon & spa owners to put the event to good purpose in their marketing. In particular, the delightful story of the miner who discovered both his wife and his mistress were waiting for [...]
Read moreSalon Marketing – why should I buy from YOU??
I’ve written a lot, taught a lot, on the subject of USP or Unique Selling Proposition. While most of our IC Premium Members ‘get’ the reasoning behind all the Emotional Direct Response salon marketing ads, flyers, letters and other material in the Essential Salon Owner’s Marketing Toolkit, very few owners of salons & spas even [...]
Read moreSalon Marketing – read on if you want to know one of the biggest advertising secrets…
This is quite a long blog post. Deliberately so, to be honest. If reading ‘bores’ you, if the idea of learning something fills you with horror, if you have the concentration span of small Burmese grasshopper, this is not for you. It involves thought. So if your typical reading is four minutes with a copy [...]
Read moreNZ Salon Marketing Superstar, Toni Cunningham’s Autumn Mailbox Drop Reaps Fantastic Rewards!
If there is a common theme amongst our successful Inner Circle members it’s that they ALL take massive action to get the results they want for their business. And Toni Cunningham of Decadence Salon in Palmerston North, New Zealand is one of those MASSIVE ACTION taking salon owners. Toni joined the Inner Circle Premium program [...]
Read more“The Sex Food so Potent, Priests Were Forbidden to Eat It.”
Did the headline suck you in – force you to keep reading? If you have a pulse, it’s the reason you’re reading this sentence now. The headline – the ‘ad for the ad’ – was written by one of the greatest direct response copywriters of the past 50 years, Eugene Schwartz. His ads, for everything [...]
Read more"Wow…it's AMAZING how my business has changed!" says small salon owner
90 new clients every month, and $109,509 in extra sales for ’08 (IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages Rechelle describes here) “I have been in business for 11 years and never had the success [...]
Read moreSalon Success is about…getting out of your own way!
The beauty business is essentially about selling eternal youth, a kind of ‘painted on’ magic pill that somehow defies nature and holds back the tide of age. I, however, am enjoying growing older. I’m now 53, which I figure gives me some kind of licence to be grumpy. So indulge me for a moment, while [...]
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