Archive for 'Advertising Tips'
There is truth in advertising after all. Most business owners are too timid in their marketing. Unwilling to stand out from the crowd, they therefore blend in with it – and make the BIG mistake of failing to get attention. No chance of that here. Instead of the usual wishy-washy reasons business owners use when [...]Read more
Couple of weeks ago we took a call from a very disgruntled WSM member, who complained she’s followed the templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got not a [...]Read more
Many times every week, we interview salon owners and almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: “Oh, I’ve tried mailbox flyers/direct mail/newspaper ads/Yellow Pages/radio…(take your pick)…and IT doesn’t work/it’s a waste of money/it never got [...]Read more
A phone conversation with a salon owner this week started like this: “I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!” This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle down, and [...]Read more
I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, and pay [...]Read more
In my daily newspaper this morning, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a classic example of how not to [...]Read more
[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months
Ask most salon & spa owners across North America how they’re doing, and 9 times out of 10 you’ll get a standard response: “It’s never been tougher!” Not from Amber Ahmed, of Amber Esthetics Spa in Montreal, Canada. Amber joined Worldwide Salon Marketing’s My Social Salon program in early December 2012 – in the next [...]Read more
Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of salon advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their lessons have been largely forgotten, which [...]Read more
[VIDEO] Looking for beauty articles & hair articles for your salon newsletters, emails, blog posts or status updates? Check out the Salon & Spa Beauty Bank!
Download a FREE sample of articles from the Salon & Spa Beauty Bank here! Faced with the task of writing an article for a salon newsletter, a blog post or a social media status update, you can’t blame most hair stylists, beauty therapists or salon owners for throwing their hands in the air and groaning [...]Read more
Back in the late seventies, there was a band called Woolley and the Camera Club. No, I don’t remember them either. I doubt anybody remembers them, ‘cept their mothers. But they recorded a one-hit-wonder that gained a cult-following, “Video Killed the Radio Star”. Apart from a catchy tune, everything about the title and the chorus [...]Read more
How NZ Salon Owner Chloe Wilson Tripled Her Salon’s Turnover Since Joining Worldwide Salon Marketing.
Most of us have had that horrible experience with a Yellow Pages or advertising sales rep in the past where they think they know best as to how your ad should look, we’ve gone with what they’ve said thinking that they are the experts, only to be left with an incredibly ineffective advert that looks [...]Read more