Archive for 'Advertising Tips'
NEW salon marketing templates for Special Salon Services! Download ‘em INSTANTLY…
Going LIVE on Monday, February 6 We’re adding dozens of new salon advertising and marketing templates to the Members only ‘sealed section’ website site every month – this month, a completely new series of templates for those salons offering specialized salon services. Balyage (like Rachael Bilson’s hair at left), IPL, chemical straightening, remedial massage, hair [...]
Read moreHidden Gems of The Members-Only Website!
If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is. Many members tell me how they often spend hours browsing around all the different templates and marketing ideas and solutions. And each and every year the [...]
Read moreWhy Most Hair & Beauty Salon Marketing Fails – Watch this famous (old) TV commercial!
Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their lessons have been largely forgotten, which is [...]
Read moreNEW VIDEO: “How I made $23,200 in 9 days by sending out 5 emails!” Top US hair guru David Velasco reveals how he paid for his Worldwide Salon Marketing membership in just days…
Stop whining about the ‘recession’ that America is supposed to be in the grip of, and pay attention; you CAN create your own economy, as this salon owner in Pennsylvania has discovered. There are few color experts better known or more highly regarded in the US than David Velasco of David Velasco Salon in Doylestown [...]
Read moreNEW VIDEO: How to Turn Your Salon or Spa into a Machine that Spits Out Ca$h – then sell out for Six Figures and BANK THE MONEY
Every stylist or therapist dreams of starting or buying a salon and one day selling out for a fat payday. Few achieve the goal. Tegan Messineo is one of the few. This week, Tegan handed over the keys to one of her two salons in the south-west country towns of Bunbury and Dunsborough, and banked [...]
Read moreHow to make your Marketing an investment, not an expense!
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
Read moreINCREASE your clients average spend in your salon – before Christmas is over!
So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon. Are you [...]
Read moreDo you have an Expensive J.O.B?
Salon marketing is the way to change your current situation from an employee of the business that owns you, to a business person who OWNS and RUNS their business! As you can imagine there are thousands of salons out there who have ownership of their therapist. The salon owner pays, at times an often over [...]
Read moreNon Verbal Cues that STOP your sales!
Ever wondered why it is that some people can sell ice to the Eskimos, and other can’t? Sales professionals – that is all salon staff – should know which words and phrases to use and which ones not to. Sales professionals also know that it is also what you DON’T say that can destroy any [...]
Read moreReverse Engineering – How to make sure that your clients ALWAYS come back!
There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before, it has been cemented in place for me that we are now [...]
Read moreHow to Sell More Retail in your Salon – FREE online training with New Zealand’s top salon retail specialist
“How to Boost Your Salon Retail Sales by 100% Overnight!” Register NOW – only 100 places available! Selling retail products is the cream on the cake for any salon – but so many find selling retail an endlessly frustrating disappointment. In this LIVE online webinar, WSM New Zealand director and successful salon owner Rachael D’Aguiar [...]
Read moreYou, your salon business, and the Greatest Threat to survival
Years ago, a brother of mine – you might call him an ‘early adopter’ – bought one of the first plasma TV screens on the market. From memory, he paid what would now be seen as an eye-watering TWENTY FIVE THOUSAND DOLLARS for it. Yep, hard to believe, considering you can now pick up a [...]
Read moreIf your Salon has caused you to miss lunch, then you MUST read this!
I know that this is going to raise eyebrows for all salon owners. I have finally seen what some salons are trying to be! And it is not pretty… If you have ever MISSED lunch trying to fit clients in, then this is a MUST read! For a long time now it has been the [...]
Read moreHow to Protect Your Salon’s Facebook from Attacks!
The threat of someone undoing all your hard work in marketing your business is now more real than ever! With the 2011 Salon and Spa Superstar Bootcamp only 17 days away, we look at how to protect all the marketing ideas that you have, and how to protect the future marketing ideas you will get [...]
Read moreWell crafted newsletters are as important as ANY media tool!
The pen is mightier than the sword, or so the story goes. Or in this day and age the keyboard is mightier than the sword. As far as media tools go, a well crafted and informational newsletter can have your clients ring your phone off the hook! As far a media devices go, the humble [...]
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